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SEPTEMBER 2015

ISSUE 116


ISSUE 116 SEPTEMBER 2015

@bikebizonline | facebook.com/bikebiz

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p11 The BA’s A-Team

p26 Fabric unpicked

p53 You be the judge

Bicycle Association boss Paul Stewart tells us why the BA is reaching out to the industry to strengthen its ranks

Didn’t go to Eurobike? We bring you new product from GT, Cannondale and Fabric, only without the flights

How do you plead? Guilty of not getting around to judging the BikeBiz Awards? There’s still time!

RECOGNISING EXCELLENCE WITHIN THE UK CYCLE TRADE

UK SHOW

RECORD

BREAKERS Cycle Show 2015 is set to be the biggest yet, meanwhile Core Bike Live has an impressive debut, proving the UK trade’s appetite for cycle events shows no sign of fading…

p19–29 & p36–42

p8 Out in the country

p49 i-ride around

p63 Winter clothing

p73 Children’s bikes

The UK’s largest outdoor trade show takes place next month.

The Velodrome Tour is back. We went along to i-ride’s show

It’s cold ‘oop North and ‘daan South too. Time to layer up

There’s life in the kid’s market yet with plenty to stock in


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NEWS

Eurobike 2015: ‘Size split’ and 27+ wheels

SIZE SPLIT, flat mount, boost standard and 27+ are the buzzwords at this year’s Eurobike, according to the organisers. As this issue lands, much of the global cycle trade will still be forging new deals, pressing flesh and seeking out hot new product in Friedrichshafen on the shores of Lake Constance in Germany. Aside from e-bikes taking up an ever larger share of the show (again), plus-sized MTB wheel sizes have been dominating the halls, as have direct mount brake calipers that reduce the weight difference between rim and disc brakes to a few hundred grams. ‘Size split’ is a trend that accommodates the broadening church of MTB wheel sizes, with brands equipping more models with several possible wheel formats. So a BIKEBIZ.COM

manufacturer may release a small MTB equipped with 650b wheels alongside a medium sized bike that offers a choice between 650b and 29, then a large version equipped for 29ers. In another MTB-based trend, perhaps indicative of a resurgence in the off-road market, ‘boost standard’ is a wider hub (six mm for back wheels and ten for front wheels) intended to provide broader support to spokes and boost stability. This year Eurobike has featured over 1,300 exhibitors, 46,000 industry visitors from 100 countries and around 2,000 journalists. Last year the show lost Specialized and Kona, the former also pulling out of Interbike. Trek is another big name that doesn’t attend the popular show. www.eurobike-show.com

EDITOR’S COMMENT EMERGING MARKET NO MORE TREK’S PRESIDENT John Burke can usually be relied on to say something interesting. I say this having caught one of his impassioned speeches at an Interbike breakfast conference a few years back, where I heard first hand his passion for getting more of the population on bikes and how the industry needs to support advocacy. More recently he said something very interesting (OK, maybe I’m building it up a bit now) in the also pretty fascinating news that Trek is going to start retailing online in partnership with IBDs in the US. In that story he predicted that sales of women’s bikes would make up half of Trek’s turnover within five years. That’s a heck of a prediction. If you couple that to what BikeBiz heard at Trek World – that in the UK, Trek’s women’s bike sales have grown 14 per cent in the last year, then you’ve a credible picture of a changing market. There aren’t any official market stats on how women’s bike sales have grown (in fact there aren’t any official market stats at all) so we’re left to wonder if Trek has grabbed a huge share of an emerging market (in which case, you should be worried if you aren’t Trek), or in fact that other brands are seeing the same kinds of gains in the women’s market. Logic suggests Trek aren’t the only ones. As one wise sage said to me in the past week – this is one emerging market that you don’t want to be left behind in, seeing as the customer base is in the region of 30million. After all this time talking about it, it seems that the women’s market has well and truly arrived. jharker@nbmedia.com

BIKEBIZ SEPTEMBER 5


NEWS

Cycle Show smashes exhibitor record Significant returning companies – including Hotlines, CSG UK, Ison and Schwalbe – combined with brands big and small making their debuts are set to amount to the largest edition of Cycle Show yet, in 13 years UPPER STREET Events, organising company of the NEC-set Cycle Show, has revealed that this year’s event will have a record number of stands. The team told BikeBiz that they’ve virtually sold out of space for September’s event. It’s not just smaller firms joining the ‘15 show. This year’s showing includes Schwalbe, Lapierre, Oakley, Cycling Sports Group UK (with GT, Fabric and Charge), Hunt Wheels, Canyon, Planet X, Light Blue and Surly, among others, set over Halls 10, 11 and 12. Event director Chris Holman told BikeBiz: “This

“This is by far the largest number of exhibitors we’ve had in 13 years.” Chris Holman

is by far the largest number of exhibitors the show has ever had in its 13 years which is just fantastic. We welcome on board some great first-time exhibitors including Swift, Canyon and X-Bionic plus the return of the likes of Hotlines,

Schwalbe, Ison, and CSG who’ve haven’t been with us for a few years. It’s very gratifying to see the growing support and I’m particularly happy to have Charge on board to see what Nick has come up with for his latest show stopper!”

