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THE NEWS

RECORD

MEDIA GUIDE

20122013


THE NEWS RECORD 02 03 04 05 06 07 08 09 10 11 12 13 14

ABOUT TNR READERSHIP PACKAGES BEST OF UC AWARDS TNR EXTRA ONLINE/MULTIMEDIA AD SIZES & RATES SPECIALIZED ADS CLASSIFIEDS & DESIGN SPECIAL EDITIONS PRINT SCHEDULE STAND LOCATIONS CONTACT INFO

T

he News Record is the thrice-weekly, independent student news organization at the University of Cincinnati. With a weekly circulation of 22,000 and a readership that embodies the 52,000 members of the UC community, we are the premiere source of information on campus and beyond, and are recognized as such by state, regional and national organizations.

7 1

AWARDS FROM THE OHIO NEWSPAPER ASSOCIATION Including 1st place in Design, Website, A&E and Photojournalism

BEST BUSINESS MANAGER OF THE YEAR (2010) From the College Newspaper Business & Advertising Manager Contest

In 2012, The News Record was named the best non-daily student newspaper in the region — which includes papers from Ohio, Michigan, West Virginia and western Pennsylvania — by the Society of Professional Journalists.

02 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900

9 5 +

AWARDS FROM REGION 4 OF THE SOCIETY OF PROFESSIONAL JOURNALISTS

AWARDS FROM THE CNBAM CONTEST Including recognition for our rate cards, media kids, sales promotion materials and display advertising.

132 years of excellence in student journalism, photography, design and more!


READERSHIP DEMOGRAPHICS UC POPULATION TOTAL: 52,238

PUBLICATIONS STUDENTS READ Average percent of students who read each publication weekly Source: AM+M 2009 College Newspaper Audience Study conducted by MORI Research

83%

STUDENTS: 42,421 (81%) EMPLOYEES: 9,817 (19%)

12% Daily local newspaper

read ads in school newspapers

78% of all

35%

Campus newspaper

75% of all students

New York Times

8%

5%

USA Today

Wall Street Journal

students use promotional codes

(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

03


PACKAGES

Get the biggest bang for your buck with our packaged deals, with a variety of options to help you find the perfect fit!

GOLD

SILVER

PURCHASE 10+ ADS & RECEIVE:

PURCHASE 7-9 ADS & RECEIVE:

- 20% DISCOUNT - FREE BANNER WEB AD

- 15% DISCOUNT - FREE WEBSITE AD

AND CHOOSE ONE:

AND CHOOSE ONE:

BLACK

RED

PURCHASE 5-6 ADS & RECEIVE:

PURCHASE 3-4 ADS & CHOOSE ONE:

- FREE 1/8 PAGE AD IN TNR EXTRA - FREE MULTIMEDIA AD ONLINE

- 10% DISCOUNT AND CHOOSE ONE:

- FREE BOX WEBSITE AD - FREE MULTIMEDIA AD ONLINE

- FREE 1/8 PAGE AD IN TNR EXTRA - FREE MULTIMEDIA AD ONLINE

- FREE BOX WEBSITE AD - FREE MULTIMEDIA AD ONLINE

04 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900


BEST

OF UC AWARDS T

he Best of UC awards is quickly becoming a tradition at the University of Cincinnati. Now in its fourth year, the awards bring in thousands of votes each year to newsrecord.org, where readers vote on everything from Best Burger to Best Thirsty Thursday Bar. This year, The News Record is offering sponsored advertising in order to provide you the chance to capitalize on TNR’s most popular annual event. For more information, contact our business manager at (513) 556-5902.

FRONT RUNNER:

COMPETITOR:

NOMINEE:

- Ad space on the nomination forms, voting ballots and Best of UC voting page on newsrecord.org.

- Ad space in the Nov. 7 issue alongside the printed voting ballot.

- Ad space in the Nov. 7 issue alongside the printed voting ballot.

- Ad space in the Nov. 7 issue alongside the printed voting ballot. - Nomination forms and voting ballots placed at your location for patrons to vote with, which will be picked up by TNR employees weekly.

