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STYLE GUIDELINES


OBJECTIVE OF OUR GUIDELINES:

The Office of Public Relations is responsible for the overall brand image and identity of New York Medical College (NYMC). The brand presents a clear visual representation of the School and includes logos, font types, colors, photos, and the school name. The Office of Public Relations oversees the brand to ensure it is applied consistently and appropriately to all communication vehicles including publications both print and electronic, the website, social media, stationery, business cards, signage and banners. These style guidelines outline the proper use of the NYMC logo and overall brand image. MISSION:

New York Medical College is a health sciences university whose purpose is to educate physicians, scientists, public health specialists, and other health care professionals, and to conduct biomedical and population-based research. Through its faculty and affiliated clinical partners, the College provides service to its community in an atmosphere of excellence, scholarship and professionalism. New York Medical College believes that the rich diversity of its student body and faculty is important to its mission of educating outstanding health care professionals for the multicultural world of the 21st century. VISION:

The College will continue to be one of the foremost medical schools in the nation accredited by the Liaison Committee on Medical Education, offering an educational program leading to the M.D. degree, as well as masters and doctoral programs in public health, the biomedical sciences and other health professions. With its wide spectrum of hospital and teaching affiliates, New York Medical College provides excellent educational, research, specialty and primary care opportunities throughout the New York metropolitan and tri-state area.


NEW YORK MEDICAL COLLEGE LOGO

The most visual representation of NYMC’s brand is our logo. It is imperative that all communication vehicles display the correct logo, as displayed below. The logo may not be altered in any way. The Office of Public Relations is responsible for the design and usage of the logo. Any department or individual that requires use of the logo can contact the Office of Public Relations to obtain the logo in the required format. LOGO CONFIGURATION

At no time may the shape, configuration or proportions be altered. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition.

CLEAR SPACE

Clear space is used to preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements. Clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to the X-height of the type as indicated.

X

X X X

X

X

MINIMUM SIZE

When the logo is reduced, there is a point at which it becomes ineffective. Establishing a minimum size for the logo ensures it is always prominent and readable. The logo should never be reproduced smaller than 1.5 inches in width.

1.5�


NYMC LOGO STATES

Logo States

The New York Medical College logo has three states. These states can be used interchangeably across all applications. When reproducing the logo, use only the artwork supplied with guides.

ONE LINE

ONE LINE STACKED

TWO LINE STACKED

BLOCK


NYMC LOGO VERSIONS

ACCEPTABLE NEW YORK MEDICAL COLLEGE LOGO VERSIONS


SCHOOL LOGO VERSIONS

ACCEPTABLE NEW YORK MEDICAL COLLEGE SCHOOL LOGO VERSIONS

School logos are also acceptable as one color. Maroon, black and white (knockout) variations.

GRADUATE SCHOOL OF BASIC MEDICAL SCIENCES

SCHOOL OF MEDICINE

SCHOOL OF HEALTH SCIENCES AND PRACTICE AND INSTITUTE OF PUBLIC HEALTH


LOGO APPLICATION

LOGO APPLICATION ON A COLOR BACKGROUND

Although the two color logo on a white background is the preferred usage, there will be instances when the logo must appear on a color background. To maintain the legibility of the logo and brand integrity, there must be sufficient contrast between the logo and the background it appears on. The background color must always provide sufficient contrast with the New York Medical College colors.

The logo must reverse to white on dark backgrounds.

BACKGROUND CONTROL

The New York Medical College logo may be printed on a color, pattern, or photographic background if there is adequate contrast with the logo. Shown here are examples of acceptable and unacceptable usage of the logo on various backgrounds.

Photographic or patterned backgrounds must not be overly complex.

PROHIBITED LOGO USAGE

A. Do not use old versions of NYMC logo

B. Do not alter the proportions of the logo components

C. Do not apply graphic effects

D. Do not combine with other graphic elements

E. Do not change color of logo

F. Do not rotate

F


BRAND COLORS

COLOR HIERARCHY

The adjacent diagram illustrates the color hierarchy of the New York Medical College brand. Maroon is the primary logo color and is preferred for use on all printed materials or promotional items. Logo is also acceptable as one color. Maroon, black and white (knockout) variations are available for one color print applications. Our color system also includes secondary colors — ochre, black and grey.

PRIMARY

SECONDARY

PMS - PANTONE 202C CMYK - C: 29 M: 96 Y: 76 K: 29 RGB - R: 140 G: 34 B: 50 HEX - 8c2232

PMS - PANTONE 116C CMYK - C: 1 M: 18 Y: 99 K: 0 RGB - R: 255 G: 206 B: 7 HEX - ffce07

BLACK CMYK - C: 0 M: 0 Y: 0 K: 100 RGB - R: 34 G: 31 B: 32 HEX - 221f20

PMS - PANTONE 431C CMYK - C: 66 M: 52 Y: 45 K: 17 RGB - R: 92 G: 103 B: 112 HEX - 5c6770


FONT USAGE

LOGO FONT USAGE

Trajan Pro Bold Adobe Garamond Pro Regular

Adobe Garamond Pro Bold


PHOTOGRAPHY

The Office of Public Relations maintains an electronic image library of photography that is representative of NYMC’s campus, students, faculty, alumni, events, and overall brand. Departments requiring photography for marketing and communications purposes should contact the Office of Public Relations to access the image library. If a department requires new photography and they have the budget to hire a photographer, they can contact the Office of Public Relations for the name of an approved freelance photographer. Once the photo shoot is complete, the department should provide the Office of Public Relations with the photos to add to the shared images directory. The Office of Public Relations does not have an in-house photographer; however, our staff does take photos at events that we choose to cover in our publications. A department hosting an event may contact the Office of Public Relations two weeks prior to the event to request photography coverage. If the Office of Public Relations cannot fulfill a request or if a department requires photos for their own purposes, a camera can be signed-out on loan.


