Seasonal Dress SOS
By Miki Makrillos
here has been discussion among style experts—the fashion calendar is broken. The fluctuating state of fashion itself, including designer burnout and consumer fatigue, makes it clear how confusing and chaotic the creative industry has become. Some critics have even hinted that there is a disconnect between 20 | OUR CITY, YOUR LIFE | MAY 2016
creativity and commerce at the heart of fashion. Now, original style has a quick paced commercial perspective. Daniel Marks, director of the public relations agency The Communications Store has argued that there needs to be an alliance between the commercial and creative. “The key to a successful brand is the balance between creativity and commerce, and a team who works together towards the same goals with mutual respect,” Marks says. “When you get the right CEO, that’s when success happens.”