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ECRWSS Postal Patron

October is on ST. LOUIS, MO PERMIT No. 5584

PAID

U.S. Postage

media kit

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2009

FIRE

Fire Prevention Month

PLUS: Hidden Valley Update ■ Halloween Happenings ■ Chesterfield sign restrictions ■ Antioxidants in a nutshell

Destination Healthcare

Patients are traveling abroad for surgical procedures

ECRWSS Postal Patron Local ST. LOUIS, MO PERMIT No. 5584

PAID

U.S. Postage

INSIDE: Bridal Guide ■

Mission x Audience x Editorial x Online x Rates x Specifications x Appreciation

The Sarah show comes to town ■

St. Peters prevails in another lawsuit


Our Mission

S

ince 1996 we have been privileged to serve the communities that we live in. In that time, one thing has become abundantly clear- None of this works without the support of our advertisers and our readers. With that thought in mind, it is the mission of the Newsmagazine Network to consistently and fervently serve the interest of our clients and our readers. Our success depends on your success. We intend to treat everyone who shares in these publications with kindness, fairness, and respect. We intend to enrich our advertisers by connecting them with an engaged, interested and motivated pool of potential clients.

Our success depends on your success.

We intend to enrich our readers by providing them with accurate, interesting and purposeful information on each and every page we publish. The truth is, for thirteen years it has been our communities who have served us. We will work as hard as possible to repay that support every day and in every publication. Sincerely-

Douglas H. Huber Publisher

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


W

e believe that the modern family considers their most valuable commodity to be their time. We have created a reader-friendly format that pays respect to that concept. We call it the Newsmagazine.

About Us M Ho anc Inside me he : co ste mi r ng

Our editorial is a combination of short news items and extended news and feature stories. This format maximizes the impact of every item and every page. Our readers can get a sense of the news and opinions that matter to them without feeling overwhelmed by the content.

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We have also chosen to give advertisements the most prominent position on every page. A few years ago, we paid to have a survey conducted asking what our readers most enjoyed reading in the newsmagazine. Their answer? The advertisements.

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Feel free to contact any of us with questions regarding the Newsmagazine concept at the phone number listed on this page or the email adresses below: Doug Huber, Publisher westnews@hotmail.com

Tim Weber, General Manager tweber@newsmagazinenetwork.com

Vicky Czapla, Advertising Manager vczapla@newsmagazinenetwork.com

Susan Sagarra, Managing Editor (St. Louis County) editor@westnewsmagazine.com

Terry Dean, Managing Editor (St. Charles County) editor@midriversnewsmagazine.com

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


Client Loyalty

W

e believe that the personal relationships we enjoy with our advertisers are an integral part of our success. To insure that those relationships are properly maintained, we not only strive to deliver exceptional customer service, we also believe it is more important to sell your inventory than it is to sell our inventory. This brand of relationship and results-based selling has garnered us an extensive list of long-time, loyal clients. Below is a listing of some of our longest-tenured clients, including quite a few who have been with us from the beginning:

We deliver service.

We sell results.

Just ask our clients.

• Schrader Funeral Home • Elegant Child • Treeland • Ballwin Nursery • Interiors by Decorating Den • Trost Plastic • Hope Montessori Academy • Camp Taumsauk • Professional Painters • Penick Construction • Chevy’s Fresh Mex Restaurant • Rainbow Recreation • Dau Furniture • Mastertech Automotive • Lou Fusz Automotive Group • Archadeck • Chesterfield Jewelers • Express Blinds • Mozingo Music • Mid America Flooring

• Amants Floor Service • Unique Toy & Game • West County Health & Fitness • Becky’s Carpet & Tile • Dinettes & More • West County Flooring • Forever Green • Diamond & Jewelry Brokers • Yellowstone Cafe • Marta’s • Clarkson-Wilson Veterinary • Mansfield Nursery • West County YMCA • Wells & Co. • Kennedy Farms • Harris Jewelers • St. Peters RecPlex • Helmut Weber Construction • Autohaus • Coldwell Banker Gundaker

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


Editorial Content

Make it interesting. Make it accurate. Make it ours.

