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develop 100

EA CANADA

ABOUT Country: Canada www.ea.com/ca

BUNGIE

ABOUT Country: United States www.bungie.net

STUDIO HOTLIST

1-53 Develop100 Studio Spotlight_vFinal.indd 21

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Once upon a time, EA Canada was top dog in the Develop 100. Which made sense when the list was based on UK retail sales because FIFA was – and still is – the star striker in stores. In a wider, global context with mobile and PC, it’s still a premier league studio, the Vancouver-based team will be happy to hear. Even better: this methodology better recognises the performance of the FIFA franchise, which left behind being just a disc game long ago. The FIFA games generate c.$550m for EA, thanks to the yearly update, Ultimate Team, and now the FIFA Ultimate Team mobile game, which is said to be making $40m a year.

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A solid debut for Halo’s spiritual successor Destiny puts Bungie as one of the leading console developers on this list. Industry estimates and the financials of its publisher suggest Destiny is already half way to achieving Bungie and Activision’s aim of making a billion dollar franchise. Although it should be said that the conventional wisdom is that Activision was possibly hoping for a bigger hit out of the gate. That doesn’t really matter now, as the community for this game has really grown and expanded, creating plenty of potential for Bungie’s future and its ten-year plan for Destiny. WWW.DEVELOP100.COM

12/10/15 09:50


Develop 100