Page 1

Q1&Q2 2011 ness Busi ob and J nities rtu Oppo of ies n a p om 100 c untries 24 co

distributed at

CASUAL CONNECT EU | GDC SAN FRANCISCO FESTIVAL OF GAMES | NORDIC GAME


Who is in this Black Book? Development

p. 20

p. 44

p. 56

p. 57

p. 59

p. 61

p. 63

p. 66

p. 67

p. 68

p. 69

p. 77

p. 82

p. 83

p. 89

p. 90

p. 91

p. 93

p. 97

p. 99

p. 25 + 26

p. 73

p. 76

p. 78

p. 92

p. 95

p. 102

Pr/Marketing


Services

p. 41

p. 51

p. 52

p. 55

p. 73

p. 75

p. 77

p. 80

p. 81

p. 81

p. 83

p. 86

p. 87

p. 88

p. 88

p. 89

p. 94

p. 95

p. 98

capital partners p. 93

DGA

DUTCH GAMES ASSOCIATION

p. 101

G O

p. 34

p. 35

O N L I N E

S T A R T

P L A Y I N G

B E

S O C I A L

Distribution

p. 101

Hosting

p. 25

p. 27

p. 45


Who is in this Black Book? Monetization

p. 17

p. 18

p. 19

p. 21

p. 21

p. 22

p. 23

p. 24

p. 28

p. 29

p. 29

p. 30

p. 31

p. 32

p. 33

p. 35

p. 43

p. 65

p. 74

p 74 p.

p. 84

Localization

p. 79


Professional Flash Game Communities

p. 37

p. 38

p. 39

p. 40

p. 41

p. 42

p. 45

6 p. 46

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p. 48

p. 50

p. 51

p. 58

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p. 63

p. 64

p. 70

p. 85

p. 100

p. 102

p. 49 + 97

p. 49 + 99

Publishing


So what is this Black Book? Dear Black Book users, Time flies. It feels like only days ago that we distributed the first edition of the Games Industry Black Book at GDC Europe, Gamescom and GDC Online in Austin. Based on feedback from users we have made some minor adjustments. Together with a significantly larger number of featured companies we hope this edition will be of even more practical help in your quest to grow your international business. Size matters. This edition is bigger than the first edition in terms of companies, pages and distribution volume. It comprises the current business and/or HR needs of 100 companies from 24 (!) countries. The Black Book will be hard to miss this year as we have made and continue to make agreements with individual events. The next edition will also be distributed in Asia, at G-Star, giving the Black Book and its members true global exposure. Gamesindustry.com. The Black Book is, in principle, a print extension of our global B2B portal gamesindustry.com. All Black Book companies are also featured there, showcasing their latest business requests, jobs, games etc. as well as relevant contact persons. Check it out. The market. Dramatic changes are taking place from a consumers as well as a business perspective. Every game platform now offers free-to-play options to consumers. At the same time, we see free-to-play and pay-to-play business models merge in the field of MMOs. Newzoo provides insight into these changes with its market data and reports. Our ultimate aim is to assist you in developing better business plans and making even better strategic and commercial choices. In 2011 we will increase our coverage to a global scale including Brazil, Mexico, Russia, China, Spain and more countries. You can find key data on the US and several EU countries in this Black Book. We hope you appreciate our Games Industry Black Book Q1&Q2 2011. We are committed to making the Black Book into a tool essential for anyone with a career or business interest in the global games industry. We are always seeking improvement and your feedback is key. So please drop me an email if you have any suggestions or questions. Have a great event! Your sincerely, Peter Warman CEO Newzoo peter@newzoo.com


Contents p. 09-15 Market Data Latest consumer-survey data on the hottest topics in the market including casual, social and mobile games as well as MMOs and digital distribution.

p. 17-35 Looking for: Game Platforms Companies that offer publishers and distributors assistance in increasing revenues or cutting costs through digital distribution, innovative monetization solutions and scaleable hosting solutions.

p. 37-53 Looking for: Games Publishers that are looking for unique content to offer their audience based on license fees, revenue share or alternative business agreements.

p. 55-71 Looking for: Distribution Developers that own unique game content and/or intellectual property and are seeking partners to distribute this to new audiences or alternative platforms.

p. 73-95 Looking for: New Business Companies that offer custom services for the games industry to develop better and/or localized games; Companies that can support your international and local PR or legal effort; Companies seeking investment opportunities.

p. 97-102 Looking for: People Companies that are seeking new or experienced talent to join their work force; Trade and event organizations seeking new members and partners to benefit from their activities.


EVENTS EVENTS2011 2011 1313

January January

March March

2020 - 21 - 21

GameON: GameON:Finance Finance Toronto, Toronto,Canada Canada

2222 - 23 - 23

Game Game Design Design Expo Expo Vancouver, Vancouver,Canada Canada

2626 - 27 - 27 2828 - 30 - 30

Mobile Mobile Games GamesForum Forum London, London, United UnitedKingdom Kingdom Global Global Game GameJam Jam Munchen, Munchen,Germany Germany

February February

11111313

Pax Pax East East Seattle, Seattle, USUS

April April 11

Virtual Virtual Goods GoodsSummit Summit New New York, York, USUS

1313 - 14 - 14

Triangle Triangle Game GameConf. Conf. Raleigh, Raleigh, USUS

2828 - 29 - 29

Festival Festival ofof Games Games Utrecht, Utrecht, Netherlands Netherlands

May May

88 - 10 - 10

Casual Casual Connect Connect Europe Europe Hamburg, Hamburg,Germany Germany

1010 - 13 - 13

Nordic Nordic Game Game Malmö, Malmö, Sweden Sweden

88 - 11 - 11

DICE DICE Summit Summit Las Las Vegas, Vegas, USUS

1616 - 18 - 18

LOGIN LOGIN Conference Conference Seatlle, Seatlle, USUS

1414 - 17 - 17

Mobile Mobile world world congres congres Barcelona, Barcelona, Spain Spain

1919 –– 2020

Canadian CanadianGames GamesConf. Conf. Vancouver, Vancouver,Canada Canada

1515 - 16 - 16

Engage! Engage! New New York, York, USUS

2727

2828 - 4- 4

Flash Flash Gaming GamingSummit Summit San San Fransisco, Fransisco,UsUs GDC GDC San San Fransisco Fransisco San San Fransisco, Fransisco,USUS

