GCD Daily Day 3

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Bethesda wants to publish ‘three to four big games a year’ Fallout 4 firm hopes to avoid another post-Skyrim lull by Christopher Dring PUBLISHER Bethesda is targeting three to four big game releases a year. The firm has a packed slate over the next 12 months, including the likes of Fallout 4, Dishonored 2 and Doom. The last time it had such a line-up was in 2011, when it had Brink, Hunted, Rage and Skyrim; what followed was two years of relative silence. “There was Dishonored and a bunch of DLC, but nothing else new,” recalled PR and marketing VP Pete Hines. “I want to avoid that.” But Hines added Bethesda would not go on a spending spree like the last generation, where it bought four studios and created two more.

Bethesda is showcasing new Fallout 4 content at Gamescom

“We are getting to the point where these studios we have acquired have figured out how they work together, what they do and how they do it... we are starting to hit a bit more consistency,” continued Hines. “We want to build to a point where we are doing three or four big titles a year. But we are not thinking

‘What if we did eight games a year?’ That’s not how we do things.” Unsurprisingly, Hines’ big focus is on launching Fallout 4 in November. “It is going to be our biggest release ever,” he said. “We will see. I thought Skyrim would be a big deal, but I didn’t know it would get to the point it did.”


Halo Wars 2 ‘will not be Total War: Halo’ Creative Assembly reassures fans as Alien team begins work on sequel by James Batchelor CREATIVE Assembly’s Halo strategy game will not resemble its smash-hit Total War franchise, the developer has told MCV @ Gamescom. Halo Wars 2 was the shock announcement at Microsoft’s pre-Gamescom press briefing. Creative Assembly says it is paying closer attention to the original Halo Wars (created by now defunct studio Ensemble) than its own IP, as well as taking advice from Halo developer 343 Industries. “There’s loads of pressure,” studio boss Tim Heaton said. “We are absolutely using Halo Wars as a starting point. This isn’t going to be a Total War: Halo kind of game – this is Halo Wars taken to the next stage. “We really rated Halo Wars. It’s something we can add to and build on. As we’re learning about the universe, we’ve been working closely with 343 Industries, and that’s been a really interesting learning experience.”

While the studio’s PC team is focused on Total War: Warhammer, the development of Halo Wars 2 falls to a significant portion of the team behind last year’s sci-fi smash hit Alien: Isolation. “We’ve crafted the Halo Wars team, but primarily we are able to use the Alien: Isolation developers,” said Heaton. “They’re our console-ready team. It’s the

perfect combination: we have great strategy knowledge, great PC knowledge and now great console knowledge because of Alien.” Halo Wars 2 will mark the UK outlet’s second console title in recent years, despite being a largely PC-centric developer throughout its 25-year history. Could this be a precursor to Total War coming to consoles? “Nothing is off the table,” Heaton said. “We know we can do more with Total War. “PS4 and Xbox One have over-delivered on what some people thought they would do. The consoles are definitely an interesting place to be, and there are going to be loads of opportunities with them.”

Halo Wars 2 will be more like its predecessor than the Total War series


Friday, August 7th 2015


Capcom wants Street Fighter to be No.1 in eSports Publisher plans multi-million marketing push for upcoming brawler by Alex Calvin STREET Fighter V is set to become the biggest title in the eSports fighting scene, if Capcom has its way. Marketing director Antoine Molant told MCV @ Gamescom that the firm plans to have a presence at a number of leading eSports events in an attempt to make Street Fighter V a hit amongst pro-gamers. “A big direction for us is the eSports aspect of Street Fighter V,” he said “eSports is booming at the moment and we want to make sure that Street Fighter is at the

Capcom’s Molant wants Street Fighter to be the ‘League of Legends’ of fighting games

forefront of that. Right now – in terms of fighting games – we’re not at the level of League of Legends, but that’s where we want to be. We want to be the headline name in fighting eSports games.”

“We have the Capcom Pro Tour – an annual tournament we introduced in 2014. There are also two UK events, which take place at EGX and Versus Fighting. We’ll look to integrate Street Fighter V with them.”

Dovetail Games announces Xbox partnership TRAIN Simulator firm Dovetail Games has announced a deal with Microsoft to bring some of its future games to Xbox One and Windows 10. The UK developer plans to bring its new Train Simulator title, Dovetail Games Fishing and Dovetail Games Flight Simulator to Microsoft’s Friday, August 7th 2015

platforms as a part of the firm’s ID@Xbox scheme in the next year. ID@Xbox boss Chris Charla said: “We’ve always been huge fans and supporters of the simulation genre and its place in the gaming ecosystem, and Dovetail Games’ understanding of this 05

space through the breadth of their portfolio is second to none. We’re excited to have them on board and look forward to bringing their games to our platforms.” Dovetail already has a relationship with Microsoft, as it licenses the technology behind Flight Simulator.


How Square Enix discovered Life Is Strange Dontnod came to the firm’s London office to pitch a different game by Christopher Dring DEVELOPER Dontnod was trying to sell Square Enix a different game before deciding to show them Life Is Strange as an afterthought. The episodic game has achieved over 1m sales and has picked up multiple critical plaudits, including two prizes at last month’s Develop Awards. But it almost didn’t happen, even after Dontnod – which was suffering from financial difficulties at the time – approached Square Enix’s London team. “We like to work with external developers, and we hold external development teams in the same regard as internal teams – they really are precious to us,” said Phil Rogers, CEO of Square Enix for Europe and the Americas. “We are careful how we build relationships because we want to make sure we can really add, and the teams work in a way that we like to work, which is very open and honest. We

Life Is Strange has sold over 1m copies

have a team in London that spends a lot of time talking to studios. “Life is Strange came through a meeting set-up by that team. Dontnod visited us to show us a different project. We decided quite quickly that it wasn’t for us, and it was one of those great moments when they said – it was almost like a postscript to the meeting – ‘Ok, we are 06

also working on this.’ You could instantly see the jaws drop, and the reaction and desire to start playing with it. “It was an almost fortuitous meeting. We love the storytelling element; we feel storytelling is one of our fortes, it is very important to us as a group. “The game came out of that encounter. We love what the team is doing, we feel we can help them and we are really pleased we got to work with Dontnod. “The awards are great for a team who, at one point, didn’t know where they were going to go with Life Is Strange and whether it would ever be launched.” Friday, August 7th 2015


‘Putting feathers on dinosaurs is stressful’ Ark: Survival Evolved developer on accurately depicting prehistoric brutes by James Batchelor SCIENTISTS propose that dinosaurs likely had feathers – but Studio Wildcard says it will continue to focus on scaly lizards because feathers are ‘really hard to do’. In its dinosaur adventure game, Ark: Survival Evolved, players hunt and tame dinosaurs. But despite recent scientific discoveries, and countless messages from hardcore dino-fans, the team does not intend to change how they look. “We made the conscious decision to not make all of our dinosaurs actual species,” explained co-founder and creative director Jesse Rapcazak. “We’ve noticed that a lot of people are quick to point out: ‘Hey, dinosaurs have feathers now. The big lizard thing is not scientifically accurate any more’. It’s actually kind of stressful because people are really passionate about dinosaurs.” “So we don’t have a Tyrannosaurus Rex; we Friday, August 7th 2015

Ark: Survival Evolved is coming to Xbox One later this year

have another sub-species that we made up for the game – that’s our creative licence, right? We’re not trying to appeal to the overly scientific crowd. We try not to take it too seriously.” It’s a similar criticism to the one hurled at summer blockbuster Jurassic World. However, while the Silver Screen smash hit insisted on holding true to how people expect dinosaurs to look, Studio Wildcard at least tried to compromise. 07

“We tried to put some feathers on some dinosaurs,” Rapczak told MCV @ Gamescom. “Our velociraptors have a few feather-like things on them. “The thing is, it’s really hard to do good feathers in a game. So we limit the feathers a little bit, because it makes it easier for us.” Ark: Survival Evolved, already a hit on Steam Early Access, will make its console debut later this year via Xbox One’s Game Preview system.


eSports needs better regulation, says Taleworlds Dev urges industry to monitor abusive personalities to avoid embarrassment by Craig Chapple THE world of eSports needs to improve its regulations to cut down on abusive and offensive behaviour from certain pro-gamers. That’s according to Frank Elliott, community and PR manager at Mount & Blade: Warband studio Taleworlds Entertainment. Speaking to MCV @ Gamescom about what is driving the growth of the lucrative eSports industry, Elliott said competitors are attracting as much attention as the games themselves. “eSports really relies upon players with personalities,” he said. “That’s what creates the storylines around eSports. Twitch has really enabled that in a big way.” However, internet videos of these players hurling verbal abuse at their opponents when they are victorious is holding the industry back, depicting the eSports sector as a breeding ground for abusive individuals. “We need to do the same thing that normal sports does: regulate it,” said Elliott.

