KABAM GAMES SAN FRANCISCO
ABOUT Country: United States www.kabam.com
GLU GAMES TORONTO
Country: Canada www.glu.com
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Yes, the shine has actually come off the Kim Kardashian game a bit. It was making millions a day on its debut, but now apparently averages ‘just’ $200,000 – it’s a hard life, eh? But crucially Glu’s Toronto team has found a niche the growing firm plans to exploit. Celebrity-branded games on mobile have only just got started, and Glu already has deals to get Nicki Minaj, Katy Perry and Britney Spears fronting new social-casual puzzle and action games, with The Transporter star Jason Statham currently the star of a lucrative sniper/shooter games. Who will be next?
Quick quiz for you. Read the list below and ask yourself: what do Kabam San Francisco’s key games have in common? The Hobbit: Kingdoms of Middle-Earth, Dragons of Atlantis: Heirs of the Dragon, Wartune: Hall of Heroes, Heroes of Camelot. The answer? No, it’s not the overuse of colons and dramatic subtitles – it’s the emphasis on mid-core experiences and genre tropes. It’s a winning formula though: those four games alone made approximately $70m in the last 12 months, so expect more Something: Something of the Something titles to emerge next year.