Where Knowledge and Values Meet
BRAND AND COMMUNICATIONS STYLE GUIDE 2018
OBJECTIVE OF OUR GUIDELINES
The Office of Public Relations is responsible for the overall brand image and identity of New York Medical College (NYMC). The brand presents a clear visual representation of the College and includes logos, font types, colors, photos, and the school name. The Office of Public Relations oversees the brand to ensure it is applied consistently and appropriately to all communication vehicles including publications (both print and electronic), the website, social media, stationery, business cards, signage and banners. These style guidelines outline the proper use of the NYMC logo and overall brand image, provide guidance on digital media content and production of print materials. To request services from the Office of Public Relations, please complete the Project Request Form (www.nymc.edu/PRrequest). MISSION
New York Medical College is a health sciences college whose purpose is to educate physicians, scientists, public health specialists, and other health care professionals, and to conduct biomedical and population-based research. Through its faculty and affiliated clinical partners, the College provides service to its community in an atmosphere of excellence, scholarship and professionalism. New York Medical College believes that the rich diversity of its student body and faculty is important to its mission of educating outstanding health care professionals for the multicultural world of the 21st century. VISION
The College will continue to be one of the foremost medical schools in the nation accredited by the Liaison Committee on Medical Education, offering an educational program leading to the M.D. degree, as well as masters and doctoral programs in public health, the biomedical sciences and other health professions. With its wide spectrum of hospital and teaching affiliates, New York Medical College provides excellent educational, research, specialty and primary care opportunities throughout the New York metropolitan and tri-state area.
NEW YORK MEDICAL COLLEGE LOGO
The most visual representation of NYMCâ€™s brand is our logo. It is imperative that all communication vehicles display the correct logo, as displayed below. The logo may not be altered in any way. The Office of Public Relations is responsible for the design and usage of the logo. Any department or individual that requires use of the logo can contact the Office of Public Relations to obtain the logo in the required format. LOGO CONFIGURATION
At no time may the shape, configuration or proportions be altered. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition.
Clear space is used to preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements. Clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to the X-height of the type as indicated.
X X X
When the logo is reduced, there is a point at which it becomes ineffective. Establishing a minimum size for the logo ensures it is always prominent and readable. The logo should never be reproduced smaller than 1.5 inches in width.
NYMC LOGO STATES
The New York Medical College logo has three states. These states can be used interchangeably across all applications. When reproducing the logo, use only the artwork supplied with guides.
ONE LINE STACKED
TWO LINE STACKED
NYMC LOGO VERSIONS
ACCEPTABLE NEW YORK MEDICAL COLLEGE LOGO VERSIONS
NYMC LOGO AND SEAL USAGE NEW YORK MEDICAL COLLEGE LOGO
• Used on all publications and promotional materials • Used on all stationery other than the Office of the Chancellor, Office of the President and Board of Trustees • 4 color logo (maroon and gold) should be used for color print jobs and online materials; a version boxed in white or gold is available. • The 4-color logo must always include the solid line and “a member of Touro College and University System” tag as shown; Individual schools’ logos are available. Do not replicate this. Please use the approved logos on pages 3-5. • Black and white logo is available for print jobs in black and white How not to use NYMC logo: • Do not modify the logo (change the color, crop, box out in a different color, etc.) • Although it is fine to resize the logo, do not reduce the logo to less than ¼” in height and keep the aspect ratio (i.e., do not distort, stretch, compress, or angle the logo). • Do not use the logo in a sentence instead of the words “New York Medical College.” • Do not use elements of the logo independently of the logo. COLLEGE SEAL
The College seal is reserved for communications from the Chancellor or the Board of Trustees. It is generally used for such documents as ceremonial awards, diplomas, and formal invitations. If you are unsure as to whether the College seal is appropriate for a particular communication, the Office of Public Relations can assist you at email@example.com or (914) 594-4536. STUDENT/CLUB ORGANIZATIONS
Student/club organizations are welcome to create their own unique logos, however they must meet the following standards: • Student/club organizations are not permitted to use or incorporate NYMC logos and trademarks, however the College’s name may be included, i.e. “XYZ Club at New York Medical College. • They may not include any words, symbols or images that may poorly reflect on the image of the College. • The Office of Student Affairs and the Office of Public Relations must approve all student/club organization logos.
LOGO TAGLINE USAGE
New York Medical College (NYMC)’s tagline, “Where Knowledge and Values Meet,” is to be used on all marketing collateral, excluding business cards, power point presentations and other promotional materials with limited space.
