Page 1


Lorem
Ipsum
 



Single
fee
video
production
for
professional
services
firms



NewMedium
 


2


Everything
that
you
want
to
do
 in
video.

One
single
fee.
 A
completely
new
offer
based
on
our
extensive
experience
working
 with
professional
services
firms.


We
know
that
you
want
to
do
more
 with
video.

We
want
to
do
more
with
video
for
you.


For
a
single
annual
fee
of
between
£35,000
and
£55,000
depending
on
 your
scope
of
work,
you
can
retain
the
NewMedium
production
team
 across
your
entire
firm
for
a
fraction
of
the
equivalent
in
house
cost
 We
know
about
working
with
professional
services
firms.

We
also
 know
about
the
changing
marketplace
and
the
associated
 challenges
that
will
face
firms
in
the
future.

To
help
meet
these
 challenges,
we
wanted
to
make
it
easier
for
you
to
fully
utilize
 your
ambitions
for
using
video.

After
discussion
with
many
of
the
 firms
that
we
have
previously
worked
with,
there
were
two
 evident
trends
that
would
enable
firms
to
make
more
of
video:
 costs
needed
to
be
more
predictable
and
they
needed
to
be
lower.




personality
that
is
not
a
homogenous
‘corporate
video’
product.

 We
will
ensure
that
your
video
delivers
on
your
specific
 communications
objectives
by
focusing
on
professional
 communications
using
the
video
medium
and
not
video
for
videos
 sake.

This
unrivalled
approach
is
unique
to
NewMedium.


Our
new
approach
achieves
both
of
these
aims
by
providing
 unlimited
access
to
our
full
video
production
team
for
a
fixed
 annual
fee
covering
all
aspects
of
planning,
filming
and
editing
 with
only
minor
additional
costs
(see
page
5).




NewMedium
will
consult
with
you
and
colleagues
to
formulate
a
 video
strategy
that
is
consistent
across
your
firm
and
to
ascertain
 your
scope
of
work
during
the
first
year.

In
doing
so
we
will
also
 identify
opportunities
for
sharing
the
cost
of
video
production
 between
the
budgets
of
multiple
departments.



 A
completely
new
innovation
by
NewMedium
 This
approach
completely
challenges
the
conventional
wisdom
and
 is
a
completely
new
innovation.

Over
12‐month
terms
we
will
be
 trialing
it
with
a
small
number
of
professional
services
firms
on
a
 first
come
first
serve
basis.

We
will
work
with
you
to
develop
an
 approach
to
video
consistent
with
the
firm’s
brand
identity
and



 Sharing
the
costs
across
departments
and
budgets


We
will
then
present
our
scope
of
work
and
any
further
 recommendations
for
using
video
throughout
the
year.

This
will
 form
the
basis
of
our
relationship
with
you,
but
will
not
preclude
 you
from
making
necessary
additions
as
the
year
progresses.


 We
are
always
more
than
happy
to
give
you
lots
of
our
time
up
 front
and
would
be
delighted
to
arrange
a
meeting.



NewMedium
 


3


Make
the
most
of
using
video
 internally
and
externally
for
 communications,
marketing,
 thought
leadership,
strategy
 updates,
announcements,
 graduate
recruitment
and
 corporate
responsibility
activities
 We
will
consult
with
you
and
your
colleagues
to
build
a
fully
 integrated
and
coordinated
strategy
for
using
video
that
may
 encompass:
 
 Internal
communications
 Using
video
regularly
internally
can
contribute
toward
uniting
a
 firm
as
one,
making
senior
management
more
visible,
 communicating
strategy,
sharing
the
results
of
research,
showing
 client
feedback,
sharing
best
practice,
encouraging
cross
selling,
 promoting
diversity
and
retaining
talent
by
creating
a
two
way
 digital
dialogue
with
employees.

 
 External
communications
 Using
video
externally
on
your
website
creates
a
dialogue
with
 existing
and
prospective
clients,
employees
and
partner
 organizations.

