Management Structure and Team Profiles

Management Structure & Team Profiles AUTHOR: JONATHAN PORTER

01/10/2010

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Meet the Management Team

JONATHAN PORTER Creative Director

JOHN STEVENS

TREVOR GINN

Head of Strategy

Head of Search & Social Media

MARK JOHNSON

MATHIAS DIETRICH

HARLEY OLMILLO

Account Manager

Head of Mobile

AD Asia/Pac

Senior Team / Creative Director

JONATHAN PORTER

Web

Creative Director EXPERTISE: ART DIRECTION, BRANDING, INTERACTIVE DESIGN, USABILITY.

Jonathan brings over 15 years experience to his role as Creative Director at New Brand Media.

He has helped some of the world’s leading brands engage, interact and build relationships

Practiced in managing multidisciplinary teams, strategic direction and development of an award-winning ‘Customer Experience Design

with their customers through engaging, usercentered, brand experiences.

Team’ he is the author of the New Brand Media’s user-centred design methodology with an in-depth understanding of the branding, design and technology challenges facing enterprise-level clients today.

Senior Team / Head of Mobile

Mobile Mathias brings over 12 years mobile experience to New Brand Media.

He provides mobile development expertise with solutions for:

iPhone | Blackberry | Microsoft Pocket | Android

MATHIAS DIETRICH Head of Mobile EXPERTISE: PLANNING, EXECUTION & IMPLEMENTATION. STANDARDS & FORMATS, NEW TECHNOLOGIES, PRODUCT SPECIFICATION & ROAD MAPS, ENTERPRISE COMPUTING, CLOUD COMPUTING, SO A IN JAVA AND .NET

A successful mobile entrepreneur in his own right, Mathias created the first complex PDA GPRS despatch system in London in 2002. His ground breaking software on the early XDA’s changed the economics for Radio Taxis, Blueback and others back then, but today, he prefers his iPhone.

Creating successful mobile applications is just one of many strings to Mathias’ bow. He also has a golden (and platinum!) past as an Audio engineer in one of Germany’s most established studio’s, achieving 1 platinum and 4 gold discs with artists such as Brian Eno, Hawkwind and a host of top German stars.

He is available for weddings and karaoke.

With 3 successful iPhone apps on iTunes we are helping New Brand Media clients to deliver their brand in new and innovative ways.

Senior Team / Head of Social Media & Search

Social Media & Search Trevor is a highly experience online marketing and e-commerce professional with over 10 years in the Internet industry. He specialises in search engine marketing, social media and e-commerce.

Trevor believes passionately in the potential for targeted internet marketing to transform businesses.

TREVOR GINN Head of Search & Social Media EXPERTISE: SEARCH ENGINE OPTIMISATION, SOCIAL MEDIA OPTIMISATION, E-COMMERCE.

The online opportunity for businesses is huge, but recently survey by Barclay card found that two-thirds of businesses miss out on sales by not offering their sales on services online.

His approach is to consider all aspects of a company’s online business to grow traffic in a cost effective manner and ensure that this traffic is converted into sales.

As well as working as a consultant, Trevor has hands on experience of running an e-commerce business through his online retailing business, Hello Baby www.hellobabydirect.co.uk.

His blog on e-commerce and Internet marketing can be found at www.trevorginn.com Unfortunately, however, his magnum opus The Online Marketing Handbook is still a work in progress.

Senior Team / Head of Strategy

Strategy John holds a BSc in molecular biology from King’s College, London and a Master’s in Industrial Design Engineering from the Royal College of Art (with Imperial College). He has worked for 10 years in industry including five as Head of Design for a dot.com technology company, where he was creative director and manager of the 12-strong design team, followed by three years as an independent design consultant.

He is also a contributing lecturer in industrial design and project tutor on the MET1 course. He recently completed a PhD at Cambridge University, investigating the role of design as a strategic resource. He also loves snowboarding and Jelly Babies.

JOHN STEVENS Head of Strategy EXPERTISE: DESIGN MANAGEMENT AND STRATEGY

John’s specialities lie within design management and strategy, matching an organisation’s strategic concerns to design’s potential contribution, through all areas of an organisation. He is passionate about design’s value in creating experiences with clarity and impact, simplifying complex tasks, and making interactions clear, easy and pleasurable for all: “Firms that really ‘get’ design make damn sure it is permitted to reach through and between all areas of their organisation. Not as easy as it sounds - the connections are fragile and the benefits hard to quantify. But design integrates and shapes the ways an organisation is experienced, not only by the customer but by all stake-holders. This underpins the true meaning of ‘brand’, and right now this means firms need to engage design specialists that can join the dots.

New Brand Media know their bit and where they fit, and I’m delighted to be associated with their great work.”