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BRAND AND COMMUNICATIONS STYLE GUIDE 2018


OBJECTIVE OF OUR GUIDELINES

The Office of Public Relations is responsible for the overall brand image and identity of New York Medical College (NYMC). The brand presents a clear visual representation of the College and includes logos, font types, colors, photos, and the school name. The Office of Public Relations oversees the brand to ensure it is applied consistently and appropriately to all communication vehicles including publications (both print and electronic), the website, social media, stationery, business cards, signage and banners. These style guidelines outline the proper use of the NYMC logo and overall brand image, provide guidance on digital media content and production of print materials. MISSION

New York Medical College is a health sciences college whose purpose is to educate physicians, scientists, public health specialists, and other health care professionals, and to conduct biomedical and population-based research. Through its faculty and affiliated clinical partners, the College provides service to its community in an atmosphere of excellence, scholarship and professionalism. New York Medical College believes that the rich diversity of its student body and faculty is important to its mission of educating outstanding health care professionals for the multicultural world of the 21st century. VISION

The College will continue to be one of the foremost medical schools in the nation accredited by the Liaison Committee on Medical Education, offering an educational program leading to the M.D. degree, as well as masters and doctoral programs in public health, the biomedical sciences and other health professions. With its wide spectrum of hospital and teaching affiliates, New York Medical College provides excellent educational, research, specialty and primary care opportunities throughout the New York metropolitan and tri-state area.


NEW YORK MEDICAL COLLEGE LOGO

The most visual representation of NYMC’s brand is our logo. It is imperative that all communication vehicles display the correct logo, as displayed below. The logo may not be altered in any way. The Office of Public Relations is responsible for the design and usage of the logo. Any department or individual that requires use of the logo can contact the Office of Public Relations to obtain the logo in the required format. LOGO CONFIGURATION

At no time may the shape, configuration or proportions be altered. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition.

CLEAR SPACE

Clear space is used to preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements. Clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to the X-height of the type as indicated.

X

X X X

X

X

MINIMUM SIZE

When the logo is reduced, there is a point at which it becomes ineffective. Establishing a minimum size for the logo ensures it is always prominent and readable. The logo should never be reproduced smaller than 1.5 inches in width.

1.5�


NYMC LOGO STATES

LOGO STATES

The New York Medical College logo has three states. These states can be used interchangeably across all applications. When reproducing the logo, use only the artwork supplied with guides.

ONE LINE

ONE LINE STACKED

TWO LINE STACKED

BLOCK


NYMC LOGO VERSIONS

ACCEPTABLE NEW YORK MEDICAL COLLEGE LOGO VERSIONS


SCHOOL LOGO VERSIONS

ACCEPTABLE NEW YORK MEDICAL COLLEGE SCHOOL LOGO VERSIONS

School logos are also acceptable as one color. Maroon, black and white (knockout) variations.

GRADUATE SCHOOL OF BASIC MEDICAL SCIENCES

SCHOOL OF MEDICINE

SCHOOL OF HEALTH SCIENCES AND PRACTICE AND INSTITUTE OF PUBLIC HEALTH


LOGO APPLICATION

LOGO APPLICATION ON A COLOR BACKGROUND

Although the two color logo on a white background is the preferred usage, there will be instances when the logo must appear on a color background. To maintain the legibility of the logo and brand integrity, there must be sufficient contrast between the logo and the background it appears on. The background color must always provide sufficient contrast with the New York Medical College colors.

The logo must reverse to white on dark backgrounds.

BACKGROUND CONTROL

The New York Medical College logo may be printed on a color, pattern, or photographic background if there is adequate contrast with the logo. Shown here are examples of acceptable and unacceptable usage of the logo on various backgrounds.

Photographic or patterned backgrounds must not be overly complex.

PROHIBITED LOGO USAGE

A. Do not use old versions of NYMC logo

B. Do not alter the proportions of the logo components

C. Do not apply graphic effects

D. Do not combine with other graphic elements

E. Do not change color of logo

F. Do not rotate

F


BRAND COLORS

COLOR HIERARCHY

The adjacent diagram illustrates the color hierarchy of the New York Medical College brand. Maroon is the primary logo color and is preferred for use on all printed materials or promotional items. Logo is also acceptable as one color. Maroon, black and white (knockout) variations are available for one color print applications. Our color system also includes secondary colors — ochre, black and grey.

