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Margie Kirby

‘No nonsense marketing’ Last month, Margie Kirby left Renkus Heinz after more than two decades to team up with her husband Rik Kirby at US distributor Allied Professional Technologies in a senior marketing role. Daniel Gumble caught up with her to find out what prompted her to make the move and what we can expect from the supplier in 2018 and beyond…

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he clock had barely struck midnight on New Year’s Eve when news filtered through that pro audio marketing expert Margie Kirby was to part ways with sound reinforcement firm Renkus Heinz to team up with her husband Rik at his US distributor Allied Professional Technologies. With a career spanning more than 28 years – a great many of which were spent with Renkus – her experience is vast and varied, and will no doubt play a key role in boosting the profile of her new company on the world stage. Nestled in the sun-drenched environs of California’s Orange County, Allied Professional Technology, or Allied ProTech, is the US distributor and marketing partner for UK amp and DSP specialist Linea Research,

and provides sales and rep management services to Belgium’s AV network switch manufacturers Luminex Network Intelligence. Here, we find out from Kirby exactly what she plans to bring to her now role and why her “no nonsense” approach to marketing promises to be a cornerstone of her new business… After so many years with Renkus Heinz, what made you decide now was the right time to part ways with the company? It was inevitable that I would join my husband in his business at some point in the future, it just happened quicker than we had anticipated. It was with Rik’s

dedication and hard work that he had grown Allied ProTech to the point of needing another set of hands. He also wanted to offer his clients more extensive marketing services. With the start of the new year, the NAMM show and ISE right around the corner, the timing made sense - not necessarily to leave Renkus-Heinz, but to join Allied ProTech. I’m not leaving Renkus in the lurch, I am gladly helping them ease through the transition by continuing my work with them over the next couple of months – just in a different capacity. What will you bring to the company? And what will be your key tasks and responsibilities? A background in business admin, human resources,

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PSNE February 2018  

In this month’s issue of PSNEurope, we speak to ISE MD Mike Blackman about the expo’s increasing significance to the pro audio market and as...

PSNE February 2018  

In this month’s issue of PSNEurope, we speak to ISE MD Mike Blackman about the expo’s increasing significance to the pro audio market and as...