Women More Impacted

1.3x LESS SUPPORT

During the pandemic, women in communications were 1.3 times more likely to not receive any support from employers versus men in communications.

Source: NYWICI #womenheard survey

WOMEN ON THE BRINK

Women are disproportionately affected—and need more support, both at home and in the office.

In September 2020 alone, 865,000 women left the workforce—four times as many women as men. In the following month, 480,000 women rejoined the labor force, but compared to a year prior, in October 2019, nearly 3 million women had left the job market entirely.3 One factor behind this movement is that the “invisible work” women are expected to take on at home has intensified since the pandemic, leaving many feeling as though they can’t take on anything more—even if it’s paid work outside the home.

Black and Latina women working in retail, restaurants, and other “essential” service-sector industries, often for very low pay, have been laid off in disproportionate numbers. Additionally, we have seen high job loss in “contact-intensive” industries such as leisure and hospitality, education and health services, and retail, which are disproportionately filled by people of color.4

1 in 5 women in the communications industry lost jobs or got furloughed during COVID

1 in 5 women in the communications industry lost jobs

or got furloughed

during COVID

Were either laid off or furlWere either laid off or furloughed oughed Received no support from their employersReceived no support from their employers

18% 23% 14% 18%

of WIC

23%

of MIC 26% 20% 27% 26%

of WIC

20%

of MIC

14%

of Gen POP 27%

of GEN POP

Q:(WF1)How wasyourjobimpactedover the courseofthe lastyear(2020throughnow)?Please selectall thatapply. Q:(WF7)Whatwereyour reason(s)for leavingyourpriorjob? Q:(WF13)Whatkindofsupportdidyou receive/areyou receiving fromyour employer over the courseofthe lastyear(2020throughnow)?

WOMEN ON THE BRINK

IN COMMUNICATIONS Our study found that WIC feel that they need more support from employers. Even WIC who kept their jobs were two times more likely to not be receiving any support compared to MIC. During the pandemic, WIC were 1.3 times more likely to not receive any support from employers versus MIC. The gap is even greater between moms and dads in the communications industry, at 1.9 times. The types of support that employees in communications need include longer maternity leave, mental health support, better benefits (e.g., longer parental leave), and a better management team.

Additionally, our study revealed that in communications, a higher percentage of women of color experienced negative job impacts. Within that group, Hispanic WIC were laid off, furloughed, or faced a reduction in pay 1.4 times more often than Black or Asian WIC.

As female leaders, we tend to operate and have a much greater emotional IQ in the sense of getting a real read on what your teams need. I think you really need to spend quality time with your teams at the individual level and know what their current conditions are. As

women, we’re the caregivers and it’s embedded in

the psyche.” In November 2020, Meredith Consumer Pulse Tracker: COVID-19 26% of WIC did not receive any support during COVID compared noted one in three working moms surveyed by Meredith have experienced or considered a job change during the pandemic with one in four driven by a desire to scale back their hours. 26% of WIC did not receive any support during COVID compared to 20% of MIC to 20% of MIC • 56% of WIC who didn’t receive any support or think the support wasn’t enough —KIMBERLY PAIGE, EVP, CMO, BET Networks (a subsidiary of Viacom Inc.) | NYWICI Chief Communications Officer • 56% of WIC who didn’t receive any support or think the support wasn’t enough • Even for WIC who did receive support, 41% of them said it wasn’t enoughA higher percentage of minority groups experienced negative job impact • Even for WIC who did receive support, 41% of them said it wasn’t enough

Different types of support provided by the employers

Different types of support provided by the employers Different types of support provided by the employersLaid off, furloughed, reduced pay during pandemic

32%

32%

WIC MIC Gen Pop 50% WIC who think the

WIC who think the support was enough WIC who think the support was enough (Yes/No) support was not enough

(Yes/No)

26% of WIC did not 26% receive any support

during COVID compared to 20% of MIC

20%

26% 25%

20%

40% 25%

33%

15%21% 22%

22%30% 26% 15% 15%

20% 38% 22%22% 15%

22%

No No 41%41%

I didn't receive any support Safe Working Environment Technological Support Mental Health Support

I didn't receive any support WIC MIC

Safe Working Environment

I didn’t receive any support Technological Support Mental Health SupportSafe working environment Technological support

White/Caucasian African American/Black/Cari Mental health bbean American support

Others (AAPI, Hispanic or Latin[o/a/x], American Indian or Alaska Native, etc.)

YesYes