PRIMARY

SECONDARY

PMS - PANTONE 202C CMYK - C: 29 M: 96 Y: 76 K: 29 RGB - R: 140 G: 34 B: 50 HEX - 8c2232

PMS - PANTONE 116C CMYK - C: 1 M: 18 Y: 99 K: 0 RGB - R: 255 G: 206 B: 7 HEX - ffce07

BLACK CMYK - C: 0 M: 0 Y: 0 K: 100 RGB - R: 34 G: 31 B: 32 HEX - 221f20

PMS - PANTONE 431C CMYK - C: 66 M: 52 Y: 45 K: 17 RGB - R: 92 G: 103 B: 112 HEX - 5c6770


FONT USAGE

LOGO FONT USAGE

Trajan Pro Bold Adobe Garamond Pro Regular

Adobe Garamond Pro Bold


PHOTOGRAPHY

The Office of Public Relations maintains an electronic image library of photography that is representative of NYMC’s campus, students, faculty, alumni, events, and overall brand. Departments requiring photography for marketing and communications purposes should contact the Office of Public Relations to access the image library. If a department requires new photography and they have the budget to hire a photographer, they can contact the Office of Public Relations for the name of an approved freelance photographer. Once the photo shoot is complete, the department should provide the Office of Public Relations with the photos to add to the shared images library. The Office of Public Relations does not have an in-house photographer; however, our staff does take photos at events that we choose to cover in our publications. A department hosting an event may contact the Office of Public Relations two weeks prior to the event to request photography coverage. If the Office of Public Relations cannot fulfill a request or if a department requires photos for their own purposes, a camera can be signed-out on loan.


PUBLICATIONS

The Office of Public Relations produces the College’s primary publications including the annual Chironian alumni magazine, the weekly In Touch e-newsletter, the quarterly alumni e-newsletter, as well as various brochures, booklets, etc. When departments produce printed pieces to advance their own programs, they need to seek the Office of Public Relations’ assistance during the early stages of production. The public relations staff will ensure the project is bid out to approved vendors for design and/or printing, that updated photography is utilized, copy is properly proofed, and ensure the piece is designed to reflect the NYMC brand image. The Office of Public Relations does not have a copywriter on staff, so producing content is the responsibility of the department requesting the publication. Public Relations supports staff throughout the College to prepare and issue campus news and announcements, event invitations, informational flyers, etc. In Touch, the College’s weekly newsletter is distributed to more than 5,000 faculty, staff, graduate and medical students, trustees and donors, media, opinion leaders and executives at affiliated hospitals. The newsletter’s primary objective is to increase awareness of programs and activities at the main campus. Share news, tips and content for InTouch with public_relations@nymc.edu. The Office of Public Relations supports production of print and digital marketing and communications materials. The Public Relations team will facilitate the project from conception through printing and distribution, including branding, message development, copywriting and copy proofing, as well as general project management. Reach out to public_relations@nymc.edu or 914-594-4536 with inquiries. Week of June 26, 2017 View this email on the web

CHIRONIAN

NEW YORK MEDICAL COLLEGE 2017

Please Join Us For The 2017 Alumni Reunion

HIGHLIGHTS

NEWS

Lyme Diseases Diagnostic Center

Professor Emeritus Catherine N. Hinterbuchner, M.D., Leaves Legacy of Endowed Professorship and Chair of the Department of Rehabilitation Medicine

Now in its 29th Year

New York Medical College is the recipient of a $3 million gift to establish the Catherine and Ladislav P. Hinterbuchner Professorship and Chair in the Department of Rehabilitation Medicine at NYC Health + Hospitals/Metropolitan to support teaching and training of medical students and residents and to foster research. The endowment is from the estate of Catherine Hinterbuchner, M.D., who led the Department of Rehabilitation Medicine -- as the College's first woman chair -- and was chief of rehabilitation medicine at both Metropolitan Hospital Center and Lincoln Hospital in New York City for nearly 40 years. Eduardo Lopez, M.D., has been selected to serve as the inaugural chair. Read more...