You
can
show
thought
leadership
with
executive
 briefings
on
client
critical
topics,
create
online
magazine
channels
 and
newsletters,
show
client
testimonials,
broadcast
news
and
 announcements,
highlight
the
results
of
research,
capture
 seminars
and
events
to
make
them
available
to
a
wider
audience,
 or
even
publish
entirely
digital
seminars
and
events.
 
 Graduate
Recruitment
 The
graduate
brand
of
today
could
be
the
firm
wide
brand
of
 tomorrow.

When
recruiting
from
the
YouTube
generation
video
is
 an
absolute
must.

We
will
work
with
your
graduate
recruitment
 team
to
create
video
that
truly
reflects
the
unique
aspects
of
your
 firm
and
its
personality
to
integrate
with
other
media
(see
page
7).
 
 Corporate
Responsibility
and
Diversity
 News
style
reports
can
show
your
commitment
to
corporate
 responsibility
and
diversity
‘in
action’,
making
it
real
for
 employees,
encouraging
participation
and
attracting
talent.



NewMedium
 


4


We
help
our
clients
to
access
the
efficiencies
of
the
video
revolution
by
 translating
communication
objectives
into
highly
ambitious,
creative
and
 inspirational
video
content
within
a
simple
and
manageable
relationship
 Our
philosophy
 •

• 
 •


 • 
 •

The
partnership
of
professional
communications
advice
with
 video
production
talent.


 
 Producing
content
that
can
be
integrated
across
all
on
and
 offline
activities
to
enhance
its
impact
and
reach


Ashurst


Berrymans
Lace
Mawer


Deutsche
Bank


Eversheds


Taking
the
video
revolution
to
our
clients:
the
video
 production
world
has
changed
beyond
recognition
and
so
has
 the
online
video
experience.




HSBC


Irwin
Mitchell


Mazars


Translating
communication
objectives
into
ambitious
and
 highly
creative
video
content



Joined
up
creative
digital
communications
supported
by
an
 intimate
network
of
highly
talented
individuals
who
combine
 with
our
production
team
to
create
cross‐media
content


“It
was
a
pleasure
to
work
with
the
team
at
NewMedium.

They
 quickly
understood
the
firm’s
culture
and
character
and
the
 messages
that
we
wanted
to
capture.

They
were
flexible
and
 professional
in
dealing
with
our
partners,
staff
and
clients,
 responsive
to
suggestions
and
requests
and
creative
in
making
 recommendations
for
improvements”



 Not
just
another
agency
relationship
 • 
 •


 •


 •

Professional
firms
that
we
have
worked
for
since
2007:


We
are
specialists
in
online
and
digital
communications
using
 the
video
medium
combined
with
creative
talent
 A
team
that
combines
the
youth
and
dynamism
of
the
 YouTube
generation
with
experienced
news
and
broadcast
 professionals.


 A
unique
blend
of
personalities
gives
us
a
friendly
and
 informal
approach
to
client
relationships
that
is
grounded
by
 our
‘can
do’
attitude.


 We
are
a
‘safe
pair
of
hands’
that
can
be
relied
on
to
exceed
 your
expectations
and
to
make
you
smile
along
the
way
too


What
our
clients
are
saying


National
Senior
Partner,
Leading
UK
Law
Firm
 
 “NewMedium
provided
an
excellent
service
for
a
very
demanding
 project
with
tight
deadlines.

From
project
planning
through
to
 shooting
and
editing,
the
team
met
all
of
our
requirements
and
 delivered
very
creative
and
high
quality
content.

We
now
retain
 NewMedium
as
our
preferred
supplier
for
projects
across
the
firm”
 Head
of
Communications,
Top
10
International
Law
Firm
 
 “From
the
first
meeting,
NewMedium
understood
exactly
what
we
 were
trying
to
achieve
and
the
best
way
to
help
us
do
it.

They
have
 supported
and
coached
us
through
the
whole
process,
which
resulted
 in
a
piece
of
work
that
really
exceeded
our
expectations.

