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36 BUSINESS FEATURE: CAREER DEVELOPMENT

March 2018

Key Points „ While improvements have been made, there is still a need to develop awareness of AV to those outside the industry „ Establishing clear progression for those embarking on careers in AV is crucial to talent development and retention

Changing perceptions

„ The pace of technological change within pro AV makes mapping out career paths more difficult than in some industries

The pro AV industry occupies an odd hinterland between the technology and IT industries, which impacts the attraction and retention of talent. Duncan Proctor looks at what is being done to improve this situation

T

he health of the professional AV industry, as with any, is dependent upon the pool of talent at its disposal. However, AV is often overshadowed by or lumped in with the broader technology and IT industries, which boast greater brand recognition and sheer market size. How can more people be attracted to a career in pro AV and how can the industry as a whole establish better career paths? On the frontline are the recruiters that specialise in AV, such as JacobsMassey, and on the topic of attracting potential recruits “We can all help with this,” says managing director, Graeme Massey. “Every AV company, organisation or institution involved in our industry can spread the word via respective social media channels and direct marketing. Our view at JM is that we could also extend this to higher education establishments, colleges and universities. Put simply, appeal to students studying a related course or degree by informing

them that there is a career to be made in professional AV post-graduation. We have had proven success in doing this by working with postgraduates coming into the industry by starting out as freelance technicians.”

‘I found that I saw a lot of potential in terms of the ever changing needs and advancements in AV technology’ Alice Binney, Pioneer Group

Comments from last year’s InstallAwards Rising Star finalists reaffirms the point about a lack of awareness. The finalists are made up of promising newcomers either under 30 or with less than three years’ experience.

Growing industry “I honestly didn’t know a lot about the AV industry previously,” states Alice Binney, internal sales executive at Pioneer Group. “I was looking for roles where I could do something new that really challenged me and I happened to come across an AV job advertisement online which sparked my interest. I started to do a little research and familiarised myself with the industry in more depth. I found that I saw a lot of potential in terms of the ever changing needs and advancements in AV technology and I was attracted to the idea of being part of a growing and successful industry, which has now increasingly enhanced my personal and professional growth.” So is it simply an issue of self-promotion for the industry? “I feel that the AV Industry is getting better year by year at promoting itself, however the majority of people who I interact with outside

Installation March 2018 Digital Edition  

AV integration in a networked world

Installation March 2018 Digital Edition  

AV integration in a networked world