Open Through August 31

The NYMC Microbiome Translational Science Institute (MTSI) held its first scientific program on June 15 at the NYMC Executive Education Center at 7 Dana Road. The program brought together clinical experts, researchers and students to explore the role of the Human Microbiome in health and in the pathogenesis of disease. D. Douglas Miller, M.D., C.M., M.B.A., far right, dean of the School of Medicine, welcomed the audience, noting that this was the first time that NYMC has convened an event focused exclusively on microbiome science and its role in maintaining health and causing diseases. The half-day symposium featured experts from a range of academic disciplines, including pathology, microbiology and immunology, biomedical sciences, pharmacology, biochemistry and molecular biology, as well as scientists from NYMC's industry View this email on the web partners, Philips Healthcare Research and Janssen Research & Development. The goal of the scientific program was to raise awareness of the Human Microbiome, an area of rapidly increasing research focus and of pharmaceutical industry investment. Read more...

The reunion banquet will be held on Saturday, November 18, at the Double Tree Hilton, in Tarrytown, N.Y., followed by a brunch and campus tours on Sunday, November 19.There will also be an opportunity for a CME lecture presented by William Frishman, M.D., the Barbara and William Rosenthal Professor and Chairman of the Department of Medicine and professor of pharmacology. All CME participants will receive a complimentary copy of Dr. Frishman's book, Triumph over Tragedy: The Odyssey of an Academic Physician. For more information on the School of Medicine Alumni Reunion, click here.

New York Medical College Receives $3 Million to Establish The Catherine and Vladislav P. Hinterbuchner Professorship and Chair

Monday, Wednesday and Thursday 5:00 p.m. - 7:00 p.m. 19 Bradhurst Avenue Suite 1400 South Hawthorne, NY

School of Medicine Hosts First Microbiome Translational Science Conference

Our 2017 School of Medicine Alumni Reunion is fast approaching. Graduates of the Classes of 1952, 1957, 1962, 1967, 1977, 1982, 1987, 1992, 1997, 2002, 2007 and 2012 are cordially invited to join us for this special weekend to reconnect with classmates and reminisce about your medical school days and learn about the latest developments at New York Medical College.

(914) 493-TICK [8425] www.nymc.edu/lddc

Save-the-Date Founder's Dinner

New York Medical College is the recipient of a $3 million gift to establish the Catherine and Ladislav P. Hinterbuchner Professorship and Chair in the Department of Rehabilitation Medicine at NYC Health + Hospitals/Metropolitan to support teaching and training of medical students and residents as well as foster research. The endowment is from the estate of Catherine Hinterbuchner, M.D., who led the Department of Rehabilitation Medicine -- as the College's first woman chair -- and was chief of rehabilitation medicine at both Metropolitan Hospital Center and Lincoln Hospital in New York City for nearly 40 years. Eduardo Lopez, M.D., second from left, has been named the inaugural chair. A special dedication ceremony was held at NYC Health + Hospitals/Metropolitan on August 10 to mark the occasion. Dr. Lopez, who presented "Primary Prevention of Brain Injury" at the event was joined by, from left: Edward C. Halperin, M.D., M.A., chancellor and chief executive officer, New York Medical College; Alina Moran, M.P.A., chief executive officer, NYC Health + View this email on the web Hospitals/Metropolitan; and Alan Kadish, M.D., president, New York Medical College and Touro College and University System. Read more...

ALUMNI SPOTLIGHT

Malcolm Roth, M.D. '82 Nurturing during NYMC rotation spurs passion Read more... FACULTY SPOTLIGHT

The School of Medicine Class of 2021 Joins the College Community

Coming Soon - A new way to interact with your classmates

FACING AN EPIDEMIC How NYMC is battling opioid addiction

Sunday, September 17 5:00 p.m. Double Tree Hilton Tarrytown, NY

The Office Development We are excited to announce a new way to reconnect and reminisce with fellow alumni, shareofyour and Alumni experiences with new graduates, and expand your professional network all on a secure online Relations space is seeking donations for a silent exclusive for NYMC alumni. auction at the event. Last

year's silent auction was a Keep a lookout for updates and more details in your inbox in October as we launch our online interactive great success thanks to the database.