June June 77 - 9- 9

E3E3 Expo, Expo, Los Los Angeles, Angeles,USUS

77 - 9- 9

Global Global Gaming GamingExpo Expo Asia Asia Macau, Macau, China China

2828 - 29 - 29

GameHorizon GameHorizonConference Conference Gateshead,UK Gateshead,UK


MARKET MARKETDATA DATA


NEWZOO MARKET RESEARCH

9

2010 National Gamers Survey in US and Europe In 2010 Newzoo has focused its surveys and market research products on the US and several key EU markets. Our National Gamers Surveys involved over 10,000 selected respondents. Free graphs available at newzoo.com They were interviewed on the hottest topics in the games industry today: casual, social, mobile, MMO games as well as gaming on the Mac. Based on extensive analyses and industry benchmarking we also released two datapacked reports on revenues as well as in-depth data on the MMO Games market in the countries surveyed. Survey launch clients included RTL Group, SpilGames, RealGames/Zylom, King.com, TravianGames, Microsoft, Keesing Games and France Telecom. Analysis reports based on survey data

2011 National Gamers Survey in Emerging markets + US and Europe Early 2011 Newzoo will perform extensive surveys in Brazil, Mexico, Spain, Russia, China as well as the US and key EU countries. The range of countries can be extended based on market interest. Newzoo intends to offer its clients global coverage in the course of 2011. Launch clients Newzoo invites companies to become launch clients for specific countries or the full range of data. Launch clients are able to provide feedback on the questionnaires and enjoy a discount as well as additional services. Leading and independent payment solutions provider GlobalCollect is founding sponsor of the emerging markets series as well as the 2011 US survey.

New online tool for data clients View, create and share online reports

Generate custom graphs and export directly to powerpoint Thijs Hagoort thijs@newzoo.com

www.newzoo.com


MARKET DATA:US MARKET DATA: US

10

10

United States United States

Total games spend is slightly down TotalUS games spend is slightly downa (2%). gamers behaviour shows (2%).increase US gamers behaviour large in number of shows game a large increase in number ofof game platforms used. Almost 20% all 160M platforms used. Almost 20% ofseven all 160M people playing games, uses all people playing games, uses all seven platforms or genres described above. platforms or genres described above. This illustrates the trend that there is This illustrates the trend that there no such thing as a casual gamer or ais no such thing a casual gamer ortheir a core gamer. USas consumers choose core gamer. US consumers choose their game and platform according to their game and platform according to their need at a certain point in time and place. need at a certain point in time and place. The US leads the shift towards downThe US leads the shift towards downloadable content (DLC), best illustrated loadable content (DLC), best illustrated by the share of money spent on PC or by the share of money spent on PC or Mac Macdownloads downloadssurpassing surpassingboxed boxed sales. sales.

“For the overviewabout aboutthe thewhole wholegames games “For thefirst firsttime, time,this thisNewzoo Newzoodata datais is giving giving aa broader broader overview market indicates what whatkind kindofofgames gamesthe theentire entire marketfrom fromretail retailtotomobile mobilegames gamesand and thus, thus, clearly clearly indicates games on.” -- Andreas AndreasWeidenhaupt WeidenhauptofofFrogster Frogster gamesaudience audienceisisreally reallyspending spendingtime time and and money on.”


MARKET DATA: GERMANY So what is this Black Book? MARKET MARKET DATA: DATA: GERMANY GERMANY So So what what is is this this Black Black Book? Book? MARKET DATA: GERMANY what is this Black Book? MARKET MARKET DATA: DATA: GERMANY GERMANY So So what whatisis this thisBlack Black Book? Book? MARKET DATA: BELGIUM MARKET DATA: GERMANY So what is this Black Book? MARKET DATA: BELGIUM MARKET So whatisis DATA: thisBlack Black GERMANY Book? So what this Book?

11 1111 11 11 11 11 1115

1

Germany Germany Germany Germany Germany Germany Belgium Germany Germany Belgium Germany Germany