Cycle Show runs from Thursday September 24th to Sunday 27th 2015. Trade and press day is 24th. We’ve more on the Cycle Show, starting on page 19. www.cycleshow.co.uk /trade

MET: ‘CYCLISTS ARE BECOMING MORE FASHION CONSCIOUS’ ITALIAN HELMET brand Met says the nation’s two wheeled riders are becoming keener on fashionable designs, boosting sales of its design-orientated products. The firm also said it has recently begun to sell into the US and now exports into 50 territories. Met’s new helmet launches include the aero Rivale and Manta. Both appeared at the Tour de France and the halls of

Executive Editor: Carlton Reid carltonreid@mac.com Editor: Jonathon Harker jharker@nbmedia.com Production Executive: Elizabeth Parker eparker@nbmedia.com

Friedrichshafen. The dealer direct brand is following up its appearance at Eurobike with a showing at the NEC-set Cycle Show, where it is making its debut. “We are seeing that cyclists are becoming more conscious, not just of safety, but also of fashionable colour designs,” Met’s Jo McAleer told BikeBiz. “We believe that this has been a strength of our collections for MET and Bluegrass in that we’ve got a wide

selection of trend-leading graphical designs that are balanced well with some neutral graphical designs. “With the new range for MY16, we’ll be pushing the boundaries even further on graphical design within the main catalogue but also with limited edition designs.” Both the Rivale (£110) and Manta (£170) were developed with Team MTN Qhubeka p/b Samsung. www.met-helmets.com

Deputy Editor: Mark Sutton msutton@nbmedia.com

Sales Manager: Richard Setters rsetters@nbmedia.com

Design: Dan Bennett dbennett@nbmedia.com

Publisher: Mark Burton mburton@nbmedia.com

Marketing & Circulation bike.subscriptions@c-cms.com Editorial: Saxon House, 6A, St. Andrew Street, Hertford, Hertfordshire. SG14 1JA BikeBiz is mailed FOC to 4,000+ trade addresses every month ISSN 1476-1505

© NewBay Media 2015 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord.

6 BIKEBIZ SEPTEMBER

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NEWS

FOLLOW US ON TWITTER @BIKEBIZONLINE

Core Bike Live organisers hail strong debut CORE BIKE’S experiment with a demo-style trade only event has been branded a success by the show’s organisers. Held at Core Bike home Whittlebury Hall in Northamptonshire, the new show was created to coincide with global bike launches and to give UK bike retailers the opportunity to try them out on road and mountain bike demo tracks, as well as provide an indoor expo in the familiar Core style. Featuring many of the Core Bike faithful as well as new additions, the show saw product brought from Chicken CycleKit, Citrus-Lime, EBC, Extra UK, Hotlines, Ison, Kona, Moore

Large, Silverfish, Storck, Upgrade, Vaaru and Windwave. Keith Jepson of organiser Max Bikes told BikeBiz: “We had just under 350 dealers attend over two days with 70 per cent utilising the demo opportunity. “While this is a quarter of the attendees we have for the January event – as expected – we think the event was a great success for year one and feedback from the Core Group, exhibitors and dealers has been strong.” Jepson added: “We expect to be back for 2016 and will be promoting the event from the January Core Show. The timings of a summer event are strong for

CYCLE

SHORTS Hero of India takes stake in Avocet of Manchester Hero Cycles of India, one of the world’s largest bicycle makers, has acquired a majority interest in Steven Walsh’s Avocet Sports of Manchester. This is Hero’s first acquisition outside India. Avocet owns the Coyote and Viking bike brands. Industry veteran Walsh is Avocet’s chairman.

Manchester’s Bike Expo confirms dates

bike launches and both the brands and visiting dealers appreciated seeing 2016 bikes in the UK early.” We’ve a full report from Core Bike Live starting on page 36. www.corebike.co.uk

Proviz beams into 40 countries RIDING HIGH on strong presales into 40 countries, Proviz has updated its original Triviz light pack as well as launching the Switch and Reflect360+ ranges. The Reflect360+ jackets and gilets are a more technical version of Proviz’s popular 100 per cent reflective Reflect360 products that have been the brand’s most popular sellers through Autumn/Winter 2014/2015. The new range features increased tailoring and fit, along with a new material that gives a high breathability rate. The Switch range is a dual blend of Reflect360 and Proviz’s Nightrider products. The line-up can be reversed to allow the user great flexibility. Proviz’s Triviz, one of the brand’s very first products, has been revamped. The now USB

BIKEBIZ.COM

Bike Expo is returning to Manchester’s EventCity in 2016, from March 18th to 20th. This year’s show saw exhibitor participation up 46 per cent in 2015 compared to the previous year. Ticket sales also grew with 7,500 visitors in 2015 – an improvement of 15 per cent over 2014. More details via adombey@ hamerville.co.uk.

Trek online sale service will hit UK, dealers to benefit Having announced to US accounts an online sales platform, Trek UK has confirmed to BikeBiz that a similar click and collect system will eventually be rolled out here.

British-made bike sales rocket to £60m Sales of British-made bikes have risen significantly over recent years, in units and value. According to the Office of National Statistics’ Prodcom survey, UK-manufactured sales of bicycles increased in value by a whopping two thirds between 2013 and 2014, from £35.6m to £60.2m. UK-manufactured cycle unit sales rose significantly too, up a huge 69.8 per cent year-on-year to more than double the amount produced in 2011.

Brompton to double production in move rechargeable electroluminescent warning triangle is sleeker and lightweight (74g). The 16x16x 16cm light comes in blue, green or red light and emits a sharp eye-catching light when dark. Co-founder Rupert LanglySmith said: “We have been hard at work since the incredible success of the Reflect360 range.

It has expanded significantly over the past year and it now stands at sixteen products. We have taken on board feedback from our distributors and retailers during the design of Reflect360+ to essentially give them products that offer the same amazing reflectivity but in two versions of each to offer greater choice.”

The brand is leaving Kew Bridge to relocate its manufacturing and storage facilities to a larger factory site in Greenford, London. It’s planning to double production to 100,000 units a year at the 86,182sqft site, almost twice the size of its current four locations.

For breaking news visit:

www.bikebiz.com BIKEBIZ SEPTEMBER 7


OUTDOOR TRADE SHOW

STEPPING INTO THE OUTDOORS?

