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Nature is at the heart of everything. " NEWTREE is inspired by nature to innovate and surprise.

MADE IN BELGIUM

"


index

Discover all our unique recipes and different assortments

CHOCOLATES FOR ALL MOODS

THE PERFECT HEALTHY SNACK

Sexy family

6

14

Bars

Tranquility family 

7

16

Discs

Pleasure family

8

Eternity family

9

Cocoon family

10

Alpha family 

11

THE PERFECT HEALTHY GIFT 17

Epicure

19

Gift Range

CHOCOLATES FOR ALL OCCASIONS

THE PERFECT HEALTHY SPREAD

Minis 5G

12

20

Minibox 3x9G

13



Noir Pleasure Lait Pleasure COMMERCIAL TOOLS

21

Displays NEWTREE CHARTER

22 Social & Environnemental Charter


Nature is at the heart of everything. From enchanting perfumes to subtle flavours that contain beneficial properties. Right from its infancy NEWTREE has sought and found inspiration in nature so that it can create innovative new products and surprise exacting and increasingly curious customers.

The idea of creating an innovative chocolate brand came to me when I was just a young boy. Amazed by the wonders of nature, I realized back then that nature has an inexhaustible source of unexploited possibilities to offer. It came as no surprise therefore that I went on to devote my energies as a biological engineer, to studying the intimate relationship between man and nature. Along with this dedication came the desire to create chocolates with astonishing flavours and nutritional benefits. The result: NEWTREE Natural Born Chocolates! NEWTREE’s sign-off “Natural Born Chocolates” is not only a guarantee of authenticity and quality; it is an expression of the great force and purity of its natural origins. What’s in it for our customers we both share and treasure ? Chocolates that are deliciously relaxing, stimulating, with antioxidants or rich in Omega 3. With evocative names such as COCOON, ETERNITY, SEXY, PLEASURE, TRANQUILITY or ALPHA. So that our customers can always enjoy a chocolate to go with their mood! Ideal for giving themselves irresistible moments of pleasure and wellbeing. NEWTREE promises definitely a new chocolate experience ensured by reliable values: Pleasure:

All the intensity of a chocolate that is rich in cocoa and generous in flavour.

Naturalness:

Our recipes only contain 100% natural ingredients.

Authenticity:

The rich aromas of our chocolates come exclusively from single origin chocolates and high quality ingredients.

Wellbeing: Innovation:

Nutritional properties that meet your quest for healthy pleasure. Research and experimentation are the foundations on which NEWTREE products are created.

“Treely yours”

Benoît

de Bruyn

3


This is not just a simple chocolate! We are in awe of nature. Nature is an endless source of ideas and ingredients. Since 2001 we’ve been putting our passion for nature into our chocolates blending exceptional ingredients with premium chocolate. 100% made in Belgium. 100% Natural. We travel around the world searching for surprising yet delicate flavors and ingredients with healthy benefits. Once blended with our chocolate we produce delightful and innovative creations that are as delicious as they are nutritious. From our journeys we bring you such combinations as lavender from a small producer in Provence blended with lime blossom to help you wind down, or guarana from Brazil combined with ginger or pink peppercorn for something a little more stimulating. Sure it takes a lot of research, blending and – yes! – tasting, but we love it. We’ve received a number of distinguished taste and quality awards which seems to suggest we’re onto something. Most importantly we hope you appreciate our passion and our chocolate. The door to our world is always open and we’d love to hear your suggestions and feedback. You can reach us at info@newtree.com or find more information at www.newtree.com.

NEWTREE. natural born chocolates.


Rewards Since its beginnings, NEWTREE has been repeatedly rewarded for the originality and the quality of its products as well as for its daring and innovative approach.

ITQI 2008,2007,2006,2005 Prize awarded for superior taste quality of the NEWTREE chocolates by ITQI whose jury is composed of the finest European chefs and cooks. (Brussels, Belgium)

GREAT TASTE AWARDS 2006, 2005, 2004, 2003 Prize awarded by the “Guild of Fine Food Retailers” in recognition of the exceptional quality of NEWTREE chocolate. (London, United Kingdom)

Top Innovation Awards 2003 Prix awarded at the Anuga Exhibition for Innovative Gastronomic Research. (Anuga, Cologne, Germany)

Brussels Export Awards 2004 Prize for the Best Exporting Firm in Brussels. (Brussels, Belgium)

ENTERPRIZE AWARDS 2004 Entrepreneur of the year 2004, 1st Prize in the “Companies” Category. (Belgium)

Bernheim 2003 Young Enterprize 2003 prize in recognition of the NEWTREE original concept and innovative products. (Brussels, Belgium)

Euroawards 2003 National winner & European nominee, European Entrepreneurs Contest, “Start-Up” Category. (European Union)

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SEXY sexy

awakes your senses with taste,

thanks to the natural caffeine of guarana with invigorating properties.

