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Counterfeiting: A Threat to Brand Safety The scope of business crossing geographical boundaries has led to a number of local markets going international. Added to this is the advent of technological innovations, which has provided the way for a faster and better communication system. With branded products growing from local to globalized markets, the demands of the customers have also grown. Linked to the ever-changing market scenario is the need for designing and developing better and newer version of the products. The changing demands of the customers and the markets have also brought in the issue of product counterfeiting. Counterfeiting of products affects not just the brand image of a company but also its revenues and loyalty of its customers. Manual cracking down on the culprits of counterfeit products is possible in case of smaller market segments. However, where markets are globalized and spread across vast geographical distances, manual detection of counterfeiting is not possible. Industry leaders along with the top services companies have made use of the technological innovation and developed counterfeit detection methods and formidable solutions to tackle product counterfeiting. This focuses on solving product counterfeiting through advanced search technology. The solution helps companies monitor globally the activity of the products such as pricing; discount percentages and quantities traded and are displayed on dashboards. Through a company risk index, it ranks the suspects allowing the companies to take enforcement actions against these counterfeiters. A complete end-to-end brand protection solution, with investigation and unique enforcement services will also help in effective shut down the activity of the violators of counterfeited products. Besides conducting a practical search through the Internet for counterfeits, these solutions also use interference of human intelligence for data integrity assurance. Counterfeit detection is not an easy. However, the online brand protection solution helps in detection and prioritizing the suspects industry wise. Further, using top of the line anti-counterfeiting solutions not only provide organizations protection against fraudulent products, but can also stop them from conducting businesses which would infringe upon other brands.

Counterfeiting: A Threat to Brand Safety  

The scope of business crossing geographical boundaries has led to a number of local markets going international. Added to this is the advent...

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