In In 2010 Germany Germany has jumped jumped ahead ahead ofofof In 2010 2010 Germany hashas jumped ahead In 2010 In 2010 Germany Germany has has jumped jumped ahead ahead of of France France and and the the UK in UK terms in terms of total of total In 2010 Germany has jumped ahead ofdramatiTotal spend on games is down dramatiIn 2010 Germany has jumped ahead ofof Total spend oninhas games is down In 2010 Germany jumped ahead ofof In 2010 Germany has jumped ahead France and thethe UK terms of total In 2010 Germany has jumped ahead France France and and the UK in UK terms in terms of total of total spend. spend. Growth Growth of the of German German market market cally in Belgium. The number of gamers France and the UK in terms of total France and the UK inthe terms of total cally in Belgium. The number of gamers France and the UK in terms of total France and the UK in terms of total spend. Growth of the German market France and the UK inGerman terms of total spend. spend. Growth Growth of of the German market can can be be attributed to an to array an array ofmarket strong strong and time spent has not. A large increase spend. Growth of the German market spend. Growth ofthe the German market and time spent has not. Aof large increase spend. Growth of the German market spend. Growth of the German market can beattributed attributed to an array of strong spend. Growth ofan the German market can can be attributed be attributed to to array an array of strong of strong local local players, players, specifically specifically in the in the field field of of in the number of players on “free-tocan be attributed to an array of strong can be attributed to an array of strong in the number of players on “free-tocan be attributed to an array of strong can be attributed to an array of strong local players, specifically in the field of can be players, attributed to an array of strong local local players, specifically specifically in the inin the field field of of online online casual casual and and MMO MMO games games as well as well play” platforms gives us indication local players, specifically ininan the field of play” platforms gives us an indication local players, specifically the field local players, specifically the field of ofof local players, specifically ingames the field of online casual and MMO games as well local players, specifically in the field online online casual casual and and MMO MMO games as well as well as digital as digital distribution. distribution. The uptake uptake of well that consumers areThe enjoying mobile, online casual and MMO games as well that consumers are enjoying mobile, online casual and MMO games as online casual and MMO games asof well online casual and MMO games as well as digital distribution. The uptake of online casual and MMO games as well as digital as digital distribution. distribution. The The uptake uptake of of online online free-to-play free-to-play business business models models MMO and social games but are not yet as digital distribution. The uptake of MMO and social games but are as digital distribution. The uptake of yet as digital distribution. TheThe uptake of not asdigital digital distribution. uptake of as distribution. The uptake of online free-to-play business models online online free-to-play free-to-play business business models models willing to spend money. One can expect online free-to-play business models has has resulted resulted in a in dramatic a dramatic increase increase in in willing to spend money. One can expect online free-to-play business models online free-to-play business models online free-to-play business models online free-to-play business models has resulted in a dramatic increase in has has resulted resulted in a in dramatic a dramatic increase increase in in this to year, also has resulted in apaying dramatic increase share share oftopeople of be people paying fornext online for online games. this be different next year, also has resulted in dramatic increase ingames. has resulted inadifferent a dramatic increase in inin has resulted in a dramatic increase has resulted in apaying dramatic increase in share ofcomes people paying for online games. share share of people of people paying for online for online games. games. because online game publishers are share of people paying for online games. When When it it comes to PC to and PC and Mac Mac games, games, because online game publishers are share of people paying for online games. share of people paying for online games. share of people paying for online games. share of people paying for online games. When itnow comes to PC and Mac games, When When it comes it comes to PC to and PC and Mac Mac games, games, only now starting to focus their attention When it comes to PC and Mac games, Germans Germans make make a more a more traditional traditional only starting to focus their attention When it comes to PC and Mac games, When comes PC and Mac games, When it comes to PC and Mac games, When ititThe comes to PC and Mac games, Germans make amore more traditional Germans Germans make make aato more traditional traditional on the smaller EU countries. Germans make astill more traditional choice. choice. The majority majority still buys buys their theirAlthough on the smaller EU countries. Although Germans make more traditional Germans make a more traditional Germans make a more traditional Germans make aproduct. more traditional choice. The majority still buys their choice. choice. The The majority majority still still buys buys their their Pc and Mac games are relatively choice. The majority still buys their games games as boxed as boxed product. Social Social games games Pc and Mac games are relatively choice. The majority still buys their choice. The majority still buys their choice. The majority still buys their popular only 6% of money spent is on games as boxed product. Social games games games as boxed as boxed product. product. Social Social games games choice. The majority still buys their games as boxed product. Social games already already take take 6%6% 6% of the of money the total total gamers gamers popular only of spent is on games as boxed product. Social games games as boxed product. Social games games as boxed product. Social games direct downloads. already take 6% of the total gamers already already take take 6% 6% of the of the total total gamers gamers games as boxed product. Social games already take 6% of the total gamers wallet. wallet. direct downloads. already take 6% 6% of the gamers already take of total the gamers already take 6% of of the the totaltotal gamers wallet. wallet. wallet. already take 6% total gamers wallet. wallet. wallet. wallet. wallet.

The The Newzoo Newzoo MMO MMO Games Games Market Market Report Report not only not only shows shows the size the size and and growth growth of the of total the total MMO MMO The Newzoo MMO Games Market Report not only shows the sizegrowth and growth of the total M In 2011, Newzoo will extend its country coverage with a series of new surveys markets The The Newzoo Newzoo MMO MMO Games Games Market Market Report Report not only not only shows shows the size the size and and growth of the of total the total MMO MMO market market in US, in US, Germany, Germany, UK, UK, France, France, Netherlands Netherlands and and Belgium Belgium but also but also gives gives insight insight into into F2P F2P The Newzoo MMO Games Market Report not only shows the size and growth of the total MMO The Newzoo MMO Games Market Report not only shows the size and growth of the total MMO In 2011, Newzoo will extend its country coverage with a series of new surveys markets in market in US, Germany, UK, France, Netherlands and Belgium but also gives insight The Newzoo MMO Games Market Report not only shows the size and growth of the total Brazil, Mexico, Russia, Spain. and China . Please let us know what countries are ofinto speF market market in US, inMMO US, Germany, Germany, UK, UK, France, France, Netherlands Netherlands and and Belgium Belgium but also but also gives gives insight insight into into F2P F2P The Newzoo MMO Games Market Report not only shows thesize size and growth of the total MMO vs P2P vs P2P and and browser browser vs client vs client preferences preferences as well as well as differences as differences between between payers payers and and players. players. market inand US, Germany, UK, France, Netherlands and Belgium but also gives insight into F2P market in US, Germany, UK, France, Netherlands and Belgium but also gives insight into F2P The Newzoo Games Market Report not only shows the and growth of the total MMO Brazil, Mexico, Russia, Spain. and China .Netherlands Please let us know what countries are of specific vs P2P browser vs client preferences as well as differences between payers and playe interest to you. We will consider adding them to our protfolio. market in US, Germany, UK, France, and Belgium but also gives insight vs P2P vs P2P and and browser browser vs client vs client preferences preferences as well as well as differences as differences between between payers payers and and players. players. market inUS, US, Germany, UK, France, Netherlands and Belgium but alsopayers gives insight intoF2P F2P int vs P2P and browser vsclient client preferences well differences between payers and players. vs and browser vs preferences asas well as differences between and players. interest to you. We will consider adding them toas our protfolio. market in Germany, UK, France, Netherlands and Belgium but also gives insight into vsP2P P2P and browser vs client preferences as differences and pla vs P2P and browser vs client preferences as wellasaswell differences between between payers andpayers players.


MARKET DATA: UK MARKET DATA: GERMANY So what is this Black Book? MARKET DATA: UK BELGIUM MARKET So what is DATA: this Black GERMANY Book? So what is this Black Book? MARKET DATA: GERMANY So what is this Black Book? MARKET DATA: BELGIUM So MARKET So what whatisis DATA: this thisBlack Black GERMANY Book? Book?