SECONDARY IDENTIFIERS LOGOS
ACCEPTABLE LOGOS FOR NEW YORK MEDICAL COLLEGE DEPARTMENTS, INSTITUTES, OFFICES AND CENTERS
Through consistent use of the New York Medical College (NYMC) name, the College can ensure the benefits of consistent communication with and understanding by internal and external audiences. Individual school, departments, institutes, offices and centers, are not permitted to use individual logos or any graphic treatment that gives the impression that they “stand alone,” rather than exist as a part of the overall NYMC brand. While it is acceptable to use the NYMC logo without including the department, institute, office, center or school, do not use the school, department, institute, office or center, as a logo without the NYMC identifying information. There is a specific hierarchy to the way identity must be conveyed. Do not rearrange the hierarchy so that a school, department, institute, office or center, supersedes the College’s name. When a school, department, institute, office or center, appears as part of the logo, as in letterhead, business card, signature/address areas of a brochure, etc., the logo must be formatted as shown below. Contact the Office of Public Relations with any questions.
SCHOOL LOGO VERSIONS
ACCEPTABLE NEW YORK MEDICAL COLLEGE SCHOOL LOGO VERSIONS
School logos are also acceptable as one color. Maroon, black and white (knockout) variations.
GRADUATE SCHOOL OF BASIC MEDICAL SCIENCES
SCHOOL OF HEALTH SCIENCES AND PRACTICE AND INSTITUTE OF PUBLIC HEALTH
SCHOOL OF MEDICINE
LOGO APPLICATION ON A COLOR BACKGROUND
Although the two color logo on a white background is the preferred usage, there will be instances when the logo must appear on a color background. To maintain the legibility of the logo and brand integrity, there must be sufficient contrast between the logo and the background it appears on. The background color must always provide sufficient contrast with the New York Medical College colors.
The logo must reverse to white on dark backgrounds.
The New York Medical College logo may be printed on a color, pattern, or photographic background if there is adequate contrast with the logo. Shown here are examples of acceptable and unacceptable usage of the logo on various backgrounds.
Photographic or patterned backgrounds must not be overly complex.
PROHIBITED LOGO USAGE
A. Do not use old versions of NYMC logo
B. Do not alter the proportions of the logo components
C. Do not apply graphic effects
D. Do not combine with other graphic elements
E. Do not change color of logo
F. Do not rotate
The adjacent diagram illustrates the color hierarchy of the New York Medical College brand. Maroon is the primary logo color and is preferred for use on all printed materials or promotional items. Logo is also acceptable as one color. Maroon, black and white (knockout) variations are available for one color print applications. Our color system also includes secondary colors â€” ochre, black and grey.
PMS - PANTONE 202C CMYK - C: 29 M: 96 Y: 76 K: 29 RGB - R: 140 G: 34 B: 50 HEX - 8c2232
PMS - PANTONE 116C CMYK - C: 1 M: 18 Y: 99 K: 0 RGB - R: 255 G: 206 B: 7 HEX - ffce07
BLACK CMYK - C: 0 M: 0 Y: 0 K: 100 RGB - R: 34 G: 31 B: 32 HEX - 221f20
PMS - PANTONE 431C CMYK - C: 66 M: 52 Y: 45 K: 17 RGB - R: 92 G: 103 B: 112 HEX - 5c6770
LOGO FONT USAGE
Trajan Pro Bold Adobe Garamond Pro Regular
Adobe Garamond Pro Bold
The Office of Public Relations maintains an electronic image library of photography that is representative of NYMCâ€™s campus, students, faculty, alumni, events, and overall brand. Departments requiring photography for marketing and communications purposes should contact the Office of Public Relations to access the image library. If a department requires new photography and they have the budget to hire a photographer, they can contact the Office of Public Relations for the name of an approved freelance photographer. Once the photo shoot is complete, the department should provide the Office of Public Relations with the photos to add to the shared images library. The Office of Public Relations does not have an in-house photographer; however, our staff does take photos at events that we choose to cover in our publications. A department hosting an event may contact the Office of Public Relations two weeks prior to the event to request photography coverage. If the Office of Public Relations cannot fulfill a request or if a department requires photos for their own purposes, a camera can be signed-out on loan.