eSports players are as much of a draw for audiences as games, says Taleworlds’ Elliott

“We need to get more professional; we need coaches saying: ‘you can’t behave like that, because it’s embarrassing for us and our sponsors’. That’s how it gets resolved – people grow up. 08

“Videos like those from Call of Duty tournaments, they’re really awful. It’s humanity at its worst. It’s completely embarrassing for gaming in general – not just eSports – but it is being resolved. “For example, Korea got a lot of criticism for its players being too bland and stale. But at least there’s some actual structure to stop professional gamers going off the hook and embarrassing everyone.” Friday, August 7th 2015


Gree: Don’t build studios, buy them COO Andrew Sheppard says mobile giant is keen to acquire more devs by James Batchelor MOBILE games giant Gree believes that establishing a new studio from scratch is more costly in the long run than acquiring them. Speaking to MCV @ Gamescom, COO Andrew Sheppard said that it’s tough to find success in the free-to-play market with a brand new team. “The general belief at this time in the market is that starting from scratch is so hard,” he said. “Having worked on over 60 free-toplay projects over the last nine years, I’ve found that building a studio from scratch doesn’t correlate strongly with having that team’s first game be successful.” He added that this first game could cost millions of dollars to produce at the quality expected from today’s free-to-play titles, which he calls “a very expensive learning opportunity”. Sheppard’s comments followed the recent acquisition of Australian developer Twiitch, which has now been rebranded as Friday, August 7th 2015

Gree’s Andrew Sheppard wants to acquire more studios

Gree Melbourne. The studio’s new parent wants to use the team’s experience to expand into the core and mid-core smartphone game markets, and Sheppard hopes for future acquisitions. “We are actively looking at studios that are tenured in the gaming space, that have either demonstrative free-to-play experience or have learned by way of fire and can build games that are commercially viable,” he said. “We’re also looking for free-to-play developers 09

that are running profitable, successful free-to-play businesses that will either expand our understanding of the category beyond the types of games we work on directly or move us into entire new categories and genres.” He concluded that Gree’s cash reserves and the revenue from its most popular games means the firm “has time to make the right long-term decisions”. “When we find something that fits, we have the capacity to take action,” he said.


CONTACTS Christopher Dring, Editor

Michael French, Publisher



Ben Parfitt, Associate Editor

Laura West, Business Development Consultant



Alex Calvin, Staff Writer

Conor Tallon, Account Manager



Matt Jarvis, Staff Writer

Sam Richwood, Designer



Nikki Hargreaves Designer NHargreaves@nbmedia.com

James Batchelor, Editor

Dan Bennett Designer



Craig Chapple, Deputy Editor

Kelly Sambridge Head of Design and Production



Head of Operations: Stuart Moody

Production Executive: James Marinos



Newbay Media specialises in trade-dedicated print and digital publishing for entertainment and leisure markets. As well as MCV, Newbay publishes Develop, PCR, ToyNews, Music Week, MI Pro, Audio Pro International and BikeBiz. It also has two online-only brands: Licensing.biz, for everyone in the global licensing industry. It also runs a number of events including the MCV Industry Excellence Awards, the London Games Conference and the Games Media Awards.

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© NewbayMedia 2015 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of MCV are subject to reproduction in information storage and retrieval systems. Please address all enquiries to: Newbay Media, MCV, Saxon House, 6a St. Andrew Street, Hertford, SG14 1JA.


ISSN: 1469-4832 Copyright 2015

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Territory Report: France France remains a region ruled by physical software, with a strong consumer base for games. Matthew Jarvis examines the country’s love of the box

Population 66,616,416 Capital City Paris Currency Euro

UNLIKE many of its European neighbours, France is a country still ruled by the box. French industry trade body SELL states that €2.7 billion (£1.9bn) was generated by the country’s video game market last year, with €1.9 billion (£1.3bn) contributed by physical hardware, software and accessories alone. Software made up the lion’s share of the total industry revenue, comprising 61 per cent – two-thirds of this from physical game sales. Meanwhile, hardware contributed 29 per cent. Accessories accounted for the remaining 10 per cent. Mobile apps only accounted for eight per cent.

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Boxed games are especially popular, with more than a third (34 per cent) of French consumers buying physical products. This is higher than the the quarter (24 per cent) of UK consumers who prefer to buy boxed titles. This preference for boxed games comes despite France having a smaller offering at retail – just 42 per cent of new games are launched at retail in France, compared with 46 per cent of releases in the UK. According to the Q3 2014 GameTrack report from local industry bodies ISFE and Ipsos MediaCT, 91 per cent of French consumers aged six to 10, and 94 per cent of those aged 11 to 14, play games. This makes France a particularly fertile market for games – in contrast, just 70 per cent and threequarters of UK children in the same two respective age brackets are gamers. The most popular game type in France is online, with two-fifths of gamers playing such titles – twice the proportion of UK players who do so.




‘Adventure games never went away’ Charles Cecil tells Christopher Dring why the recent resurgence in adventure games has nothing to do with renewed popularity IF you ever needed proof of the positive power of the digital revolution, then look no further than the adventure game. Seven years ago, the point-and-click genre was dead. There were a handful of releases, but adventure games never really emerged from the ‘90s when they were at their most popular. Then digital downloading started, give rising to the likes of Telltale, while the onset of crowd-funding breathed life into adventure game developers such as Double Fine and Revolution. “What crucified the adventure game was the success of the PlayStation One,” says Charles Cecil, founder of Broken Sword creator Revolution. “We were at the mercy of retailers, who decided what to stock and had limited slots. It was PlayStation games that they viewed as most likely to succeed, so it was these that were stocked. “We were working with [publisher] Virgin, which was excited about Broken Sword on PC. But we wanted to Friday, August 7th 2015

What killed the adventure game was the success of the PlayStation. publish on PlayStation. Virgin wasn’t convinced, and Sony wasn’t enthusiastic, but eventually they agreed. The game got 9/10 scores in magazines and went on to sell 650,000 units, which was exceptional. So there was always demand for adventure games, but they just weren’t seen as being en vogue, so they stopped selling them. 15

“The great thing about digital is it’s driven by players rather than risk-averse retailers and publishers.” Revolution is 25 this year, but Cecil says that it wouldn’t have made it this far if not for digital. “Around 2007, the recoupment model wasn’t working. Publishers and retail were making millions and we were borrowing money to finish the game. It felt like there was no-where to go. “Then Apple launched the iPhone, invited us to write games and promised to support them. I’m grateful to Apple – if that hadn’t happened, Revolution would not have survived.”



PC’s Steam dream Valve’s Steam Machines will finally hit retail later this year, bringing PC gaming to the living room. Matthew Jarvis asks hardware partners Alienware, Falcon Northwest, Zotac, Webhallen and Materiel.net how they plan to tempt console players over to the platform


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he Beatles or The Rolling Stones. City or United. Mac or Windows. iOS or Android. Culture has long been based around taking sides, but it seems that one such battle – that of PC or console – could soon end. After months of anticipation and speculation, this November will see the first in Valve’s range of PC-cum-console Steam Machines hit retail shelves, alongside a Steam Controller designed to bring computer mouse-like control to the living room. 14 hardware vendors – from Alienware to Zotac – have partnered with Valve to produce small form-factor PCs designed to slot underneath a television and provide the graphical power of a Friday, August 7th 2015

gaming PC with the ease-of-use of the consoles. But will fans of PS4 and Xbox One even want to join the selfappointed ‘PC master race’? “To begin with, the Steam Machines will be adopted by existing PC gamers,” suggests John Woodward, regional manager for Northern Europe and South Africa at Zotac. “However, we also see a trend of console gamers moving over to PC as they get more serious into their gaming – demanding better graphics performance or taking a competitive edge in eSports. “The Steam Machines lower the barrier to entry for those console gamers looking to move over to the PC platform.” 17

Webhallen’s Nilsson (top) and Falcon Northwest’s Reeves (above)


Alienware’s Joyce (top) and Zotac’s Woodward (above) don’t see the delay in the Steam Machines’ release as a cause for concern