GINGER

PINK PEPPERCORN

Give in to the spicy charm and

Like the most beautiful stories,

voluptuous warmth of NEWTREE with

NEWTREE with PINK PEPPERCORN

GINGER. This chocolate contains a

was born of the intense meeting of

natural extract of guarana, a small red

opposites: sweet and spicy, robust

fruit from Latin America with energi-

and generous, dark and pink. This

sing properties.

chocolate contains a natural extract of guarana, a small red fruit fromLatin America with energising properties.

50g & 80g bars

9g napolitains

5g minis (only ginger)

THE SEXY FAMILY EXIST IN: • 50G & 80G BARS • 9G NAPOLITAINS • 5G MINIS (only ginger) minibox 27g (3x9g napolitains)

• MINIBOX 27G


tranquility

invites us to a world of

dreams and tranquility thanks to the natural properties of lime blossom and its relaxing properties.

LAVANDER

BITTER ORANGE

Lose yourself in Provence with the

Surprise yourself with the sweet, su-

floral, sweet and enchanting flavours

gary and crunchy notes of NEWTREE

of NEWTREE with LAVENDER, which

with BITTER ORANGE and crispy rice,

also contains a natural extract of lime

which also contains a natural extract

blossom. Lavender and lime blosso-

of lime blossom. Bitter orange and

mare both well known for their re-

lime blossom are both well known for

laxing properties.

their relaxing properties.

CHOCOLATE FOR ALL MOODS

TRANQUILITY

50g & 80g bars

9g napolitains

5g minis (only lavender)

THE TRANQUILITY FAMILY EXIST IN: • 50G & 80G BARS • 9G NAPOLITAINS • 5G MINIS (only lavender) • MINIBOX 27G

minibox 27g (3x9g napolitains)

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PLEASURE pleasure.

An intense moment of

pure pleasure, full of minerals and fibre.

DARK COCOA

Enjoy a specialmoment of happiness and pure pleasure with NEWTREE DARK COCOA, made of 73% cocoa (pure cocoa butter). A nutritional treasure-trove, this chocolate is naturally rich in minerals and fibre.

50g & 80g bars

5g minis 9g napolitains

THE PLEASURE FAMILY EXIST IN: • 50G & 80G BARS • 9G NAPOLITAINS • 5G MINIS minibox 27g (3x9g napolitains)

• MINIBOX 27G


eternity.

A

delicious

source

of

antioxidants, thanks to a natural extract of grape and green tea.

CHERRY

BLACKCURRANT

MINT

Surprise yourself with the fresh

Stop the flow of time by savou-

Surf the spicy, cool wave and

and gourmet flavours of NEW-

ring the fruity notes and intensity

intense flavour of NEWTREE

TREE with CHERRY. Beyond the

of NEWTREE with BLACKCUR-

with MINT. In addition to mint,

cherry, this chocolate contains

RANT. Beyond the blackcurrant,

this chocolate contains a natu-

a natural extract of grape po-

this chocolate contains a natu-

ral extract of green tea rich in

mace rich in antioxidants.

ral extract of grape pomace rich

antioxidants.

CHOCOLATE FOR ALL MOODS

ETERNITY

in antioxidants.

50g & 80g bars

9g napolitains

minibox 27g (3x9g napolitains)

THE ETERNITY FAMILY EXIST IN: • 50G & 80G BARS • 9G NAPOLITAINS • MINIBOX 27G

9


COCOON cocoon.

A wonderful treat for a

woman’s well-being, thanks to soy germs rich in isoflavones.

CINNAMON

APRICOT

Surrender to the sweet and roun-

Immerse yourself in the smooth

ded sensations of NEWTREE with

and velvety notes of NEWTREE with

CINNAMON. A delicious chocolate ex-

APRICOT. For a harmonious, scen-

perience, filling you with a warm sense

ted and subtle moment. This choco-

of harmony. This chocolate contains

late contains a natural extract of soy

a natural extract of soy germs rich in

germs rich in isoflavones, which can

isoflavones, which can help maintain

help maintain balance and well-being

balance and well-being in women.

in women.

