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Newberry Eagle Newspaper - The Local Newspaper of Newberry Country

Brand from page 1

like to hire locally if at all possible, but we also have to hire from outside the And, La Pine is incredibly independent.” area. Incorporating the new Brand and At the City Council meeting on Logo will help attract new people to the August 10 and at the La Pine Chamber area,” Cuevas explained. Breakfast on August 19, the end result Through this process, it was evident of months of research and information that the people of La Pine like having gathering was revealed. La Pine officially a voice. “This was a way for La Pine has adopted its’ Brand, its’ logo. to identify itself, identify ourselves,” The Brand Character that emerged City Manager Misley remarked. “It’s contained the following identifying all encompassing, not just for the words: “proud, beautiful, independent, incorporated City of La Pine. The Brand close, affordable, wide-open, friendly, is bigger than the City. It encompasses all caring, small-town, future focused.” of La Pine, all of us.” A pine cone, representing new seeds, According to Burton, “The process new growth, with the words “La Pine/ involved and the pulling together of Oregon” incorporated into the logo. the community was just as important “There is power in this Brand, in its’ as the end result, which was this brand simplicity,” stated Bowler of Mandala and logo.” Burton added that there was, Agency. “With the support of the City, overall, a real sense of pride and identity Chamber, EDCO and businesses, I think established. “Through this process, the likelihood of success moving forward people can now put into words what they with this is really high.” like about this area.” “These are characteristics that you can Cuevas credited Burton’s ability use to motivate people to change their to pull together a cross sectional opinion, to change their behavior and representation of the community for the motivate them to live here, move here, Branding Team. “Janet was key in pulling build businesses here,” stated Bowler. togerher a great representation of the “These are the characteristics you want community,” said Cuevas. “The timing to amplify. Words show deep emotions, was right. People were ready to see and you can use that to market your something in action and Janet connected community.” with all these people.” One La Pine Branding Team member, “Branding is much larger than a logo. Marketing and Communications There are emotions behind it,” remarked Associate for Midstate Electric Renita Cuevas. Cuevas, had nothing but positive “La Pine is in a powerful position,” feedback regarding her experience in said Bowler of Mandala. “We were able helping to build La Pine Brand and Logo. to visually connect with the words we “For me, it was this bringing together of heard from the majority of community, the community to say, ‘Yes, this is who yet do so in a way to amplify future we are, this is who La Pine is.’ The logo growth potential.” was the visual reflection of the words that Mayor Ken Mulenex agreed, saying, came out of the meetings,” Cuevas noted. “I believe that the new La Pine Branding “The need for this branding initiative and Logo are one of the best pieces for La Pine came out of the need for of work we have done as a City and consistency throughout the community,” Community. This represents a new Cuevas noted. “There is a sense of beauty beginning and will bring a greater focus here, love for community, but also the on La Pine.” sense of living in the shadow of Bend “I think the new logo is awesome and often the negative perceptions of La because of what it represents... the simple Pine by other cities, towns and media. but clear message of the Pine Cone, We needed a consistent brand, a positive which represents our existing “Aliveness image that businesses, individuals, and Vitality”, as well as what will be new organizations and agencies could buy and fresh. That all comes from the seeds into, adopt and embrace.” Cuevas also of what is now existing... the potential we noted the importance of this brand for our have, our youth, new folks who come to youth as well, noting the importance of visit and stay and what they will add to consistency to help our youth take pride the mix of what is already a wonderful in their community. community,” stated Dan Varcoe, What happens now? “We are at the end Branding Team member representing of Phase I with this Branding Initiative,” SBDC, RDI and The Newberry Eagle. stated La Pine City Manager Cory “And.. the idea of “Living La Pine Misley. “Phase II will encompass taking Strong” should resonate with our people. this information, the words and logo, We attract the independent folks, those and weaving it into marketing materials, who have the “Frontiersmen” attitude, websites, utilizing it at City Hall on those who are willing to invest in buildings and public works trucks and themselves and their community for a business cards.” better and stronger future. Our logo is An example of integrating La Pine’s new simple, clear and strong, and forward Brand and Logo into marketing strategy looking... and that is La Pine’s brand.” is Midstate Electric’s webpage. After According those interviewed, the the new Brand and Logo was adopted benefit of a Community Brand and by La Pine City Council, Cuevas began Logo is economic to be sure. But, it working to incorporate the new message also serves to build a stronger sense of into their website. “It wasn’t that time community and pride, consistency and consuming,” stated Cuevas, “we just had unity. According to Cuevas, “Through to figure out how we wanted to put the the Branding process, I think we are able message together. Here at Midstate, we to get out of the shadow of any other community and shine.” For more information on utilizing the new La Pine Brand and Logo in marketing or other uses, and for information A Family Hobby Shop & Boutique ARK Miniature Enterprises & Gypsy Cat Junk on the Brand 16487 Bluewood Place, Suites 1 & 2 Standards for use, 541-536-6199 • La Pine, OR 97739 contact City Hall at Facebook: That1ThingFamily 541-536-1432.

