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Building Bridges Successful ways entrepreneurs and established organizations work together

Leslie Wainwright, Ph.D. RTI International April 13, 2018 RTI International is a registered trademark and a trade name of Research Triangle Institute.


Innovation Advisors

ABOUT ME

20

10

5

3

Years Strategy Consulting

Years Innovation Design

Countries Healthcare Strategy

Start Ups V1 Executive

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Innovation Advisors

RTI: Then RTI was founded by three universities – UNC Chapel Hill, Duke, and NC State – to commercialize their research and stem brain drain from the state. We were the first, anchor tenant in Research Triangle Park, one of the most transformational public-private economic development projects in history.


Innovation Advisors

RTI: Today A mission driven non-profit research institute, RTI lends an objective, disciplined, integrated solution to complex global challenges for both private and public sector clients.


Innovation Advisors

We Have Global Reach

703

>5,000

3,336 101 754

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Innovation Advisors

RTI Innovation Advisors Offer a Range of Innovation Services

Developing innovation capacity, processes, and strategies to improve and sustain the discipline of innovation management.

Bringing the world of the possible to support portfolio development, forge partnerships, identify and prioritize opportunities.

Streamlining the path to market for technologies by defining value propositions, assessing markets, and engaging partners.


Innovation Advisors

IT IS HARD TO STAY KING [OR QUEEN] OF THE HILL AVERAGE COMPANY TENURE ON THE S&P 500 • 1965 - 33 years • 1990 - 20 years • 2027 - 12 years [projection] -Innosight Estimates, 2018

Sources: Marketoonist.com; Innosight, 2018 Annual Corporate Longevity Forecast Page 7


Innovation Advisors

AGENDA • • •

Outpacing Moore’s Law Effective Ways Enterprises and Entrepreneurs Work Together Parting Thoughts

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Innovation Advisors

“WE ARE THE FIRST GENERATION IN HISTORY THAT NEEDS TO COPE WITH AN ACCELERATED PACE OF CHANGE” – Gary Hamel, Futurist

Source: https://www.youtube.com/watch?v=aodjgkv65MM Page 9


Outpacing Moore’s Law: Increasing Global Connectivity

Innovation Advisors

In the past 5-ish years:  Internet users have grown by 82%, or ~1 million new users each day, or more than 10 new users every second  More than 1.3 billion people started using social media – an 88% increase or more than 8 new users every second  The number of mobile connections in use grew by 2.2 billion, meaning that operators activated ~14 new subscriptions every second

 More than 864 million people have started using social platforms via a mobile device, at a rate of almost 14 new users every second

Source: Simon Kemp, The incredible growth of the internet over the past five years, The Next Web, 2017 Page 10


Outpacing Moore’s Law: Staggering Volumes of Collected Data

Innovation Advisors

“90% of today’s data was generated in the last 2 years” – McKinsey Global Institute, 2018

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Outpacing Moore’s Law: Decreasing Technology Costs

Innovation Advisors

Source: www.genome.gov Page 12


What Happens When Connectivity, Data and Lower Cost Technology Triangulate? GOOD? [YES or NO]

Sources: Using Healthcare Data to Advance Precision Medicine, John Quackenbush Dana-Farber Cancer Institute, 2018; blog.Spareroom.Com/lp-dna, 2018

Innovation Advisors

GOOD? [YES or NO]

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The Pace Of Change Is Often Remarkably Slow; Until It Is Not

Source: Adapted from Tim Kastelle’s Innovation Myth: Ideas Spread Quickly. Innovation Leadership Network, April 2011.

Innovation Advisors

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Innovation Advisors

INNOVATION IS SEEN AS A PRIMARY PATH TO GROWTH, YET MOST ORGANIZATIONS ADMIT THAT THEY ARE NOT GOOD AT IT. WHY?