PLAYING CATCH-UP The main challenge for the Steam Machines is that PS4 and Xbox One will have a two-year headstart by the time of their release – meaning many gamers will already have a shiny new box to play games on. “Many users have been disappointed by PS4 and Xbox One,” retorts Stéphane Guyard, components and integration business unit manager at Materiel. net. “One of the advantages of the Steam Machines is that when they are launched, they will already be more powerful than consoles.” Woodward agrees: “There is still a huge number of oldergeneration console gamers that are yet to make a decision with their next-gen purchase.” Anton Nilsson, purchasing manager at Webhallen, notes that the inherent ability of the PC to be upgraded with new hardware and software will attract players across from the consoles in the long run: “For 2014, I don’t think we would have seen much of a performance difference, but down the road when PS4 and Xbox One are starting to get long in the tooth, a Steam Machine could certainly provide a more up-todate experience.” But Kelt Reeves, president of Falcon Northwest, sees consoles and PC as anything but competitors. “I don’t see Steam Machines as an ‘either-or’ option to consoles – 18

who doesn’t own both a PC and a console by now?” he asks. “Both have their own title exclusives and reasons to be in the living room. A Steam Machine will offer a world of PC benefits, but also won’t handle my kids’ Disney Infinity figure collection. There are good reasons to have both of them.” Brian Joyce, director of marketing for Alienware EMEA at Dell, echoes Reeves’ thoughts. “With the Steam Machines, the Steam ecosystem is now more accessible than ever in a living room-type environment,” he states. “We see the Machines as a unique offering that will complement a gamer’s ecosystem and that can exist in addition to the current gaming hardware continuum.” A BIGGER PC OF THE PIE Steam boasts more than 125 million users – far more than both PlayStation Network and Xbox Live. Despite this, PC has remained maligned from the core games industry, with a limited showing at E3 and ports of console games that are often technically inferior. But, with Valve’s clout and a measured approach, the Steam Machines could be the bridge into the mainstream PC has been looking for. “The graphics performance, OS experience and controller are the USPs that will make or break the Steam Machines,” says Woodward. “I can certainly see why Valve haven’t rushed to Friday, August 7th 2015


release something without getting it spot on. “The partners must make sure price and form factor are right in order to make the Steam Machines as much of a success as they can be.” Joyce concludes that the unique standpoint of the Steam Machines means their potential to unite PC and console, and reshape the industry, will remain a mystery until November – but he has high hopes. “Because this is a new category, in many ways, Steam Machines are subject to the classic bell curve of technology adoption,” he explains. “With over 125 million Steam users, there is a significant amount of interest Friday, August 7th 2015

and anticipation. The solution as a whole provides a unique overlap of ‘traditional’ gaming environments and, if anything, we see that as a reason to attract a broad spectrum of gamers – rather than a limited one. “The Steam Machines can appeal to a variety of gamers. Given the foundation of SteamOS and the heritage that provides, there will be a natural extension for PC enthusiasts to try a new way to game. The simplicity and design of the system may also offer current non-enthusiasts an easy way to get involved. “Ultimately, we expect the Steam Machines to broaden the appeal of PC gaming.” 19

Materiel.net’s Guyard believes that gamers disappointed with PS4 and Xbox One may buy the Steam Machines


Jon Rissik (left) and Paul Jackson (above) are moving its sim titles onto consoles

Simulations to storm the living room Industry veterans Paul Jackson and Jon Rissik tell MCV about their plans to bring Dovetail’s hit simulation games to the living room How has the year been for Dovetail? Paul Jackson: Our focus has been on two things: firstly, to grow the number of brands we are developing and secondly to make those brands cross-platform. We’ve historically been a PC company, but with the resurgence of interest in simulation games over recent years, we see a huge opportunity in bringing our games to a variety of platforms, utilising the latest technologies. We believe that this, along with the non-violent nature of simulations, will turn them

from niche entertainment into something that the whole family can enjoy. Over the last 12 months we’ve grown rapidly from a small company developing and publishing a single PC product to a medium-sized one that is developing and publishing three different products, has designs on two more and is branching out to other formats. This has seen us increase our headcount by 60 per cent to over 130 – and we’re still hiring. You’ve picked up some awards recently... Jackson: We recently won 22

the Medway Company of the Year and Workplace of the Year awards, as well as picking up the Kent Technology Company of the Year award. These awards help validate that we’re on the right path; they’re a yardstick amongst some incredible competition from all industries and a daily reminder of how far we have come. How have you found the flight sim genre? Jon Rissik: Publishing Microsoft Flight Simulator X: Steam Edition has enabled us to enter the Friday, August 7th 2015

DOVETAIL INTERVIEW space at a very prestigious and well-established level. With that comes great responsibility and expectation from a large global audience. The feedback we’ve received, along with the performance of the product since it launched, suggest that we have done something right. Our aim is to build the future of flight simulation and we hope that the experience we’re gaining with FSX: Steam Edition, and the relationships we are establishing with thirdparty content creators, will prove to be invaluable as we develop our own Dovetail Games-branded product. And what about your move into fishing simulators.. Rissik: We’ve had a very interesting experience with Dovetail Games Fishing. With the aim of creating the best fishing game ever, we built it on Unreal Engine 4 and released it on Steam Early Access to help us build an audience of regular players giving us feedback. As well as attracting thousands of players and being well received, we’ve been able to use the feedback to hone the core feature set, such as the casting and reeling and the Friday, August 7th 2015

fish AI system. We’re excited to be showing the game publicly at Gamescom and we’re confident the show will start to generate strong awareness and demand in the run-up to the full launch.

Our aim is to be the world’s No.1 sim company. Jon Rissik, Dovetail You’ve been experimenting with VR. How’s that been? Rissik: We like VR a lot. We think it’s very well suited to enhancing the experiences that we deliver, so we’re keeping a close eye on where the technology 23

goes. We were really excited to be part of the Vive VR showcase at GDC this year, with Dovetail Games Fishing. What’s your ultimate goal? Rissik: Our aim is to be the world’s No.1 simulation entertainment company. This means delivering deeply immersive, fun experiences allowing players to pursue their passions across multiple platforms. We believe the PC is the start rather than the end point for that. We are looking forward to breaking into the living room and taking simulation gaming to new audiences.

Dovetail can be found at Hall 2.1 Aisle A No: 041.


What automation experts bring to games Pole To Win QA director Kasturi Rangan explains how quality assurance and quality engineering can work together THE automation high tide is back in gaming. Currently, there is a lot of collaboration going on with experts outside of the gaming industry, who are giving the games market a solid push towards new levels of success in automation. Over the last year, we have been very busy doing exactly that. Hitting these new levels of success is well timed because there is a dramatic shift as more and more studios are going the agile route. They’ve made this shift to increase their efficiency and productivity and stretch their goals to target steeper milestones. We’re doing the same by experimenting with new methods and by bringing in automation gurus along with industry experts.

automation. We provide blended unique strategies for both the platform and the game level. The skills that automation experts bring to gaming has yielded great results, and

We are using blended teams to build strong connections. that momentum won’t cease soon. With their expertise we’re able to create unique solutions in functional and workflow automation. Initially, the learning curve is steep and requires a lot of time to

THE RIGHT BLEND With their help we’re using blended teams to try different approaches and build strong connections. From in-game economies to backend frameworks, we’re testing various models and are happy to present uniquely successful strategies for Friday, August 7th 2015


master. But, this is a thorough way to build comprehensive, efficient and successful solutions that meet the needs and demands of our gaming studio clients. And we’ve made great progress on performance and load testing. This helps us confidently tackle launch day issues like server crashes and other major issues that have haunted the industry for over a decade. By bringing in experts from the software quality engineering space we’re able to stay ahead of the curve when it comes to automation. Pole To Win designs a robust low risk model uniquely customised for each studio and platform.


Exequo’s global expansion Business development and marketing manager for Exequo Gabriel Karandysovsky tells MCV @ Gamescom about the localisation firm Tell us about Exequo. We’re a premier localisation services provider for the games industry. We’ve been growing at a steady pace since 1998. Today, we’re an international reference in our field with offices and production sites in Paris, Berlin, Seattle, Tokyo and Taipei. We have a team of 60-plus localisation veterans, and hundreds of external collaborators. What are the challenges facing the localisation space at the moment? Localisation evolves just as quickly as games themselves – you have the big guns on one side and the smaller indie developers bringing new gameplay on the other. The real challenge has remained the same for the past 15 years, really - know how to react and adapt to your client’s needs. Between an established publisher and a developer who has just wrapped up his Kickstarter campaign, the requirements may be entirely different, yet they all want the same level

of service and end quality for their respective games. So how can we help them? Is it a matter of finding a technical solution to improve quality and streamline the process?

