Single fee video production for professional services firms
Everything that you want to do in video. One single fee. A completely new offer based on our extensive experience working with professional services firms. We know that you want to do more with video. We want to do more with video for you.
For a single annual fee of between £35,000 and £55,000 depending on your scope of work, you can retain the NewMedium production team across your entire firm for a fraction of the equivalent in house cost We know about working with professional services firms. We also know about the changing marketplace and the associated challenges that will face firms in the future. To help meet these challenges, we wanted to make it easier for you to fully utilize your ambitions for using video. After discussion with many of the firms that we have previously worked with, there were two evident trends that would enable firms to make more of video: costs needed to be more predictable and they needed to be lower.
personality that is not a homogenous ‘corporate video’ product. We will ensure that your video delivers on your specific communications objectives by focusing on professional communications using the video medium and not video for videos sake. This unrivalled approach is unique to NewMedium.
Our new approach achieves both of these aims by providing unlimited access to our full video production team for a fixed annual fee covering all aspects of planning, filming and editing with only minor additional costs (see page 5).
NewMedium will consult with you and colleagues to formulate a video strategy that is consistent across your firm and to ascertain your scope of work during the first year. In doing so we will also identify opportunities for sharing the cost of video production between the budgets of multiple departments.
A completely new innovation by NewMedium This approach completely challenges the conventional wisdom and is a completely new innovation. Over 12‐month terms we will be trialing it with a small number of professional services firms on a first come first serve basis. We will work with you to develop an approach to video consistent with the firm’s brand identity and
Sharing the costs across departments and budgets
We will then present our scope of work and any further recommendations for using video throughout the year. This will form the basis of our relationship with you, but will not preclude you from making necessary additions as the year progresses. We are always more than happy to give you lots of our time up front and would be delighted to arrange a meeting.
Make the most of using video internally and externally for communications, marketing, thought leadership, strategy updates, announcements, graduate recruitment and corporate responsibility activities We will consult with you and your colleagues to build a fully integrated and coordinated strategy for using video that may encompass: Internal communications Using video regularly internally can contribute toward uniting a firm as one, making senior management more visible, communicating strategy, sharing the results of research, showing client feedback, sharing best practice, encouraging cross selling, promoting diversity and retaining talent by creating a two way digital dialogue with employees. External communications Using video externally on your website creates a dialogue with existing and prospective clients, employees and partner organizations. You can show thought leadership with executive briefings on client critical topics, create online magazine channels and newsletters, show client testimonials, broadcast news and announcements, highlight the results of research, capture seminars and events to make them available to a wider audience, or even publish entirely digital seminars and events. Graduate Recruitment The graduate brand of today could be the firm wide brand of tomorrow. When recruiting from the YouTube generation video is an absolute must. We will work with your graduate recruitment team to create video that truly reflects the unique aspects of your firm and its personality to integrate with other media (see page 7). Corporate Responsibility and Diversity News style reports can show your commitment to corporate responsibility and diversity ‘in action’, making it real for employees, encouraging participation and attracting talent.
We help our clients to access the efficiencies of the video revolution by translating communication objectives into highly ambitious, creative and inspirational video content within a simple and manageable relationship Our philosophy •
The partnership of professional communications advice with video production talent. Producing content that can be integrated across all on and offline activities to enhance its impact and reach
Berrymans Lace Mawer
Taking the video revolution to our clients: the video production world has changed beyond recognition and so has the online video experience.
Translating communication objectives into ambitious and highly creative video content
Joined up creative digital communications supported by an intimate network of highly talented individuals who combine with our production team to create cross‐media content
“It was a pleasure to work with the team at NewMedium. They quickly understood the firm’s culture and character and the messages that we wanted to capture. They were flexible and professional in dealing with our partners, staff and clients, responsive to suggestions and requests and creative in making recommendations for improvements”
Not just another agency relationship • •
Professional firms that we have worked for since 2007:
We are specialists in online and digital communications using the video medium combined with creative talent A team that combines the youth and dynamism of the YouTube generation with experienced news and broadcast professionals. A unique blend of personalities gives us a friendly and informal approach to client relationships that is grounded by our ‘can do’ attitude. We are a ‘safe pair of hands’ that can be relied on to exceed your expectations and to make you smile along the way too
What our clients are saying
National Senior Partner, Leading UK Law Firm “NewMedium provided an excellent service for a very demanding project with tight deadlines. From project planning through to shooting and editing, the team met all of our requirements and delivered very creative and high quality content. We now retain NewMedium as our preferred supplier for projects across the firm” Head of Communications, Top 10 International Law Firm “From the first meeting, NewMedium understood exactly what we were trying to achieve and the best way to help us do it. They have supported and coached us through the whole process, which resulted in a piece of work that really exceeded our expectations. We can’t wait to work with the team again” Head of Internal Communications, Top 10 National Law Firm “NewMedium blends professional communications and relationship management with innovative production ideas and solutions from an energetic team. They have a genuine willingness to understand our business and to help us effectively deliver our messages” Head of CR, Top 10 International Law Firm