The Office of Public Relations produces the Collegeâ€™s primary publications including the annual Chironian alumni magazine, the weekly In Touch e-newsletter, the quarterly Alumni Connections e-newsletter, NYMC Strategic Plan, NYMC AtA-Glance, NYMC Fact Sheet, as well as various brochures, booklets, etc. As per College policy, the Office of Public Relations must approve all print and digital projects. Public Relations supports staff throughout the College to prepare and issue campus news and announcements, event invitations, informational flyers, etc. The Office of Public Relations supports production of program and school print and digital marketing and communications materials. The public relations team will facilitate the project from conception through printing and distribution, including branding, message development, copywriting and copy proofing, as well as general project management.
Week of June 26, 2017
NEWS Professor Emeritus Catherine N. Hinterbuchner, M.D., Leaves Legacy of Endowed Professorship and Chair of the Department of Rehabilitation Medicine New York Medical College is the recipient of a $3 million gift to establish the Catherine and Ladislav P. Hinterbuchner Professorship and Chair in the Department of Rehabilitation Medicine at NYC Health + Hospitals/Metropolitan to support teaching and training of medical students and residents and to foster research. The endowment is from the estate of Catherine Hinterbuchner, M.D., who led the Department of Rehabilitation Medicine -- as the College's first woman chair -- and was chief of rehabilitation medicine at both Metropolitan Hospital Center and Lincoln Hospital in New York City for nearly 40 years. Eduardo Lopez, M.D., has been selected to serve as the inaugural chair. Read more...
School of Medicine Hosts First Microbiome Translational Science Conference
When departments produce printed pieces to advance their own programs, they need to seek the Office of Public Relationsâ€™ assistance during the early stages of production. To better support the ever increasing volume of project requests, departments must submit project requests through the online Project Request Form available at http://www.nymc.edu/pr.
The NYMC Microbiome Translational Science Institute (MTSI) held its first scientific program on June 15 at the NYMC Executive Education Center at 7 Dana Road. The program brought together clinical experts, researchers and students to explore the role of the Human Microbiome in health and in the pathogenesis of disease. D. Douglas Miller, M.D., C.M., M.B.A., far right, dean of the School of Medicine, welcomed the audience, noting that this was the first time that NYMC has convened an event focused exclusively on microbiome science and its role in maintaining health and causing diseases. The half-day symposium featured experts from a range of academic disciplines, including pathology, microbiology and immunology, biomedical sciences, pharmacology, biochemistry and molecular biology, as well as scientists from NYMC's industry partners, Philips Healthcare Research and Janssen Research & Development. The goal of the scientific program was to raise awareness of the Human Microbiome, an area of rapidly increasing research focus and of pharmaceutical industry investment. Read more...
Lyme Diseases Diagnostic Center Now in its 29th Year Open Through August 31
Monday, Wednesday and Thursday 5:00 p.m. - 7:00 p.m. 19 Bradhurst Avenue Suite 1400 South Hawthorne, NY (914) 493-TICK  www.nymc.edu/lddc
Save-the-Date Founder's Dinner
Sunday, September 17 5:00 p.m. Double Tree Hilton Tarrytown, NY The Office of Development and Alumni Relations is seeking donations for a silent auction at the event. Last year's silent auction was a great success thanks to the generosity of the NYMC community. Examples of items to donate: Vacation timeshare/resort package
The Public Relations staff will ensure the project is bid out to approved vendors for design and/or printing, that updated photography is utilized, copy is properly proofed, and ensure the piece is designed to reflect the NYMC brand image. The Office of Public Relations does not have a copywriter on staff, so producing content is the responsibility of the department requesting the publication. 14
To order letterhead, business cards, envelopes and memo pads please visit http://www.nymc.edu/departments/administrative-departments/operations/purchasing/ordering-stationery/
#10 regular two color envelope Business card
#10 window two color envelope
#10 window blackenvelope
EMAIL SIGNATURE Emails are among the most frequently used forms of communication at NYMC, and this email signature standard establishes a clean, consistent way to present contact information across all audiences, while maintaining a cohesive brand image. To create your email signature in Outlook: PC: 1. Open a new message 2. Click on Signatures in the Message Tab, then click New 3. Type a name for the signature, then click OK 4. In the Edit signature box, insert the signature from below template Mac: 1. Open a new message 2. Click on signatures icon and edit signature. 3. Click “+” icon, then type a name for the signature and click OK 4. In the Edit signature box, insert the signature from below template Note: The type size may need adjustment in Outlook to match the type sizes noted in the reference example below. Please do not change the typeface or size other than that as noted below. Font type: Century Gothic, 11 pt. size on PC/ 14 pt. on Mac; individual’s name: bold, remaining text: regular FOR NYMC DEPARTMENTS
FOR GRADUATE SCHOOL OF BASIC MEDICAL SCIENCES
John Doe, M.B.A. Title New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu
John Doe, Ph.D. Title Graduate School of Basic Medical Sciences New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu
FOR SCHOOL OF MEDICINE
FOR SCHOOL OF HEALTH SCIENCES AND PRACTICE
John Doe, M.D. Title School of Medicine New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu
John Doe, M.P.H. Title School of Health Sciences and Practice New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu
MERCHANDISE AND GIVEAWAYS
• For use on merchandise materials and small item giveaways. • The entire NYMC logo can be used; the College seal alone is not to be used. Please refer to guidelines listed on page 6. • No logo or wording modifications are permitted. If space is limited, “New York Medical College” or “NYMC” can be used, rather than “New York Med” or “NY Med.”
