BRAND AND COMMUNICATIONS STYLE GUIDE 2017
OBJECTIVE OF OUR GUIDELINES:
The Office of Public Relations is responsible for the overall brand image and identity of New York Medical College (NYMC). The brand presents a clear visual representation of the College and includes logos, font types, colors, photos, and the school name. The Office of Public Relations oversees the brand to ensure it is applied consistently and appropriately to all communication vehicles including publications (both print and electronic), the website, social media, stationery, business cards, signage and banners. These style guidelines outline the proper use of the NYMC logo and overall brand image, provide guidance on digital media content and production of print materials. MISSION:
New York Medical College is a health sciences college whose purpose is to educate physicians, scientists, public health specialists, and other health care professionals, and to conduct biomedical and population-based research. Through its faculty and affiliated clinical partners, the College provides service to its community in an atmosphere of excellence, scholarship and professionalism. New York Medical College believes that the rich diversity of its student body and faculty is important to its mission of educating outstanding health care professionals for the multicultural world of the 21st century. VISION:
The College will continue to be one of the foremost medical schools in the nation accredited by the Liaison Committee on Medical Education, offering an educational program leading to the M.D. degree, as well as masters and doctoral programs in public health, the biomedical sciences and other health professions. With its wide spectrum of hospital and teaching affiliates, New York Medical College provides excellent educational, research, specialty and primary care opportunities throughout the New York metropolitan and tri-state area.
NEW YORK MEDICAL COLLEGE LOGO
The most visual representation of NYMCâ€™s brand is our logo. It is imperative that all communication vehicles display the correct logo, as displayed below. The logo may not be altered in any way. The Office of Public Relations is responsible for the design and usage of the logo. Any department or individual that requires use of the logo can contact the Office of Public Relations to obtain the logo in the required format. LOGO CONFIGURATION
At no time may the shape, configuration or proportions be altered. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition.
Clear space is used to preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements. Clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to the X-height of the type as indicated.
X X X
When the logo is reduced, there is a point at which it becomes ineffective. Establishing a minimum size for the logo ensures it is always prominent and readable. The logo should never be reproduced smaller than 1.5 inches in width.
NYMC LOGO STATES
The New York Medical College logo has three states. These states can be used interchangeably across all applications. When reproducing the logo, use only the artwork supplied with guides.
ONE LINE STACKED
TWO LINE STACKED
NYMC LOGO VERSIONS
ACCEPTABLE NEW YORK MEDICAL COLLEGE LOGO VERSIONS
SCHOOL LOGO VERSIONS
ACCEPTABLE NEW YORK MEDICAL COLLEGE SCHOOL LOGO VERSIONS
School logos are also acceptable as one color. Maroon, black and white (knockout) variations.
GRADUATE SCHOOL OF BASIC MEDICAL SCIENCES
SCHOOL OF MEDICINE
SCHOOL OF HEALTH SCIENCES AND PRACTICE AND INSTITUTE OF PUBLIC HEALTH
LOGO APPLICATION ON A COLOR BACKGROUND
Although the two color logo on a white background is the preferred usage, there will be instances when the logo must appear on a color background. To maintain the legibility of the logo and brand integrity, there must be sufficient contrast between the logo and the background it appears on. The background color must always provide sufficient contrast with the New York Medical College colors.
The logo must reverse to white on dark backgrounds.
The New York Medical College logo may be printed on a color, pattern, or photographic background if there is adequate contrast with the logo. Shown here are examples of acceptable and unacceptable usage of the logo on various backgrounds.
Photographic or patterned backgrounds must not be overly complex.
PROHIBITED LOGO USAGE
A. Do not use old versions of NYMC logo
B. Do not alter the proportions of the logo components
C. Do not apply graphic effects
D. Do not combine with other graphic elements
E. Do not change color of logo
F. Do not rotate
The adjacent diagram illustrates the color hierarchy of the New York Medical College brand. Maroon is the primary logo color and is preferred for use on all printed materials or promotional items. Logo is also acceptable as one color. Maroon, black and white (knockout) variations are available for one color print applications. Our color system also includes secondary colors â€” ochre, black and grey.