O

ur editorial policy is simple: Provide interesting and accurate information to our readers.

Unlike larger print and electronic media sources, our hyper-local approach to regional news and information means that we are an exclusive source for our readers. Readers can’t change the channel or surf to a different site to find a slightly revised version of our story. That level of exclusivity leads to a highly-engaged audience. Our readers look forward to receiving each publication and consume the content aggressively. Our readers also view the advertisements as extensions of the content itself. Also, because readers choose when and where to view the publications, they opt-in at their most opportune, and therefore enjoyable, time. Your ads do not interrupt the experience of the reader, they enhance it, which leads to a motivated, receptive customer. Thomas Sowell, our nationally syndicated columnist, is a perennial reader favorite. Mr. Sowell’s common sense approach to conservative politics and economics grabs the readers attention at the very front of every publication. The Newsmagazine Network holds the exclusive rights to publish Mr. Sowell in the St. Louis/ St. Charles County area.

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


Our readers enjoy going out to dinner at least twice a week on average

Our Readers Our readers are slightly more likely to be female (52%)

Our readers are typically married homeowners (73% married, 100% homeowners)

Our readers are three times more likely to have a postgraduate degree than the state average (16% post-grad)

63017 ............... $132,750

West $337,132

Our readers are mostly professionals (88% white collar)

Newsmagazine Network Avg. Household Income by Zip Code

63011 ............... $100,224 63021 ............... $92,384 63141 ............... $157,058

Missouri Avg. Household Income:

$46,374

63025 ............... $99,400 Our readers are technologically savvy. (93% computer ownership)

Mid Rivers $202,133

63038 ............... $142,531 63040 ............... $92,600 63131 ............... $188,188

Missouri Avg. Home Value:

$125,209

West $79,844

Mid Rivers $63,689

Mid Rivers $84,919

West $127,478

63069 ............... $67,257

63366 ............... $66,395 63368 ............... $87,612 63376 ............... $77,177 63304 ............... $88,763

Missouri Avg. Expendable Income:

63367 ............... $94,649

$39,821

Source: American FactFinder 2007

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


How do we spell success? ROI. Every issue, our publications feature a variety of targeted advertising opportunities. These special sections are comprised of high-quality local content which acts to connect businesses with a targeted demographic audience. From our everpopular Business Profiles or Decor sections to our newly introduced Health Matters section, The Newsmagazine Network is always looking for ways to maximize your Return On Investment.

JAN 14 - DL: 1/7 • Health Matters • Private School Open House (D) • Just Kidding Around • Coupon Saver JAN 28 - DL: 1/21 • Shop HERE Business Profiles FEB 4 - DL: 1/28 • Decor & Lifestyles (D) • Valentine’s Day Gift Showcase • Summer Camps & Opportunities (D) FEB 18 - DL: 2/11 • Bridal (D) • Mature Focus • Coupon Saver FEB 25 - DL: 2/18 • Summer Camps & Opps. • Health Care Professionals MAR 4 - DL: 2/25 • Summer Camps & Opps. • Get the Look MAR 11 - DL: 3/4 • Health Matters • Coupon Saver MAR 25 - DL: 3/18 • St. Louis Cardinals Salute APR 8 - DL: 4/1 • Decor & Lifestyles • Summer Camps & Opps. APR 15 - DL: 4/8 • Coupon Saver • Mature Focus • Pre-School & Childcare APR 29 - DL: 4/22 • Health Matters • Mother’s Day Gift Showcase MAY 6 - DL: 4/29 • Summer Camps & Opps. (D) • Mother’s Day Gift Showcase • Just Kidding Around MAY 13 - DL: 5/6 • Coupon Saver • Creve Coeur Days • Pre-School & Childcare

SEP 30 - DL: 9/23 • Health Matters • Healthcare Professionals • Private School Open House

MAY 27 - DL: 5/19 • Health Matters • Chesterfield Concerts JUN 10 - DL: 6/3 • Decor & Lifestyles • Father’s Day Gift Showcase • Just Kidding Around

