Effective Anti-fraud Solutions for the E-commerce Industry
Technological innovation though has created a number of opportunities for the growth of a globalised business environment; it has also brought with it a number of challenges. The business environment is prone to copyright and patent thefts which can cause intense damage to a brand's name and reputation. The wide use of the internet and the World Wide Web for online brand presence has paved the way for online frauds and scams to be synonymous with e-commerce. With luxury goods and cosmetic industry thriving in the e-commerce market, the fraudulent activities also thrive more on these business sectors.