Be sure to update your contact information with our office to stay connected.

Ph.D. Candidate Awarded Prestigious NIH Fellowship More than one year after applying and several rounds of additional information exchange later, Amanda Soler, a Ph.D. candidate in the Department of Pharmacology, was thrilled when she opened the official email notification from the National Institutes of Health (NIH) National Heart, Lung and Blood Institute (NHLBI) and learned she was the recipient of a Ruth L. Kirschstein National Research Service Award (NRSA) Individual Predoctoral Fellowship to Promote Diversity in Health-Related Research. The competitive F31 award will provide $30,534 each year for two years to support her research on "20-HETE Increases Large Artery Stiffness and Systolic Blood Pressure in the Metabolic Syndrome." Her research project focuses on understanding the contribution of the eicosanoid 20-HETE and 20-HETE-dependent vascular remodeling on the regulation of large artery stiffness and systolic hypertension. Ms. Soler is examining isolated systolic hypertension in metabolic syndrome and how large vessels stiffen and react to pharmacological treatments. Read more...

generosity of the NYMC community.

Keep a lookout for updates and more details in your inbox in October as we launch our online interactive database. Be sure to update your contact information with our office to stay connected. ALUMNI SPOTLIGHT

Examples of items to donate: ALUMNI SPOTLIGHT Vacation timeshare/resort package

Aaron Odermann, M.D., M.S. '17, an accelerated path to medical school Read more...

STUDENT SPOTLIGHT

Sixth Annual STAR Student Research Forum Showcases Impressive Summer Investigative Works More than 25 high school and undergraduate students spent their summer vacation in the laboratories and lecture halls of the Graduate School of Basic Medical Sciences' Summer

Susan Rachlin, M.D., FACR The first week of August was a busy one for 216 students arriving on campus to begin a weeklong Transition to Medical School program before delving into their medical studies. Enriching student lives Presentations on professionalism, academic policies and the student honor code, social events, and their learning administrative tasks, white coat fittings, and group development and team building activities, filled Read more... the week to help prepare the School of Medicine (SOM) Class of 2021 for the next four years of medical education. The SOM Class of 2021 was selected from a competitive pool of 12,478 applications. The fledgling medical students hail from 26 states, with 38 percent of the class from STUDENT SPOTLIGHT New York, and two Canadian provinces. Fifty-six percent of the class is female and their average age is 24 years old. The future physicians undergraduate institutions. Anthony M. Coming Soonrepresent - A new96way to interact with your classmates Sozzo, M.A., M.S.Ed., associate dean for student affairs and director of student activities and We are excited to announce a new way to reconnect and reminisce with fellow alumni, share your experiences with new graduates, and expand your professional network all on a secure online space exclusive for NYMC alumni.

M.P.H. Student Brings Passion for Medicine, Public Health and Sports Together in Guyana Parthener Pinder, M.D., an M.P.H. candidate in the School of Health Sciences and Practice, recently travelled to Georgetown, Guyana, with the Guyana-Jamaica Friendship Association (GJFA) for a Symposium and Workshops on Early Childhood Education in collaboration with the Guyana Ministry of Education. The two-day symposium was designed to arm educators with enhanced tools to enrich the learning environment of children, with more than 150 educators from the 11 educational districts of Guyana in attendance. In Guyana, special efforts are focused on the education and health sectors working together to meet the needs of young children, including staff development in both areas. Dr. Pinder was one of five featured presenters of the workshops and combined her knowledge of medicine, public health and sports to conduct two workshops: "The Benefits of Movement and Games for Early Learners" and "Supporting Active Play in the Early Years." Read more...