Localisation evolves just as quickly as games themselves. How can we optimise the costs associated with localisation? How do we ensure the client has access to the best resources available? What can we do to be there for the


client at all times? A lot of questions with sometimes complex answers. Exciting stuff for folks that like new challenges everyday like us. What sets you apart from your competitors? The question really goes beyond what we localise to how we localise. We have been investing time and resources to answer that question and one part of it is R&D. For example, we’ve been working on a program called Voice 4 Games, creating unique custom tools for voice recording. This initiative is by no means a one-shot – we have several similar projects in the works.

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e ic F Li und G ve in Pi am -st g a Ex tch es ag nd po m sh e & in ee ow c ve tin ca on stm gs se fer e en nt c e ad v

The UK’s only interactive content marketplace is back




Meet us at Gamescom, Hall 2.1, B-010 5th–7th August 2015


WHO’S WHERE? There are a huge number of companies at this year’s show. MCV @ Gamescom has compiled a guide on where to find everyone this year


THE layout of this year’s show is a bit different as the business areas have moved from Halls 4 and 5 to Halls 2, 3 and 4. You can find the maps for these halls on the below pages: Page 30, 31.....................................Hall 2.1 and 2.2 Page 36, 37.....................................................Hall 3.2 Page 40................................................................Hall 4.1 Page 42..............................................................Hall 4.2

VIDEO GAMES LIVE @ gamescom Hall 11.3 7.-8.8.2015: Einlass 18:30, Beginn 20:00 entrance 18:30, start 20:00 9.8.2015: Einlass 16:30, Beginn 18:00 entrance 16:30, start 18:00

entertainment area · entertainment area fanshop arena, table top family & friends event level · event level business area · business area

COMPANY 10Tons Ltd. 2Awesome Studio 4-Real Intermedia GmbH 5d lab GmbH 6waves Limited Abbey Games B.V. Abrakam SA Acronis Germany GmbH Activision Blizzard GmbH Ad2games GmbH Adcash OÜ Adia Entertainment Ltd. admitad GmbH Adobe Systems GmbH Advanced Micro Devices Gmbh AMD GmbH Adyen B.V.

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HALL BOOTH NO. 3.2 3.2 2.1 3.2 2.2 2.2 3.2 2.1 4.1 2.2 2.2 2.1 2.1 2.1 2.2 2.2


A015g B010g/C011g C030g B020g/C021g D025g A086 D010g A015g B010 D080 D012 D016g D052 A015g B010a D041

Aeria Games Europe GmbH Aerosoft GmbH AESVI Afeel Aktronic Software & Service GmbH Akamai Alienware Corp. Allbrary Alpha Studois Software Altagram GmbH Amiqus Limited Amplitude Studios AMS Neue Medien GmbH Anthony Stark Merchandising GmbH Anuman Interactive SA Apelab sàrl


HALL BOOTH NO. 2.2 2.1 3.2 3.2 2.1 4.2 2.2 3.2 3.2 2.2 3.2 2.1 2.1 2.1 3.2 3.2

C050 C030g A036g D031a/C030a B015/C016 C020a B071/A070 D021b B010g/C011g B020g/C021g D011g/C010g A014 A015g D035a C024/C024a D035g/C034g



Friday, August 7th 2015


Friday, August 7th 2015


EXHIBITOR GUIDE COMPANY App Annie Europe Ltd. AppLift GmbH Ar-Fer arte ferro s.r.l. Areson Technology Corp. Konsulat der Republik Argentinien Artefacts Studio Artik Games Application Systems Heidelberg Software GmbH Astragon Entertainment GmbH Ateo GmbH Avanquest Deutschland GmbH Bad Jokes Studio Srls Bad Seed SRL Badland Games SL Ballistix - Micron Consumer Products Group Bandai Namco Entertainment Germany GmbH Be2Bill Rentabiliweb Europe Bee7000 Limited Beijing Municipal Commission of Commerce Beijing Pixel Software Technology Joint-Stock Co., Ltd. Beiten Burkhardt Rechtsanwaltgesellschaft mbH Beta Service GmbH Bethesda Zenimax Germany GmbH Bigkazan Dyun Satis VE Dazarlama A.S. Bigpoint GmbH BitHuffel (sole proprietorhip) BIU Black Forest Games GmbH Blazin Griffin Blindflug Studios AG BlitWorks, S.L. BoaCompra UOL Boku, Inc. BoosterMedia BV Boyaa Interactive Braun Handels GmbH British Embassy Germany Laboratories Bug-Tracker Inc. Busan IT Industry Promotion Agency Busch Entertainment Media GmbH Busidol Business France BVBA Sileni Studios



2.1 A040 2.2 D080 2.1 C043 3.2 B039g 3.2 D014 3.2 D021d 3.2 D014g 3.2 B020g/C021g 2.1 B030 3.2 D035g/C034g 2.1 A013 3.2 A036g 3.2 A036g 3.2 B037g 2.1 B033 .2 B020/C021 2.2 D033 2.1 D055 3.2 D043g/C042g 2.1 A045g 2.2 B008 2.2 D013 2.2 C041/B040 3.2 D043g/B040g 2.1 B041/C040 3.2 B010g/C011g 2.1 A010/B013/C014 3.2 B020g/C021g 3.2 D011g/C010g 3.2 D035g/C034g 3.2 B037g 2.1 A032 2.1 C010 3.2 B010g/C011g 3.2 D043g/C042g 2.1 A015g 3.2 D011g/C010g 3.2 B036g/C041g 3.2 D031a/C030a 3.2 D030 3.2 D031a/C030a 3.2 C026/D023/C022 3.2 D010g

3.2 3.2 2.1 2.2 2.1 3.2 2.2 3.2 2.2 2.1 2.1 3.2 3.2 2.2 2.1

B036gC041g D031a/C030a D015 B020g/C021g A015g A015g A088 D043g/C042g A050 B034 B010 D032a D032a D082 A011

CODEWHOLESALE HALL 2.1 BOOTH N0. A011 Do you sell games? You should automate your sales and purchases. With us, you don’t have to waste your time searching for distributors and wholesale customers. You can find all you need on CodesWholesale.com. It doesn’t matter whether you are a publisher, a wholesaler or an online store. We will make trading a simple pleasure for you. Sell and buy game keys and prepaid cards in a much easier way. 24/7. Come to our stand and ask us how to get to a higher level of sales. Computec Media GmbH Corsair Cosmocover SARL Cowana GmbH Crazy Monkey Studios bvba Creative Distribution Ltd. Reef Entertainment Ltd. Croatian Chamber of Economy Crobo GmbH Crytek GmbH CtrlMovie AG Cubic Motion Ltd Curse, Inc. Cursor Oy/Playa Curve Digital Cyberith GmbH CyberLink Corp. DAE Studios NV Daedalic Entertainment GmbH Daegu Digital Industry Promotion Agency Dailymotion Daniel Kondermann DaoPay GmbH Datascope Recruitment Ltd Dataspelbrancshen Dau-up Deck13 Interactive GmbH Deep Silver



Canadian Consulate Munich Carrot Caseking GmbH Cash Payment Solutions GmbH CCP hf Character Publishing & Localization Ltd c/o Kontoret Charlie Oscar Lima Tango Interactive Entertainment UAB Chengdu B-Ray Dreamwork Net Info. Co.,Ltd. CI Games S.A. CLD Distribution NV Click Entertainment Ltd Cliffhanger Productions Clockstone Softwareentwicklung GmbH Cloud Imperium Games UK Ltd. Codeswholesale.com (Gamedia)

Wholesaler and distributor of video games, consoles and accessories

Click Entertainment is a leading worldwide distributor of video games, consoles and accessories. Founded in 2009, we have rapidly grown year-onyear, and have been an MCV Award finalist in 2013, 2014 and 2015. We hold over 300,000 pieces in stock at all times and cover all major manufacturers and publishers. We are always looking for new partners – suppliers and customers. Please contact us to arrange a meeting, or visit our booth.


