TVBE November 2016

Page 26

26 TVBEurope November 2016 Panel at IBC Rising Stars


Rising stars Rising Stars is a hidden gem of a sub-conference nestling within the giant broadcast and tech conference IBC, writes Oisin Lunny, senior market development manager at OpenMarket, and host of IBC Rising Stars 2016

to keep up with it; Elisabeth stating, “Could we have imagined autonomous cars seven years ago? It’s happening now. The ability to embrace change and transformation is a key skill.” Van Meer added that it’s not all about technical prowess, “Emotional intelligence is also needed

mongst the 55,797 delegates who


stars was that the best way to predict the

gathered in Amsterdam last month for

future is to invent it. AJ+’s Michael Shagoury

the main event, a hand-picked selection

then delivered a condensed social media

main theatre to join the ‘Power Lunch’ sessions

of younger participants, who IBC consider to

masterclass, using their innovative and highly

where industry experts hosted smaller workshops.

be ‘Rising Stars’, were treated to two days of

effective Colin Kaepernick social news items

Amongst the table hosts were Muki Kulhan,

carefully curated sessions, tours, workshops and

as the examples. He advised the audience to

executive digital producer of ITV’s The Voice,

mentoring, for free.

capitalise on the issues that people care about.

Alex Pettitt, live broadcaster, and representatives

Next, Steve Shannon demonstrated that less is

from Avid, NBC Universal, Filmstro, IET, Adobe

brought together some of the most important

more, and how Roku’s ad experience delivered

Systems and Fullscreen.

players imaginable across a diverse range of

more revenues and a better user experience

topics, with the goal of informing, nurturing and

through superior targeting. There are over

broadcasting hardware solutions for live sports

inspiring the next generation of talent.

30,000 developers globally working on the Roku

coverage while Michael Geissler, CEO of Mo-Sys

platform, triggering what Shannon called “the

Engineering, revealed the technical wizardry

revenge of the TV”.

behind their coverage of the Red Bull Races.

Olga Kim and the team behind Rising Stars

The sessions covered topics such as AR, VR, AI, robotics, social media, editing, streaming, music, extreme filming, new tech trends and the future of entertainment. Well-known brands in the space such as Avid, Roku, NBCUniversal, RTL, Cisco, Ericsson, AJ+, GoPro, BBC, HBO, Intel and Google shared the stage with innovators

Next, Danny Melger covered innovative

Television School then outlined what courses their Oscar and Bafta-winning alumni had taken, and advised how to follow in their footsteps. The conclusion of the speakers was that “without the right tech, you can’t get the story out there”, regardless of whether you are filming in space, in

The Edit, Mo-Sys, MUBI, The Foundry and Infinite The concept of each session was to help

The rising stars then took a break from the

John Maxwell Hobbs from the National Film and

‘I have a feeling this will prove to have been a pivotal, career-changing event in many of the delegates’ lives’

and startups such as Brandwidth, Filmstro, Inside Wisdom Studios.

to bring companies to the next level.”

Finally, Eric Black, CTO of NBC Sports Group Digital, spoke about the huge logistics involved

a football stadium, or on a film set. Virtual Reality is a hot topic in the

young professionals and entrepreneurs to

in covering the Rio Olympic Games, the largest

entertainment business, with the VR market

develop essential skills and knowledge that

digital event in history. This involved capturing 2.7

forecast to top $70 billion by 2020, according

will help them get ahead in the competitive

billion minutes of digital Olympics content over 17

to TrendForce. Rising Stars brought together

electronic media and entertainment industry. The

days. Asked how does he manage such massive

several of the leading lights to talk about “Virtual

delegates are able to see and handle the latest

scale events Eric’s answer was “coffee!”

Reality: the new reality” next. Jonathan Starck

technology, learn how the industry is developing,

The next panel discussion addressed the need

from The Foundry spoke about new VR use cases:

and also network with those who can really help

for ‘New Skills for the Robot-Dominated Future’,

VR tourism, projects such as UNICEF’s VR tours

raise their profile and advance their career.

with Elisabetta Romano, vice president and

of a refugee camp and the New York Times

Day one kicked off with a hilarious but

head of TV and media at Ericsson, leading a

series The Displaced. Alexandre Jenny from

informative session from Dean Johnson, head

fascinating discussion with Alexander McWilliam

GoPro then spoke about how their affordable

of innovation at Brandwidth. Johnson somehow

(MUBI), Dave Ward (Cisco Systems), Geoffrey

technology is democratising VR production,

managed to cram in AR, VR, AI, hearables,

van Meer (RTL) and Laura Williams Argilla (Adobe

and predicted that Netflix and Amazon Prime

Chewbacca Mom and flying fish into his opening

Systems). The panel agreed that technology is

would drive VR growth. Finally, Michael Ford from

industry overview. His sage advice to the rising

moving so fast it’s a vital career differentiator

Infinite Wisdom warned not to dismiss VR as a