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theibcdaily OPINION OUTLINED

The importance of being personal To reach the modern media consumer, OTT providers need to make their services personal and secure, argues Mary Kay Evans, chief marketing officer, Verizon Digital In 2017, we have reached a new era of streaming media consumption. Online video now accounts for 74 per cent of all online traffic, and 55 per cent of people watch streaming media every single day. Thanks to this enormous and growing audience, content owners and creators have more time than ever before to reach viewers. This is the modern media industry’s greatest challenge – and its greatest opportunity. As viewers spend an increasing amount of time in front of their screens, more and more industry players are competing for their attention. Companies can no longer expect to compete simply because they can make sure the media player

doesn’t crash – basics like these are no longer a perk, but something viewers expect. The state of the industry going forward will depend on what enterprise-level media streaming platforms can do to stand out. Industry players will succeed by creating a powerful platform that meets all the needs of a content owner’s workflow. From content creation to delivery to the end user, it must be rooted in innovative technology that can grow with the demands of their business and models of the future. The OTT service provider of the future won’t just offer a powerful workflow, but a secure one as well. One that takes advantage of all the internet

technologies to protect their IP and content far upstream. These solutions will need to easily adapt to and integrate with each customer’s existing infrastructure to lower the barrier of entry. They will also put all the pieces together into one seamless workflow so customers can manage services for their customers, paying it forward. Our future is going to be built on secure data collection tools that content owners should have at their fingertips. Knowing user behaviours, and knowing that information is protected, will ultimately affect the success or failure of an OTT business model. It’s up to the service providers to create tools to help

Mark up another release for TallyMan TSL Products By Heather McLean IBC sees a new release of the TallyMan broadcast control system. TallyMan is designed for real-time, user-oriented control and dynamic data display. Key functionality allows the design of virtual control panels, usually implemented on touchscreen PCs. The latest release allows engineers to define buttons to achieve multi-device, precisely time-aligned salvos of commands. The design platform now includes

a new range of sliders, rotary encoders and X-Y controls, which can be applied to anything from positioning robotic cameras, to adjusting audio levels, or for colour correction. A new addition to the TSL Products command and control range is FlashBoard, a screen-based information distribution and display system. Integrating with TallyMan, third-party control systems or capable of independent operation, FlashBoard recognises the increasing need for critical workflow information to be delivered visually at the

point of use. It drives multiple displays, each with a unique combination of data, clocks and timers, on-air and cue lights, and production details. Screens are designed quickly using the drag-and-drop functionality in the TallyMan virtual panel software for display in monitor walls or distributed wirelessly to tablets. Chris Exelby, managing director, TSL Products, said: “When we talk to customers around the world, it is clear that they want to be able to implement solutions which are carefully tailored to their specific needs, but which can be delivered quickly, cost-effectively and flexibly. Our unique independent position in the industry and our adoption of open standards means we are ideally placed to deliver the Control Systems layer that allows our customers the freedom to choose best fit, best-of-breed equipment.” 10.B41 TallyMan allows the design of virtual control panels

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customers determine what type of content to create or acquire, and help them discover what content is driving engagement. The solution: personalised viewing experiences through a one-to-one connection with each viewer. The modern viewer craves an experience that fits his or her interests and viewing habits, but delivering relevant content to each customer can be difficult. We’ve developed our own technology, Smartplay, to streamline data collection and dynamic generation of personalised experiences for our customers. Smartplay is a one-toone session management technology that provides

customers with deeper insights about their content and connections to their end users. Through this tool, data is aggregated and anonymised but can still be utilised to improve viewers’ experiences. To consumers, the only difference between an ad and a valuable piece of content is relevance, and Smartplay data helps broadcasters make reliably helpful viewing recommendations on a personalised level. As our studies have shown, end users are not afraid of ads, they just dislike non-relevant ads. In today’s media environment, personalisation is the key to standing out. 7.C11

Modular camera support extended Vocas By David Fox The modular Vocas Spider camera support system allows users to combine a range of different modules, including an extendable arm rotatable by 360º, a universal camera base, a shoulder brace, a belly brace and the latest rubberised handgrip in to a rig that fits their needs. The Spider System is suitable for smaller cameras, up to the size of the new Canon EOS C200. Vocas has also designed accessories for the C200 that are on show for the first time at IBC. For the Sony PXW-FS7 and FS7 II cameras, Vocas has developed a range of accessories, such as upgraded base plates. The MkI base plate is lightweight, while the MkII has a new

removable and adjustable shoulder pad. A USBP-15 MkII kit specifically for these cameras allows optimal balancing with heavy lenses. The USBP-15 kit is also compatible with the Vocas Sliding System, which allows users to transfer the camera from 15mm rods to 19mm, to a drone or a tripod in seconds. Vocas has also launched a body and handgrip rosette adapter and a viewfinder bracket kit specifically for the FS7/FS7 II. 12.D56

The Vocas Spider System rigged to support a Sony FS5

06/09/2017 09:37

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IBC2017 Daily D1 Friday 15 September 2017  

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