50g & 80g bars

9g napolitains

5g minis (only cinnamon)

THE COCOON FAMILY EXIST IN: • 50G & 80G BARS • 9G NAPOLITAINS • 5G MINIS (only cinnamon) minibox 27g (3x9g napolitains)

• MINIBOX 27G


alpha. A deliciously rich chocolate with 30% less sugar than equivalent chocolate. A natural source of Omega 3, thanks to golden flaxseeds.

CHILI PEPPER

THYME

DARK

Indulge in the subtle heat of

Embark on a flavorfull voyage

ALPHA NOIR is the exqui-

NEWTREE ALPHA CHILI PEP-

with the savory and sugared

site combination of fine dark

PER. ALPHA CHILI PEPPER

notes of NEWTREE ALPHA

chocolate (65% cocoa), lightly

is the explosive combination

THYME. ALPHA THYME is the

toasted flaxseeds and crunchy

of fine dark chocolate, spicy

culinary combination of fine

crisped rice. Omega 3 is a

chili pepper, lightly toasted

dark chocolate, fragrant thyme,

natural fatty acid known for its

flaxseeds and crunchy crisped

lightly toasted flaxseeds and

beneficial effects on the mind

rice. Omega 3 is a natural fatty

crunchy crisped rice. Omega

and overall mood.

acid known for its beneficial ef-

3 is a natural fatty acid known

fects on the mind and overall

for its beneficial effects on the

mood.

mind and overall mood.

CHOCOLATE FOR ALL MOODS

ALPHA

OMEGA

3

discs

THE ALPHA FAMILY EXIST IN: • 50G & 80G BARS • 50G BARS • DISCS 50g & 80g bars

11


5G MINIS All the finesse of a large chocolate to savour at any time.

AVAILABLE FLAVOURS: • LAVENDER • CINNAMON • GINGER • DARK 73% COCOA


CHOCOLATES FOR ALL OCCASIONS

MINIBOX

3X9G NAPOLITAINS Three napolitans of the same flavour presented in their own box.

apricot

blackcurrant

cherry

cinnamon

dark cocoa 73%

ginger

mint

orange

pink peppercorn

13


BARS An irresistible chocolate delight‌ A pleasure so intense, you almost feel guilty.

ROASTED ALMOND

BISCUIT

Savour the sweetness of a milk cho-

Indulge in a moment of pleasure with

colate bar with toasted almonds that

the NEWTREE NOIR BISCUIT chocola-

is both delicious and light and delight

te bar. The fine biscuit and the subtle

at its crunchy yet subtle linseeds. The

sprinkling of linseeds will awaken your

ROASTED ALMONDS bar is rich in

senses for a moment of pure relaxa-

omega 3 and contains 3 times more

tion and escapism. The BISCUIT bar

fibre and 3 times less sugar than an

is rich in omega 3 and contains 3 ti-

equivalent chocolate bar.

mes more fibre and 3 times less sugar than an equivalent chocolate bar.


T H E P E R F E C T H E A LT H Y S N A C K

FREEZING

BIKINI

FREEZING is a dark chocolate bar rich

BIKINI is a milk chocolate bar with a

in natural antioxidants from cocoa

subtle hint of apricot. Its soft and frui-

and green tea extracts. Its peppermint

ty taste hides another secret: a natural

will make even the most daring palate

soy germ extract, rich in isoflavones.

tingle, whilst the green tea extracts en-

Behind this glamorous and seductive

hance the antioxidant effects already

name lies a chocolate bar that unders-

present in the chocolate.

tands women!

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T H E P E R F E C T H E A LT H Y S N A C K

DISCS For

a

quick

newtree

creative

crunchy

bite,

ALPHA exists also in hady

discs.

