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New 4K/UHD video processing platforms Advantech By Heather McLean IBC will witness a live demonstration of a new series of fully integrated 4K/UHD video processing platforms designed to boost performance of HEVC applications. On show will be the VEGA6301 compact encoder and the VEGA-7000 high density video server. The new systems from Advantech feature HEVC encoding acceleration and live VoIP interfaces, and said the company, are designed to streamline the development
of more efficient video processing infrastructure solutions in 4K/UHD contribution, production and distribution workflows. Brian Carr, strategic product development and marketing director, Advantech, said: “The VEGA-6310 and VEGA7000 bring together our experience in broadcast video processing with our proven embedded computing system design capabilities to create compelling platforms with a significantly reduced power and space envelope. “We are looking
forward to an exciting IBC2016 where we will also be announcing our next-generation video encoding adapter cards that significantly improve on the functionality of the predecessor VEGA-3300 Series, in the same compact and low power footprint.” 11.C22
The fully integrated Advantech VEGA-7000 server and VEGA-6301 compact appliances raise the bar
BoxIO takes on colour management Flanders Scientific
It’s all in the app The IBC Mobile App – now available for download for iOS and Android – is completely new for 2016 and extremely powerful. Now, from a single and simple interface, you can plan your entire IBC experience. Make the most of your time at IBC2016 by using the app to find out who is exhibiting and navigate to their stands, planning the most logical way around the halls. The app also gives you direct access to the conference programme and allows you to set reminders for important streams, helping you plan your day. When it gets to lunchtime, not only will the app tell you which IBC restaurants are close to you, it will also tell you how busy they are, so
LUT box technology moves ‘to the next level’ with Box IO
next level’ by incorporating capabilities such as frame capture, on-set grading, and dual channel operation. FSI claimed that there would be a BoxIO device to suit every budget and every production need, citing the BoxIO LiteSDI and BoxIO LiteDP as other products in the range.
By Heather McLean At IBC Flanders Scientific (FSI) is introducing a series of advanced colour management devices, called BoxIO. The company claimed this new product category takes LUT box technology ‘to the
Up Periscope IBC Conference By Adrian Pennington An essential consideration for brands and content owners is ‘Where is your audience and what are they doing?’ There are serious questions to be asked about whether broadcast is still the de-facto platform of choice for a new show launch, or whether the target audience has already moved on to a new, more relevant (to them) destination? Live streaming platforms like Meercat and Periscope are two primary disruptive platforms undercutting traditional media. There’s a fantastic chance at a special conference session to hear
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you can decide where to head to minimise the queue and maximise your time. Why not use this extra time to catch up on the latest IBC Hot News which will be download direct to your app? New for 2016 is an online tool available through a browser, allowing you to establish contact with exhibitors and set up meetings. The app and the online tool deliver interactive maps, navigation tools and all you need to make IBC2016 a success. For more information, go to IBC.org/app. To use the appointment booking system, make sure you have registered for IBC at IBC.org/register.
all about this from Europe’s number one Periscoper Alex Pettitt (9 September, 10:30, Room E102, as part of the conference stream Platform Futures). He live broadcasts at Alex.Live and will show IBC delegates why millions are tuning into people like him, live, every week on this blossoming new platform. In 10 months, on Twitter’s App he gained almost 250,000 followers and over 100 million Hearts/Likes. He’s consulted on live interactive streaming for the BBC, Sky and NBCU, on Periscope’s importance for news gathering, original programming and content creation. He also provides insight to brands and media
agencies on integrating Facebook Live and Periscope within powerful social media strategies. “Using live streaming achieves real time engagement which, for a brand, is like nothing ever achieved before,” Pettitt told the Festival of Marketing in London. The credibility of the influencers on live streaming sites is also important to provide a level of authenticity. Of the many brands that have approached Pettitt to collaborate he claimed he has said no to about 90 per cent of them because they did not fit in with his technology background.
Pettitt: Over 100 million Hearts/Likes
He said: “It should be a 50/50 split of the leg work between brands and broadcaster. The broadcaster shouldn’t work with anyone that doesn’t fit their users and equally the brand shouldn’t work with someone just because they have a high following.” Also speaking at this
Meanwhile, the DM170 is the latest in a line of colourcritical production monitors to be shown at IBC. At 16.5in, the DM170 is a lightweight sibling of the company’s flagship DM250 display, and is equipped with the same features and capabilities. 10.B10
session about the migration of audiences, and how this is driving decisions to place content online is Fran Cassidy, founder, Cassidy Media Partnership and former marketing director at the Carlton TV group. She is joined by founder and creative director of multi-platform production and audience development agency Spirit Media, Matt Campion; and Charlie Palmer, managing editor, All4. Delegates may also want to check in to the complementary session ‘Harnessing the Power of Influencers’ on 10 September (11:30, Forum) to hear Ben Spea, YouTube’s Content Solutions lead and Brittany Bagnall, commercial director and founder Cherry Pick Talent, give tips on how vloggers can benefit your brands.
02/08/2016 13:32