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FEATURE

AT THE INTERSECTION OF CONTENT AND DISCOVERY George Jarrett meets TiVo’s Charles Dawes

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iVo sees itself as sitting at the centre of entertainment discovery, and it got there through dialogue search, data exploitation, and predictive algorithms, all aided hugely by moving to the cloud. Charles Dawes, senior director for international marketing in Europe, explains the tricky bit of content discovery: “Essentially we are helping people to find the content they love, but it has become more difficult to do that because of the combination of two factors. There is infinitely more content being produced than ever there was before, and at the same time we have so many ways to access it. “We sit in the intersection of everything, helping consumers find content and making sure it is discovered in a way that makes sense,” he adds. “On the other side of the equation we are helping content producers to find the right people because that is just as important as consumers finding content. Ultimately, if they do not get an audience the system falls down.” The top item in the TiVo toolbox is voice demands, with a radical take. “This is where we really major with what we call conversational search. There is a lot of command and control out there but you cannot do multi-faceted queries. We see it going into something that is much more towards human dialogue,” says Dawes. TiVo sees itself moving into the smart home space, and becoming a hub for other things that the consumer wants to do. It already has experience of adding to Alexa and Android TV. “On that Alexa and Google type of assistant thing, what we are doing is interfacing in with

TVBEUROPE NOVEMBER / DECEMBER 2018 | 29

TVB60.tivo.indd 1

09/11/2018 09:35

Profile for Future PLC

TVB Europe November / December 2018  

TVB Europe November / December 2018  

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