11 12 1115 12

1

UK UK Belgium Germany Belgium Germany Germany Germany

The UK has witnessed changes similar The UK hasAon witnessed changes similar to the US. minor decrease of total Total spend games is down dramatiIn 2010 Germany has jumped ahead ofofdramatiTotal spend on has games is down In2010 2010 Germany jumped ahead ofof InIn Germany has jumped ahead 2010 Germany has jumped ahead to the US. A minor decrease of total spend but major shifts from console cally in Belgium. The number of gamers France and the UK in terms of total cally inthe Belgium. The number ofand gamers France and the UK in terms of total France and UK in terms of total France and the UK in terms of total spend butspent major shifts from console and PC to mobile, and gaming. and time has not. A social large increase spend. Growth of the German market and time spent has not. A large increase spend. Growth of German market spend. Growth ofcasual the German market spend. Growth of the the German market PC to mobile, casual and social gaming. The number of console players is in the number of players on “free-tocan be attributed to an array of strong in the number of players on “free-tocan be attributed to an array of strong can attributed toarray anplayers array of strong can bebe attributed to an of strong The number ofspecifically console is play” platforms gives us an indication local players, in the field of actually onspecifically the rise but play” platforms gives us an indication local players, inconsumers the field of local players, specifically in the field of local players, specifically in the field of actually on and the rise but consumers that consumers are enjoying mobile, online casual and MMO games as well spread their budget across multiple that consumers are enjoying mobile, online casual MMO games as well online casual and MMO games as well online casual and MMO games as well spread their budget across multiple MMO and social games but are not asMMO digital distribution. The uptake of yet platfroms finding a game for every and social games but are not yet as digital distribution. The uptake of asdigital digital distribution. The uptake of as distribution. The uptake ofcan expect platfroms finding a game forsocial every willing spend money. One online free-to-play business models combination of time, place, willing to to spend money. One can expect online free-to-play business models online free-to-play business models online free-to-play models combination ofdramatic time, place, social this be different next year, has resulted abusiness dramatic increase setting and The share of money this to to be different next year, also has resulted in need. ain increase inalsoinin has resulted indramatic a dramatic increase has resulted in a increase in are setting and need. The share of money because online game publishers share of people paying for online spent onpeople mobile devices (7% orgames. £260M) because online game publishers aregames. share ofof people paying for online share paying for online games. share of people paying for online games. spent on mobile devices (7% or £260M) only now starting to focus their attention When it comes to PC and Mac games, is highest into Europe and even higher only starting to focus their attention When itnow comes PC and Mac games, When it comes to PC and Mac games, is highest in Europe and even higher When it comes to PC and Mac games, on the smaller EU countries. Although Germans make a more traditional than US (6%) theAlthough same on thethe smaller EU countries. Germans make a more traditional Germans make agrossing more traditional than the US (6%) grossing the same Germans make a games more traditional Pc and Mac are relatively choice. The majority still buys their amount of money as MMO games. The Pc and Mac games are relatively choice. The majority still buys their choice. The majority still buys their amount of money as MMO games. Theis on popular only 6% of money spent games as boxed product. Social games choice. The majority still buys their average amount spent per month on popular only 6% of money spent is on games as boxed product. Social games games as boxed product. Social games direct downloads. already take 6% of the total gamers average amount spent per month on games as boxed product. Social games MMOtake games dropped 50% driven by the direct downloads. already 6%6% of the total gamers already take of the total gamers wallet. MMO games 50%gamers driven already take of the total uptake of 6% thedropped free-to-play model.by the wallet. wallet. uptake of the free-to-play model. wallet.

free graphs and more info: TheIn Newzoo MMO Games Market not only shows size and growth of the total M 2011, Newzoo will extend itsReport country coverage withthe a series of new surveys markets free graphs and more info: Thijs Hagoort, thijs@newzoo.com The Newzoo MMO Games Market Report not only shows the size and growth of the total MMO In 2011, Newzoo will extend its country coverage with a series of new surveys markets inof market in US, Germany, UK, France, Netherlands but also gives insight The Newzoo MMO Games Market Report not onlyand shows the size and growth the tota Brazil, Mexico, Russia, Spain. and China . Please letBelgium us know what countries are ofinto spe Thijs Hagoort, thijs@newzoo.com market inand US, Germany, UK, France, Netherlands and but also gives insight into F2P The Newzoo MMO Games Market Report only shows the size and growth ofare the total MMO Mexico, Russia, Spain. and Chinanot .Netherlands Please letBelgium usas know what countries of specific www.newzoo.com vsBrazil, P2P browser vs client preferences as well differences between payers and playe interest to you. We will consider adding them to our protfolio. market in US, Germany, UK, France, and Belgium but also gives insight in vs and browser vs client preferences asthem well as differences between payers and players. interest to you. We will consider adding to our protfolio. market inand US, Germany, UK, France, Netherlands and Belgium but alsowww.newzoo.com gives insight into F2Pand pl vsP2P P2P browser vs client preferences as well as differences between payers


MARKET DATA: FRANCE MARKET DATA: GERMANY So what isis this Black Book? MARKET DATA: FRANCE BELGIUM So MARKET So what whatis DATA: this thisBlack Black GERMANY Book? Book?

MARKET DATA: GERMANY So what isis this Black Book? MARKET DATA: BELGIUM So MARKET So what whatis DATA: this thisBlack Black GERMANY Book? Book?

13 11 15 1113

1 111

France France Belgium Germany Germany Belgium Germany The French have embraced the new Germany