OCT 7 - DL: 9/30 • Decor & Lifestyles (D) • Just Kidding Around • Prime  OCT 14 - DL: 10/7 • Coupon Saver • Mature Focus • Educational Choices • Bridal (D)

JUN 17 - DL: 6/10 • Ballwin Days Salute • Coupon Saver • Mature Focus JUN 24 - DL: 6/17 • Health Matters • Ellisville July 4th Celebration

OCT 28 - DL: 10/21 • Art Out West • Health Matters • Private School Open House (D)

JUL 8 - DL: 6/30 • Get The Look • Just Kidding Around

NOV 4 - DL: 10/28 • Plan The Perfect Party • Just Kidding Around • Prime • Get The Look

JUL 22 - DL: 7/15 • Shop HERE Business Profiles • Coupon Saver JUL 29 - DL: 7/22 • Health Matters • Higher Education Options

NOV 18 - DL: 11/11 • Coupon Saver • Holiday Gift Showcase • Holiday Helper

AUG 5 - DL: 7/29 • Decor & Lifestyles • Just Kidding Around • Back To School

NOV 25 - DL: 11/18 • Health Matters • Holiday Gift Showcase

AUG 19 - DL: 8/12 • Coupon Saver • Mature Focus

DEC 2 - DL: 11/23 • Mature Focus • Holiday Gift Showcase • Just Kidding Around

AUG 26 - DL: 8/19 • Health Matters • Art Out West • High School Football Preview

DEC 9 - DL: 12/2 • Coupon Saver • Holiday Gift Showcase • Higher Education Options

SEP 2 - DL: 8/26 • Manchester Homecoming • Eureka Days • Prime • Just Kidding Around • St. Louis Rams Salute SEP 16 - DL: 9/9 • Coupon Saver • STL Home Fires BBQ Bash in Wildwood • St. Louis Blues Salute

DEC 16 - DL: 12/9 • Art Out West • Health Matters • Holiday Gift Showcase • New Year’s Eve Celebrations

D = Directory DL = Ad Deadline

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com

08.04.09

2009 Advertising Calendar


2009 Advertising Calendar

How do we spell success? ROI. Every issue, our publications feature a variety of targeted advertising opportunities. These special sections are comprised of high-quality local content which acts to connect businesses with a targeted demographic audience. From our everpopular Business Profiles or Decor sections to our newly introduced Health Matters section, The Newsmagazine Network is always looking for ways to maximize your Return On Investment.

JAN 14 - DL: 1/7 • Health Matters • Private School Open House (D) • Just Kidding Around JAN 28 - DL: 1/21 • Shop HERE Business Profiles • Coupon Saver FEB 11 - DL: 2/4 • Decor & Lifestyles (D) • Mature Focus • Just Kidding Around • Valentine’s Day Gift Showcase FEB 25 - DL: 2/18 • Health Care Professionals • Bridal (D) • Coupon Saver MAR 11 - DL: 3/4 • Summer Camps & Opportunities (D) MAR 25 - DL: 3/18 • St. Louis Cardinals Salute APR 8 - DL: 4/1 • Decor & Lifestyles • Summer Camps & Opportunities • Mature Focus APR 22 - DL: 4/15 • Health Matters • Coupon Saver • Pre-School & Childcare May 6 - DL: 4/29 • Mother’s Day Gift Showcase • Summer Camps & Opportunities (D)

SEP 23 - DL: 9/16 • Healthcare Professionals • St. Louis Blues Salute

May 20 - DL: 5/13 • Health Matters • Discover Old St. Charles • Pre-School & Childcare JUN 10 - DL: 6/3 • Decor & Lifestyles • Just Kidding Around • Father’s Day Gift Showcase • Mature Focus JUN 24 - DL: 6/17 • Health Matters • O’Fallon Freedom Fest • Coupon Saver JUL 8 - DL: 6/29 • Higher Education Options • Just Kidding Around

OCT 7 - DL: 9/30 • Decor & Lifestyles (D • O’Fallon Fall Festival • Mature Focus • Prime • Educational Choices OCT 21 - DL: 10/14 • Bridal • Health Matters • Private School Open House (D) • Coupon Saver