2.2 2.2 2.2 2.2 3.2 2.1 3.2 2.2 2.2 3.2 3.2 2.2 3.2 3.2 2.1 3.2 3.2 2.1 3.2 2.2 3.2 3.2 3.2 3.2 2.2 2.1 4.2

B008 B010a D072 C031g/B030g D010g D013 A013 C030 D061/C060 D035g/C034g D011g/C010g A042 A015g D011g/C010g D050 B039g D010g C030g D031a/C030a B010a B020g/C021g D032a D011g/C010g A015g A043 C030g A040/B041

Friday, August 7th 2015

EXHIBITOR GUIDE COMPANY Delasocial GmbH deltaDNA Digital River UK Ltd. The Walt Disney Company GmbH DOGED (Digital Game Developers Association) Dovetail Games

HALL BOOTH NO. 2.1 3.2 2.1 2.1 3.2 2.1


A015g D011g/C010g D040 A015g D043g/B040g A041


Exit Games GmbH Experimental Game GmbH EZ Games Distribution, Inc. F+F Distribution and Publishing GmbH

3.2 2.2 2.1 3.2

A030g/B031g B020g/C021g C051 A010g/B011g



Facebook works with console, PC, social and mobile game developers and publishers worldwide to help them get the most out of their Facebook and Instagram activities. Whether they’re collaborating on cross–channel media plans, running creative workshops or simply helping to promote a trailer, the team is focused on assisting publishers with delivering their messages to the 445 million people playing games that are connected with Facebook every month.

Dovetail Games is a multi award-winning publisher and developer of a range of simulation games. Based in Chatham, Kent, Dovetail was established in 2009 and has since created the Train Simulator series, published Microsoft’s Flight Simulator X: Steam Edition and is currently developing Dovetail Games Fishing, which will launch later in 2015. The team at Dovetail is also working on the development of a brand new flight simulation product for 2016. Drinkbox Studios Inc. Dryadgames.Co. Dutch Games Association Easars Digital GmbH eco Verband der deutschen Internetwirtschaft e.V. Edge Case Games, Ltd. EA GmbH Elektraglide Ltd Elgato Systems GmbH Enarxis Dynamic Media Limited EntryMedia Sp z.o.o. SK Epay (transact Elektronische Zahlungssysteme GmbH) EpicGear ESET Deutschland GmbH Etter Studio European Games Group AG EuroVideo Medien GmbH EVGA Exiin

Fabulous Clan Brand Hohhot Songtop Culture Media Fat Pebble Ltd First Wise Media GmbH Fishing Cactus Fix Games Flaregames GmbH Flashpoint AG Flazm Interactive Entertainment UAB Focus Home Interactive Focus Multimedia Ltd (Bundle Stars) Foofa Studios s.n.c. Forge Reply SRL Forgame International Co., Ltd. Fortumo Limited Franzis Verlag GmbH Freaks4U Gaming Frigatebird Co., Ltd. Frontier Developments plc Funship Entertainment Ltd Fyber GmbH G2A.com Limited G4M3 STUDIOS Gaijun Network Ltd. GAME (Bundesverband der deutschen Games-Branche) Game Outlet Europe AB Game-Hosting GH AB Gameberry Inc. GameForge 4D GmbH GameGenetics GmbH Gamemag Interactive Inc. Gamepires (Pandora Studio d.o.o.) Gamer Network Limited GameRefinery Ltd. Games Academy GmbH Games Bavaria Werk1.Bayern GmbH Games Capital Berlin-Brandeburg GameSessions Gamesparks technologies Ltd. Gamespipe GmbH

3.2 B036g/C041g 3.2 D031a/C030a 3.2 B010/C011 2.1 B055g 2.1 C030g 3.2 D011g/C010g 4.1 A010/A010a/A010d 3.2 D011g/C010g 3.2 A010g/B011g 2.1 C011 2.1 A012 2.2 D051a 2.2 B010a 2.1 A015g 3.2 D035g/C034g 3.2 A010g/B011g 2.1 B040 4.2 C020a 3.2 D010g


Exequo is a multilingual localisation services provider for the games industry. We have contributed to the success of more than 1,800 titles, including Mass Effect, Halo, Batman and LEGO games. With offices and production sites in Paris, Berlin, Seattle, Tokyo and Taipei, we support up to 30 languages. Whether you need translation, voice recording, or localisation testing, we can provide proven services. Want to meet us? We will come to you. If you’d like to learn more, please get in touch with Gabriel at gkarandysovsky@exequo.com/+33 695484283 or Irene at isantulli@anakan.de/+49 17699837049.


3.2 D043g/C042g 3.2 D011g/C010g 2.2 B071/A070 3.2 D010g 3.2 D031a/C030a 2.1 C030g 4.2 B030/C031/C031x 2.2 A088g 3.2 D023g 3.2 D011g/C010g 3.2 A036g 3.2 A036g 3.2 B039g 2.2 D009 2.1 A015g 2.2 B010a 3.2 D031a/C030a 2.2 C031g/B030g 3.2 D043g/C042g 2.2 D006 2.1 A030 3.2 B037g 2.2 B071/A070 2.1 C030 C030g 2.1 A043 3.2 A015g 3.2 D031a/C030a 2.1 C014g/B013g 2.2 B020g/C021g 3.2 B039g 3.2 A013g 2.1 A021 3.2 A015g 2.2 B020g/C021g 3.2 A010/B011 2.2 B020g/C021g 3.2 D011g/C010g 3.2 D011g/C010g 3.2 A030g/B031g

Friday, August 7th 2015



GameUS Inc. Gamewave Group Gamigo Advertising GmbH Gamious B.V. Garlic Games Media UG Gaya Entertainment GmbH Gbanga Millform AG Geneva School of Art and Design (HEAD - Genève) GIGA Digital AG GL Events Fuarcilik A.S Global Collect Services B.V. GlobalStep LLC GOG LTD Golden Child Good Team Studio Goodgame Studios Google Inc. Gothia Innovation AB Green Man Gaming Ltd. Greener Grass Ltd. Grey Box GSTAR Organization Committee Guillemot GmbH Gyeonggi Content Agency H2 Interactive Co., Ltd. Hamburg@work GFM mbh gamecity: Hamburg Harbin Polarlights Culture Communication Co.,Ltd Haunted Tie Headup Games GmbH & Co. KG Hidden Armada HiPay Hitbox Hori (UK) Limited Hoshin Gigamedia Center HTC Germany GmbH HyperX Ice Iceberg Interactive BV Ico Partners Ltd Iconpeak - Fibermobi PMS GmbH Idiocracy, inc iFunFactory Inc. iLogos Europe UG Image & Form Ltd. Imc Information Multimedia Communication AG IME - Interactive Media & Entertainment GmbH Imperia Mobile Imperia Online Ltd Incomm Europe Indiegala s.r.l. InMobi Pte Ltd Inner Mongolia Jangar Cultural Communications Limited InnoGames GmbH inSocial Media GmbH Intercorona d.o.o. International Business Media Pte.Ltd International Game Developers Association (IGDA) InternetQ Iran National Foundation of Computer Games Ironward Iron Ward j.d.o.o. itreeworks

Friday, August 7th 2015

3.2 3.2 3.2 3.2 3.2 4.2 3.2 3.2 2.2 3.2 2.1 3.2 2.2 3.2 3.2 2.1 4.2 2.1 3.2 3.2 2.2 2.1 2.2 3.2 3.2 3.2 3.2 3.2 2.1 3.2 2.2 2.2 2.2 3.2 4.2 2.2 3.2 3.2 3.2 2.2 3.2 3.2 2.2 3.2 2.2 3.2 2.1 2.1 2.1 2.2 2.2 3.2 3.2 3.2 3.2 2.2 2.1 2.2 3.2 3.2 3.2


D031a/C030a D041g/C040g A030g/B031g B010g/C011g A032g C010 D035g/C034g D035g/C034g C031g/B030g D043g/B040g A044 D011g/C010g A090 D031a/C030a D043g/C042g C014g/B013g C040 C015 D011g/C010g A015g A045 A040 C031g/B030g D031a/C030a D031a/C030a A020/A030/B031 D043g/C042g D010g C030g D011g/C010g D031 B010a A080 B039g C042/C042a B010a A036 B010g/C011g D011g/C010g D015 D031a/C030a D031a/C030a D021 A015g D017 A030g/B031g D029 D029 B022 D023 C042 D043g/C042g A030g/B031g A030g/B031g A013g B010/B023 D023 D011 D037/C036 A013g D031a/C030a


