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Low-spray & IPM practices

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Specializing in antique, uncommon apple varieties, Hidden Gem Orchard is a no-frills apple orchard located in the Purchase section of Southbury, CT. It was established in 2017 on land that was formerly part of the Southbury Training School farm. It currently consists of 4,000 apple trees grown on 6 acres. Over 31 apple varieties are grown with more being added each year. Some are “common” varieties that consumers are generally aware of such as Honeycrisp, McIntosh, Gala, Cortland and Fuji. Others are either uncommon or antique apples that are scarcely available. Examples include varieties such as Esopus Spitzenburg, which was Thomas Jefferson’s favorite apple grown at Monticello. These one-of-a-kind medley of apples make this orchard unique and truly a “hidden gem.”
Hidden Gem uses some organic pest control products IPM practices (Integrated Pest Management). Pest control decisions are based on recommendations from Cornell NEWA (The Network for Environment and Weather Applications) which has models that predict infection periods and the onset of various insect and disease pests. The idea is to spray only when needed which limits the amount of pesticides used. Additionally, Hidden Gem Orchards stops spraying well in advance of harvest (most insects and diseases are problematic in spring and early summer). You can find them at local farmers’ markets or grocers like New Morning Market.




























When you checkout you will be able to choose one of three organizations to support. These organizations are grouped into the following categories reflective of New Morning Market’s Guiding Principles:
• Audubon Center at the Bent of the River
• Food Rescue Northwest CT
• A Place Called Hope - CT Raptor Rescue/Rehab
Every quarter, we’ll feature three new organizations, giving you more ways to make a meaningful impact throughout the year. Even better— New Morning Market will match all customer donations up to $500, doubling the power of every round-up contribution!

Audubon Center at Bent of the River is a 700-acre preserve in Southbury, CT. The Center’s mission is to conserve land, promote biodiversity and to protect birds and the places they need, today and tomorrow.
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Keep your eyes peeled for our Thanksgiving online store!
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• Vermont-raised turkey, exclusively sold at New Morning Market
• Organic, chef-made sides
• In-house baked desserts, including vegan and gluten-free options
• Locally grown heirloom apples and squash
• Humanely-raised meats
• Sustainably caught seafood and shellfish
• Artisan cheeses and charcuterie from around the corner and across the globe, including selections from the Abbey of Regina Laudis

Proud member of INFRA.
As part of the Independent Natural Food Retailers Association, we’re able to provide you with savings on the food you love as well as collaborate to achieve important goals of increasing sustainability and addressing climate change.