New York Medical College NYMC New York Medical College NYMC New York Medical College NYMC New York Medical College NYMC
• Do not use “New York Med” or “NY Med” and do not use colors that are not part of the College.
PROHIBITED USAGE 2
• Do not alter the College logo, do not use the seal alone.
In order to present a unified, branded experience at all NYMC-sponsored events, the Office of Public Relations has selected a full list of approved tablecloth colors to choose from. Burgundy · Gold · Black · Grey · Charcoal · Beige · Ivory
• Do not use any other colors besides the seven approved colors above.
POWER POINT TEMPLATES
Faculty or staff members can contact the Office of Public Relations to obtain NYMC branded Power Point slides for their presentations. Title
The objectives of the New York Medical College website are to communicate to a global audience the mission, values, accomplishments, and fundamental workings of the College. The operation of the College website is under the purview of the Office of Public Relations. The department is responsible for the overall design and structure of the website while the Office of Information Technology is responsible for all software and server maintenance. The Office of Public Relations works with academic and administrative departments to update the homepage and other pages of the site. However, schools/departments/individuals are responsible for generating and updating the content on their sections of the site and ensuring content is current as well as accurate. All edits and additions to the website must be approved by the Office of Public Relations before they go live. Members of the academic community are expected to comply with Information Services’ guidelines for academic computing. It is strictly forbidden for any member of the College community to gain access to any College protected information resources area of the web without authorization of the Office of Public Relations. To create new content or revise existing content, reach out to the Office of Public Relations at public_relations@ nymc.edu, or 914-594-4536. The Office will arrange for a brief training session on the use of the College’s Content Management System (CMS), and will provide access to the system so that individuals may create, edit and maintain web pages. When new or revised content is submitted to the College’s CMS, it is reviewed by the Public Relations web team, approved, and posted live to NYMC.edu. Please allow one business day for review and approval of new content.
SOCIAL MEDIA The Office of Public Relations is responsible for the Collegeâ€™s official social media presence on platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, Flickr, etc. These platforms provide another opportunity to reach various audiences, such as prospective students, current students and alumni, and have the potential to create a significant impact on the reputation of the College. The Office of Public Relations ensures that social media accounts that are associated with New York Medical College portray and promote the College in a way that is consistent with its mission and reputation. Any department, group or individual, that wishes to create a social media site utilizing the New York Medical College name or logo must obtain approval from the Office of Public Relations and share the passwords to these sites with the department. Administrative departments are responsible for maintaining and updating the content on these sites. Public Relations welcomes new content for sharing on social media sites. Anyone with content they wish to post on one or more of the Collegeâ€™s social media sites should forward it to public_ firstname.lastname@example.org.
ALUMNI FACEBOOK www.facebook.com/NYMCalumni/
SNAPCHAT Username: nymedcollege
SOM FACEBOOK www.facebook.com/ NYMCSchoolofMedicine
GSBMS FACEBOOK https://www.facebook.com/ NYMCGSBMS/
SHSP FACEBOOK https://www.facebook.com/NYMCSHSP/
Digital signage (flatscreen) monitors are located in all main New York Medical College buildings. The monitors are an internal communication vehicle for promoting news, events and announcements. The content on these signs is under the purview of the Office of Public Relations. The hardware and software for the digital signage is under the purview of the Office of Information Technology. How to Submit Content for Consideration: Download and complete the Digital Signage template and email it to email@example.com. Content must be received five business days prior to the date the slide is to appear on the digital signage. This allows the Office of Public Relations adequate time to review the request and create the slide. Requests should include complete details including: event date, time, location, title, speaker(s), speaker affiliation, photo (if available), sponsoring department, accomplishment, etc. Event information should also be added to the NYMC website calendar at nymc.edu/news-and-events/events/. Additional Information: Grand Rounds will not be included on the Digital Signage. The Office of Public Relations is not responsible for the accuracy of information submitted for display on the Digital Signage. Please check your facts, spelling, etc. carefully before submitting. Any changes to your event (date, time, location, etc.) must be submitted to the Office of Public Relations at least 2 days prior to the event to ensure sufficient time to make the update(s). Technical concerns (e.g, screen is dark, content looks odd, etc.) should be directed to the IT Help Desk at ext. 2000.