- Nomination forms and voting ballots placed at your location for patrons to vote with, which will be picked up by TNR employees weekly. - 15% discounted ad space in the Season’s Greetings tab, where the Best of UC results are announced.

- 25% discounted ad space in the Season’s Greetings tab, where the Best of UC results are announced.

SCHEDULE:

15-31

OCTOBER: Nomination period: Forms are placed at sponsor locations, online and at The News Record office. Readers can nominate their own candidates for each category and create their own additional categories. Ads will appear on the forms.

- 10% discounted ad space in the Season’s Greetings tab, where the Best of UC results are announced.

MANY OPTIONS CAN ALSO BE PURCHASED A LA CARTE.

1-30

NOVEMBER: Voting period: Readers can vote online or with paper ballots placed at sponsor locations and the TNR office. The ballot will also run in the Nov. 7 issue of The News Record. Ads will appear online, on the ballots and in the Nov. 7 issue.

6

DECEMBER: Winners announced: In our annual Season’s Greetings issue, the winners in each category will be announced. Discounted ads are available for sponsors, and sponsor ads will also run on the Best of UC page.

(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

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TNR

Full Page Half Page

TNR Extra is the alt-weekly edition published on Wednesdays. Filled with extended sports, entertainment and feature content, TNR Extra is the UC’s students’ guide to weekend life.

Half Page

Eighth Page

Quarter Page

RATES Double Truck Full Page

FUN FACT: TNR EXTRA PARTNERS WITH VERGE MAGAZINE FOR BIWEEKLY COVER STORIES

06 2012-13 MEDIA GUIDE | THE NEWS RECORD |

Open

Local

Size

$1,640

$1,230

21.5” (8 columns) x 10.25”

$820

$615

10.25” (4 columns) x 10.25”

Half Page

$410

$307.50

10.25” (4 columns) x 5.125” (horizontal) 5.0147” (2 columns) x 10.25” (vertical)

Quarter Page

$205

$153.75

5.0147” (2 columns) x 5.125”

$76.88

5.0147” (2 columns) x 2.562” (horizontal) 2.5” (1 column) x 5.125” (vertical)

Eighth Page

$102.50

NEWSRECORD.ORG | (513) 556-5900

SIZES

EXTRA

Eighth Page


I

ntroducing a new option for advertisers, multimedia ads give you the chance to let your ads shine alongside our photo galleries and videos.

ONLINE

AD SIZES

MULTIMEDIA VIDEO Your ad plays before video on newsrecord.org and on our Youtube channel!

TNR videos include spotlights, sports recaps, weekly headlines, breaking news and more.

GALLERIES Your ad is viewed before the slideshow or can show in between photos, as well.

Photo galleries on newsrecord.org include photos of the week, sports, news, entertainment and features.

For options, pricing and more, call our advertising representatives at

Newsrecord.org gives The News Record an international platform for online exclusive, daily content and multimedia.

SKY SCRAPER AD 160 x 600 (50% of original size)

Online ads give you 24/7 exposure to students, parents and alumni that frequent newsrecord.org daily. Ads are available in three sizes: Banner ads (468x60 pixels) run at the top of the page, box ads (265x220) rotate on the left and right columns, and sky scraper ads (160x600) run on the right side of the page.

BOX AD 265 x 220 (50% of original size)

Advertisers who purchase any package deal can receive a FREE online ad! For more details, turn to page 4.

LEADERBOARD 468 x 60 (50% of original size)

Web ads are $260 per month Discounts are available!

WOW!

Entrance our readers with video or visual advertisements at www.newsrecord.org!

(513) 556-5928.

(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

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BROADSHEET

10” x 10.75” (6 columns)

Quarter Page

4.9167” x 10.75” (3 columns)

Eighth Page

4.9167” x 5.375” (3 columns)

Twelveth Page 3.222” x 5.375” (2 columns)

Sixteenth Page 4.197” x 2.6875: (3 columns)

$1,419

$1,032

$709.50

SIXTEENTH PAGE

$516

QUARTER PAGE

EIGHTH PAGE

$354.75

$258

$177.38

$129

$118.25

$86

$88.69

$64.50

PRICES ARE FOR B&W SPOT COLOR: ADD $100

FULL COLOR: ADD $300

TWELVETH PAGE

HALF PAGE QUARTER PAGE

Custom-made sizes are available at the standard column-inch rate:

$11 open STRIP AD

COMMON AD SIZES

08 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900

$8 local

TWO COLUMN INCHES (3.222 inches)

Half Page

Local

ONE COLUMN INCH (1.67 inches)

Full Page

10.5” x 21.5” (6 columns)

Open

Published Mondays and Thursdays, the broadsheet focuses on in-depth news and campus events.