Thinking of adding some tents to your offering? Or diversifying into the outdoor market? The Outdoor Trade Show makes its pitch to the bike trade. Jonathon Harker takes notes... THE UK’S largest outdoor trade show is the aptly named Outdoor Trade Show. Now in it’s tenth year the show takes place at regular haunt Stoneleigh Park in Warwickshire (15th to 17th September). Boasting a smattering of bike exhibitors as well as well known outdoor names, the show is a crossover event for those operating in both markets. An impressive 15 exhibitors have been with the show since it began and this year they’ll be joined by 115 others, amounting to around 500 brands including the likes of Craghoppers, Trespass, Regatta, Hi-Tec, Burton McCall, Vango and Whitby & Co, as well as 2015 newcomers Outback UK and Mountain Boot Company. A record number of 27 exhibitors have also booked space outdoors for this year’s show too. The new brands arena is back, showcasing fresh-faced names like Colapz, HydroFlask, Icebug UK, Ozpig and Stormchase. The awards will be back too, only considerably revamped. Titled the UK Outdoor Industry Awards, they’re now open to entries from brands across the 8 BIKEBIZ SEPTEMBER

industry and the winners will be showcased not just at the OTS, but also at the Telegraph Outdoor Adventure & Travel Show in February in front of a potential 50,000 customers, BikeBiz is told. Aside from product, the Outdoor Trade Show is this year hosting the OIA Director’s Forum event at the Royal Pavillion in Stoneleigh Park. The evening consists of networking,

“Following the excellent feedback we had from exhibitors and visitors at last year’s show, we are very pleased the momentum has continued with so many high profile brands having booked to exhibit at this year’s show,” says OTS organiser Marta Williams. “Pre-registration from retailers planning to attend this year’s show is also looking very positive. With

“Now in its tenth year, OTS is popular with retail visitors.” Marta Williams, MCS debate, questions and presentations, including one from Cath Prisk, Director of Outdoor People and Board Member of The Wild Network. Prisk will deliver a presentation titled ‘Dangerous Play’ – Will cotton wool kids want to get outdoors?’ looking at what the barriers are to playing out and what can be done to remove them. Sticking with networking, there’s also the Outdoor Trade Social on Wednesday 16th September.

OTS now in its tenth year, the show is well established and popular amongst both retail visitors and manufacturers/distributors, with the whole industry recognising that it is the place to be and not wanting to miss out on a great opportunity to do some serious business. It’s simply the outdoor trade highlight of the year.” For further details contact show organiser MCS on 0161 437 4634. www.outdoortradeshow.com

TEN YEARS AND COUNTING Fifteen exhibitors have been at the Outdoor Trade Show for the full decade the show’s been in existence. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Whitby and Co Silva Buffera Snugpak Target Dry Nikwax Trespass Keela First Ascent Lyon Equipment Arctic Fox Mycoal Rosker Burton McCall (founder) AMG Group (founder)

If all these outdoor brands are giving you the colly-wobbles, there will be some familiar bike names there too, like OTS virgin Extra UK. The firm is taking three brands to Warwickshire: Clif Bar, Topeak and Brooks of England, including full sampling tables of all Clif Bar flavours as well as Shot Bloks, Shot Gels and Builders Bars. BIKEBIZ.COM


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POWER IS JUST THE

START Cateye introduces their Volt Series for 2015. 100 to 6000 lumens of Cateye power, their most comprehensive range yet. With Visibly Superior output, longer run times and a higher performance than ever before. The Volt range represents great design and great value at every level, whether you want to see or be seen in the dark.

INTRODUCING THE NEW 2015

V I S I B LY

SUPERIOR

O R D E R N O W O N W W W. Z Y R O B 2 B .C O. U K

BIKEBIZ.COM

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BICYCLE ASSOCIATION OF GREAT BRITAIN

CYCLING NEEDS

YOU

Now into his second term as the president of the Bicycle Association, Paul Stewart has a three point manifesto to grow cycling and he’s calling for every corner of the trade to get involved… IN WHAT has become an increasingly congested trade calendar, the Bicycle Association’s last AGM slipped under the radar somewhat. Yes, we’ll hold our hand up, even BikeBiz’s reporters were double booked. Therefore, it’s long overdue that we hear what the man at the helm, Paul Stewart, has to say for the future of UK cycling. Where have the industry levy funds ended up? How successful have sport programmes been? And what is going on behind the scenes to grow grass roots cycling, from the schools to the streets? “We came away from the AGM with a three point plan,” says Stewart. “We really need to focus on adding to our membership, which in turn will help with another very key, but long overdue goal of ours, which is to finally be able to offer reliable statistics. Finally, we

BIKEBIZ.COM

“We really need to focus on adding to our membership.” Paul Stewart, BA

want to relaunch Bike Hub. We wish to significantly widen the base of contributors in order to raise around £500,000 annually, as a minimum. When you take a sum of money like that to Government and say we as an industry have raised this, they’re more willing to listen to your ideas for progress and chip in. We’re pushing the DfT, in particular, for up to five per cent of the transport budget, which we realise is perhaps ambitious, but we must increase our pot from current levels.” In the coming years, the goal is to challenge the Government to match what the industry can raise in order to create a fund of over £1 million annually. “Cycling ticks a lot of the Government’s boxes, although it can feel like slow progress,” says Stewart. “But Phillip Darnton is an excellent representative with some

great connections. We’re lobbying hard for cycling infrastructure. The problem we’re experiencing is that ministers want a fast return on investment. The Dutch have had 34 years to be able to show the benefits of high modal share for cycling to health, air quality and liveable cities among other things.” At ten years old, Bike Hub is set for a revamp and a lot more PR to light a fire under the industry funded scheme. Bike Hub cash isn’t just for grassroots programmes like the Big Pedal though. One of the more recent developments has been a free to download mobile application which, as well as helping cyclists program A-to-Z or circular routes, will also automatically list local bike shops en-route. In the past decade, some £4 million in funding has come from numerous avenues in the trade,

BIKEBIZ SEPTEMBER 11


BICYCLE ASSOCIATION OF GREAT BRITAIN

much of which has gone on developing the National Cycle Network. Future funds are expected to, in one way or another, be channelled toward upping cycling’s modal share. Retailers willing to chip in a tiny percentage of their profit (just 0.005 per cent per sale) are matched with the same again, equating to £1 in every £1,000 going to Bike Hub’s pot. For those for which the levy is inappropriate, annual lump sum donations are welcomed. The problem is, £4 million in a decade isn’t quite ambitious enough in a time where cycling is in the spotlight and discussed in Westminster with far greater regularity than even five years ago. “We ideally need a greater spread of contributors. Encouragingly, in recent times we’ve seen some diverse sources, like publisher Rouleur, chipping in.