The French have embraced thedramatinew Total spend on has games is in down In 2010 2010 Germany jumped ahead ofof online business models 2010, driving In Germany has jumped ahead online business models in 2010, driving Total spend onin games is spend down dramatiIncally 2010 Germany has jumped ahead ofof In 2010 Germany has jumped ahead in Belgium. The number of gamers France and the UK terms of total a significant growth in total of France and UKUK in in terms ofspend total aand significant growth in total of gamers cally in the Belgium. The number of France and the terms of total France and the UK in terms ofhand total time spent has not. A large increase spend. Growth of the German market approximately 13%. On the one the spend. ofof the German andGrowth time spent has not. Amarket large increase spend. Growth the German market approximately On the one hand the spend. of the German market in the number of players on “free-tocan be attributed to an array of strong bulk ofGrowth money 13%. is spent quite traditional can be attributed to an array of strong in the number of players on “free-tocan be attributed to an array of strong bulk of money is spent quite traditional can be attributed togames. an of strong play” platforms gives us an indication local players, specifically inarray theOn field of on boxed and retail the other local players, specifically inus the field of ofof play” platforms gives an indication local players, specifically inOn the field on boxed and retail games. the other local players, specifically in as the field that consumers are enjoying mobile, online casual and MMO games well hand, the young demographic is masthat consumers are enjoying mobile, online casual and MMO games as well online casual and MMO games as well hand, the young isnot masonline casual and MMO games as well MMO and social games but are yet as digital distribution. TheThe uptake of sively flocking todemographic mobile, online casual MMO and social games but are not as digital distribution. uptake of as digital distribution. TheThe uptake of of yet sively flocking to mobile, online casual as digital distribution. uptake willing toto spend money. One can expect online free-to-play business models and MMO games. Specifically thecan share willing spend money. One expect online free-to-play business models online free-to-play business models and MMO games. Specifically the shareto online business models this tofree-to-play bebe different next year, also has resulted indifferent a dramatic increase in ofthis payers is on the rise when it comes to next year, also has resulted in a dramatic increase has resulted apaying dramatic increase in in of payers isinon the rise when it games. comes to has resulted in a dramatic increase in because online game publishers are share ofofpeople for online online casual and MMO games. During because online game publishers are share people paying for online games. share of people paying for online games. online casual and MMO games. During share of people paying for online games. only starting to focus their attention When itnow comes to to PCPC and Mac games, only now starting to focus their attention When itmany comes and Mac games, 2010 online game companies have When it comes to PC and Mac games, 2010 many online game companies have When itthe comes to PC and Mac games, onthe smaller EU countries. Although Germans make a more traditional on smaller EU countries. Although Germans make aattention more traditional focused their on localised Germans make a more traditional focused their on localised Germans make aattention more traditional Pcand and Mac games are relatively choice. The majority still buys Pc Mac games are relatively choice. The majority still buys theirtheir content for France. This seems to be choice. The majority still buys their content for France. This seems to be choice. The majority still buys their popular only 6% of money spent games as boxed product. Social popular only of money spent isgames onis on games as off boxed product. Social games paying big6% time. games as boxed product. Social games paying off big time. direct downloads. already take 6% of the total gamers games as boxed product. Social games directtake downloads. already 6% of the total gamers already take total gamers wallet.take already 6%6% of of thethe total gamers wallet. wallet. wallet.

The Newzoo Games Market Revenue Report 2011 reviews total consumer spend across The Newzoo MMO Games Market not onlyreviews shows the size and growth of the total MMO In 2011, Newzoo will extend itsReport country coverage withtotal a series of new surveys markets in The Newzoo Games Market Revenue Report 2011 consumer spend across western countries in 2009 and 2010 and provides a revenu projection for all game platforms The Newzoo MMO Games Market Report not only shows the size and growth of the total MMO In 2011, Newzoo will extend its country coverage with a series of new surveys markets in market in US, Germany, UK, France, Netherlands and Belgium but also gives insight into F2P The Newzoo MMO Games Market Report not only shows the size and growth of the total M Brazil, Mexico, Russia, Spain. and China . Please let us know what countries are of specifi western countries in 2009 andand 2010 and aBelgium revenu projection for all game platforms and business models inclient 2011. www.newzoo.com/revenureport market inand US, Germany, France, Netherlands and but also gives insight F2P The Newzoo MMO Games Market Report not only shows the size and growth of the total MMO Mexico, Russia, Spain. China .provides Please let usand know what countries are ofinto specific vs Brazil, P2P browser vsUK, preferences asthem well as differences between payers and players. interest to you. We will consider adding to our protfolio. market in US, Germany, UK, France, Netherlands Belgium but also gives insight into F and business models in 2011. www.newzoo.com/revenureport vs browser vs client preferences asthem wellasas differences between payers andpayers players. interest tobrowser you. We will consider adding towell our protfolio. market inand US, Germany, France, Netherlands and Belgium but alsobetween gives insight intoand F2P player vsP2P P2Pand vsUK, client preferences as differences


14 11 MARKET DATA: NETHERLANDS 14 MARKET DATA: GERMANY So what is this Black Book? 15 11 MARKET DATA: NETHERLANDS BELGIUM So MARKET So what whatisis DATA: this thisBlack Black GERMANY Book? Book?

MARKET DATA: GERMANY So what isis this Black Book? MARKET DATA: BELGIUM MARKET So whatis DATA: thisBlack Black GERMANY Book? So what this Book?

1 11

Netherlands Netherlands Belgium Germany Germany Belgium Germany Germany Total spend in the Netherlands is down

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free graphs and more info: TheIn Newzoo MMO Games Market not only shows size and growth of the total MM 2011, Newzoo will extend itsReport country coverage withthe a series of new surveys markets in free graphs and info: Thijs Hagoort, The Newzoo MMO Games Market Report not only shows the size and growth ofthijs@newzoo.com the totalmore MMO In 2011, Newzoo will extend its country coverage with a series of new surveys markets inthe market in US, Germany, UK, France, Netherlands but also gives insight into F2M The Newzoo MMO Games Market Report not onlyand shows the size and growth of total Brazil, Mexico, Russia, Spain. and China . Please letBelgium us know what countries are of speci Thijs Hagoort, thijs@newzoo.com market inand US, Germany, UK, France, Netherlands and but also gives F2P The Newzoo MMO Games Market Report not only shows the size and growth ofare the total MMO Mexico, Russia, Spain. and China . Please letBelgium us know what countries ofinto specific www.newzoo.com vs Brazil, P2P browser vs client preferences asthem well as differences between payers and players interest to you. We will consider adding toand our protfolio. market in US, Germany, UK, France, Netherlands Belgium but insight also gives insight into vs P2P and browser vs client preferences as well as differences between payers and players. www.newzoo.com interest to you. We will consider adding them to our protfolio. market in US, Germany, UK, France, Netherlands and Belgium but also gives insight into F2P vs P2P and browser vs client preferences as well as differences between payers and play


MARKET DATA: GERMANY So what isis this Black Book? MARKET DATA: BELGIUM So what DATA: this Black GERMANY Book? is this Black Book? MARKET DATA: GERMANY So what this Black Book? MARKET DATA: BELGIUM MARKET So what is DATA: this Black GERMANY Book? So what is this Black Book? MARKET DATA: GERMANY So what is this Black Book? MARKET DATA: BELGIUM MARKET So whatisis DATA: thisBlack Black GERMANY Book? So what this Book?