We
can’t
 wait
to
work
with
the
team
again”
 Head
of
Internal
Communications,
Top
10
National
Law
Firm
 
 “NewMedium
blends
professional
communications
and
relationship
 management
with
innovative
production
ideas
and
solutions
from
an
 energetic
team.

They
have
a
genuine
willingness
to
understand
our
 business
and
to
help
us
effectively
deliver
our
messages”
 Head
of
CR,
Top
10
International
Law
Firm



NewMedium
 


5


A
partnership
with
NewMedium
provides
you
with
unlimited
access
to
 our
full
video
production
team
for
a
single
fixed
annual
fee
covering
all
 aspects
of
planning,
filming
and
editing
within
an
integrated
video
 strategy


Included
as
part
of
an
annual
agreement:
 ‐

Design
of
an
integrated
video
strategy
across
all
of
your
communication
 objectives
including
full
consultation,
advice
and
recommendations


Planning
of
each
project
and
coordination
of
filming
activities
by
a
producer


All
filming
subject
to
availability,
including
a
fully
equipped
camera
operator
 and
a
highly
experienced
producer


All
on
and
off
site
editing
by
an
editor
and
a
producer


Television
graphics
and
production
music



 Additional
fees:
 A
booking
fee
of
£165
per
camera
applies
for
each
filming
day


All
reasonable
expenses
such
as
travel
and
accommodation
outside
of
 central
London
that
are
incurred
during
the
planning
and
filming
stages


An
archive
fee
of
£15
applies
for
every
tape
used
during
filming


VAT
will
be
charged
in
addition
 


Additional
costs
charged
at
cost
plus
a
20%
arrangement
fee:

 ‐

Professional
presenters
and
interviewers
sourced
from
a
pool
of
talented
 broadcast
journalists
with
whom
NewMedium
has
existing
relationships


Autocue
and
autocue
operator


Complex
graphics
requiring
the
input
of
a
specialist
VFX
editor


Design
and
duplication
of
DVDs
and
USB
fobs


Use
of
any
filming
studio


Physical
props
required
during
filming


Use
of
any
music
incurring
license
fees


Picture
taken
from
video
content
filmed
for
Eversheds
LLP



NewMedium
 


6


We
know
that
to
make
a
commitment
the
return
on
your
investment
 must
be
clear.

We
also
know
that
you
don’t
want
to
be
tied
in
to
any
 nasty
surprises.

That’s
why
we
have
provided
our
FAQ
below…
 What
is
the
difference
between
the
£35,000
fee
and
the
£55,000
 fee
and
will
it
change
during
the
year?
 We
will
set
an
annual
fee
of
between
£35,000
and
£55,000
based
 on
your
scope
of
work.

The
quoted
fee
will
not
increase
during
 the
12‐month
period
unless
the
scope
of
work
increases
 ‘significantly’.

The
definition
of
‘significantly’
will
be
clearly
 defined
in
our
agreement.


 How
is
the
scope
of
work
determined?
 The
scope
of
work
will
be
determined
after
consultation
with
you
 and
your
colleagues
to
arrive
at
a
clear
plan
of
what
a
full
year
will
 entail
at
the
start
of
an
agreement.
 Will
we
always
work
with
the
same
team?

What
if
that
team
is
 unavailable?
 We
recommend
that
you
book
our
team
in
advance
to
secure
 filming
dates.

However
in
instances
when
we
are
unavailable
we


will
do
our
utmost
to
offer
an
acceptable
alternative
date,
or
to
 provide
a
team
comprised
of
our
in‐house
team
and
external
 freelance
camera
operators
who
we
frequently
work
with
at
no
 additional
cost.
 Why
does
an
additional
booking
fee
apply
to
each
filming
day?
 A
booking
fee
applies
to
each
day
to
cover
the
variable
cost
of
 providing
a
camera
crew.

