MOBILE TV IS DEAD.
LONG LIVE MOBILE TV. Heather McLean reports from Mobile World Congress 2018
obile TV does not exist anymore. That is the conclusion from the annual Mobile World Congress (MWC) event in Barcelona. Mobile TV is an antiquated term that no one in the mobile industry ever uses. It is not even about video on demand (VoD); instead, it is about content experiences. Those content experiences have to be available wherever and whenever the consumer wants them. That may be on a big screen at the pub, on a laptop in the bedroom at home, or on a smartphone while commuting to work. It might be accessed over satellite or cable, or perhaps over the top (OTT) on a mobile network streamed live, on Wi-Fi, or side-loaded and
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watched on a connectivity-free London tube train. As to what that content is, it can be anything: ﬁlms, TV shows, content made especially for mobile, podcasts, music, live sports. It can be made by anyone: broadcasters, independent ﬁlmmakers, fans direct to YouTube, your mum. You name it, there is a consumer out there that wants it, however they want it. WHAT ON EARTH IS GOING ON? Explaining the evolution from the concept of mobile TV with speciﬁc networks to carry them, to products that delivered linear TV to the mobile device, to VoD, and now to absolutely everything, Massive Interactive’s