Jeonbuk Digital Industry Agency Jietronics Technology Ltd. JSC Games Co., Ltd. Jujubee S.A. K3 Kultur- und Kreativwirtschaftsbüro Stadt Karlsruhe Kalypso Media Group GmbH Kenshoo Kimia Solutions, S.L. Kingstill International Software Services Ltd (Kiss Ltd.) Kinguin.net KKBOX Technologies Limited Koelnmesse, Inc Koelnmesse, Inc Kokonut Studio S. de R.L. de C.V. Konami Digital Entertainment B.V. Koolhaus Games Inc. Korea Creative Content Agency Korea Pavillion Kount Inc. L&K Logic Korea Co., Ltd. La Marque Rose Lab42 Ltd Lager Network Technologies INC. Latis Global Communications, Inc. Latitude 22 LTD GameJam LTD (dba Lazy Bear Games) Leap Leaf Interactive Ltd. LeaseWeb Level 3 Communications GmbH Level9 Inc. Link Distribution (UK) Ltd Lionbridge Technologies Inc. LKA.it di Luca Dalco LocalizeDirect Ltd Logitech GmbH Ludomotion VOF M.I.T. Media Info Transfer GmbH/ payxpert Mad Catz GmbH Magix GmbH Marchsreiter Communications GmbH Marketpoint GmbH Marmalade Technologies Ltd Masangsoft, Inc. Mastertronic Group Ltd MBG International Premium Brands GmbH MCV Media.net berlinbrandenburg e.V. Medialounge GmbH Mediatonic Ltd. Mediencluster NRW GmbH Medion AG/LifeXpress Mental Moustache Oy MFG Innovationsagentur Medien- und Kreativwirtschaft Mgame Corporation Mh Soft Mht Game Co Ltd MianYang Wudao Digital Technology Co.,Ltd. Michael Hartinger Microsoft Mindfield Games Mionix AB


3.2 D031a/C030a 2.1 D036g 3.2 D031a/C030a 2.1 D036a 3.2 B020g/C021g 2.1 C013/D014 2.1 C050 3.2 B037g 3.2 D011g/C010g 2.2 D070 3.2 B039g 2.2 A047/B051/B041 3.2 C041/B036 3.2 B033g 4.2 A010/B011 3.2 B036g/C041g 3.2 D031a/C030a 3.2 C030/C032/D031 2.1 D025 3.2 D031a/C030a 3.2 D021g 3.2 D011g/C010g 3.2 B039g 3.2 D031a/C030a 2.1 A016 2.2 A088g 3.2 B039g 3.2 B010g/C011g 2.1 C030g 3.2 D031a/C030a 2.1 C023/D024 2.1 C053 3.2 A036g 3.2 D011g/C010g 2.1 A015g 3.2 B010g/C011g 3.2 A030g/B031g 2.2 C031g/B030g 2.2 B020g/C021g 2.1 C030g 2.1 A015/B016 3.2 D011g/C010g 3.2 D033a/C032a 3.2 D011g/C010g 8.1 B011/C010 2.2 D008 2.2 C021/B020 2.2 B030a/C031/B030 3.2 D011g/C010g 3.2 B030/C031 2.1 D059 3.2 A015g 3.2 B020/C021 3.2 D033a/C032a 3.2 D033a/C032a 3.2 D043g/C042g 3.2 D043g/C042g 3.2 D032a 4.2 A021/A031/B031 3.2 A015g 2.2 B010a



Friday, August 7th 2015


Friday, August 7th 2015


EXHIBITOR GUIDE COMPANY Mixamo, Inc MixedBag Srl Moazio MobileBits GmbH MobUpps Mode4 MoGi SA Mokylin Group Monogon BV Monster Smile Inc. Moregeek Entertainment, Inc. Mothership-free2play Agency GmbH Motiga, Inc. Mr. Whale’s Game Service mSeed Co., Ltd. N-Dream AG N3Game inc. N3XT Technology GmbH NadiaSoft Inc. Native Prime NBG EDV Handels- und Verlags GmbH nDreams Ltd. Neo Legend SARL NeocoreGames Neodau GmbH & Co. KG Neogames Finland Association Nordic Pavillion Nero AG NetEase (Hangzhou) Co., Ltd. Netsize, a Gemalto Company AB Neurodigital Technologies SL New Planet Group Distribution GmbH NGD Studios S.A. Ngelgames Co., Ltd. Nineis Nintendo of Europe GmbH Nordic Game Institute (NGI) Nordic Game Supply GmbH Nordic Games GmbH Nordmedia Northern Ireland Screen Novobox France Proficient City Ltd. NVIDIA GmbH NXP Semiconductors Germany GmbH Oasis Games Limited Oculus VR Inc. Odtü Teknokent Yönetim A.S. Okam Studio Okta, UAB Old Skull Games Omnyex E Commerce DMCC Onebip Online Fussballmanager GmbH Ontario International Marketing Centre OPM Response Ltd Opqam Overwolf Ltd. OysterWorld Ltd. Packagemedia ild PagBrasil Pagamentos Electrónicos Ltda. Paladin Studios

HALL BOOTH NO. 2.2 3.2 3.2 3.2 2.1 3.2 2.2 3.2 3.2 3.2 3.2 2.2 2.2 3.2 3.2 3.2 3.2 2.2 3.2 3.2 2.1 3.2 2.1 2.1 2.2 3.2 2.1 2.1 2.1 3.2 2.1 3.2 3.2 3.2 4.2 3.2 2.1 2.1 3.2 3.2 3.2 2.1 4.2 3.2 2.1 2.2 3.2 3.2 2.1 3.2 2.1 2.1 2.2 3.2 3.2 3.2 2.2 3.2 3.2 2.2 3.2


D035 A036g D033a/C032a A032g D034 D010g A084 D043g/C042g B010g/C011g D033a/C032a B039g B020g/C021g D074 D035g/C034g D033a/C032a D035g/C034g D033a/C032a B020g/C021g D033a/C032a D021f A015g D011g/C010g D021 D011 C031g/B030g A015g A015g D049 A015g B037g B032 D014g D033a/C032a D033a/C032a A050/A051 A015 A015g B040 A032 D011g/C010g D021j C041 C020a A020g/B021g D018g A060/B061 C043/B040 D014g D037 D021c B053 B051 C031g/B030g B036g/C041g D011g/C010g D014g B010a D011g/C010g A015g D029 B010g/C011g

PaybyMe, Klon Ödeme ve Iletisim Tek. A.S Paymentwall, Inc. Paysafecard.com Wertkarten GmbH Perfect World Co. Ltd. Perfect World Europe B.V. Persona.ly Ltd. Pinewood Games Pipette Inc. S.P.R.L Planetlan GmbH Play 3arabi LLC PlayFab Inc Playfull Oasis (einfache Gesellschaft) Plug In Digital PlusServer AG Pole To Win Glasgow Europe

HALL BOOTH NO. 3.2 2.2 2.2 3.2 2.2 2.1 3.2 3.2 2.1 2.1 3.2 3.2 3.2 2.2 3.2

D043g/B040g A020 C013 D041g/C040g B010a A036 D011g/C010g D010g C030g C030g D011g/C010g D035g/C034g D021i D060 D011g/C010g

POLE TO WIN HALL 3.2 BOOTH N0. D011G/C010G Since 1994, Pole To Win has modernised with the ever-changing technology market. Supported by a talented workforce of over 4,000 innovators, we are a global leader in product lifecycle support. Our inclusive approach to support revolves around: QA, Quality Engineering and Automation, Customer Experience, Localisation and Translation. Our 23 studios globally span the US, UK, India, Singapore, Korea, China and Japan. Our team has established us as the number one provider of services offering flexible solutions that deliver unmatched results in a timely and cost-effective manner. Polk Audio Sound United PreviewLabs bvba Producentforeningen Produsentforeningen Norway Promexico Public enterprise Invest in Lithuania Purplebeard Ltd PuttoEntertainment Co., Ltd., Pyralis SPRL QB9 S.A. Qlab Quantumfrog GmbH Ram Rom Games S.L. Rarebyte OG Raw Fury Ltd. Razer (Europe) GmbH Red Meat Games Inc. ReignBros Ltd. Remote Control Productions GmbH Revolution Software Ltd. Rimlight Studios srl Ripstone Ltd. Robo Pixel Games Ltd Roccat GmbH Rondomedia Marketing & Vertriebs GmbH SAD GmbH