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The majority still buys their Pc Mac games are relatively choice. The majority buys their popular only 6% ofstill money spent is on games as boxed Social games Pc and Mac games are relatively choice. The majority still buys their choice. The majority still buys their choice. The majority still buys their popular only 6% of money spent is on games as boxed product. Social games choice. The majority still buys their games boxed product. Social games popular only 6% of money spent is on games as boxed product. Social games direct downloads. already take 6% of the total gamers popular only 6% of money spent is on games as boxed product. Social games games as boxed product. Social games games as boxed product. Social games direct downloads. already take of the total gamers games as boxed product. Social games direct downloads. already take 6% of the total gamers already 6%6% of the total gamers wallet. direct downloads. already take 6% of the total gamers already take of the gamers already 6% of total gamers wallet.take wallet. already take 6%6% of the the totaltotal gamers wallet. wallet. wallet. wallet. wallet.

TheInNewzoo MMO Games Market only shows size and growth of the total MMO 2011, Newzoo will extend itsReport countrynot coverage withthe a series of new surveys markets in TheNewzoo Newzoo MMO Games Market Report not only shows the size and growth of the total M In 2011, Newzoo will extend its country coverage with aand series of new markets The MMO Games Market Report not shows the size and growth of the total MMO 2011, Newzoo will extend its country coverage with a series of new surveys markets in market in US, Germany, UK, France, Netherlands and but also gives into F2P The Newzoo MMO Games Market Report not only shows the size growth of the total Brazil, Mexico, Russia, Spain. and China . only Please letBelgium us know what countries are ofsurveys specific TheIn MMO Games Market Report not only shows the size and growth ofinsight the total MMO In 2011, Newzoo will extend its country coverage with a series of new surveys markets inMMO into market in US, Germany, UK, France, Netherlands and Belgium but also gives insight The Newzoo MMO Games Market Report not only shows the size and growth of the Brazil, Mexico, Russia, Spain. and China . Please let us know what countries are oftota sp market in US, Germany, UK, France, Netherlands and but also gives insight into F2P The Newzoo Games Market Report not only shows the size and growth of the total MMO Brazil, Mexico, Russia, Spain. and China ..well Please let us know what countries of specific vs P2P and browser vs client preferences as as differences between payers and players. interest toMMO you. We will consider adding them to our protfolio. market in Germany, UK, France, Netherlands and Belgium but also gives insight into F2P market US, Germany, UK, France, Netherlands and Belgium but also gives insight into F2P The Newzoo MMO Games Market Report not only shows the size and growth ofare the total MMO Brazil, Mexico, Russia, Spain. and China Please letBelgium us know what countries are of specific vs P2P and browser vs client preferences as well as differences between payers and play interest to you. We will consider adding them to our protfolio. market in US, Germany, UK, France, Netherlands and Belgium but also gives insight in vs P2P and browser vs client preferences as well as differences between payers and players. interest to you. We will consider adding them to our protfolio. market in Germany, UK, France, Netherlands and Belgium but also gives insight into vs and browser vs client client preferences as wellas differences between payers and players. vs P2P browser vs preferences as well differences and players. interest to you. We will consider adding them toas our protfolio.between market in US, US, Germany, UK, France, Netherlands and Belgium but alsopayers gives insight into F2P F2P vsP2P P2Pand and browser vs client preferences as differences between payers and pl vs browser vs client preferences as wellas as well differences between payers and players.


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Publishers or investors, looking to verify or communicate game ideas effectively

 

Brand owners searching for the best way to promote their brand in a game Don’t hesitate and contact us to find out how we can help you!

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Game developers, interested in discovering game design flaws sooner in the process and shortening the time to find a publisher

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www.ayzenberg.com Pasadena, CA USA +62 65 84 40 70

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Steve Fowler VP Strategy +62 65 84 40 70 925 sfowler@ayzenberg.com

Bill Buckley Business Development +62 65 84 40 70 95 18 bbuckley@ayzenberg.com

PLUG INTO THE M PLUG INTO THE MIND OFTHE THE GAMER OF GAMER. The game is changing, in North The game is changing, in North America and worldwide. How do America and worldwide. How do you talk the talk of today’s gamer? you talk the talk of today’s gamer? Discover how 360° Marketing Discover how 360° Marketing delivers consistency and results delivers consistency and results across every medium, and across every medium, and across the pond. across the pond. Call for a consumer Call for a consumer insight presentation insight presentation 626.584.4070 x25 626.584.4070 x25 www.ayzenberg.com www.ayzenberg.com

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Publishers interested in funding the development of original IP titles Publishers looking for a development team to handle one or two ports of

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We make contacts

Public Relations & Business Developement for the Gaming Industry

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and electronic DISC KEY

www.sonydadc.com Anif Austria +43 62 46 88 05 55

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Let us grow your business together www.sonydadc.com

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www.gtai.com Berlin Germany +49 030 20 00 99 0

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Henri Troillet Senior Manager +49 (0)30 20 00 99 390 henri.troillet@gtai.com

Asha-Maria Sharma Senior Manager +49 (0)30 20 00 99 306 asha-maria.sharma@gtai.com

LOOKING FOR: NEW BUSINESS We are currently looking for 

Companies in the international games industry who are looking for new



Game developers, distributors, and publishers in need of new personnel:

business opportunities at the Festival of Games (April 28-29, 2011) www.festivalofgames.org Utrecht Netherlands +31 6 33 22 33 60

get a booth at the largest Career Fair in Europe  Entrepreneurs who want to network and show their products and services

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at the Festival of Games Expo or our match-making event Pitch & Match

Contact us Seth van der Meer Chairman +31 06 33 22 33 60 seth@nlgd.nl

more @: Fedor van Herpen Marketing & Sales Manager +31 012 42 68 84 fedor@nlgd.nl