JUL 22 - DL: 7/15 • Shop Here Business Profiles • Health Matters • Coupon Saver

NOV 4 - DL: 10/28 • Get The Look • Discover Old St. Charles • Just Kidding Around • Plan The Perfect Party • Prime

AUG 5 - DL: 7/29 • Decor & Lifestyles • Just Kidding Around Back to School

NOV 18 - DL: 11/11 • Health Matters • Holiday Gift Guide • Coupon Saver

AUG 19 - DL: 8/12 • Health Matters • Mature Focus • Coupon Saver • High School Football Preview

DEC 2 - DL: 11/23 • Mature Focus • Holiday Gift Guide Showcase • Just Kidding Around • Higher Education Options

SEP 2 - DL: 8/26 • Just Kidding Around • St. Louis Rams Salute • Prime • Weldon Springs Heritage Festival • Dardenne Prairie ‘Prairie Days’

DEC 16 - DL: 12/9 • Health Matters • Holiday Gift Guide Showcase • New Year’s Eve Celebrations • Coupon Saver

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com

08.04.09

D = Directory DL = Ad Deadline


Distribution

T

he publications of the Newsmagazine Network combine to reach many of the top zip codes by income in the St. Louis metropolitan area. What is more, we reach those areas effectively by leveraging the reader loyalty of a local paper, the targeted impact of direct-mail and the reader engagement of a trusted information source.

Zip Code

Chesterfield Ballwin/Ellisville/Manchester Creve Coeur St. Albans Eureka Pacific Wildwood/Glencoe/Grover Des Peres/Town & Country

63005, 63017 63011, 63021 63141 63073 63025 63069 63038, 63040 63131

The difference is in the delivery.

Lake St. Louis O’Fallon/Dardenne Prairie St. Peters Weldon Springs/Cottleville/ St. Charles

Distribution

20,408 31,728 4,376 364 456 1,391 5,404 2,547 Total 66,674

63367 63366, 63368 63376

6,037 20,816 21,221

63304

10,985 Total 59,059

Grand Total 126,566

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


Zone Map/ Inserts 70

St. Peters Dardenne Prairie

N Lake St. Louis

O

ur distribution covers 16 different zip codes in the St. Louis/ St. Charles County area. Display advertisers can choose from any of the two zones displayed at left. Pre-printed inserts can be distributed to target zip codes with a 20,000 minimum order.

St. Charles K

O’Fallon

Cottleville

94

N

DD

Weldon Spring

364

61 D

Chesterfield CC

Clarkson Valley

94

340 Ellisville St. Albans

Creve Coeur

40

Town & Country

HH Des Ballwin Peres

100

T

340

270 Grover Pond

Wildwood Glencoe

109

Eureka

N

Pacific

141

44

Rate is determined by the weight of the piece to be inserted. Minimum Size: 3-1/3” x 5-1/2” Maximum Size: 10’’ x 11-1/4” Paper recommendations: Single sheets no lighter than 60# offset (24# bond) or heavier than 100# cover (2 ply index). Folded Pieces: In general, one fold is preferable. Letter-folds are acceptable. Z-folds are not mechanically insertable on our printer’s equipment. Booklets: Stitched or glued up to 16 pages plus cover.

W

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


2009 Advertising Rates Full Page

Back Covers

Island

E

verything we learn in life, we learn through repetition. Reading, riding a bike, hitting a baseball are all things we learned simply by doing them over and over again. Consumers are no different. They learn where to shop and what products to buy due to repeated exposure. We have created our rate table to reward high frequency because we believe that is what will work best for you.