That One Thing

September 2016

ODOT from page 1 For more information on this and other ODOT projects in our Region, visit www.oregon.gov/ ODOT/HWY/REGION4/Pages/ Roadworkimprovements.aspx Look for upcoming stories related to this and other ODOT projects in our Region in coming issues of The Newberry Eagle.

commercial features. COIC currently operates the Cascade East Transit bus system that will currently offers bus service connecting the communities from Madras/Warm Springs south to La Pine. The U.S. 97: Sunriver Interchange to OR 31 project will open bidding for project in 2017. Construction will begin in 2018. Total estimated cost for the project will be approximately $9.8 million.

Regional Transit Improvements on the Horizon for CET Bend, ORE – The Central Oregon Intergovernmental Council is pleased to announce improvements coming to regional transit service on Cascades East Transit in the near future. COIC’s announcement comes on the heels of receiving a formal approval from the Oregon Transportation Commission who made their final decision last week on awarding ConnectOregon funds; the Redmond transit hub was one of 39 multimodal projects in the state awarded grant funding. The award from the State of Oregon ConnectOR VI grant completed the necessary funding to allow CET to implement a slate of transit capital improvements across the region aimed at improving public access to employment, education, health care, and other essential destinations. Regional Transit Capital Improvements • Redmond transit hub and park-and-ride lot – construction to begin summer of 2017 • Enhanced bus stop shelters for major Bend stop locations – in progress • Enhanced bus stop shelters for the Community Connector system – 2018 • La Pine transit hub – 2018 • Transit style (low floor) buses – 2017 A key catalyst for the development of these regional transit improvements was the Central Oregon Regional Solutions Committee, which highlighted transit as a regional priority by securing state funding to increase transit access to the new OSU-Cascades fouryear university campus in Bend. The Committee contributed funding for the new Redmond transit hub and park-and-ride lot, the La Pine

transit hub, the major stops in Bend, and one low-floor bus. Additional funding sources for the regional improvements are the State of Oregon STIP/Enhance program, ConnectOR VI, the City of Redmond, the Oregon Community Foundation, and COIC. “CET is pleased to provide improved transit service across the region to meet the growing needs of Central Oregon,” remarked Karen Friend, COIC Interim Executive Director. “Regional transit is essential to supporting Central Oregon’s access to employment, education, and affordable housing." The Central Oregon Regional Solutions Advisory Committee unanimously supported the OSU Cascades Campus as the most important economic development priority in the region. The committee recognizes the critical role that transit plays in connecting people to where they work, go to school, live and recreate. In addition to the investment for a Redmond transit hub, The Central Oregon Regional Solutions Advisory Committee invested in a La Pine transit hub, enhanced bus stops in Bend, and a transit style bus. Central Oregon Intergovernmental Council was designated a Council of Governments in 1972 under ORS 190. Cascades East Transit, operated by COIC, runs a fixed-route, community connector shuttles, and general public Dial-A-Ride services. CET provides services in Bend, Redmond, La Pine, Prineville, Sisters, Madras, Metolius, Culver, and Warm Springs. Cascades East Transit is the largest transit provider in the state of Oregon without dedicated local funding.

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Newberry Eagle September 2016  

The Local Newspaper of Newberry Country

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