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Meet the local ladies making a difference! Studio 15b

The Midwife Clinic

Mino Design Studio




ALLISON Smith’s boutique architectural practice, Studio 15b, was founded in and named after her residential address - paying homage to the company’s humble origins and love for beautiful Queensland design. “Our logo is an abstract of the stained glass windows we have in our 100 year old New Farm home. We believe that big things can happen from simple beginnings, much like any architecture and interior design project,” Allison said. Allison understands the value of experience, completing university while working at architectural practices four days a week. With 20 years’ industry experience, she has built a strong reputation on commitment to custom designed houses, multiresidential, commercial and fit-out projects. Always ensuring the design intent is maintained right through construction. A born and bred Queenslander, her style of architecture is derived from the location and sits well within its context. It is modern architecture that always strives to be a little different from previous projects as well as adjoining property, to give vital individuality to each project. The use of cutting edge 3D software allows clients to see an exact virtual image of the final product. Allison is a member of the Valley Chamber of Commerce and the Architect’s Small Practice Group and enjoys building relationships with like-minded people. Her genuine, down-to-earth personality makes her approachable for networking or project opportunities.

DURING her 12 year tenure as a midwife, Kelli Zakharoff has spent four practicing independently. When she opened The Midwife Clinic in New Farm last year, she focussed on supporting families and babies with antenatal, labour, birth (home or hospital support) and postnatal care across Brisbane. “My goal is to educate families to the benefits of having a private midwife. She is a trusted and wellknown support system for the whole family. Many studies have proven that having a known midwife during your pregnancy, labour and birth, accomplishes lower rates of caesarean sections, less interventions, the families make informed choices during their labours and postnatal care with the same midwife provides consistent information and less fragmented care during a vulnerable time,” Kelli said. “We provide a service for women experiencing breastfeeding issues, sleep and settling help for newborns and we have a home visiting service that can be accessed by anyone having a baby in Brisbane.” Having to “disappear” in the middle of the night to attend a birth is part of every midwife’s job description and Kelli is grateful for her understanding family. Outside of midwifery, Kelli is currently studying lactation consultancy and will soon commence a pharmacology course. She is a proud supporter of many hospital causes such as Mater Little Miracles and the Royal Children’s Hospital Christmas Appeal.

WITH over 10 years experience in the industry Sarah Rail specialises in branding, graphic/web design and online marketing and she loves helping young entrepreneurs and business owners realise their vision and build a spectacular brand. With today’s ever changing online world Sarah is passionate about keeping up with the latest technology and trends and has completed various online marketing courses specifically in the areas of blogging, using social media tools and managing subscriber lists to ensure her clients are successful. The digital shopfront that is your website is the most important selling tool a business can have, and Sarah understands that it must do many important jobs all at once – be functional, high-ranking in searches, professional, beautiful, customer-focused and also be a kick-ass sales tool. “We have great clients that have been with us since we first opened 5 years ago. We offer all clients a personalised service, whether it’s a coffee or a Skype date, we can’t stress enough the importance we place on building strong, positive relationships with our clients,” Sarah said. “This also helps us ensure when we build your brand that it is infused with your personality.” The Village News is just one of many loyal clients that Sarah works with and she enjoys having the opportunity to form relationships with the local community.

Studio 15b a. PO Box 750, New Farm p. 0438 134 875 e. w.

The Midwife Clinic a. 6 Refinery Parade, New Farm p. 0499 004 748 w.

Mino Design Studio p: 0404 388 152 e: w: May 2014 villagenews


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