Page 14

ara Marshall-Schkade’s salsas were born out of homesickness. Unable to find Tex-Mex food in Jersey City, the native Texan began to experiment. When she lost her job in corporate communications in 2009, she started to devote more time and effort to developing recipes and building her specialty food business. “When I lost my job, I could’ve just packed up and went home,” says Marshall-Schkade, founder of Saucy Sara’s Salsa. “I started to think about this and realized that I have a niche market for my salsas here. In Texas, starting another salsa company would be ridiculous.” The National Association for the Specialty Food Trade (NASFT) defines specialty foods as “foods and beverages that exemplify quality, innovation and style in their category.” According to this year’s State of the Specialty Food Industry, these foods represented 13.1 percent of all retail food sales, with total sales at $70.32 billion in 2010. One Jersey City-based beverage company, Fizzy Lizzy, has even won a very high NASFT honor: the silver sofi (short for “specialty outstanding food innovation”) award. 12

NEW Magazine: Winter 2011  

The Winter 2011 issue of NEW, Jersey City's magazine of arts, culture and lifestyle. Featuring stories on Filipino food & culture in Jersey...