NYMC’s editorial style guide is based on The Chicago Manual of Style. This style guide should be referenced when writing for publications (print and electronic) for distribution to internal and external constituents. It is important to remain consistent using various terms (titles, times, dates, places, etc.) in a document. A unified style strengthens the College’s brand image with audiences. For questions about the style guide, please contact the Office of Public Relations at (914) 594-4536. The following are guidelines (in order of preference) for referring to New York Medical College and its schools: New York Medical College or NYMC When to use: • “New York Medical College (NYMC)” should be used the first time in text. “NYMC” or “the College” following the first mention is acceptable. NYMC School of Medicine or School of Medicine (SOM) NYMC School of Health Sciences and Practice or School of Health Sciences and Practice (SHSP) NYMC Graduate School of Basic Medical Sciences or Graduate School of Basic Medical Sciences (GSBMS) When to use: • Never use as the sole reference to the school. The context of the copy and the need for variety in language will guide which usage is appropriate and readable. • The full name should be used in an invitation, program, or publication where formality is preferred. • For NYMC School of Medicine: in subsequent references to the school, where it is clear that “School of Medicine” refers to the NYMC School of Medicine and not to another medical school. • New York Medical College should not be referred to as a university. • New York Medical College should not be referred to as a ‘medical school.’ The NYMC School of Medicine is one of three schools that comprise the College. • New York Medical College can be referred to as a health sciences college. • New York Medical College should be described as part of the Touro College and University System. When not to use: • Avoid using NYMC preceding the name of specific NYMC school programs, centers, etc. The context of the sentence or preceding paragraphs should establish that the programs are either part of a school of the College. Example: The Doctor of Physical Therapy (D.P.T.) Program in the School of Health Sciences and Practice is… Not: NYMC’s Doctor of Physical Therapy’s Program is… Phone numbers should be formatted as: (123) 456-7890
CLASS YEARS Alumni of New York Medical College should be indicated with their year of graduation after their name and degree: John Doe, M.D. ’01 CREDENTIALS
Academic degrees should be listed after following the person’s name and a comma. Example: John Doe Smith, M.P.H., teaches…
• • • • • • • • •
ACADEMIC DEPARTMENT BY SCHOOL NYMC School of Medicine Departments and Divisions: • Department of Anesthesiology • Department of Biochemistry and Molecular Biology • Department of Cell Biology and Anatomy • Department of Dental Medicine • Department of Dermatology • Department of Emergency Medicine • Department of Family and Community Medicine • Department of Medicine o Division of Cardiology o Division of Dermatology o Division of Endocrinology and Metabolism o Division of Gastroenterology and Hepatobiliary Diseases o Division of Geriatrics o Division of Hematology and Neoplastic Diseases o Division of Immunology, Allergy and Rheumatology o Division of Infectious Diseases o Division of Internal Medicine o Division of Nephrology o Division of Oncology o Division of Pulmonary, Critical Care and Sleep Medicine o Renal Research Institute
• • • • • • •
Department of Microbiology and Immunology Department of Neurology Department of Neurosurgery Department of Obstetrics and Gynecology Department of Ophthalmology Department of Orthopedic Surgery Department of Otolaryngology Department of Pathology Department of Pediatrics o Division of Adolescent Medicine o Division of Cardiology o Division of Endocrinology o Faculty Practice o Division of Gastroenterology o Division of Hematology, Oncology and Stem Cell Transplantation o Division of Immunology and Infectious Diseases o Division of Newborn Medicine o Division of Pulmonology, Allergy, Immunology and Sleep Medicine Department of Pharmacology Department of Physiology Department of Psychiatry and Behavioral Sciences Department of Radiation Medicine Department of Radiology Department of Rehabilitation Medicine Department of Surgery o Division of General Surgery o Division of Trauma/Surgical Critical Care/ Burn Surgery o Division of Cardiothoracic and Cardiac Transplantation Surgery o Division of Vascular/Endovascular Surgery o Division of Intra-abdominal Transplantation (adult and pediatric liver and kidney) Surgery o Division of Plastic and Reconstructive Surgery o Division of Pediatric Surgery o Division of Pediatric Cardiothoracic Surgery Department of Urology