PMS - PANTONE 202C CMYK - C: 29 M: 96 Y: 76 K: 29 RGB - R: 140 G: 34 B: 50 HEX - 8c2232
PMS - PANTONE 116C CMYK - C: 1 M: 18 Y: 99 K: 0 RGB - R: 255 G: 206 B: 7 HEX - ffce07
BLACK CMYK - C: 0 M: 0 Y: 0 K: 100 RGB - R: 34 G: 31 B: 32 HEX - 221f20
PMS - PANTONE 431C CMYK - C: 66 M: 52 Y: 45 K: 17 RGB - R: 92 G: 103 B: 112 HEX - 5c6770
LOGO FONT USAGE
Trajan Pro Bold Adobe Garamond Pro Regular
Adobe Garamond Pro Bold
The Office of Public Relations maintains an electronic image library of photography that is representative of NYMCâ€™s campus, students, faculty, alumni, events, and overall brand. Departments requiring photography for marketing and communications purposes should contact the Office of Public Relations to access the image library. If a department requires new photography and they have the budget to hire a photographer, they can contact the Office of Public Relations for the name of an approved freelance photographer. Once the photo shoot is complete, the department should provide the Office of Public Relations with the photos to add to the shared images library. The Office of Public Relations does not have an in-house photographer; however, our staff does take photos at events that we choose to cover in our publications. A department hosting an event may contact the Office of Public Relations two weeks prior to the event to request photography coverage. If the Office of Public Relations cannot fulfill a request or if a department requires photos for their own purposes, a camera can be signed-out on loan.
The Office of Public Relations produces the College’s primary publications including the annual Chironian alumni magazine, the weekly In Touch e-newsletter, the quarterly alumni e-newsletter, as well as various brochures, booklets, etc. When departments produce printed pieces to advance their own programs, they need to seek the Office of Public Relations’ assistance during the early stages of production. The public relations staff will ensure the project is bid out to approved vendors for design and/or printing, that updated photography is utilized, copy is properly proofed, and ensure the piece is designed to reflect the NYMC brand image. The Office of Public Relations does not have a copywriter on staff, so producing content is the responsibility of the department requesting the publication. Public Relations supports staff throughout the College to prepare and issue campus news and announcements, event invitations, informational flyers, etc. In Touch, the College’s weekly newsletter is distributed to more than 5,000 faculty, staff, graduate and medical students, trustees and donors, media, opinion leaders and executives at affiliated hospitals. The newsletter’s primary objective is to increase awareness of programs and activities at the main campus. Share news, tips and content for InTouch with email@example.com. The Office of Public Relations supports production of print and digital marketing and communications materials. The Public Relations team will facilitate the project from conception through printing and distribution, including branding, message development, copywriting and copy proofing, as well as general project management. Reach out to firstname.lastname@example.org or 914-594-4536 with inquiries.
NEW YORK MEDICAL COLLEGE 2017
FACING AN EPIDEMIC How NYMC is battling opioid addiction
To order letterhead, business cards, envelopes and memo pads please visit http://www.nymc.edu/departments/administrative-departments/operations/purchasing/ordering-stationery/
#10 regular two color envelope Business card Email Signature
#10 window two color envelope
#10 window blackenvelope
POWER POINT TEMPLATES
Faculty or staff members can contact the Office of Public Relations to obtain NYMC branded Power Point slides for their presentations. Title
Title Title Sub Title
The objectives of the New York Medical College website are to communicate to a global audience the mission, values, accomplishments, and fundamental workings of the college. The operation of the College website is under the purview of the Office of Public Relations. The department is responsible for the overall design and structure of the website while the Office of Information Technology is responsible for all software and server maintenance. The Office of Public Relations works with academic and administrative departments to update the homepage and other pages of the site. However, schools/departments/individuals are responsible for generating and updating the content on their sections of the site and ensuing content is current as well as accurate. All edits and additions to the website must be approved by the Office of Public Relations before they go live. Members of the academic community are expected to comply with Information Services’ guidelines for academic computing. It is strictly forbidden for any member of the College community to gain access to any college protected information resources area of the web without authorization of the Office of Public Relations. To create new content or revise existing content, reach out to the Office of Public Relations at public_relations@ mync.edu, or 914-594-4536. The Office will arrange for a brief training session on the use of the College’s Content Management System (CMS), and will provide access to the system so that individuals may create, edit and maintain web pages. When new or revised content is submitted to the College’s CMS, it is reviewed by the Public Relations web team, approved, and posted live to NYMC.edu. Please allow one business day for review and approval of new content.
