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SEPT. 13-16, 2012 N E W P O RT, R H O D E I S L A N D

IF YOU HARBOR A PASSION FOR SELLING BOATS AND BOATING PRODUCTS, THERE’S ONLY ONE PLACE TO BE.

N E W P O R T B O A T S H O W. C O M


SEPTEMBER 13-16, 2012 NEWPORT, RHODE ISLAND


© BILLY BLACK


NEWPORT IS POWER, SAIL & EQUIPMENT Attendees know they’ll find a full range of powerboats and sailboats all together in Newport and, with over 700 boats on display, they expect to find virtually every manufacturer represented. For easy navigation, powerboats can be found in the South Basin and sailboats in the North Basin at the Newport Yachting Center, as well as a Downeast Boat Section at Newport’s famed Bannister’s and Bowen’s Wharves. Luxury yachts up to 80 ft., center console and sport fishing boats can also be found throughout the show site. There’s an extensive variety of equipment and accessories, as well as marine services, in a venue that can handle thousands of exhibitors. With more than 13 acres of display space on land and in the water, Newport is bigger than any other boat show from New Jersey to Boston.

NEWPORT IS THE PLACE TO

MEET YOUR MARKET


Photo Credit: Onne van der Wal

NEWPORT IS THE NORTHEAST The oldest and most prestigious in-water boat show in New England is also the first choice for boaters in the New York Metro Area, including Long Island, Westchester, and Fairfield County, CT. In fact, visitors from around the country and the world can be found at the Newport show. And they come with an average household income over $165,000, an average household net worth over $1.4 Million, plus 67% already own one boat and half are looking to buy!* Newport itself is another reason for the show’s success. With a colonial village in the background and a yacht-studded ocean in the front, visitors can enjoy gourmet dining, lavish accommodations, historic landmarks and elegant boutiques. *Results of independent surveys by Acadia Consulting Group and Performance Research.

WHATEVER YOU HAVE TO SELL,

THIS IS THE PLACE TO “SHOW AND SELL” IT!

2008 RANK (by # HNWIs)

US METRO AREA

2008 HNWI Population (k)

1

New York

561.8

2

Los Angeles

208.2

3

Chicago

172.2

4

Washington, D.C.

127.7

5

San Francisco

120.8

6

Boston

89.4

7

Philadelphia

86.7

8

Detroit

79.5

9

San Jose

69.5

10

Houston

68.4


ATTENDEE DEMOGRAPHICS* Attendees of the Newport International Boat Show are mature, well-educated adults with varied interests and active lifestyles. They are technologically savvy, financially stable, and are consumers of high-end, quality products.

Male

Female

Under $100k $100-199k $200k or higher

62:38

Male:Female Ratio

47%

have a household income of $100k - $199,999

23%

have a household income of $200k or higher

69%

50%

are 30-59 years old

visit other boat shows and sailing regattas

67%

37%

own at least one boat

23%

own waterfront property

are members of a yacht club

53%

said primary reason for attending NIBS is to shop/purchase/compare a specific product, service or boat

66%

made a purchase at the Show, and of them:

48%

spent $100-$499

26%

spent over $500

*Based on research completed by Performance Research during all four days of NIBS 2011.


NEWPORT IS NEW PRODUCTS Being the first major show of the fall boat show season, manufacturers have long made Newport the place to launch their new boats and boating products. Together with Cruising World, Sailing World and Yachting magazines, the Show recognizes boats in divisions Under 30’ and 30’ and Over, as well as products used for boat operation or for boating safety… before the event in a special magazine insert, during the Show with special identification and activities, and gives awards for Best New Powerboat, Best New Sailboat and Best New Boating Product. If you’re debuting a new boat or boating product, debut it in Newport!


NEWPORT FOR NEW PRODUCTS PROGRAM FEATURES & BENEFITS Accepted Applicants will receive the following: • Inclusion in special NFNP insert in national industry publications Cruising World, Sailing World and Yachting magazines • A “NFNP Nominee” logo and news release that can be used to promote the new boat or product in your advertising and PR • A special listing in the Show Directory as well as the Show and magazine websites • Show display decorated with NFNP balloons signifying exhibit is a “must-see” by the thousands of attendees Winners will receive: • Banners/Citations to display during the Show and at other events in the future • Additional publicity on the Show and magazine websites, hometown newspapers and other industry publications • A “NFNP Winner” logo for continued promotion of your accomplishment all year long, in your advertising and on your website For program criteria and application, please visit our website at newportboatshow.com.


SHOW DISPLAY RATES* Water Space: Stern: $7.25 sq. ft. / Alongside: $8.70 sq. ft. Water Display Docks: $10.20 sq. ft. (5’ x 20’ / 5’ x 30’ / 10’ x 20’) Tents on Water Display Docks: 9’ x 10’ = $400 / 9’ x 20’ = $550 20’ x 20’ = $825 / 20’ x 30’ = $960 Land Space: Open Land Space: $7.25 sq. ft. Land Space with Tent: $10.25 sq. ft. Booth Space†: Standard 10’ x 10’ = $1,330 Corner 10’ x 10’ = $1,435 *All rates (water, land, booth) include limited free electricity. † Includes pipe and drape only. Floor covering must be provided by the exhibitor. Price does not include table and chairs.


SHOW STAFF

To reach your customers and prospects with an exhibit at the Newport International Boat Show, call or e-mail:

     : Marina & Operations Director Chuck Moffitt Partnership Coordinator Rebecca Knapp LeBlanc Senior Sales Manager Lisa Knowles Show Director Nancy Piffard Senior Account Executive Michea Kiely General Manager Michele Maker-Palmieri Director Tom DeLotto, CMM Assistant Marina Manager Ray LeBlanc

Newport International Boat Show 250 Thames St. Suite 301, P.O. Box 698 Newport, Rhode Island 02840 USA 401 846-1115 / 800 582-7846 info@newportboatshow.com www.newportboatshow.com The Newport International Boat Show is owned and produced by Newport Exhibition Group, a division of Newport Harbor Corporation specializing in trade/consumer show production.

NIBS Exhibitor Brochure 2012 - Updated  

Exhibitor brochure with updated Newport for New Product information

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