E-BIKE SHARE ON THE WAY SET TO be run by car sharing experts Car Plus, an electric bike share scheme is up for tender for projects at tourism and rural hostspots around England. The Department for Transport has made £700,000 available to drive forward e-bike tourism around the country, as well as give a shot in the arm of the electric bike industry. For more information see carplus.org.uk/projects/shared-e-bikes.

“We must lobby government for safe cycling on all roads.” Paul Stewart, BA But greater funding is needed to drive some excellent work. I’d encourage anyone in the business – be they bike fitters, publishers, manufacturers, anyone in the business – to chip in for the future of cycling. The cash funds projects such as the Sustrans-run Bike It scheme, The Big Pedal, Bike Week, Space for Cycling and much more, all of which are key projects to ensure both growth from the schools up and safe cycling on the roads for all.” So, what’s the long term vision? “I’ve just finished RideLondon,” concludes Stewart. “To ride for hours on end on closed roads was a joy I’ve never felt. We simply can’t continue to fight traffic in the way that we are. Therefore, we must lobby Government to create that space for safe cycling on all roads. We’re making it easier than ever to chip in through BikeHub, so if you share that vision, please contact steve@bicycleassociation. org.uk to offer what you can.”

12 BIKEBIZ SEPTEMBER

BA BY NUMBERS BIKE IT now places over 400 trained cycling officers regularly in thousands of schools nationwide, with analysis showing cycle to school levels are boosted. GoRide, run by British Cycling, is delivering future stars. Over 60 per cent of the riders on the Great Britain Cycling Team came through the ranks with GoRide. The scheme has provided half a million opportunities for kids to engage with cycle sport. The Big Pedal, which runs during March alongside schools nationwide, saw nearly 1.2 million journeys by bike to educational facilities in just ten days. A further 250,000 were added by parents or teachers. 1,282 primary and 55 secondary schools participated.

BIKEBIZ.COM


PLATINUM SPONSOR

INDIVIDUAL AWARD SPONSOR – WORKSHOP SERVICES

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RECOGNISING EXCELLENCE WITHIN THE UK CYCLE TRADE

WEDNESDAY 23RD SEPTEMBER 2015 CROWNE PLAZA, BIRMINGHAM NEC

Now in their eighth year, the BikeBiz Awards celebrate the UK cycle industry and the people and companies whose hard work behind the scenes keeps the cycle world’s wheels turning There are retail prizes to honour high achieving chain stores, local independent shops and giant online retailers; awards for the distributors and wholesalers; accolades for the brands themselves and also for those providing essential services to the industry, from training to advocacy and beyond. The BikeBiz Awards night is also the perfect opportunity for the trade to make new business contacts and hobnob with the rest of the industry. Set the day before the NEC Cycle Show’s trade day – located just a stone’s throw away at the Crowne Plaza hotel at the NEC – it’s ideal for anyone after a hard day of setting up their stands or for anyone travelling up to the show.

SEE YOU THERE For information on trade tickets contact: gblake@nbmedia.com. For sponsorship opportunities contact: rsetters@nbmedia.com or call +44 (0)1992 535647


KNOG Some of the new POS now with Moore Large

NEVER BORING Knog wants your attention. In fact, it wants everybody’s – from cyclists to deep sea divers – nobody can escape the firm’s locked grip or focused beam. Hugo Davidson talks to Mark Sutton about keeping trade exciting… How’s business? Still growing? The last 24 months has been the most exciting period of growth in our history, we’re found in 70 countries now. On the product side, we released the Qudos action video light for GoPro/DSLR and the Expose Smart and Expose Wrap lights for smartphones. People-wise, we have an international team. David Burger, our head of sales resides in Germany and services Europe, along with Sophie and Richard Gros in France. We have consolidated our distribution in the US to Highway Two, with our US sales guy, Brian Mark. In Melbourne we’ve hired a new head of brand and marketing, Sam Moore, who has come over from the dark side (his words) of international creative agencies. So our skillsets and geography have expanded. In recent years you’ve branched beyond cycling – has crossover product raised the brand’s profile? It has. We’ve seen incredible take up from the diving, skating and snow sports consumers. Photographers, film-makers and videographers have given great feedback. GoPro 16 BIKEBIZ SEPTEMBER

themselves have given us incredible – but unfortunately unofficial - feedback. There’s 21 new bike lights this year – why so many and for what purposes are they? We’ve had discussions with retailers and distributors around the world and a one shift became clear, and it applies to all cyclists. It’s a consumer shift across more sectors than just cycling. That is, people want tailored solutions. One size fits all doesn’t work – it’s one size fits me. At the performance end, bikes are built meticulously, part by part. So when we upgraded our Blinder ARC and Road lights, we added more spec, but no more weight. In the mid–range, urban riders are no longer a true category. Each is different and needs different tech. Urban options should tailor to the environment. And at the entry level, it’s often function over form, yet they still carry style. With cheap lighting so readily available, why has Knog gone after the entry-level buyer? Cyclists who have a tight budget are given two options – ugly and uglier. With our engineering hat we’ve made