THREE COLUMN INCHES (4.9167 inches)

AD SIZES & RATES


SPECIALIZED ADS PRE-PRINTED INSERTS Promoting your business is easy and efficient with free-standing inserts. Individual sheets or pamphlets are printed by the advertiser and should be delivered to the printer and arrive three days before publication.

PAGES

Make your ad sparkle with special options.

STRIP

ADS

INSERTS TO:

The News Record Swift Hall Suite 509 P.O. Box 210135 Cincinnati, OH 45221

NEWSSTAND POSTERS

10 x 1 inches

Front page*: $300 Sports page*: $250 Inside page: $150

YOUR AD

HERE in full color!

1-3 $550 4-7 $650

MAIL

10 FRONTPAGE RUNS: $200 EACH

*Prices include color

Feature your ad on our newsstands, strategically placed in heavy traffic areas on campus for a quick, effective way to catch the eye of passersby like a small billboard. With nearly 100 stands on campus, make sure students see your ad first.

$150

per month

8-11 $700 12+ $750 Maximum folded size: 10” x 10.75”

FRONT-PAGE

STICKIES

Post-It sized stickies can easily be peeled off the page and used as a coupon or for future reference. They’re sure to get your ad noticed!

$750

per issue

2.875” x 2.875”

(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

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CLASSIFIED ADS The News Record offers classified advertising in print and online. TNR’s classifieds have a reputation of being the most trusted source for housing, jobs, cars, merchandise, services and announcements in the UC community. With our online classifieds, advertisers enjoy 24/7 coverage that reaches well beyond the student body. Make it a combo and save! Order an online classified ad along with your print classified and receive a great discount. Our super student discount is available with a valid UC ID. Good for students and student organizations.

ONLINE: Weekly:

Bi-weekly:

Monthly:

Quarterly:

($3.57 per day)

($2.86 per day)

($2.42 per day)

($2.14 per day)

7-9 issues:

10+ issues:

$25

$40

$75 $150

PRINT + ONLINE: 1-3 issues:

60¢

per word

+ $10 for 7 days online ($1.43 per day)

4-6 issues:

50¢

per word

+ $20 for 14 days online ($1.43 per day)

40¢

per word

+ $30 for 21 days online ($1.43 per day)

30¢

per word

+ $35 for 30 days online ($1.17 per day)

AD DESIGN The News Record production staff is able to provide designs, artwork, copy writing services and more to make your ad an attention-getter. Receive design work from the team that placed 1st in design at the Ohio Newspaper Association’s annual awards for a modest $25 fee. Ads cancelled after being composed will be charged $40 for composition.

All classified ads must be pre-paid. For more details, contact our Classified Ads Manager at (513) 556-5900.

10 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900


SPECIAL EDITIONS Four times per year, The News Record publishes special issues that are on stands for an extended amount of time. These issues have an even greater reach than our regular editions and are on news stands for a longer period of time. Special issues are published as tabloids and have specific themes relative to the season. We would like to encourage you to keep in mind the large impact these special issues have when planning your advertising campaigns. Special discounts are available for advertisers who commit to placing an ad in each special issue.