SOCIAL MEDIA The Office of Public Relations is responsible for the Collegeâ€™s official social media presence on platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, Flickr, etc. These platforms provide another opportunity to reach out to various audiences, such as prospective students, current students and alumni, and have the potential to create a significant impact on the reputation of the College. The Office of Public Relations ensures that social media accounts that are associated with New York Medical College portray and promote the College in a way that is consistent with its mission and reputation. Any department, group or individual, that wishes to create a social media site utilizing the New York Medical College name or logo must obtain approval from the Office of Public Relations and share the passwords to these sites with the department. Administrative departments are responsible for maintaining and updating the content on these sites. Public Relations welcomes new content for sharing on social media sites. Anyone with content they wish to post on one or more of the Collegeâ€™s social media sites should forward to public_relations@ nymc.edu.
ALUMNI FACEBOOK www.facebook.com/NYMCalumni/
SNAPCHAT Username: nymedcollege
SOM FACEBOOK www.facebook.com/ NYMCSchoolofMedicine
GSBMS FACEBOOK https://www.facebook.com/ NYMCGSBMS/
SHSP FACEBOOK https://www.facebook.com/NYMCSHSP/
Digital signage (flatscreen) monitors are located in all main New York Medical College buildings. The monitors are an internal communication vehicle for promoting news, events and announcements. The content on these signs is under the purview of the Office of Public Relations. The hardware and software for the digital signage is under the purview of the Office of Information Technology. How to Submit Content for Consideration: Download and complete the Digital Signage template and email it to email@example.com. Content must be received five business days prior to the date the slide is to appear on the digital signage. This allows the Office of Public Relations adequate time to review the request and create the slide. Requests should include complete details including: event date, time, location, title, speaker(s), speaker affiliation, photo (if available), sponsoring department, accomplishment, etc. Event information should also be added to the NYMC website calendar. Additional Information: Grand Rounds will not be included on the Digital Signage. The Office of Public Relations is not responsible for the accuracy of information submitted for display on the Digital Signage. Please check your facts, spelling, etc. carefully before submitting. Any changes to your event (date, time, location, etc.) must be submitted to the Office of Public Relations at least 2 days prior to the event to ensure sufficient time to make the update(s). Technical concerns (e.g, screen is dark, content looks odd, etc.) should be directed to the IT Help Desk at ext. 2000.
To ensure that information about the College and its members is accurately and consistently to the media, the Office of Public Relations is the only office authorized to issue a press release on behalf of New York Medical College. Press releases, which cover a broad range of topics including educational and research activities, appointments and other newsworthy items, are circulated to the media as well as posted on the College’s website. The Vice President of Communications serves as the official college spokesperson on matters of institutional policy or position, solicits leadership’s participation as warranted, and is charged to respond to all general inquiries and to proactively engage the media to report on items of interest. When members of the academic community are contacted by the media on any matter other than one relevant to their particular area of expertise, he or she should immediately refer the media to the Office of Public Relations who will work with faculty and senior administrators in formulating appropriate responses. When the inquiry solely concerns an individual’s expertise, faculty and staff are encouraged to respond directly and to subsequently notify the Office of Public Relations so that any necessary follow-up can be done. Because of the Office of Public Relations staff’s functional range of knowledge, they may call upon other members of the academic community to expand or contain a news item. CONTACT:
For more information or questions about these guidelines, please contact: The Office of Public Relations Phone: (914) 594-4536 Fax: (914) 594-4541 firstname.lastname@example.org
Jennifer Riekert, M.B.A. Vice President of Communications email@example.com
Julio A. Rodriguez-Rentas, M.A. Assistant Director of Web Communications firstname.lastname@example.org
Kevin R. Cummings, M.P.S., M.P.H. ’00 Director of Web Communications email@example.com
Madlena Pesheva Executive Assistant firstname.lastname@example.org
Lori Perrault Public Information Editor email@example.com
Marianne Hurewitz, M.S. Communications Specialist firstname.lastname@example.org