three light models with more spec – brighter, better runtime, constant bright technology, side illumination. With our design hat we’ve created ten patterns from wild to mild. Are you planning on entering any new categories? We’ve been looking at our expertise, our brand, and our customers and working out where our sweet spot is. Cycling is our priority and we’ve got some really exciting product ideas that we know could explode. I’d be lying if I said we weren’t looking at opportunities in other sectors. I just can’t say too much without killing you. How are you planning to market the brand going into 2016? We have already begun to see the fruits of this when we ran a threemonth global online film competition called No Ordinary Night. We received over 70 entries, of which 15–20 were effectively world class ads, and about half went beyond cycling into surfing, skiing and other storytelling. (As a benchmark, GoPro and the budget that no doubt went with them – recently ran a comp with PinkBike and received 140 entries

over 12 months. This is regarded by PR experts as a great result as video is notoriously difficult to get via competition). We’re also developing a more comprehensive social media strategy, including regular take-overs from those we’re calling “Knog Folk”, plus more thought leadership articles, and of course some trivial stuff because, Facebook! From a retailer’s point of view, why should they stock the Knog line over a competitor’s product? Knog has introduced a MAP policy (minimum advertised price) to prevent products being sold at silly prices on the internet, which affects the brand and sales on an international level. UK distributors Moore Large are offering dealers 15 per cent off-line discount on new Knog lines. If dealers advertise the selling price of one of those ranges at less than 10 per cent off the price Moore Large has the right to withdraw the discount without notice. We’re one of the few cycling businesses that actually has a brand. People find our attitude appealing. We have a passionate following because we believe in being a little bit naughty. www.moorelarge.co.uk BIKEBIZ.COM


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H45, D ANDs 23, M90 G111

FISHER OUTDOOR LEISURE WELCOME YOU AT THE 2015 CYCLE SHOW Visit our stands and see these great brands

And talk to us about...

2015 IBD MARGIN SUPPORT

We look forward to seeing you there! BIKEBIZ.COM

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CYCLE SHOW 2015

OPENING TIMES: Thursday September 24th (trade and press only) 9.30am to 6pm Friday 25th to Sunday 27th (consumer) 9.30am to 5pm

LOCATION: Halls 10,11 & 12 NEC, Birmingham B40 1NT

FREE TRADE TICKETS VIA: www.cycleshow.co.uk/trade

ORGANISER: Upper Street Events 020 7288 6733

The bike NEC-essities With Eurobike out of the way, it’s back to Brum for Cycle Show 2015, featuring UK product debuts from big brands and upstarts alike. Jonathon Harker sums up the action, debuts and features… SCHWALBE, LAPIERRE, Oakley, CSG (with GT, Fabric and Charge), Hunt Wheels, Canyon, PlanetX, Light Blue and Surly are among the names making their NEC Cycle Show debut this year. They’ll be joining somewhere north of 280 bike companies, including big names and upstarts alike. While new product will likely be the main attraction for the trade (and there’ll be UK and world debuts at NEC) there’ll be plenty of other reasons to make the trip, including chance to try out some of that new product on MTB, kids, e-bike, city and road tracks, plus seminars and big names like Sam Pilgrim and the Big Air Invitational. A Tour of Britain café will align the show nicely with the race, while a beefed up retail village will provide punters with chance to part with more cash. Making full use of the NEC’s MTB track, the cyclocross BIKEBIZ.COM

Savvy bike traders will make use of the quieter day before the hordes come in

There’ll be over 280 bike companies, from big names to the freshly-minted. races will return and this time will be opened up to riders of all abilities with new races for youths, juniors and veterans as well as men and women elite riders. The racing has been moved to Saturday 26th

to allow more riders to take part, and there will be £2,000 prize money up for grabs. This 2015 course has been extended to 2km with the racing starting and finishing inside the show. This year

the riders will have to navigate a stepped platform and ramp giving visitors the chance to see the riders’ bike handling skills up close. Once the riders exit the halls they race through a technical section in the NEC woodlands with plenty of slippery roots and tricky switchbacks before heading into a new lakeside shingle section. You can find the full details at www. cycleshow.co.uk/cx Other 2015 highlights include the first UK appearance of the Shimano support truck. This 40ft doubledecker will be filled with the latest components from the brand and PRO, including a vast display of Shimano Dura-Ace and XTR product as well as the latest incarnation of DEORE XT and the STEPS E-bike system. Speaking of trucks, the Etixx Tacx truck will be making a detour to Brum, too, full of Tacx trainers. BIKEBIZ SEPTEMBER 19


CYCLE SHOW 2015

NEW FOR 2015 @cycleshowpre

TALKING PRODUCT London-based cycle accessory company CYCL is to bring its WingLights to Cycle Show. These quality aluminium direction indicators magnetically attach to mounting units that are screwed into the ends of straight handlebars. They were designed to increase visibility for cyclists changing lanes and turning at busy junctions, and do so with bright amber flashing LED lights that can be seen from all angles and in all weather conditions, the brand tells BikeBiz. They’re neatly turned on and off with a simple tap and the WingLights clip off and snap together to form a neat keyring on a carabiner hook after use. There’s a more affordable version that screws directly into the handlebars and don’t feature magnets. You may have already caught them on Kickstarter, where it hit its 20 BIKEBIZ SEPTEMBER

„ TANNUS TYRES „ NAQI „ TACX „ OWLEYE & GLOWORM

„ VISIJAX „ KUDOS CYCLES „ TORCH APPAREL „ WINGLIGHTS

While hanging around the NEC there’ll be plenty to grab the attention

funding target twice over. But now the brand is at the show, aiming to get the product into major retailers and independently owned shops. Rubena will be heading to NEC with big news. The tyre label is rebranding as Mitas under the guidance of Czech-based holding firm CGS. Mitas is a big name in the motorcycle world, we’re told, and will absorb the Rubena cycle range into its portfolio of products, with more clout promised. There will be no change to manufacturing process, quality control, products, back-up and support but, as would be expected from the large European producer of bicycle tyres, there are plenty of innovative products waiting to be launched, which is where the show comes in. The first out of the Mitas stable is Textra, an all-new dense and extremely strong rubberised fabric applied to the tyre’s sidewall to increase resistance against BIKEBIZ.COM