2.2 3.2 3.2 3.2 3.2 2.2 3.2 3.2 3.2 3.2 3.2 3.2 2.1 3.2 3.2 4.2 3.2 3.2 2.1 3.2 3.2 3.2 3.2 2.2 2.1 2.1

D004 D010g A015g A015g B033 A088g D011g/C010g D033a/C032a D010g D014g D033a/C032a A032g D010 D032a A015g C020a B036g/C041g A015g C030g D011g/C010g A036g D011g/C010g D011g/C010g A075/B071/A070 B030 C030g

Friday, August 7th 2015





20 Km gravel Pik CUDO PP es Peak ‘88 trac k

PEUGEOUT 405 T16 PP 20 Km gravel Pikes Pea k ‘88




Sébastien Loeb Rally EVO © 2015 Published and Developed by Milestone S.r.l. All rights reserved. All manufacturers, accessory suppliers, names, tracks, sponsors, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners



Friday, August 7th 2015

EXHIBITOR GUIDE COMPANY SafeCharge Technologies LTD Sandbox Interactive GmbH SassyBot Studio Saturn Techno-Electro Handelsges. mbH Seasun Holdings Ltd Sega Europe Senscape S.R.L. Seoul Business Agency Septeni Europe Noriyuki Suenaga Serienjunkies GmbH & Co. KG Serious Games Solutions GmbH Seti Media SevenGames Network GmbH Shanda Games Limited Shanghai Greenshore Network Technology Co., Ltd. Shanghai The9 Information Technology Co., Ltd. Shanghai Uzone Network Technology Co., Ltd. Shanxi Bough Animation Company Shanxi sunshine three pole technology company Shenzhen New Lemon Science&Technology Co., LTD Shenzhen Soulgame Technologies Co., Ltd ShenZhen The Seventh Road Technology Co., Ltd. Skrill Services GmbH Smartions AG Smilegate Europe GmbH Smilegate Holdings SNSPlus Inc. Soedesco B.V. Sofort GmbH Softon Entertainment Sold Out Sales and Marketing Limited Sony Computer Entertainment Deutschland GmbH Soulpix Spain ICEX Spain Trade and Investment Sparpweed VOF Speelbaars VOF Split Polygon Sproing Interactive Media GmbH Startups.be Steel Media Ltd SteelSeries ApS Stillfront Group / DOG Bytro, Coldwood Stompy Bot Productions, inc. Streamline Media Group, Inc. Studio DOMA Studio Evil S.R.L. Sunset International BV (Bioworld Europe) Supersonic Inc. SwissGames - Pro Helvetia Swrve Inc Synthesis Deutschland GmbH Tag Games Limited TAITRA (Taiwan External Trade Development Council) Take-Two Interactive GmbH Takeoff Taleworlds Entertainment LTD Tapjoy Limited Target Media Ltd Taylor Wessing Partnerschaftsgesellschaft mbB Taipei Computer Association Team 17 Digital Ltd.

Friday, August 7th 2015

HALL BOOTH NO. 2.2 2.2 3.2 F3 2.1 4.2 3.2 3.2 2.2 2.2 2.2 3.2 2.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 2.1 2.2 2.2 2.1 3.2 3.2 2.2 3.2 3.2 4.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 2.2 3.2 3.2 2.2 3.2 3.2 2.2 2.2 3.2 2.2 3.2 3.2 3.2 4.2 3.2 3.2 2.1 3.2 3.2 3.2 2.1


C020 B020g/C021g B010g/C011g D020 D022g A040/B041 D014g D033a/C032a D007 C031g/B030g B020g/C021g D043g/B040g C050 D041g/C040g D041g/C040g D041g/C040g D041g/C040g D043g/C042g D043g/C042g D043g/C042g D043g/C042g D043g/C042g D019 B020g/C021g B020g/C021g A039 A038g B010g/C011g A071 D033a/C032a D011g/C010g A041 A032g B037 B010g/C011g B010g/C011g B010g/C011g D032a D010 D011g/C010g B010a A015g B036g/C041g B023a D033a/C032a A036g D050 B012 D035/C034 C040 A020g/B021g D011g/C010g A038/B039 A020/B021 D021e D043g/B040g B020 D011g/C010g A030g/B031g A038g D035

TeamSpeak Systems GmbH Techland Sp z o.o. Tecmo Koei Europe Ltd. TEGAsoft Texyon Games S.L. The Farm 51 Group SA The Sidekicks Tilmann Hars & Georg Hobmeier Causa Creations GbR Timecity Tingly Games B.V. Tiny Bull Studios s.r.l. Tivola Publishing GmbH Tobii Technology AB toorock Tourmaline Tower Offense Toy’s Myth Inc. Travian Games GmbH Tripeaks Tritonesoft Inc. TS Information Technology Ltd TU Dortmund TUNE, Inc. Turtle Beach UK Twin Tech Ubisoft GmbH UKIE Umbra Software Oy Unalis Tech Co., Ltd. UNAmedia di Benegiamo Daniele Unity Technologies ApS Universally Speaking Ltd Epic Games Inc. Untref Media Upjers GmbH UzBrainNet Inc. Vae Victis SRL Velia.net Internetdienste GmbH Verein FH Technikum Wien Versus Evil LLC Vertigo Games B.V. Vinyl Lab Virtualni koncepti d.o.o. Vivid Games S.A. Vivoxie S. de R.L. de C.V. Wald (Shenzhen) Technology Incorporate Wargaming Europe S.A.S Warner Bros Warning Up Web Media Publishing AG WebZen Inc. WeGames Corporation Werkmeister & Company West Coast Software Limited White Laser Games SA Wing Racers Sportgames GmbH Winking Tree Entertainment Corporation Wipl Games Inc. Wirecard Technologies GmbH Wired Productions Wirtschaftskammer Österreich Wispfire VOF


HALL BOOTH NO. 3.2 2.2 4.2 3.2 3.2 2.1 3.2 3.2 2.1 3.2 3.2 3.2 2.1 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 2.2 2.1 3.2 4.2 3.2 2.1 3.2 3.2 2.2 3.2 2.2 3.2 2.1 3.2 3.2 2.2 3.2 2.2 3.2 3.2 3.2 2.2 3.2 3.2 2.2 4.2 3.2 2.2 3.2 3.2 2.2 3.2 3.2 2.2 3.2 3.2 2.1 3.2 3.2 3.2

A010g/B011g D076 A040/B041 D033a/C032a B037g A042 D021h B020g/C021g D027 B010g/C011g A036g A020g/B021g D032 D033a/C032a D035g/C034g D035g/C034g D033a/C032a A010g/B011g D033a/C032a D033a/C032a D011g/C010g A047a A015g D033a/C032a C051 D011g/D012/C010g D033 A038g A036g B031/A030 D011g/C010g B051a D014g C014g/B013g D033a/C032a A036g B020g/C021g D032a B041g B010g/C011g D033a/C032a A013g D084 B033g D043g/C042g D071/C070 B040/C041 D021a C031g/B030g D033a/C032a A038g C031g/B030g D011g/C010g D010g C031g/B030g A038g D033a/C032a D017 D011g/C010g D032 B010g/C011g


COMPANY Wolff Interactive GmbH Woobi (registered “Social Tokens Ltd.) Wooga GmbH Xform v.o.f. XMG Schenker Technologies GmbH XPEC Entertainment Inc.

HALL BOOTH NO. 3.2 2.1 2.1 3.2 2.1 3.2


A032g B037 C014g/B013g B010g/C011g B033 A038g

Xsolla Inc. Youcanstar Zeroweb Zoink Ltd Zotac International (MCO) Ltd. Zurich University of the Arts


HALL BOOTH NO. 2.2 3.2 3.2 3.2 2.2 3.2

A040g D033a/C032a D033a/C032a A015g B010a D035g/C034g

Friday, August 7th 2015


Microsoft Flight Simulator X: Steam Edition The legendary flight simulator came to Steam last year. MCV @ Gamescom takes a look at the franchise and what comes next

Dovetail has licensed FSX’s technology – meaning it can build its own flight sim on the engine

title based on the FSX engine, and it is already hard at work doing so - with hopes to launch something in 2016. “We always had big ambitions to enter the flight sim sector,” said Dovetail GM Jon Rissik. “Publishing FSX: Steam Edition has enabled us to enter the space at a very prestigious and well-established level. The feedback from the community, along with the performance of the product, suggests we have done something right. “We aim to build the future of flight simulation, and hope the experience we’re gaining with FSX and the relationships we are establishing with third-party content creators will prove invaluable in the longer term, as we develop our own Dovetail Games-branded product.”