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Brand holders looking to commission new game projects (core, casual and serious) based on their IPs Publishers and portals interested in distributing or funding the development of original IP titles Developers and publishers seeking technology solutions



Media outlets covering video games

www.incubatorgames.com Toronto Canada +14 16 30 29 127

exhibitor



Contact us Radek Koncewicz CEO +14 16 30 29 127 radek@incubatorgames.com

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We are currently looking for 

Game companies that need art outsourcing services



“Work for hire” online Flash game development projects



“Work for hire” iOS game development projects

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www.gamevisionstudio.com Naperville USA +30 98 26 86 62

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Zhan Ye President +30 98 26 86 62 zhanye@gamevisiongroup.com

LOOKING FOR: NEW BUSINESS We are currently looking for www.metasite.net Vilnius Lithuania +37 6 85 06 502



Projects to develop social games’ back-end



Existing browser-based games which need help with scaling to massive loads



We are a team of 50+ experienced Ajax, PHP, Java, social integration,

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database developers. We don’t do Flash, but we can integrate yours

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Sarunas Chomentauskas Business Development +37 6 85 06 502 sarunas.chomentauskas@ metasite.net

Evaldas Tylas CEO +37 6 85 32 355 evaldas.tylas@metasite.net


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Game Developers and Publishers intending to monetize their games and applications through micro-transactions, virtual currencies and subscriptions applications seeking to outsource global payments, tax, fraud and revenue recognition to the experts in game monetization



Publishers, Portals and companies who are looking for a stable and reliable partner to maximize their in-game revenues

Contact us Mr. Martin Herdina Managing Director +43 676 66 88 648 martin.herdina@ fatfoogoo.com

more @: Mr. Daniel Petri Sr Director Product Gaming +43 660 66 88 660 daniel.petri@ fatfoogoo.com

www.fatfoogoo.com Vienna Austria +43 1 236 22 970

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Operators of Social Games, Virtual Worlds, MMOs and entertainment

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www. aruba events.de Germany‘s leading event agency for Games industry events.

www. die entwicklerkonferenz.de

www. european games award.com

www. deutscher entwicklerpreis.de

The major German-language developer conference.

Europe‘s largest computer and video game public award.

German games industry‘s most prestigious award.


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We are currently looking for 

Article ideas for the Casual Connect Magazine: http://mag.casualconnect. org. For more details, please contact editor@casualconnect.org



editor@casualconnect.org to get specifications and share your ideas

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Cover art for the Casual Connect Magazine. Please contact

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Luke Burtis Production Director +1 425 417 5241 luke@casualconnect.org

seattle kyiv hamburg

Yulia Vakhrusheva Marketing manager yulia@casualconnect.org

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We are currently looking for 

Organizations who need state of the art games for effective branding, marketing and communication campaigns Companies who want to integrate Serious Gaming, as a high-end tool, in tegic alignment, recruitment and analyzing organizations



Educational Publishers who are interested in (co-)developing mobile & webbased game concepts and titles for the Educational market



Organizations who know they need Serious Games as an innovative instrument to reach their specific goal, but don’t know how and where to start! We’ve got 14 years experience and here to help you

Contact us Arthur van der Linden van Sprankhuizen Director +31 6 29 57 79 90 Arthur@madmultimedia.nl

more @: Bas van Haren Project Manager +31 50 31 10 30 6 bas@madmultimedia.nl

www.madmultimedia.nl Groningen The Netherlands +31 50 311 03 06

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their primary business process: Training, simulation, management, stra-

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Prospects – Developers & Publishers who require focused PR and Communication services locally or globally Prospects – Companies within the Interactive media market requiring www.charactercomms.com Bocking, Braintree, Essex UK +44 13 76 32 26 21

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more @: Lucy Kamall PR Director +44 13 76 53 70 87 lucy@ charactercomms.com

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LOOKING FOR: NEW BUSINESS We are currently looking for

capital partners



European companies seeking early stage growth financing



Investors looking to invest in the games industry



Companies looking for a (partial) exit or sale



Providing assistance with developing or reviewing business plans

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www.newzoo.com Amsterdam The Netherlands +31 20 66 35 816

exhibitor

93

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Thijs Hagoort Partner +31 64 67 46 750 thijs@newzoo.com

LOOKING FOR: NEW BUSINESS We are currently looking for 

Organizations who want to work with a developer producing high quality, beautifully designed games

www.captivestategames.com London UK +44 20 79 20 71 20



Organizations who are looking to lease or buy browser based casual games in Unity and Flash



Organizations who are looking to produce, buy or lease games for iPhone and iPad development

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 Organizations who are looking for partnerships on game and platform

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Simon Bucknall Managing Director +44 20 79 20 71 20 simon.bucknall@ captivestategames.com

Rhydian Fisher Managing Director +44 20 79 20 71 20 rhydian.fisher@ captivestategames.com


LOOKING FOR: NEW BUSINESS

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97

We are currently looking for 

Senior Producer for our AAA production with an extensive industry track record and various shipped products on different consoles



 Lead PS3 Programmer for our AAA production with a proven track record and shipped titles on PS3 

For more information visit www.keengames.com or apply at jobs@keengames.com

visitor

exhibitor

Senior Game Designer with an extensive and proven industry track record who has created games for various consoles

www.keengames.com Frankfurt am Main Germany +49 69 66 05 88 30

Contact us

more @: Pete Walentin Development Director +49 69 66 05 88 38 p.walentin@ keengames.com

Jan Jรถckel Managing Director +49 69 66 05 88 38 j.joeckel@ keengames.com

LOOKING FOR: PEOPLE We are currently looking for

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exhibitor

www.innogames.de/en Hamburg Germany + 49 40 78 89 33 5 0



Talents to boost our human resources in all departments



Skilled PHP developers



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For more information, please visit www.innogames.de/en/career-1

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Jan Wilfarth HR Manager +49 40 78 89 33 50 info@innogames.de


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We are currently looking for 

International companies looking for a branch office in Germany



Talents and game professionals willing to work in Hamburg –



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Germany’s top game business location