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Innovation Advisors

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Innovation Advisors

“WE TAKE TOO LONG TO FIGURE OUT WHAT ISN’T WORKING”

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We Need to Invest In the Ocean Liner AND We Need to Launch Speedboats to Test New Ideas

Innovation Advisors

Ocean Liner

Speedboat

Intrapreneur

Speedboat

Entrepreneur

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Innovation Advisors

AGENDA • • •

Outpacing Moore’s Law Effective Ways Enterprises and Entrepreneurs Work Together Parting Thoughts

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1. Start With a Clear Scan of the Horizon, Using Strategy as the Sextant

Innovation Advisors

VALIDATE THAT YOU REALLY KNOW THE FOCAL POINT OF THE OPPORTUNITY

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Framing Helps Find Fit Between Established Enterprises and Entrepreneurs

Innovation Advisors

$11.5 B 2018 VENTURE INVESTMENTS IN DIGITAL SOLUTIONS FOR HEALTH CARE DELIVERY Page 21


Know Expected Time to Returns AND What Type of Evidence You Desire

Horizon and Stage Define Evidence Proof Points

Business Impact

Impact and Time to Return Impact Fit

Innovation Advisors

Time to Return

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Innovation Advisors

Example: Artificial Intelligence Landscape Narrowed Based On Attributes of Evidence Project Goals: Broader technology and market landscape of algorithms, tools, players, trends, and use cases in a specific clinical area. Detailed view of available technologies, companies/startups, and university groups to better understand the clinical and patient factors and parameters needed for these AI algorithms to function in the context of clinical care.

Sample Output

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Innovation Advisors

2. Engage Empathetically Business Cadence Is Different Established Organizations

Entrepreneurs

Shared Conceptual Space Is Different

Source: Kim Erwin, Step Away from the Projector: Storytelling through Experiences Page 24


Visual Tools Create Shared Conceptual Space and a Common Language

Innovation Advisors

Visual Tools Business Model Canvas Value Prop. Designer

Assumption Maps

Customer Personas

Source: www.designabetterbusiness.com Page 25


We Leverage Tools to Help Guide Conversations With Entrepreneurs

Innovation Advisors

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3. Co-Design Small Experiments to Collaboratively Validate Assumptions

Innovation Advisors

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Use Low-Fidelity Techniques to Test Assumptions and Learn Quickly

Innovation Advisors

Testing Market Interest for Same Day Scheduling for Orthopedics Appointments Penn Medicine, 2015

Source: Roy Rosin, Penn Medicine, National Healthcare Innovation Summit, 2013

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Use Higher Fidelity Settings When Needed

Innovation Advisors

Testing Advanced Imaging and Surgical Innovations in Simulated OR Settings Kaiser Permanente, Garfield Innovation Center, CA

Source: Kaiser Permanente, Garfield Center for Innovation, Surgical Simulation Lab Page 29


Innovation Advisors

“LEARNING FASTER THAN THE COMPETITION IS THE ONLY SUSTAINABLE COMPETITIVE ADVANTAGE” – Arie DeGues, Shell

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Innovation Advisors

4. Have Failure Metrics

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Amazon Excels at Failing Fast

Innovation Advisors

Source: Innovation Enterprise: R&D Summit, 2018 32


Innovation Advisors

Fast Track Pilot Process Expedited process for Executive Team review, fast-track pilots, and rapid failure or deployment at scale

IDENTIFY

PILOT

DEPLOY

• Identify opportunity (problem, new product) • Scan, investigate • Fast-track evaluation process defined • • • •

Executive Team review Go ahead metrics solidified Potential launch funding pre-identified Potential launch team pre-identified

• Success metrics met – leads to deployment at scale • Or – rapid failure • Or – revise plans, re-pilot

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5. Think Ecosystem - Integrate, Co-create and Erase Traditional Boundaries Of Business

Innovation Advisors

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Innovation Advisors

An Ecosystem Is Not An Ecosystem Horizontal Ecosystems

Collaboration with peer firms within one industry Vertical Ecosystems Collaboration among firms in a single value chain Many-to-Many Ecosystems Collaboration across sectors

Source: McKinsey Global Institute, 2018

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Creating Partnerships Is the Name of the Game

Innovation Advisors

ONCE ONE SIDE IS VIEWED OR TREATED AS A VENDOR, THE RELATIONSHIP IS IN TROUBLE

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Innovation Advisors

Summary

• • • • •

Start With a Clear Scan of the Horizon Engage Empathetically Co-Design Small Experiments Have Failure Metrics Think Ecosystems

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Innovation Advisors

AGENDA • • •

Outpacing Moore’s Law Effective Ways Enterprises and Entrepreneurs Work Together Parting Thoughts

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The Crew Matters

Innovation Advisors

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Innovation Advisors

Beware of Pirates

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Building Bridges Successful ways entrepreneurs and established organizations work together

Leslie Wainwright, Ph.D. RTI International April 13, 2018 RTI International is a registered trademark and a trade name of Research Triangle Institute.

3 leslie wainwright rti  
3 leslie wainwright rti  
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