WELCOME BACK will be published on August 20. This issue informs students of the new and exciting things to look forward to on campus and in the surrounding area. SEASON’S GREETINGS will be published on Dec. 6 and be on stands through Winter break until Jan. 7. This issue focuses on holiday activities available to students over break and is a great opportunity for businesses looking to advertise during the biggest shopping time of the year. MARCH MADNESS covers every aspect of the NCAA Tournament and will be published on March 14. FRESHMAN ORIENTATION will be published on April 29 and remain on stands for the entire summer semester. This issue serves as a guide to current students as to what activities are available over summer and welcomes incoming students. (513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

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PRINT SCHEDULE AUGUST S

M

T

W

H

Broadsheet issue TNR Extra issue Special edition

SEPTEMBER F

S

OCTOBER

T

W

H

F

S 1

S 30

M 1

T 2

W 3

H 4

2

4

5

6

7

8

7

8

9

10

9

10 11 12

13

14 15

20

16 17 18 19

20

27 28 29

23 24 25 26

27

30

31

S

JANUARY T

W

H

7

8

9

S 6

S

11

12 13

4

5

14 15 16 17

18

19 20

11

13 14

21 22

21 22 23 24

25

26 27

18

19 20 21

28 29

28 29 30 31

FEBRUARY F

NOVEMBER M

F 5

26

MARCH

DECEMBER

T

W

H 1

F 2

S 3

6

7

8

9

27 28

S

M

T

W

H

F

S 1

10

2

3

4

5

6

7

8

15

16 17

9

10

11 12 13

14

29

30

APRIL

MAY

S

S

M

T

W

H

F 1

S 2

S

M

T

W

H

F 1

S 2

S

M 1

T 2

W 3

H 4

10

11 12

3

4

5

6

7

8

9

3

4

5

6

7

8

9

7

8

9

10

11

12 13

13 14 15 16

17

18 19

10 11 12 13

14

15 16

10 11 12 13

14

15 16

14 15 16 17

18

19 20

20

22 23

24

25 26

17 18 19 20

21

22 23

17

21 22 23 24

25

26 27

27 28 29 30

31

24 25 26 27

28

S

M

M

25 26 27

28

28 29 30

IMPORTANT DATES: Aug. 20: WELCOME BACK TAB Aug. 27: Fall semester begins Nov. 22-25: Thanksgiving weekend Dec. 6: SEASON’S GREETINGS

Dec. 9: Classes end Dec. 15: Fall semester ends Jan. 7: Winter semester begins March 14: MARCH MADNESS

12 2012-13 MEDIA GUIDE | THE NEWS RECORD |

March 18-24: Spring break April 19: Classes end April 27: Spring semester ends April 29: FRESHMEN ORIENTATION

NEWSRECORD.ORG | (513) 556-5900

F 5

S 6

S

M

T

W

H

F

S


STAND LOCATIONS

The News Record provides a weekly circulation of more than 22,000 issues that are distributed to our 100+ news stands on the University of Cincinnati’s Main Campus, East Campus, UC Blue Ash and Clermont College, as well as to stands located in and around local stores surrounding the campus. The Cincinnati metropolitan area includes 15 counties in Ohio, Kentucky and Indiana. It is the largest metropolitan statistical area based in Ohio, with a population of 2.13 million. With a circulation that reaches all UC students, as well as patrons in the Clifton area, The News Record connects with the 18-24 year-old customer base unlike any other news publication in the area.

(513) (513) 556-5900 556-5900 || NEWSRECORD.ORG NEWSRECORD.ORG || THE THE NEWS NEWS RECORD RECORD || 2012-13 2012-13 MEDIA MEDIA GUIDE GUIDE

11 13


CONTACT US Interested in placing an ad, or do you want to find out more? Call or email a member of our staff, and we’ll be happy to assist you. BUSINESS MANAGERS

MANAGING EDITOR

Katy Scherer & Jared Howe

Keith BieryGolick

(513) 556-5910

(513) 556-5910

newsrecordbiz@gmail.com

manager.newsrecord@gmail.com

PROFESSIONAL GENERAL MANAGER Gayle Brown (513) 556-5914 brown2ge@ucmail.uc.edu

CLASSIFIEDS MANAGER

EDITOR-IN-CHIEF Jason Hoffman (513) 556-5912 chief.newsrecord@gmail.com

14 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900

Ellie Chambers

(513) 556-5900 newsrecordadv@gmail.com

ADVERTISING REPS (513) 556-5900 newsrecordbiz@gmail.com For more information on advertising, visit www.newsrecord.org.


Media Guide 2012-13