SHSP Students Join LEND at WIHD Liza Sukra, M.S. candidate, returning to her

Dana Deravin Carr, M.S., R.N.C., M.P.H. '01, Dr.P.H. '13, a diverse and progressive career at Jacobi Medical Center as Senior Care Manager/Program Coordinator High Risk Transitions. Read more... FACULTY SPOTLIGHT


STATIONERY

To order letterhead, business cards, envelopes and memo pads please visit http://www.nymc.edu/departments/administrative-departments/operations/purchasing/ordering-stationery/

Department letterhead

Executive letterhead

#10 regular two color envelope Business card

#10 window two color envelope

#10 window blackenvelope

Memo pad

Buck slip


EMAIL SIGNATURE

Emails are among the most frequently used forms of communication at NYMC, and this email signature standard establishes a clean, consistent way to present contact information across all audiences, while maintaining a cohesive brand image. To create you email signature simply: 1. Select the content below, copy and paste into a new signature in Outlook. 2. Note: The type size may need adjustment in Outlook to match the type sizes noted in the reference example below. PLEASE DO NOT CHANGE THE TYPEFACE OR SIZE OTHER THAN AS NOTED BELOW. 3. Add-ons aside from social media links as below are discouraged, though you may use department, program or area-specific NYMC social media sites. Please contact the Office of Public Relations with any inquiries about suitable add-ons.

John Doe [Bold, 11 pt. size on PC/17 pt. on Mac] Title [Remaining Text: 11 pt. size on PC/14 pt. on Mac] New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu

John Doe, M.P.H. [Bold, 11 pt. size on PC/17 pt. on Mac] Title [Remaining Text: 11 pt. size on PC/14 pt. on Mac] School of Health Sciences and Practice New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu

John Doe, Ph.D. [Bold, 11 pt. size on PC/17 pt. on Mac] Title [Remaining Text: 11 pt. size on PC/14 pt. on Mac] Graduate School of Basic Medical Sciences New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu

John Doe, M.D. [Bold, 11 pt. size on PC/17 pt. on Mac] Title [Remaining Text: 11 pt. size on PC/14 pt. on Mac] School of Medicine New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu


POWER POINT TEMPLATES

Faculty or staff members can contact the Office of Public Relations to obtain NYMC branded Power Point slides for their presentations. Title

Title

Title Title

—  Sub Title

Sub Title

Title Title Sub Title

—  Sub Title


WEBSITE

The objectives of the New York Medical College website are to communicate to a global audience the mission, values, accomplishments, and fundamental workings of the college. The operation of the College website is under the purview of the Office of Public Relations. The department is responsible for the overall design and structure of the website while the Office of Information Technology is responsible for all software and server maintenance. The Office of Public Relations works with academic and administrative departments to update the homepage and other pages of the site. However, schools/departments/individuals are responsible for generating and updating the content on their sections of the site and ensuing content is current as well as accurate. All edits and additions to the website must be approved by the Office of Public Relations before they go live. Members of the academic community are expected to comply with Information Services’ guidelines for academic computing. It is strictly forbidden for any member of the College community to gain access to any college protected information resources area of the web without authorization of the Office of Public Relations. To create new content or revise existing content, reach out to the Office of Public Relations at public_relations@ mync.edu, or 914-594-4536. The Office will arrange for a brief training session on the use of the College’s Content Management System (CMS), and will provide access to the system so that individuals may create, edit and maintain web pages. When new or revised content is submitted to the College’s CMS, it is reviewed by the Public Relations web team, approved, and posted live to NYMC.edu. Please allow one business day for review and approval of new content.


SOCIAL MEDIA The Office of Public Relations is responsible for the College’s official social media presence on platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, Flickr, etc. These platforms provide another opportunity to reach out to various audiences, such as prospective students, current students and alumni, and have the potential to create a significant impact on the reputation of the College. The Office of Public Relations ensures that social media accounts that are associated with New York Medical College portray and promote the College in a way that is consistent with its mission and reputation. Any department, group or individual, that wishes to create a social media site utilizing the New York Medical College name or logo must obtain approval from the Office of Public Relations and share the passwords to these sites with the department. Administrative departments are responsible for maintaining and updating the content on these sites. Public Relations welcomes new content for sharing on social media sites. Anyone with content they wish to post on one or more of the College’s social media sites should forward to public_relations@ nymc.edu.

