Page 44

CREATING AN IDEAL WORLD FOR PLAYOUT Ideal Shopping Direct places Pebble Beach Systems at the heart of its new playout infrastructure


deal Shopping Direct Limited (ISD), is an awardwinning multi-channel home shopping retailer, and one of the most prolific broadcasters of live television in the UK, operating on TV and online in the UK and US to over 70 million homes. ISD recently undertook a major infrastructure upgrade of its broadcast operations at its


Peterborough-based facility which houses production and transmission operations for its five channels: Ideal World, Create and Craft, Create and Craft USA, Ideal Extra and Craft Extra. The company wanted to put in place a future-proof, IP-ready solution to transition from its legacy systems

TVBE October 2018  
TVBE October 2018