Single Publication Section Ad Net Rates

1/2 Page

3/8 Page

Advertising Upgrades: Full Color

1/4 Page

24x

12x

6x

Open

$1,695

$1,795

$1,895

$1,995

West

$1,405

$1,505

$1,605

$1,705

Mid Rivers

$1,895

$1,995

$2,100

$2,205

West

$1,580

$1,705

$1,830

$1,985

Mid Rivers

$1,395

$1,495

$1,695

$1,895

West

$1,160

$1,260

$1,360

$1,510

Mid Rivers

$925

$975

$1,025

$1,075

West

$790

$830

$870

$910

Mid Rivers

$725

$755

$785

$815

West

$630

$670

$710

$750

Mid Rivers

$495

$525

$550

$575

West

$410

$450

$490

$520

Mid Rivers

$395

$425

$450

$475

West

$310

$350

$390

$430

Mid Rivers

$300

$325

$350

$375

West

$250

$275

$300

$330

Mid Rivers

$175

$185

$195

$205

West

$145

$160

$175

$190

Mid Rivers

$125 per insertion Color charges are applied per ad per publication

Special Placement

12x

Open

30% fee of total ad cost

Header

$355

$405

(Limited availability)

Inserts

Dining

$100

$125

Dbl. Dining

$200

$250

Home Page

$85

$100

Available by zip code or full run.

1/6 Page

1/8 Page

Call for rates.

All advertisements created by the Publisher are not considered a “work made for hire” and the Publisher retains the copyright to all advertisements created by the Publisher for the Advertiser. The advertisement may not be reproduced without the written permission of the Publisher.

1/16 Page

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


Ad Specifications & Dimensions The publications of the Newsmagazine Network are printed on heat-set web presses. The heat-setting process bakes in the ink, reducing dot gain, thus giving a crisper appearance. Pages are set via digital, direct-to-plate technology. This technology greatly reduces four-color registration issues, which gives our papers increased ‘readability’ and a clean, slick look. All publications are finished by a stitch-and-trim bindery process.

Full Page 10 x 11.75

1/2 Page Island 7.458 x 8.687

1/2 Page Vertical 4.916 x 11.375

1/2 Page Horizontal 10 x 5.6

Header 10 x 2

3/8 Page 4.916 x 8.493

1/4 Page 4.916 x 5.6

1/6 Page 4.916 x 3.68

1/8 Page Vertical 2.375 x 5.6

1/8 Page Horizontal 4.916 x 2.72

1/16 Page 2.375 x 2.72

Home Page 2.25 x 1.625

Newsmagazine Network Publications are printed by: Breese Journal & Publishing Company 8060 Old U.S. Hwy. 50 Breese, IL 62230 (618) 526-7211 • www.breesepub.com

• Ads are accepted in Macintosh or Windows format. • Must have Macintosh Post Script fonts or fonts must be converted to outlines. • Quark Xpress 4.11, Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Acrobat PDF • Ads may be submitted by e-mail, floppydisk, CD, or Zip Disk and must be designed to our ad dimensions • Always attach a proof of your ad and include documentation of all fonts, color separations, EPS or TIF files, etc. • All ads in PDF format must be sized to the ad’s specific dimensions.

• Resolution for newsprint photos must be at least 150 DPI and a 20% dot gain should be expected. • Newsmagazine Network publications are tabloid sized 11" x 12-1/2" newspapers. • The image area is 10" x 11-3/4" consisting of four 2-1/4" columns. • All ads are due in our office 10 days prior to the in-home issue date. • When e-mailing ads, please note that we cannot accept the following: Microsoft Word, Publisher, or PowerPoint files. If you only have Microsoft, please either send a PDF version of the ad or fax a hard copy to your sales representative.

• No 4/C black accepted.

• The Newsmagazine Network requires a border around any ad smaller than a full page.

• All color ads must be designed in CMYK format.

• We cannot guarantee the legibility of reverse type smaller than 9 pt.

All publications are a tabloid size 11" x 12.75". The image area is 10" x 11.75" consisting of four 2.25" columns. We accept Adobe PDF, Adobe InDesign and Adobe Illustrator. All ads must include fonts and images.

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com


Appreciation

Thank you.

W

e appreciate you taking the time to study this information and get to know us better. Business is built on relationships, and your relationship is a valuable one. We look forward to being of service to you and helping grow your business. Do not hesitate to call with any questions or with anything else we can do to help. Again, we thank you.

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com

Newsmagazine Network Media Kit  

Newsmagazine Network Media Kit