FACEBOOK www.facebook.com/nymedcollege

ALUMNI FACEBOOK www.facebook.com/NYMCalumni/

SNAPCHAT Username: nymedcollege

SOM FACEBOOK www.facebook.com/ NYMCSchoolofMedicine

INSTAGRAM www.instagram.com/nymedcollege/

GSBMS FACEBOOK https://www.facebook.com/ NYMCGSBMS/

TWITTER www.twitter.com/nymedcollege

YOUTUBE www.youtube.com/nymedcollege

SHSP FACEBOOK https://www.facebook.com/NYMCSHSP/

LINKEDIN https://www.linkedin.com/school/20202

FLICKR www.flickr.com/photos/nymedcollege/


DIGITAL SIGNAGE

Digital signage (flatscreen) monitors are located in all main New York Medical College buildings. The monitors are an internal communication vehicle for promoting news, events and announcements. The content on these signs is under the purview of the Office of Public Relations. The hardware and software for the digital signage is under the purview of the Office of Information Technology. How to Submit Content for Consideration: Download and complete the Digital Signage template and email it to lori-ann_perrault@nymc.edu. Content must be received five business days prior to the date the slide is to appear on the digital signage. This allows the Office of Public Relations adequate time to review the request and create the slide. Requests should include complete details including: event date, time, location, title, speaker(s), speaker affiliation, photo (if available), sponsoring department, accomplishment, etc. Event information should also be added to the NYMC website calendar. Additional Information: Grand Rounds will not be included on the Digital Signage. The Office of Public Relations is not responsible for the accuracy of information submitted for display on the Digital Signage. Please check your facts, spelling, etc. carefully before submitting. Any changes to your event (date, time, location, etc.) must be submitted to the Office of Public Relations at least 2 days prior to the event to ensure sufficient time to make the update(s). Technical concerns (e.g, screen is dark, content looks odd, etc.) should be directed to the IT Help Desk at ext. 2000.


MEDIA RELATIONS

To ensure that information about the College and its members is accurately and consistently to the media, the Office of Public Relations is the only office authorized to issue a press release on behalf of New York Medical College. Press releases, which cover a broad range of topics including educational and research activities, appointments and other newsworthy items, are circulated to the media as well as posted on the College’s website. The Vice President of Communications serves as the official college spokesperson on matters of institutional policy or position, solicits leadership’s participation as warranted, and is charged to respond to all general inquiries and to proactively engage the media to report on items of interest. When members of the academic community are contacted by the media on any matter other than one relevant to their particular area of expertise, he or she should immediately refer the media to the Office of Public Relations who will work with faculty and senior administrators in formulating appropriate responses. When the inquiry solely concerns an individual’s expertise, faculty and staff are encouraged to respond directly and to subsequently notify the Office of Public Relations so that any necessary follow-up can be done. Because of the Office of Public Relations staff’s functional range of knowledge, they may call upon other members of the academic community to expand or contain a news item. CONTACT:

For more information or questions about these guidelines, please contact: The Office of Public Relations Phone: (914) 594-4536 Fax: (914) 594-4541 public_relations@nymc.edu Jennifer Riekert, M.B.A. Vice President of Communications jennifer_riekert@nymc.edu Kevin R. Cummings, M.P.S., M.P.H. ’00 Director of Web Communications kevin_cummings@nymc.edu

Lori-Ann Perrault Public Information Editor lori_perrault@nymc.edu

Ali Jackson-Jolley, M.B.A. Communications Specialist ali_jacksonjolley@nymc.edu

Madlena R. Pesheva Executive Assistant madlena_pesheva@nymc.edu

Lorena Minnerly, M.A. Communications Coordinator lorena_minnerly@nymc.edu

Julio A. Rodriguez-Rentas, M.A. Director of Communications julio_rodriguez@nymc.edu

NYMC Style Guide  
NYMC Style Guide  

Brand and Communications Style Guide