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EQUIPMENT PERFORMANCE

An interview with Creator/Owner Eric Burch of “New Level Golf.” By Matt Ward BACKGROUNDER Eric Burch: I am 44 years old, married to my lovely wife Christine

and we have a wonderful daughter Hayley. I’ve been playing golf since the age of eight-years-old and I have worked in the golf industry for approximately 24 years.

THE BURCH STORY EB: I had enjoyed golf so much as a child that when the time came

in my late teens for me to choose what to do with the rest of my life and how I would support my family, I felt strongly that golf needed to be a part of it. Once I made that decision, I’ve never looked back! I’ve had failures, I’ve had success, however, I’ve never given up and I’m proud of what I’ve accomplished in this business.

Northeast Golf: You wake up in the morning -- what’s the driving passion?

EB: To do the absolute best I can each day with the knowledge and tools I have at my disposal.

NG: What was the genesis for New Level?

EB: I wanted to create a product line that was beautiful, performed well, offered elaborate customization and, was relatively affordable. I’ve always been a club guy. Started building clubs in 1989 for myself which spawned into doing it for friends, which eventually spawned into Parfection Custom Golf which I opened in 1998 and ran it successfully until 2005. Aside from learning all about the fitting side and club building side of golf products, I believe the delivery process is broken to the consumer and retailer alike. I wanted to do things very differently and thus, I set out on this venture. I feel that I’ve always had a keen eye for design and trying to incorporate functional and aesthetically pleasing concepts. I was a very good amateur all the way up until 2015, having played in 5 USGA National Championships. That being said, I know the difference between something

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