PUBLICATIONS

The Office of Public Relations produces the College’s primary publications including the bi-annual Chironian alumni magazine, the weekly In Touch e-newsletter, the monthly alumni e-newsletter, as well as various brochures, booklets, etc. When departments produce printed pieces to advance their own programs, they need to seek the Office of Public Relations’ assistance during the early stages of production. The public relations staff will ensure the project is bid out to approved vendors for design and/or printing, that updated photography is utilized, copy is properly proofed, and ensure the piece is designed to reflect the NYMC brand image. The Office of Public Relations does not have a copy writer on staff, so producing content is the responsibility of the department requesting the publication.

CHIRONIAN NEW YORK MEDICAL COLLEGE SUMMER / FALL 2015

Dean D. Douglas Miller, M.D., C.M., M.B.A. Takes the Helm at NYMC’s School of Medicine


STATIONERY

To order letterhead, business cards, envelopes and memo pads please visit http://www.nymc.edu/departments/administrative-departments/operations/purchasing/ordering-stationery/

Department letterhead

Executive letterhead

#10 regular two color envelope

Business card

#10 window two color envelope

#10 window blackenvelope

Memo pad

Buck slip


POWER POINT TEMPLATES

Faculty or staff members can contact the Office of Public Relations to obtain NYMC branded Power Point slides for their presentations. Title  

Title  

Title Title

—  Sub Title

Sub Title

Title Title Sub Title

—  Sub Title


WEBSITE

The objectives of the New York Medical College website are to communicate to a global audience the mission, values, accomplishments, and fundamental workings of the college. The operation of the College website is under the preview of the Office of Public Relations. The department is responsible for the overall design and structure of the website while the Office of Information Technology is responsible for all software and server maintenance. The Office of Public Relations works with academic and administrative departments to update the homepage and other pages of the site; however, schools/departments/individuals are responsible for generating and updating the content on their sections of the site and ensuing content is current as well as accurate. All edits and additions to the website must be approved by the Office of Public Relations before they go live. Members of the academic community are expected to comply with Information Services’ guidelines for academic computing. It is strictly forbidden for any member of the College community to gain access to any college protected information resources area of the web without authorization of the Office of Public Relations.


SOCIAL MEDIA

The Office of Public Relations is responsible for the College’s official social media presence on platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, Flickr, etc. These platforms provide another opportunity to reach out to various audiences, such as prospective students, current students and alumni, and have the potential to create a significant impact on the reputation of the College. The Office of Public Relations staff members ensure that social media accounts that are associated with New York Medical College portray and promote the College in a way that is consistent with its mission and reputation. Any department, group or individual, that wishes to create a social media site utilizing the New York Medical College name or logo must obtain approval from the Office of Public Relations and share the passwords to these sites with the department.

FACEBOOK www.facebook.com/nymedcollege

SOM FACEBOOK www.facebook.com/ NYMCSchoolofMedicine

GSBMS FACEBOOK https://www.facebook.com/ nymcofficial

SHSP FACEBOOK https://www.facebook.com/ nymcofficial

ALUMNI FACEBOOK www.facebook.com/NYMCalumni

INSTAGRAM www.instagram.com/nymedcollege/

LINKEDIN COMPANY PAGE www.linkedin.com/company/newyork-medical-college

LINKEDIN SCHOOL www.linkedin.com/edu/new-yorkmedical-college-18990

TWITTER www.twitter.com/nymedcollege

YOUTUBE www.youtube.com/nymedcollege

FLICKR www.flickr.com/photos/nymedcollege/


DIGITAL SIGNAGE

Digital Signage (flatscreen) monitors are located in all main New York Medical College buildings. The monitors are an internal communication vehicle for promoting news, events and announcements. The content on these signs is under the purview of the Office of Public Relations. The hardware and software for the digital signage is under the purview of the Office of Information Technology.


MEDIA RELATIONS

To ensure that information about the College and its members is accurately, consistently and optimally disseminated to the public through the media, the Office of Public Relations is the only office authorized to issue a press release on behalf of New York Medical College. Press releases, which cover a broad range of topics including educational and research activities, appointments and other newsworthy items, are circulated to the media as well as posted on the College’s website. The Vice President of Communications serves as the official college spokesperson on matters of institutional policy or position, and solicits leadership’s participation as warranted and is charged to respond to all general inquiries and to proactively engage the media to report on items of interest. When members of the academic community are contacted by the media on any matter other than one relevant to their particular area of expertise, he or she should immediately refer the media to the public relations staff who will work with faculty and senior administrators in formulating appropriate responses. When the inquiry solely concerns an individual’s expertise, faculty and staff are encouraged to respond directly and to subsequently notify the Office of Public Relations office so that any necessary follow up can be done. Because of the Office of Public Relations staff’s functional range of knowledge, they may call upon other members of the academic community to expand or contain a news item. CONTACT:

For more information or questions about these guidelines, please contact: The Office of Public Relations Phone: (914) 594-4536 Fax: (914) 594-4541

Jennifer Riekert, M.B.A. Vice President of Communications jennifer_riekert@nymc.edu

Julio A. Rodriguez-Rentas, M.A. Assistant Director of Web Communications julio_rodriguez@nymc.edu

Kevin R. Cummings, M.P.S., M.P.H. ‘00 Director of Web Communications kevin_cummings@nymc.edu

Madlena Pesheva Executive Assistant madlena_pesheva@nymc.edu

Lori Perrault Public Information Editor lori_perrault@nymc.edu


NYMC Style Guide 2016