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develop 100

MIXI

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ABOUT Country: Japan www.mixi.co.jp

Mixi by name… and mixed fortunes by nature. A few years ago, Mixi wouldn’t have even placed on the Develop 100, such was the once game-less internet company’s potential insignificance. Mixi was one of the first Japanese ‘Web 2.0’ start-ups to expand significantly, with the web services company growing significantly with a 2006 IPO and a 2008 boom. This once web-pioneer was soon upended by the ascent of Twitter, Facebook, DeNA and GREE on its hometurf. By 2012, shares were at an all time low despite numerous corporate deals and strategy changes to course-correct. STUDIO HOTLIST

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What reversed its fortunes? A game, of course. The firm’s Monster Strike, developed with an internal team led by Konami, Capcom and Game Republic vet Yoshiki Okamoto, has lifted the firm immensely, grossing over $3m a day, and putting the firm just within game revenues’ billion-dollar club. At one point Monster Strike was even outgrossing Puzzle & Dragons. And success was reportedly a viral thing at first, driven by word of mouth and only later TV ads in Japan. It’s an impressive performance once you understand the game’s primary audience is in Japan, Korea and Taiwan. It was released in North America

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but critics and consumers – perhaps ironically – said the game was too easy or similar to other games in this monster genre, which arguably it helped define in Japan. It’s the highest placing entrant on the Develop 100 that has such minimal international presence. WWW.DEVELOP100.COM

12/10/15 09:49

Develop 100  

Our 10th anniversary edition once again ranks the world’s most successful studios, this time more comprehensively than ever before. Taking i...

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