A partnership with NewMedium provides you with unlimited access to our full video production team for a single fixed annual fee covering all aspects of planning, filming and editing within an integrated video strategy
Included as part of an annual agreement: ‐
Design of an integrated video strategy across all of your communication objectives including full consultation, advice and recommendations
Planning of each project and coordination of filming activities by a producer
All filming subject to availability, including a fully equipped camera operator and a highly experienced producer
All on and off site editing by an editor and a producer
Television graphics and production music
Additional fees: A booking fee of £165 per camera applies for each filming day
All reasonable expenses such as travel and accommodation outside of central London that are incurred during the planning and filming stages
An archive fee of £15 applies for every tape used during filming
VAT will be charged in addition
Additional costs charged at cost plus a 20% arrangement fee: ‐
Professional presenters and interviewers sourced from a pool of talented broadcast journalists with whom NewMedium has existing relationships
Autocue and autocue operator
Complex graphics requiring the input of a specialist VFX editor
Design and duplication of DVDs and USB fobs
Use of any filming studio
Physical props required during filming
Use of any music incurring license fees
Picture taken from video content filmed for Eversheds LLP
We know that to make a commitment the return on your investment must be clear. We also know that you don’t want to be tied in to any nasty surprises. That’s why we have provided our FAQ below… What is the difference between the £35,000 fee and the £55,000 fee and will it change during the year? We will set an annual fee of between £35,000 and £55,000 based on your scope of work. The quoted fee will not increase during the 12‐month period unless the scope of work increases ‘significantly’. The definition of ‘significantly’ will be clearly defined in our agreement. How is the scope of work determined? The scope of work will be determined after consultation with you and your colleagues to arrive at a clear plan of what a full year will entail at the start of an agreement. Will we always work with the same team? What if that team is unavailable? We recommend that you book our team in advance to secure filming dates. However in instances when we are unavailable we
will do our utmost to offer an acceptable alternative date, or to provide a team comprised of our in‐house team and external freelance camera operators who we frequently work with at no additional cost. Why does an additional booking fee apply to each filming day? A booking fee applies to each day to cover the variable cost of providing a camera crew. The fee is also intended to discourage over‐booking and cancellations. Are there any hidden costs? There are no additional costs beyond those outlined on page 5. How much time and effort will this require from me? It can take as little or as much time as you would like. We are a safe pair of hands to take care of a fully integrated video strategy on behalf of you and your colleagues.
We are a safe pair of hands to take care of a fully integrated video strategy on behalf of you and your colleagues
NewMedium is about more than just video production. We are about joined up creative digital communications supported by an intimate network of highly talented photographers, illustrators and designers.
Combining photography with filming to create cross‐media opportunities I Richard works in collaboration with NewMedium on a regular basis, collaborating with our film crew to capture photographic content for cross‐media campaigns. Richard has over eighteen years of photographic experience and has a broad base of expertise shooting a wide selection of subjects including still life, food, portraiture, corporate and industrial. He has worked with a number of advertising and design agencies including Epigram, Icon, Republik, Tangerine, Fuel, Navy Blue and Duplex.
Combining photography with filming to create cross‐media opportunities II 23‐year old Natalie challenges the conventional wisdom of photography. In 2006 she stunned the photography scene using Flickr to showcase her digitally‐processed photography, acquiring 4.7 million hits to date followed by exhibitions in Europe and the US and guest appearances for Microsoft and Blurb at world‐leading tradeshows including Photokina. Working with NewMedium on creative projects, Natalie is also partly represented by US agency Icon and was recently on the front cover of American Photo.
Producing print and digital creative for cross‐media campaigns Our intimate network of graphic designers, 3D designers and illustrators is comprised of talented young graduates selected from exhibitions of their work at UK universities with a reputation for producing leading creative talent. Contrarian and dynamic, they bring completely fresh skills and ideas to creative projects that combine video production with multiple medias such as print, photography and digital to create cross‐ media synergy. We have successful existing working relationships with every individual in our network.
Integrating video with websites, micro sites and campaign sites From liaising with your existing website designers and creating personal YouTube players and playlists for your website, through to the complete design and build of websites, micro sites and campaign sites; we can help you to publish your video content and any related media online or on your intranet. We can help you to send email alerts to your target contacts and to track open and click through rates to measure the success of your campaign.
Opening social media opportunities We have the experience and expertise to advise you how to make the most of free social media when it can add value to your campaign. Combining video with photography and other media published on social media channels can grow awareness organically within your target groups and contribute toward a positive two‐way digital dialogue.
Contact us W: www.newmedium.tv T: 020 3283 4415 E: email@example.com A: NewMedium, 3 More London Riverside, London, SE1 2RE 2RE2RE
© NewMedium 2010