Page 16

INTERVIEW | DEVELOP:BRIGHTON

DEVELOP:BRIGHTON It’s almost that time of year again; the Develop:Brighton conference kicks off next month. Jem Alexander speaks to Andy Lane, director at Tandem Events, about the event’s legacy, this year’s format and its future

How and when did you first get involved with Develop:Brighton? We launched Develop:Brighton back in 2006 so this will be our 12th year. I’ve worked within the games industry for many years and it came about from talking to developers and going to other events. I’d run ECTS & GDC Europe in London and while London is a great city, we felt that it lacked an element of community feel. Creating an event in Brighton was a bit of a gamble but we reasoned that Brighton is a creative city, it’s not that much further to travel, it offers a relaxed vibe which is great for networking outside of conference JUNE 2017

16-17 Dev183 Dev Brighton Interview_v4FINAL.indd 1

sessions, there’s plenty of accommodation to suit all pockets, and it meant people could come, stay a few days and feel part of the whole community while they’re there. I’m pleased to say that all the reasons for taking a bit of a punt on Brighton back then are still true today and are what’s

We set out to create an event that’s relevant to everyone within games development Andy Lane, Tandem Events

helped cement its reputation as the place to go. How has the event changed since you started working on it? We set out to create an event that’s relevant to everyone within games development from the smallest studio to the largest developer. We wanted it to be inclusive and that’s why the expo has always been free to attend. And it was essential that it mirrored industry developments & tackled the key industry issues. In those respects the event hasn’t really changed. But in terms of the industry, it’s a very different place today than 12 years ago. And in the same way that the industry has changed, so has the content. We’ve seen two console cycles, the arrival of smartphones, the

16

rise of indies, VR, AR & MR, the emergence of esports – there have been many, many changes. As ever, it’s a balancing act to make sure we appeal to everyone in game development and to ensure we cover the latest hot topics but not to the detriment of anything else. We’re lucky that we’ve got a great team, we’ve got a lot of industry experience between us and we’ve got an active Advisory Board to help keep us on the straight & narrow! Where do you feel Develop:Brighton is headed and what is guiding you there? We’ll continue to evolve just as the industry evolves. We all know that 18 months can be a long time in game development so it’s hard to predict. DEVELOP-ONLINE.NET

5/30/17 13:59

Develop 183 June 2017  

Sound Shapes: In this special on audio, we have an interview with legendary developer Tetsuya Mizuguchi on the importance of music, the shor...

Develop 183 June 2017  

Sound Shapes: In this special on audio, we have an interview with legendary developer Tetsuya Mizuguchi on the importance of music, the shor...