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NDs

at STA 111 23, G H45, D 90 M

T H E D E S T I N AT I O N F O R C A M PAG N O L O 2015 GROUPSETS AND WHEELS

YOUR FIRST PORT OF CALL FOR ALL 2015 PRODUCTS - GROUPSETS AND WHEELS • Configure groupsets with our groupset builder • Buy pre-package complete groupsets • Good stock holding across all best selling products • Stockist rates programmed for 12 months • IBD Support Programme, including: Demo Bikes, Demo Wheels, Free POS, Training To become a stockist or place an order contact your Account Manager, call the Fisher Outdoor Leisure telesales team on 01727 798345 or go to our website b2b.fisheroutdoor.co.uk BIKEBIZ.COM

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CYCLE SHOW 2015

CYCLE SHOW EXHIBITORS LIST 2015 A2B J140 1partCarbon L28 4TheCompagnie L41 50cycles.com J152 ACT [Association of Cycle Traders] F48a Alreet LTD A53 Amazing Bike Tours Co.,Ltd K76 Amps Electric Bikes Ltd J131 Arcc Innovations J135 Arcc Innovations J135 ATB Sales J71 Avalanche Sports Marketing Limited (Compressport) K22 Baltik Vairas UAB K125 Batribike K190 Beacon & Protool Cycleworks C35 Beet It (James White Drinks) A63 Bicicielo A15 Bicisport Srl H51 Biemme Sport S.r.l. / Selev Helmets G152 Bike Box Alan Ltd H155 Bike Hawk J36 Bike Lights UK K26 Bike Register J90 Bikeco Ltd J121 BiKLOX LLP K15 Bimpair F29 Bloomsbury Publishing Plc L82 Bob Elliot & Co M71 Bowers Kustom G153 Brightside Bike Lights LTD A52 British Cycling L59 Brittany Ferries K73 Brodco Ltd J45

BRUNOX Korrosionsschutz GmbH Buhel UK Bushnell Performance Optics BWT Ltd BYOCYCLES LTD C Originals Ltd Cafe Coppi Ltd (HK) Canyon Bikes UK Ltd Chia Charge Chicken Cycles Cicerone Cicla Citrus-Lime Limited Condor Cycles Ltd Costa Blanca Bike Hotels S.L. Craft CST Tires CTC Cube Bikes Netherlands Cube Bikes Netherlands Cycle Solutions Cyclescheme Ltd Cycleurope UK Ltd CycleWiz Ltd Cycling Plus Datatag ID Ltd Decathlon Birmingham Deda Elementi Dogcam Sport E-Bicycles EDZ (Mellbeck Ltd) Elta Automotive Ltd / Lucas Bike Lights EMU Elctric Bike Company LTD

F77 M27 C73 F3 K145 L35 G8 K63 F3 D24 L47 K25 M63 G101 L75 M74 F37 L61 A25 A32 D65 L54 H101 K14 D49 D13 G22 D21 L11 K201 L17 M18 K155

ESkoot Eurochange EuroRaxx Evopos UK Ltd (Barclays Business Services) Exodus Travels Ltd Explore Worldwide Extra UK Ltd Extreme-Eyewear Ltd Fat Lad At The Back (FLAB) Fibrax Limited Fish Works Fisher Outdoor Leisure Ltd Foffa Bikes Foska Foska Four4th Freego Electric Bikes Game on sports & Travel Gear Club Ltd Geax-Vittoria Spa Ginger & French Limited Glidebikes.co Global Import Specialists Ltd Global Import Specialists Ltd Goodfish Ltd Green Jersey Cycling Tours Greenover Ltd Grn Bikewear Gwynedd Council Halfords Ltd Headwater Henty High 5

J134 L76 F63 M65 L73 K72 G91 A51 K13 F45 M73 H45 F35 F1 F1 J31 H141 L72 G71 D23 M20 A56 J136 J136 H27 K71 B72 G154 L78 C21 L77 G14 B32

puncture, with minimal impact on the all-important weight. Nowhere were the benefits of the new Textra tech better illustrated than at the 2015 Cape Epic endurance race where, in eight days of extreme and arduous off-road racing, not one of the 40 riders using Textra experienced a single defect, so we’re told. Textra is available on Kratos, Zefyros and Scylla Top Design MTB tyres. You’ll find the Mitas/Rubena team on stand A7 with brand specialist Matt Lane. TRADE DAY-ONLY Citrus-Lime is among the trade day-only exhibitors, aiming to chat with current and prospective customers this year at the show. A spokesperson tells BikeBiz: “Our Marketing Service packages have BIKEBIZ.COM

WingLights is following up a successful Kickstarter campaign with an appearance at the NEC