Contact us Stefan Klein Managing Director +49 40 800 04 63 41 stefan.klein@ hwf-hamburg.de

more @: Achim Quinke Managing Director +49 40 43 09 39 49 mail@quinke.com

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www.gamecity-hamburg.de Hamburg Germany +49 40 800 04 63 41


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We are currently looking for 

Enthusiastic, passionate gamers and professionals for our offices in San Francisco, São Paulo, Malta, Hamburg and Berlin

 Check out how Bigpoint can boost your career @ bigpoint.net/jobs  Become part of a young and international team of almost 600 employees from 35 different nation  If you’re one of the best Flash and/or PHP developers in the business, we’d love to hear from you!

visitor

exhibitor

www.bigpoint.com Hamburg Germany +49 40 88 14 13 0

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Gitta Blatt Head of HR hr@bigpoint.net

LOOKING FOR: PEOPLE We are currently looking for 

3D animators, responsible for rigging and animating 3D models, including working with hand keyframed animations and facial/lip synch animations.

www.longtailstudios.com Halifax, Nova Scotia Canada +19 02 44 20 359



Environment artists, responsible for the construction of games assets, including creation of terrain, environments, props, model unwrapping and hand painting textures

 Lead Game Designer, who will work with the Creative Director to lead and production

visitor

exhibitor

manage a design team in fulfilling a project’s vision from high concept to  All applicants to apply on our website www.longtailstudios.com or send their CV at seniorjobs@longtailstudios.com

Contact us

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Kerri Learning HR Director +1902 442 03 59 seniorjobs@longtailstudios.com


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100

We are currently looking for Community managers Marketing manager Germany



Project manager



QA Engineer

perfectworld.com/ perfectworld.eu Amsterdam, The Netherlands +31 20 220 10 00

exhibitor



Contact us Elisabeth Brounts HR Manager +31 20 220 10 11 elisabeth.brounts@ perfectworld.com

more @: Phil White Director of Operations +31 20 220 10 10 phil.white@ perfectworld.com

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currently f WeWe areare currently lookinglooking for 

Affiliate Managers MMOTraffic (http://mmotraffic.com)



Business Development Managers MMOTraffic (http://mmotraffic.com)



Affiliate Managers MMOTraffic (http://mmotraffic.com)



Business Development Managers MMOTraffic (http://mmotr

www.mmolife.org Haarlem www.mmolife.org the Netherlands Haarlem +31 23 20 20 433

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visitor

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exhibitor

the Netherlands +31 23 20 20 433

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more @:

Contact us Simon Usiskin Commercial Director +31 6 10 01 06 33 simon@mmolife.org

Paul de Groot

MD @: more

+31 65 46 27 365 paul@mmolife.org

Simon Usiskin Commercial Director +31 6 10 01 06 33 simon@mmolife.org

Paul de Groo MD +31 65 46 2 paul@mmolife.o

LOOKING FOR: PEOPLE

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DGA LOOKING FOR: PEOPLE DUTCH GAMES ASSOCIATION

dutchgamesassociation.nl Utrecht Netherlands +31 6 120 8 59 49

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Sponsors



Partners

We are currently looking f

DGA

itor

dutchgamesassociation.nl Utrecht Netherlands +31 6 120 8 59 49

ibitor





New members (people working in the Dutch gamesindustry



Sponsors



Partners

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Jurrie Hobers Chairman +31 6 12 08 59 49 contact@ dutchgamesassociation.nl

Jurriaan van Rijswijk Secretary +31 6 12 08 59 49 contact@ dutchgamesassociation.nl


LOOKING FOR: PEOPLE

102

We are currently looking for 

French Marketing / PR Executive



German Team Lead



Game Masters – German, French, Italian & English



Data Analyst (Marketing)



Producer



Assistant Producer

Contact us

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www.gala-net.eu www.gpotato.eu Dublin Ireland +35 31 68 15 100

more @:

Joanne Graham HR & Admin Manager +35 31 68 15 100 jobs@gpotato.eu

LOOKING FOR: PEOPLE We are currently looking for  Programmers  Artists  Designers

exhibitor

Contact us Simon Miles Talent Acquisition Manager +19 26 81 60 00 simon.miles@ codemasters.com

more @: Nial Taylor Recruitment Resourcer +19 26 81 60 00 nial.taylor@ codemasters.com

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www.codemasters.com Southam, Warwickshire UK +44 19 26 81 60 00

 Producers


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Index 6 waves Ad4game Alawar Entertainment, Inc. Allopas Aruba events ATLAS Interactive Deutschland Azyenberg Bigpoint Casual Games Association Character Communications Chayowo Games Codemasters Corecell Crytek DAO PAY Deal united GmbH Deloitte Accountants B.V Delrox DGA Dolby Dont Nod Entertainment dtp entertainment AG Eccky Exent Fatfoogoo Festival of Games Freshgames Frogster Gala network gamecity:Hamburg Gamepoint Gamesindustry Gamevision Gate2play Gate2Shop Germany Trade and Invest Giant Globalcollect Globalstep Gogogic GSN Digital IMVU Incubator Games Innogames Intenium Internap Jagex Kaisergames Keen Games Keesing Group B.V.

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Koreagame watch / Veyond Level 3 Little Chicken Longtail Studios MAD Multimedia Metasite Mid Level Sub Boss MMO Life MO Group International Motive interactive Nemesys Games Newzoo B.V. Newzoo Capital Partners Nexon Oak pacific OneBigGame Pagantis Paybyme Paysafecard.com PerfectWorld Europe Periscope Plimus Preview Labs Rapid Game Publicreative (captive studio) Quinke Networks RealGames Europe B.V. RTL Group Sai Con Sepomo Seven One Media Shanda Games Limited SkillPod Media Sky Digital Solutions Solid State network Sometrics / gamecoins Sony Dadc Austria AG SPi global / levelUp SponsorPay GmbH SupersonicAds Teliasonera Tibaco Traviangames Trinigy VP.com WhiteBear Studios XS Software Youdagames Zero to midnight ZipZap Zong Mobile Payments

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Games Industry Black Book Q1Q2 2011  

This is the second edition of the Games Industry Black Book. It contains information about 100 companies from 24 countries in the Games Indu...

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