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WHEN THE CUSTOMER BECOMES THE TEACHER Jennifer Peavey Innovate Carolinas April 13, 2018


AGENDA Context Case Studies Synthesis


AGENDA Context Case Studies Synthesis


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#$%&$%'()*+,-)$. /((&0112223)'4(5'637$51#$5&'6819:$;(<='4(5'61>'?)41@6(%$-;7(,$63'4&A


The Internal Goalâ&#x20AC;¦

Viable in the Market

Desirable to the User

Technically Feasible B3*C3*D)*96'E*F3*93*G54()'-E*)(3*'H3I*J+'H;)*D%,K)6*@66$K'(,$6*,6*L)-,7'H*D)K,7)*D)4,?60*9*>%$7)44*M$%*N'H'67,6?*O('P)/$H-)%*+$,7)4QE*966'H4*$M*N,$5)-,7'H*=6?,6))%,6?E*+$H3*!RE*S$3*TE*O)&()5:)%*UVRW


The External Goal…

Brand’s User Research

Brand’s Solutions

Commercialization Possibilities Expanded


AGENDA Context Case Studies Synthesis


AGENDA Context Case Study 1 Synthesis


XY=+9*+,-)$. /((&401122238$;(;:)37$512'(7/ZK[4%?<@H&L%\]


AGENDA Context Case Study 2 Synthesis


Pic of  warm  touch  experiment


Kohler Experience  Center


American Standard  warm  touch  test


AGENDA Context Case Study 3 Synthesis


Picture of  samples  in  kit….


L$('2,E*^'-)3*!"#$%&'($)*'+%,$-*./%01*2$3%4"$%-"#$%2$-*./$)-%5#67+$($%.1*2$%(#%-$+$5(*/.%'/2%-7$5*89*/.%8##(:$')%6'($)*'+-E*UVR\E*&&*R"WE*R"!3


,64$H)*1*4$7PH,6)% ;&&)%*H,6)% 5,-4$H)*1*&H'()

:H'7P* $;(4,-)*$M* ;&&)%*'(* /))H

7;4/,$6,6?*M$'5* '%$;6-*/))H*1*'6PH) /))H*7;&

,64,-)*$M*;&&)%* '(*/))H

:H'7P* $;(4,-)*$M* ;&&)%

($6?;)

-)7$%'(,$6 2/,()* $;(4,-)*$M* ;&&)%*'(* /))H

7;4/,$6,6?*'(* :'HH*$M*M$$(

$;(4$H)

2/,()*$;(4,-)* $M*;&&)%


AGENDA Context Case Study 3 Synthesis


Jennifer Peavey jpeavey@eastman.com 423-276-1072

8 jennifer peavey eastman  
8 jennifer peavey eastman  
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