Hope Technology G42 Hotel Lungomare Di Pasolini Giuliano & C. Snc (Italy Cycling Holidays) F49 Hotel Senior K74 Hotlines Europe Ltd A70 Hotlines Europe Ltd A42 i-ride L12 i-ride B21 i-ride B31 Ice Tagg Ltd L16 Indive Ltd (Cycl) K111 ISON Distribution G147 ISON Distribution H145 ITALJET D31 ITS Cycling D41 ITW Global Tire Repair Europe J44 Jet 2 Holidays L63 John Roberts Associates F79 Juicy Bikes K152 KALAS WEAR LTD G73 Kiddimoto D22 King Meter J137 Kool-Stop Europe BV C1 KTM Fahrrad GmbH H121 Kudos Cycles J151 Ledco Ltd J34 Legend International Ltd. G32 Lexham Insurance Cons Ltd G13 Lusso Clothing J32 Lyon Equipment Ltd G143 Madison B11 Madison C11 Malta Tourism Authority L71 Malta Tourism Authority L71 seen great success with our online customers, we are keen to see this success with all our customers. At the show we can enlighten customer to how these can be adopted step-by-step as the business grows.” The ever-growing Supplier Integration Module has seen new additions with Hope and Moore & Large. In fact Citrus-Lime is now opening its doors to B2B and any suppliers looking for an industry specific platform are invited to come along and chat with the firm. The firm adds: “Our Cloud Reporting Module had revolutionised how our retailers are carrying out their business reports. Existing customers must call in to get a demo of the latest reports and prospect customers can learn more about this free BIKEBIZ SEPTEMBER 23


CYCLE SHOW 2015

CYCLE SHOW EXHIBITORS LIST 2015 Met Helmets Micro Scooters Mitaro s.r.o Momentum Electric Limited Moore Large & Co Ltd Moore Large & Co Ltd NAQI® International Ltd Neadoo Sp. z o.o.o. NiteBright Ltd Now You See Now You See Oakley Optimum Design UK Ltd Osomount - Zero 50 Retail Ltd Osomount - Zero 50 Retail Ltd P&R Têxteis, SA - ONDA Pedego Europe Pell and Parker LTD Pinpoint Consumer Electronics (Aftershokz sport Headphones) PitBitz Ltd PitBitz Ltd Planet X Ltd Polytime Powabyke UK Ltd Powacycle [UTN Solutions North Ltd T/A] Primal Europe Ltd Primal Pantry Pro - GreenMx Pro Bump Wear Pro Vision Cycle Clothing Ltd Pro Vision Cycle Clothing Ltd Pulsin Quest 88

A75 F81 L56 K123 B41 B51 D67 H53 M80 A59 A59 D48 J38 F7 D69 G51 K200 C59 L15 B71 M60 H21 M16 H140 K121 H91 J43 G10 J35 G11 F10 A61 H143

service received by all of our Citrus-Lime customers.” Also in the EPOS/ecommerce space, EVOPOS will be touting its Dealer management software at the NEC. The software is an all-in-one solution with effective telephone support that includes quick and easy POS software, comprehensive stock control, workshop organiser, hires, accounts and automated SMS and email marketing. The software is packed with cycle industry-relevant features, EVOPOS says, where everything about the customer is tracked, sales of parts, whole goods and all of those vital contact information. The Evopos CRM module (customer relation module) comes free with all dealer packages and can help with sales and customer 24 BIKEBIZ SEPTEMBER

Raleigh UK Ltd Raleigh UK Ltd Raleigh UK Ltd Reece Cycles Plc. Regatta Ltd Ribble Roodog Ltd Rosa Sport Rose Bikes GmbH Roswheel UK Royal Dutch Gazelle Rubena (Bike Tyrestore) Ryde International B.V. Sail (UK) Ltd SALICE (Manbi International Sportswear) Sapim Schwalbe / Bohle UK ltd Scimitar Sports Scottoiler See Sense Select Cycle Components t/a Campagnolo [SCC] Selle Italia srl Shok-Box Silent Wolf Clothing Silverfish SiS (Science In Sport) Ltd SMP4BIke (Dillglove Ltd) So Cycle Ltd Sorrymate.com Starley Bikes StayStrong Stone Leisure (Electric Bike Magazine) Stone Marketing The cyclocross races have been opened up to more riders in ‘15

J145 A45 D83 H151 H35 A41 K153 G31 D29 L25 K127 A7 D17 F48 D5 D17 A21 C57 M31 J122 G111 G115 A52 L71 D25 H41 D61 D47 M26 H95 G3 J139 G7

Storck Raddar UK Ltd Strider Balance Bikes UK String Bike SUB-4 Health & Wellbeing Centre SUB-4 Health & Wellbeing Centre Success Cycling Ltd Success Publishing Ltd (Cycling World) Sure Clinic Sure Sports Surf & Turf Sustrans- National cycle network Tacx Tannus Tyres Target Velo Teko Socks (Anatom Ltd) Telenav The Cycle Studio The Cycling Sports Group The Cycling Sports Group The Cycling Sports Group The Cycling Sports Group The Sock Mine TIPTOP AUTOMOTIVE GmbH TMR Designs Torch Apparel Torq Ltd Trek Trek Trek TrueStart Coffee Ultimate Sports Engineering Ltd Upgrade Bikes Ltd Upgrade Bikes Ltd

G121 D1 D79 G35 G151 F67 L33 J111 M14 H154 L84 M90 G41 F8 A54 L53 A60 C41 D51 C41 D51 D85 J95 J33 L26 D11 J51 J51 K51 D87 G137 G15 G15a

Upgrade Bikes Ltd Upgrade Bikes Ltd Ursus Spa V’Lec Cycles Vaaru Cycles Van Nicholas VAUDE Sport Gmbh & Co.kg Veelo Ltd Velo Vixen Velosure Velotec Limited Velotech Services Velotude Verve Cycling UK Ltd VISIJAX® VITUS BIKES (Chain Reaction Cycles) Walters & Buck Limited Wattbike Limited Wear-Design WEKUL ELECTRIC LTD. Weldtite Products Ltd Westfalia Automotive UK Willworx Bicycle Stands Windwave Windwave Windwave Windwave Witter Towbars Wosskow Brown X-Bionic Yellow Jersey Cycle Insurance Zefal ZipVit

