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Why Digital? Online presence  drives  offline   business  


Advocate Digital Media • An  East  Texas  based  digital  marke;ng  firm   •  A  sister  company  to  the  Marshall  News   Messenger   •  A  Google  Partner   •  AdvocateDigitalMedia.com    

Why Digital?


Topics of Discussion • What  do  I  need  to  know  about  Google,   Facebook  &  YouTube?   •  Why  is  mobile  so  important?   •  How  do  people  find  my  business  online?   •  What  is  my  audit  telling  me?    

Why Digital?


Search Engine Optimization

Why Digital?


Stay Connected • Compu;ng  devices  will  increase  in  East   Texas  from  834,420  to  1,110,170  by  2018   •  The  average  person  spends  over  3  hours   per  day  online  

Why Digital?


Investing in Digital • The  East  Texas  market  will  increase  digital   spending  from  $45  million  in  2013  to  $66   million  in  2014   •  Targeted  display  adver;sing  is  expected  to   double   •  23%  of  marke;ng     budgets  in  East  Texas     are  dedicated  to  online   Why Digital?


Facebook

Why Digital?


Facebook Facts • 1.3  billion  ac;ve  users  per  month   •  680  million  ac;ve  mobile  users   •  18  minutes  –  average  ;me  spent  per  visit      

Why Digital?


Facebook Facts • Facebook  (social  media)  is  today’s  word  of   mouth           •  Your  Facebook  should  not  be     your  website       Why Digital?  


YouTube Facts • YouTube  is  the  2nd  largest  search  engine  in   the  world   •  Well  tagged  (;tled)  videos  will  help  you   gain  real  estate  on  the  1st  page  of  a  Google   results  page       Why Digital?


YouTube Facts  

Why Digital Marketing?


Google

Why Digital?


Google Facts • 11.9  billion  searches  per  month   •  Google  is  67.5%  of  the  search  market.  Bing   is  second  with  18.3%   •  Google  owns  87.1%  of  mobile  search    

Why Digital?


Where’s My Business?

Why Digital?


Improving Relevancy • Great  content  always  wins!   •  Claim  your  business  directories   •  Make  sure  you  are  mobile  ready   •  Make  it  easy  for  your  customer  to  contact  you  

Why Digital?


Business Directories

Why Digital?


Business Directories • Top  5  business  directories    -­‐  Google  Places    -­‐  Facebook    -­‐  LinkedIn    -­‐  Yellowpages.com    -­‐  Yelp   •  Informa;on  across  the  directories  must  be   iden;cal   •  A  great  way  to  push  traffic  to  your  website,  for   sites  who  do  not  change  content  regularly   Why Digital?


Business Directories

Why Digital?


Business Directories

Why Digital?


Why Mobile is Important • Mobile  is  the  internet  of  today   •  Your  website  needs  to  have  responsive  design    

Why Digital?


Online builds Offline business • 88%  of  consumers  who  search  for  a  type  of   local  business  on  a  mobile  device  call  or  go  to   that  business  within  24  hours   •  97%  of  consumers  search  online  for  local   businesses    

Why Digital?


Questions? • Alexander  Gould   •  agould@advocatedigital.com   •  903-­‐232-­‐7272   •  hfps://plus.google.com/u/ 1/+AlexanderGould33   •  www.linkedin.com/in/angould  

Why Digital?

Digital Discovery Day  

The presentation from Wednesday, June 18, 2014, Digital Discovery Day in Marshall, Texas.

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