The
fee
is
also
intended
to
discourage
 over‐booking
and
cancellations.
 Are
there
any
hidden
costs?
 There
are
no
additional
costs
beyond
those
outlined
on
page
5.
 How
much
time
and
effort
will
this
require
from
me?
 It
can
take
as
little
or
as
much
time
as
you
would
like.

We
are
a
 safe
pair
of
hands
to
take
care
of
a
fully
integrated
video
strategy
 on
behalf
of
you
and
your
colleagues.


We
are
a
safe
pair
of
hands
to
take
care
of
a
fully
integrated
video
 strategy
on
behalf
of
you
and
your
colleagues



NewMedium
 


7


NewMedium
is
about
more
than
just
video
production.

We
are
about
 joined
up
creative
digital
communications
supported
by
an
intimate
 network
of
highly
talented
photographers,
illustrators
and
designers.


Combining
photography
with
filming
to
create
cross‐media
opportunities
I
 Richard
works
in
collaboration
with
NewMedium
on
a
regular
basis,
collaborating
with
our
film
crew
to
 capture
photographic
content
for
cross‐media
campaigns.

Richard
has
over
eighteen
years
of
photographic
 experience
and
has
a
broad
base
of
expertise
shooting
a
wide
selection
of
subjects
including
still
life,
food,
 portraiture,
corporate
and
industrial.

He
has
worked
with
a
number
of
advertising
and
design
agencies
 including
Epigram,
Icon,
Republik,
Tangerine,
Fuel,
Navy
Blue
and
Duplex.


Combining
photography
with
filming
to
create
cross‐media
opportunities
II
 23‐year
old
Natalie
challenges
the
conventional
wisdom
of
photography.

In
2006
she
stunned
the
 photography
scene
using
Flickr
to
showcase
her
digitally‐processed
photography,
acquiring
4.7
million
hits
 to
date
followed
by
exhibitions
in
Europe
and
the
US
and
guest
appearances
for
Microsoft
and
Blurb
at
 world‐leading
tradeshows
including
Photokina.

Working
with
NewMedium
on
creative
projects,
Natalie
is
 also
partly
represented
by
US
agency
Icon
and
was
recently
on
the
front
cover
of
American
Photo.


Producing
print
and
digital
creative
for
cross‐media
campaigns
 Our
intimate
network
of
graphic
designers,
3D
designers
and
illustrators
is
comprised
of
talented
young
 graduates
selected
from
exhibitions
of
their
work
at
UK
universities
with
a
reputation
for
producing
leading
 creative
talent.

Contrarian
and
dynamic,
they
bring
completely
fresh
skills
and
ideas
to
creative
projects
 that
combine
video
production
with
multiple
medias
such
as
print,
photography
and
digital
to
create
cross‐ media
synergy.

We
have
successful
existing
working
relationships
with
every
individual
in
our
network.


Integrating
video
with
websites,
micro
sites
and
campaign
sites
 From
liaising
with
your
existing
website
designers
and
creating
personal
YouTube
players
and
playlists
for
 your
website,
through
to
the
complete
design
and
build
of
websites,
micro
sites
and
campaign
sites;
we
can
 help
you
to
publish
your
video
content
and
any
related
media
online
or
on
your
intranet.

We
can
help
you
 to
send
email
alerts
to
your
target
contacts
and
to
track
open
and
click
through
rates
to
measure
the
 success
of
your
campaign.


Opening
social
media
opportunities
 We
have
the
experience
and
expertise
to
advise
you
how
to
make
the
most
of
free
social
media
when
it
can
 add
value
to
your
campaign.

Combining
video
with
photography
and
other
media
published
on
social
 media
channels
can
grow
awareness
organically
within
your
target
groups
and
contribute
toward
a
positive
 two‐way
digital
dialogue.



Lorem
Ipsum
 


Contact
us
 W:

www.newmedium.tv
 T:

020
3283
4415
 E:

clients@newmedium.tv

 A:

NewMedium,
3
More
London
Riverside,
London,
SE1
2RE

 2RE2RE



 
 ©
NewMedium
2010


Brochure For Professional Services Firms  

Produced by www.newmedium.tv