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Being a Rock Star Product Manager in a Lean and Agile World Innovate Carolina Zach McDowell | Sr. Product Manager Planview, Inc. Š 2018 Planview, Inc.

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About Zach

TODAY – Product Management | Projectplace, PPM Pro – (Outside In) Expertise – CWM, Agile Project Management, Innovation © 2018 Planview, Inc.

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PAIN POINT: The Big Question The number one pain point of product development professionals is: A. Too many projects for resources B. Missing time-to-market windows C. Decisions that go back and forth

D. No formal process / metrics in place E. All of the Above Š 2018 Planview, Inc.

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Driving Agile Transformation

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Organizational Agility

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Understand where Agile does or does not work

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Where do ideas come from? • Back of Napkins • Shower Thoughts • Dreams • • • •

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Brainstorming Sessions Ideation Campaigns Customer/End-User Feedback Focus Groups


I have an idea…

But now what? Where does the idea go next? What do I do? I’m scared…

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Ideation – Open Innovation • A few important questions to ask: • Where do we want to improve? • Categorize the things where you’d like to drive innovation

• Where will the best ideas come from? • Collaborate with external consumers, internal stakeholders, competitors…

• How do we know what ideas will work best? • Score and rank ideas in each category based on customer input, internal

demand, etc. • When is it time to start prioritizing? • Send ideas through multiple rounds of scoring and comparing. • Make your decision based on the outcome of this final round. © 2018 Planview, Inc.

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Categorize & Collaborate

VALUE: Cross-functional teamwork, eliminating silos Tap internal experts and loyal customers Best ideas rise to the top to drive innovation

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Score and Rank Ideas

VALUE: Align to corporate and brand strategy Full product backlog for reference Beat the competition

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Compare, Contrast, Make Decisions

VALUE: Tap internal Subject Matter Experts Fail Fast. Fail Cheap. Save money filling the pipe

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Pipeline Prioritization

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CHALLENGES: Product Innovation Portfolio • Disparate spreadsheets • Projects disconnected from portfolio and strategy • Prioritization done without context for resource capacity

• Manual reporting, wasting precious time and money • Lack of visibility resulting in duplicate effort

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Solution and Benefits

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Take it to the Roadmap

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Embrace Uncertainty in the Plan • Fund the vision but allow for incremental changes • Break down vision into continuous iterations • Release iterations to incorporate continuous feedback • Deliver value in increments to feed the plan

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Pipeline & Roadmap Complete!

NOT SO FAST…

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We still need to execute, deliver, and launch

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Embrace the MVP MVP = Minimum testable, usable, loveable

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Lean Execution Kanban • Allow your teams to embrace a

visual workflow process for task execution. • Encourages information sharing • Work in progress or WIP limits are

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Lean Execution – Continuous Improvement Metric driven execution • Lead/Cycle Time • How long does it take a task

from creation or start to be completed

• Burndown • For all tasks, what is the team’s

efficiency – when can we expect to finish?

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Ready to Ship!

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CHALLENGES: Launch Plan & Collateral • Often a large number of deliverables associated with launch • Multiple teams actively working on deliverables • A ridiculous amount of time wasted on keeping everyone

current on the status • No single reference point for sales to access current collateral • Large number of dependencies to create collateral

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Launch – Remain Calm Kanban

BENEFITS: • Increased repeatability

through templates • Decreased effort wasted on status meetings and emails • Improved collaboration across different departments

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Track your Success

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Recap: Change is Constant, Remain Agile • Agile can be used everywhere BUT make sure it’s right for you • Ideation • Allow customer feedback to feed scenarios and ideation • Create more scenarios offering different trade-offs

• Pipeline Prioritization & Roadmapping • Accept changing priorities, continuous feedback loops • Embrace continuous prioritization and shorten cycles to increase customer value • Balance successfully against limited capacity

• LEAN Execution • Include value-based metrics, dependencies, and resource forecasts • The MVP, Kanban, Continuous Improvement

• Create a dependable, repeatable Launch process

• Track Success and Hit Revenue Targets © 2018 Planview, Inc.

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If you’d like to learn more… • Check out our booth in the back! • Meet the Matts

• Pragmatic Marketing Webcast – On-Demand:

A Single Source of Truth for Centralizing the Pragmatic Marketing Framework • Get a 14-day free trial of Projectplace @

www.projectplace.com • Check out all of our solutions at planview.com © 2018 Planview, Inc.

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Questions?

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Thank You

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2 zach mcdowell planview  
2 zach mcdowell planview  
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