AT the end of last year, Dovetail Games brought Microsoft Flight Simulator X (FSX) - the smash-hit flight sim that first demoed back in 2006 – to Steam. The Steam release, which combines the Deluxe Edition of the game with its Acceleration Expansion pack in one bundle, has already been a smash hit on the PC platform, with over 200,000 downloads. FSX is famous for the many third-party developers that have built add-ons for it, and Dovetail has been busy trying to get these creators to come to Steam, too. Dovetail signed a licensing deal with Microsoft to obtain not just the rights to the game, but also the technology. This means Dovetail can build its own flight simulation 44

Friday, August 7th 2015


Fallout 4 One of the biggest games of the year comes to Gamescom with a new combat-heavy demonstration. MCV @ Gamescom checks it out

Fallout 4’s combat is more fluid and visceral than Fallout 3

the lock-picking mini-game will be familiar to fans. But there are key differences, too. The abilities of the dog companion, for instance, with the pet able to attack enemies, fetch items and act as a distraction. Also new is the fully voiceacted lead character, while combat seems to be faster and more visceral. After introducing some of the game’s enemies - plus an array of weapons, from lasers and guns to bats with nails in them an in-game set piece occurred. A gunfight between rebels and the Brotherhood of Steel kicked off – the player immediately began to fight alongside the Brotherhood. After scaling a building, they captured a mini-nuke. This proved to be a vital and timely find, because it was then that a huge Behemoth emerged, causing havoc amongst the two warring factions. The lead character fired the nuke at the gigantic enemy, bringing the demo to a close. The end of the world has rarely been so fun.

RIGHT now there isn’t a game generating more buzz than Fallout 4. It’s a fact; Facebook this week revealed that it is the most talked-about game on its social network since its full reveal at E3 in June. The special edition - featuring a fully working Pip-Boy (an accessory from the game) - has already sold out. With the game arriving November 10th, Bethesda has taken to Gamescom to give gamers a taste of what to expect. After a humorous video explaining the benefits of the ‘strength’ special ability - one of the many customisable options in the game attendees were shown an intense gameplay demo set in a large town overrun by ghouls. Franchise fans will immediately recognise the visual style, with run-down buildings and a lot of mess left behind by the apocalypse. The open settlement is massive, containing multiple buildings and areas to explore. It’s certainly a Fallout game; the way the world looks, the combat system and even Friday, August 7th 2015



Halo 5: Guardians The jewel in Xbox One’s 2015 line-up is coming to retail in October. Alex Calvin discovers what’s so exciting about Halo 5: Guardians

Guardians is the biggest Halo yet, says 343’s Holmes

Players can drop in and out, and take control of AI companions at any point. Fans will also have some control over their team, with the ability to tell them to pick up certain weapons, go in various directions and attack particular enemies. “We think about the possibilities that Xbox One gives us as developers: how it allows us to tell stories in different ways and deliver Halo on a much bigger scale than has been possible before, and deliver better social experiences – not just in our multiplayer, but in our campaign as well,” Holmes says. As per the series’ multiplayer legacy, Guardians also comes with 12-on-12 matches. 20 maps will launch on day one, with a further 15 coming out in the game’s first six months on shelves. “This is the biggest investment in multiplayer we have ever made in Halo,” Holmes says.

EVERYONE knows that Halo 5: Guardians is going to be Xbox’s biggest game in 2015. The series has always sold well but, far from resting on the franchise’s incredible history, developer 343 is going over-the-top to ensure Halo 5 delivers on the spectacle. Guardians is going to be the biggest Halo to date, with the largest cast of characters from any game in the series. The campaign splits its time between two protagonists. The first is series staple Master Chief, with the second a newcomer called Spartan Locke, who first appeared in the online TV show Halo Nightfall. Each protagonist has their own squad. Chief is joined by a number of characters from Halo’s wider fiction, who are making their game debut, while Locke is accompanied by his own group – Fireteam Osiris. Studio head Josh Holmes says that the game was designed with co-op in mind. 46

Friday, August 7th 2015


Star Wars Battlefront EA DICE strikes back this November with the most hotly-anticipated Star Wars game of all time. James Batchelor takes to the skies

The Fighter Squadron mode will let players fly iconic ships like the Millennium Falcon

speed boost for the TIE. Both vessels handle smoothly, allowing players to evade enemy lock-ons and keep their targets in sight. Daredevils that fly close to the planet’s surface have the option of picking up random power-ups, from instant repairs for their ship to the ability to fly iconic craft like the Millennium Falcon for a short time. In the case of our demo, the planet beneath the battle was Sullust, a world known to Star Wars fans but yet to be seen on the big screen. The team at EA DICE assure series aficionados that they have been working closely with Lucasfilm to ensure everything is in keeping with the universe. Fighter Squadron is a mode that fits in well with those showcased at E3 earlier this year and, with hype around Star Wars only expected to escalate in the run-up to Episode VII’s release this Christmas, expect Battlefront to be one of 2015’s biggest hits.

FANS worried that Star Wars Battlefront will merely be a reskinned Battlefield title need only take the briefest glimpse at the newly-revealed Fighter Squadron mode to know their fears are unfounded. Unveiled at EA’s press conference this week, this mode fulfils one of the longest running Star Wars fantasies: participating in frantic aerial dogfights between X-Wings and TIE Fighters. The multiplayer mode pits two teams of ten players against each other, both of which are backed up by another ten AI-controlled fighters. Points are doled out for gunning down enemy fighters, as well as destroying or defending transports. The first squadron to reach 200 points wins. Survival depends on sharp reflexes and the cool use of evasive manoeuvres, as well as each craft’s unique weaponry, such as proton torpedoes for the X-Wing and a Friday, August 7th 2015



WHAT’S ON AT GAMESCOM? It’s Friday, so how are you going to finish your week in Cologne? Here’s MCV @ Gamescom’s handy guide to some of today’s events ESL ONE E BA ATTLEFIELD 4 SUMMER 2015 5 FIN NALS S 10:00 0 - 19:00 0, Hall 9.1, Beta Stage Playe ers frrom around the world will be comp petin ng in the semi-finals and finals of this year’ss ES SL Ba attlefield 4 Summer 2015 contest, with its prize pot of €35,000.

Throughout the day, artists will be performing in order to win the chance to play on stage at the Gamescom City Festival. WOMEN IN GAMES JOBS 10:45 - 11:45, Hall 3.2, stand D-012 The jobs organisation for women in games will be explaining what it offers to female members of the industry.

GAM MESC COM M FAME 11:00 0, So ociall Media Stage


The firm also had a number of rather impressive set pieces at its conference. These aren’t pre-order incentives for Battlefront, but they would surely drive up sales.

EA held its press conference yesterday, featuring some of its biggest execs, as well as Martin Sahlin, aka Unravel man from E3, aka the most adorable human in existence.


Friday, August 7th 2015



GAMESCOM CITY FESTIVAL 17:00, Hohenzollernring This year’s festival features Activision showing off its new Guitar Hero game, alongside a number of bands. VIDEO GAMES LIVE 20:00, Hall 11.3 The biggest game concert in the world is coming to Cologne for Gamescom, and will be performing tunes from the likes of Mario, Zelda and Halo.










19.00 On Thursday morning, Gamescom opened its doors to the general public. Present were masses of excited gamers, as well as these intense-looking cosplayers (again).

Friday, August 7th 2015





Every day during Gamescom, @greenmangaming will be probing Twitter for answers and opinion about the show’s biggest topics. Tag your reply with #GMGasks to have your say!

Xbox won it. Its conference was lean, full of great content, and peppered with surprises.

It’s Dark Souls 3, the ¿ QDOH WR WKH 6RXOV VHULHV

Robert Maurer @RobitoAM

Star Wars Battlefront is one of my go-to games this year, can’t wait!

Mark B @roos8o8 Ross Miller @Rosssmiller

Just Cause 3 looks BRUTAL. I love it!

Mirror’s Edge, because jumping off buildings without risk of maiming myself is exactly what I want.

Tweet tweet

Kalgar Capt. Butt Stallion

@ Kalgar


Dark Souls 3.


XCOM 2, because who doesn’t love XCOM?


Blane Owen



Space Hulk Deathwing for sure.

Quantum Break and We Happy Few tickled my fancy.

Visit the UK Industry Stand #C010 - D011, Hall 3.2

Ben Farrington Nate




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