Estonia’s minister for culture Indrek Saar talks to TVBEurope about why the country is a viable alternative to London for broadcasters post-Brexit
Why should broadcasters move to Estonia? Estonia’s advantage, compared to other countries, is primarily our advanced digital business environment, including the possibility to quickly establish companies and the minimal bureaucracy involved. There is a transparent and simple taxation environment in Estonia, and business can be quickly and transparently conducted with the national tax board as well as with other state institutions and authorities. Plus, Estonia has a high level of English language proficiency among the population. All relevant legal acts are available in English and retrievable online too. Within the media services context, there are inexpensive licensing fees (from €510 to €960 per license for a period of maximum five or ten years) and fast processing of licenses (one month for conditional access license). There are also relatively few additional requirements applied to media services providers
operating in Estonia (e.g. in the context of quotas, the protection of minors etc.). We can offer educated, multilingual and skilled labour at a more reasonable cost than in many other countries. What can you offer that London won’t be able to post-Brexit? Estonia’s proposal enables media companies currently under the UK jurisdiction to continue operating in the EU’s digital single market following Brexit. In the case that there will be no special agreement for broadcasting services between the UK and EU after Brexit, broadcasting companies operating with an Ofcom license will lose the right to provide crossborder television broadcasting in the EU. At the same time, UK-based broadcasting companies will have the possibility to direct their services to the EU market via some other EU country.
10 | TVBE MAY 2018
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