OMEGA

3

CHILI PEPPER

THYME

DARK

Indulge in the subtle heat of

Embark on a flavorfull voyage

ALPHA NOIR is the exqui-

NEWTREE ALPHA CHILI PEP-

with the savory and sugared

site combination of fine dark

PER. ALPHA CHILI PEPPER

notes of NEWTREE ALPHA

chocolate (65% cocoa), lightly

is the explosive combination

THYME. ALPHA THYME is the

toasted flaxseeds and crunchy

of fine dark chocolate, spicy

culinary combination of fine

crisped rice. Omega 3 is a

chili pepper, lightly toasted

dark chocolate, fragrant thyme,

natural fatty acid known for its

flaxseeds and crunchy crisped

lightly toasted flaxseeds and

beneficial effects on the mind

rice. Omega 3 is a natural fatty

crunchy crisped rice. Omega

and overall mood.

acid known for its beneficial ef-

3 is a natural fatty acid known

fects on the mind and overall

for its beneficial effects on the

mood.

mind and overall mood.


T H E P E R F E C T H E A LT H Y G I F T

EPICURE The

epicure

is an exclusive invitation

to discover the art of tasting as well as innovation, savoir-faire and the

newtree

range.

The EPICURE box comes complete with a sweet fruity white MASAMIEL wine that is a perfect accompaniment to NEWTREE chocolates. Combine this wine with 6 bars of your choice and 2 NEWTREE spreads.

if you prefer a totally chocolate experience, simply substitute the masamiel wine with our freezing mint and bikini apricot bars.

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GIFT RANGE The gift of giving has never been so different.

GIFT 10

GIFT 27

Give a hint of lavender and cinnamon

A gift par excellence that you can’t

to your romantic evenings, add an in-

help but love to give. It contains a se-

tense dark chocolate with 73% cocoa

lection of 9 flavours as astonishing as

before succumbing to the sensuality of

they are surprising. Discover the fla-

ginger and the power of blackcurrant.

vour of chocolate in its purest form or combined with lavender, cinnamon, apricot, ginger, blackcurrant, cherry, mint or pink peppercorn.

THE GIFT 10 CONTAINS:

THE GIFT 27 CONTAINS:

• 5 DIFFERENTS FLAVOURS

• 9 DIFFERENTS FLAVOURS

• 10 NAPOLITAINS

• 27 NAPOLITAINS


T H E P E R F E C T H E A LT H Y G I F T

GIFT 20

GIFT 40

A gift for every occasion. Experience

The ideal accompaniment to any din-

the ultimate pleasure of a mini neapo-

ner party with friends. These mini nea-

litan with lavender, cinnamon, ginger

politans are presented in a delightful

or just 73% dark chocolate.

treasure trove that will tempt your guests to sample and share a unique sensory experience based on four flavours: lavender, cinnamon, ginger and 73% dark chocolate.

THE GIFT 20 & 40 CONTAIN: • 4 DIFFERENTS FLAVOURS • 20 OF 40 MINIS

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T H E P E R F E C T H E A LT H Y S P R E A D

SPREADS newtree spreads contain 70% less fat and 40% less calories than traditional spreads. They also aid digestion and the intake of calcium thanks to a natural chicory extract.

PLEASURE NOIR

PLEASURE LAIT

Savour the sumptuousness and li-

Savour the smoothness and the li-

ghtness of pleasure noir with 73%

ghtness of pleasure lait. The sugar

pure cocoa.

in pleasure lait has been substituted with honey, a natural sugar, selected for its sweetness and its richness in nutritional elements.


COMMERCIAL TOOLS

DISPLAYS In

addition

chocolate

to

exceptional

products

and

natural elegant

packaging, newtree also offers a series of marketing tools.

Small Display 3x12 large bars.

WHAT MOOD display Napolitains.

Wood shelf

Large Display

MINIBOX display

All NEWTREE range.

NEWTREE large bars.

Minibox.

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Notes


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The originality of NEWTREE chocolates comes from the heart of nature itself. So, it was only logical that the company should commit itself to respecting the planet… as well as those who inhabit it ! • Our products are packaged in a protected workshop where 20 people with different

Social & Environnemental Charter

Render unto nature what nature gives unto us…

handicaps make their daily contribution to our success. • We keep the presence of sugars and fats in our products to a minimum. • NEWTREE’s activity is carbon-neutral thanks to the restriction of and compensation for our CO2 emissions. •W  e encourage sustainable mobility among our staff by encouraging travel by bike, train and through car-pooling. • At NEWTREE we only use green electricity.

D i s c o v e r the whole Social & E n v i r o n n emental Charter: w w w . new tree. com

NEWTREE S.A. Boulevard du Souverain 207/3 - B-1160 Bruxelles w w w . n e w t r e e .c o m - inf o @ ne wt r e e .c o m

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CATALOG NEWTREE