A celebration of dogs
Crufts is the greatest dog show in the world, organised by The Kennel Club, the UK’s largest organisation dedicated to the protecting and promoting the health and welfare of all dogs.
Started in 1891 by the great showman Charles Cruft, Crufts has grown in both size and scope to become the marque event and an essential date on any dog lover’s calendar.
Crufts returns this year with many opportunities for sponsors and advertisers to promote their products and services to an engaged audience of dog lovers.
Over 155,000 attended in 2024
The Souvenir Show Guide
The Show Guide is the musthave publication for visitors to the show taking place over four days. In addition to highquality editorial features to be enjoyed after the event, the Show Guide includes timetables of events, details of show highlights and a guide to the hundreds of exhibitors at the NEC, it is the essential publication to make the most of the event and a great opportunity to market your products and services.
The Show Catalogues
The Show Catalogues contain vital information regarding the 24,000 dogs being shown along with breeder and judging information and is used as an important reference tool for the breeders.
There are four Show Catalogues representing the breeds listed below. There is one for each day of Crufts and your advertisement will appear in all four guides.
Day 1 Terrier and Hound
Day 2 Utility and Toy
Day 3 Gundogs
Day 4 Working and Pastoral
14,000 copies sold out in 2024
Note: A digital version of the catalogues will be available
VIP Goody Bag
Visitors to Crufts 2025 can enjoy a VIP experience with the Crufts-branded VIP Goody Bag.
The high-quality jute bag will contain a copy of the souvenir Show Guide alongside an assortment of dog-related vouchers and discounts available to be
used at the event. There are also opportunities for select products to be included, from chews to toys, with select brands including carefully curated materials.
8,000 bags available SOLD OUT IN 2024
Adding value to your advertising
The Show Guide will be promoted as part of the Show Guide Package in the build-up to the event.
People booking tickets for Crufts 2025 will be given the option to pre-order the show guide with their tickets and there will be various sales points at the show selling the Package that will include the Show Guide.
Crufts social reach during the show
1.9 million
Trended number 1 on X above the BAFTAs on the Sunday
35-64 Average age. Majority ABC 1
17 million
Facebook page likes: 376,801
115,000
Instagram followers
500,000
Instagram reach
115,000 Tik Tok followers
Top performing video had over 11 million views
Double page spread
£2,995 + VAT
Outside back cover
£2,495 + VAT
Inside front/back cover
+
Inserts into VIP bag £999 + VAT VIP Goody Bag Inserts
Technical specifications
Souvenir Show Guide
Print run: 16,000
Finish: Perfect bound
Cover price: £10
Pagination: 192pp + 6pp cover
Stock: Cover 250gsm Woodfree Silk.
Text 90gsm Woodfree Silk Size: 275mm x 210mm
The Show Catalogues
Print run: 14,000
Finish: Perfect bound
Cover price: £8 Size: A5
Advert dimensions
Souvenir Show Guide
Double page
420mm (w) X 275mm (h) +3mm bleed
Full page
210mm (w) X 275mm (h) +3mm bleed
Half page portrait
91 (w) mm X 254mm (h)
Half page landscape
186mm (w) X 125mm (h)
Quarter page
91mm (w) X 125mm (h)
The Show Catalogues
Double page 296mm (w) X 210mm (h) +3mm bleed
Full page
A5 - 148mm (w) X 210mm (h) +3mm bleed
Half page 122mm (w) X 92mm (h)
Media coverage
Event covered by all nationals and featured in picture galleries, news and editorial features across ALL the nationals (in print and online) during the week of Crufts
Over 4,000 pieces including national and broadcast during the show
2024 in numbers
Radio coverage
Altogether 2,100 national, regional and local BBC and commercial radio stations covered the event
Over 130 radio stations covered Crufts pre, post and during the event with a combined audience reach of 5.8 million listeners
BBC Radio 2, BBC Radio
London and Times Radio were just a few who had live outside broadcasting from the show
Broadcast
Television broadcasts reached a cumulative peak of 9 million views over the four days
Crufts was also featured on Steph’s Packed Lunch, Alan Titchmarsh, Good Morning Britain, ITV This Morning, BBC Sunday Morning Live, GB News, Talk TV, ITV News and BBC West Midlands to name but a few!
Website users 370,101 Page views 1,755,510
YouTube 2,689,600 impressions, 856,755 video playbacks