EDITORIAL STYLE NYMC School of Health Sciences and Practice Departments and Divisions: • Department of Physical Therapy • Department of Speech-Language Pathology • Department of Public Health o Division of Biostatistics o Division of Environmental Health Science o Division of Epidemiology o Division of Health Behavior and Community Health o Division of Health Policy and Management NYMC Graduate School of Basic Medical Sciences Departments: • Department of Biochemistry and Molecular Biology • Department of Cell Biology • Department of Microbiology and Immunology • Department of Pathology • Department of Pharmacology • Department of Physiology Administrative Offices • Department of Energy, Environment, Health and Safety • Department of Facilities Management • Department of Finance • Information Technology • Office of Development and Alumni Relations • Office of General Counsel • Office of Human Resources • Office of Public Relations • Office of Research Administration • Purchasing Department • Security Department
7 Dana Road • Center for Disaster Medicine • Center of Excellence in Precision Responses to Bioterrorism and Disasters • Clinical Skills and Simulation Center • Esther and Ben Chouake Simulation Center Rooms 1 and 2 Alumni House • Joseph Dursi, M.D. ’59, Conference Room • Beis Yosef Synagogue Basic Sciences Building (BSB) • Doc’s Café • Freeman Dining Room • Esther and Ben Chouake Auditorium • Health Sciences Library o Marcelle Bernard, M.D. ’44, Archival Collections Room o Mark A. Novitch, M.D. ’58, Computer Lab o Mastronardi Information Center • Terence Cardinal Cooke Auditorium • Thomas and Mary Alice Hales Lobby Medical Education Center (MEC) • Alumni Gross Anatomy Laboratory • Blanche and Albert Willner, M.D. ’43, Atrium and Lobby • John W. Nevins, M.D. ’44, Auditorium • Pasquale Montesano, M.D. ’38, Floor (second floor) School of Health Sciences and Practice Building • Center for Interactive Learning Student Housing • Blanche & Albert Willner, M.D., ’43 Playground • Grasslands I & II • Student Center • Nicholas and Liberta Testa Fitness Center
CAMPUS LOCATIONS AND NAMES Sunshine Cottage (Administration Building) 19 Skyline Drive • Dr. Edward F. and Mrs. Anna M. Asprinio Fitness Center
To ensure that information about the College and its members is accurately and consistently related to the media, the Office of Public Relations is the only office authorized to issue a press release on behalf of New York Medical College. Press releases, which cover a broad range of topics including educational and research activities, appointments and other newsworthy items, are circulated to the media as well as posted on the College’s website. The Vice President of Communications serves as the official college spokesperson on matters of institutional policy or position, solicits leadership’s participation as warranted, and is charged to respond to all general inquiries and to proactively engage the media to report on items of interest. When members of the academic community are contacted by the media on any matter other than one relevant to their particular area of expertise, he or she should immediately refer the media to the Office of Public Relations who will work with faculty and senior administrators in formulating appropriate responses. When the inquiry solely concerns an individual’s expertise, faculty and staff are encouraged to respond directly and to subsequently notify the Office of Public Relations so that any necessary follow-up can be done. Because of the Office of Public Relations staff’s functional range of knowledge, they may call upon other members of the academic community to expand or contain a news item. CONTACT:
For more information or questions about these guidelines, please contact: The Office of Public Relations Phone: (914) 594-4536 Fax: (914) 594-4541 firstname.lastname@example.org
Jennifer Riekert, M.B.A. Vice President of Communications and Strategic Initiatives email@example.com Kevin R. Cummings, M.P.S., M.P.H. ’00 Director of Web Communications firstname.lastname@example.org
Lori-Ann Perrault Public Information Editor email@example.com
Ali Jackson-Jolley, M.B.A. Communications Specialist firstname.lastname@example.org
Madlena R. Pesheva Project Manager email@example.com
Lorena Minnerly, M.A. Communications Coordinator firstname.lastname@example.org
Julio A. Rodriguez-Rentas, M.A. Director of Communications email@example.com
New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) 594-4000 www.nymc.edu
New York Medical College is committed to a sustainable campus.
Brand and Communications Style Guide