H15 H15a G33 K150 J42 G131 M70 J133 G21 J37 J41 G40 L81 B70 F9 H131 M29 A43 L27 G12 H65 H25 D84 H81 H71 G61 H61 L58 D71 H31 H43 D17 G45

service with accurate reports on sales enquiries and where they have been generated from, features where management can easily follow the progress of new sales initiatives and customer feedback and much more. Head over to Stand number M65 to get the full EVOPOS run-down. z The cycle trade and press get the scoop on the general public at Cycle Show with a trade preview day on Thursday. Get your free tickets at www. cycleshow.co.uk/trade z This is but a small selection of the brands and companies appearing at Cycle Show 2015. We’ll be covering some of the remainder in our October issue, so if you missed out and want to be included next time around, email us at BikeBiz@nbmedia.com BIKEBIZ.COM


Everything you need from a mudguard Plastic bridge Z\WWSPLKVUSHYNLYZPaLK N\HYKZMVYL_[YHZ[HIPSP[` HUKZLJ\YP[` Shouldered eye-bolt :[VWZ[OLIVS[KYVWWPUN [OYV\NO^OLUĂ„[[PUN NEW lightweight polycarbonate 0UJYLHZLKK\YHIPSP[` HUKOPNOPTWHJ[ YLZPZ[HUJLÂśL]LUPU (YJ[PJJVUKP[PVUZ

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CSG UK

Cannondale’s SuperSix Evo

Packing them in Product innovation galore and plenty of pre-Eurobike glimpses into the future. Mark Sutton tours the CSG UK 2016 preview… “WE BELIEVE we could be the fastest growing established distributor.” That’s the bold, yet entirely possible, claim from CSG UK, which with its varied stock is riding the BMX rollercoaster, innovating with brands like Fabric and Charge and continuing to impress editors with a Cannondale brand that’s going from strength-to-strength. “Our revenue is up some 38 per cent year-on-year,” says marketing manager Clive Gosling. “The market is reportedly quite flat at present, so we’re pleased with that. Dealers are taking a keen interest in CSG too if registration to our 2016 preview is anything to go by. We’ve had over 40 per cent more pre-register this year. The venue grew slightly 26 BIKEBIZ SEPTEMBER

concerned about numbers!” So, why were so many crammed into the Williams Conference Centre and what were the eye-catchers? Q HOFFMAN With ex-BMX champion and Ride UK founder Mark Noble now in charge of the brand’s product management in the UK, Hoffman’s line hits the most common price points, ranging £199 through £369 for the Ben Hennon signature Lady Luck build. As luck would have it, Hoffman are actually shifting quite a few of the higher-priced models on the back of the success of the frameset. The complete build offers a full cromo frame, removable brake mounts, full cromo tapered forks

and an on trend 8.75” high bar. 2.2” wide tyres, a half link chain and a three-piece crank further cement this as a build that won’t be needed upgrade right away. At the entry end, kids can start with the 18-inch wheeled Imprint. Q FABRIC The talking point before the show centred on Fabric’s new directly mounted bottle, currently available as a 500ml unit, but soon to go big with a 750ml offering, retailing from £9.99. That’s far from all from Fabric, however. Catching the eye of many visitors was the Chamber multi tool. This £35, 13-function unit offers a pocket sized ratcheting wrench that’ll service the majority of your customers nuts and bolts.

On to saddles and triathletes are in for a treat with the addition of the aptly-named Tri saddle at a massively competitive £50 for a steel railed unit or £70 for a titanium rail. Kitted out with a transition area hook and a bottle cage adapter, the package is almost too cheap. What’s more, as is the case throughout Fabric’s saddle line, there’s no stapling or glue, it’s all bonded. Elsewhere, the 155mm wide Cell, also at £49.99, offers similar technology found in the cushioning of some trainers, with multiple shaped and angle air pockets adapting the saddle to the rider’s shape. A great all comfort rounder for the price and with a surface that’ll wipe clean of mud in a mere instant. BIKEBIZ.COM


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A one stop shop for all parts and accessories. As well as offering the usual children’s bikes to mountain, touring, city, BMX, men’s bikes, women’s bikes, sports bikes and specialist lightweight racing thoroughbreds. We also offer an extensive range of parts and accessories from brakes, bottles and baskets to wheels and workshop equipment.

claudbutler.co.uk

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Claud Butler creates all these and more, and into each go the care and craftsmanship you would expect from a company with over a century of experience, an enviable reputation for quality and an Olympic pedigree. Telephone 01652 656 000 for our latest catalogues

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CSG UK

The plus size titanium Cooker

Cannondale’s Synapse Adventure

Q CHARGE Bigger tyres is the trend from Charge, whether it’s the 27 plus 3.8” tyres throughout the Cooker line, or the 42mm tyres now found on the Plug line. Charge’s Nick Larsen spoke enthusiastically about plus size mountain bike tyres, telling gathered dealers that they’ve been trialling the wider platform for longer than almost all other brands, to the point where the tyre manufacturers were using the brand for feedback on their early samples. “We were accidentally beating Strava times with out samples,” said Larsen. “We’re not using Boost tech, just a standard 155 rear end, so they’ll take a 29er wheel if BIKEBIZ.COM

Plus size tyres make several appearences

desired. You’ll get all the best features of 26 and 29ers, but with more comfort, grip and suspension and starting at just £699, so we’re very competitive here.” There’s 26 models in this, the tenth year of Charge Bikes. Q CANNONDALE As expected, the Cannondale booth wasn’t short of interest, with the Slate given pride of place. Described by CSG as a very interesting addition to the catalogue, the Slate is branded “the most capable road bike you’ll find”. With a 30mm travel lefty fork and 42c wide tyres adorned to a 650b wheel, the £2,499 Slate is a go off the beaten track build for the curious rider.

Perhaps bigger news, however, is the new SuperSix Evo, which for 2016 has been given a complete overhaul with huge attention to detail on the frame to ensure every ounce of pedal power is maximised. Starting at £2,999 with Ultegra and ranging up to £6,999 for the Black Inc with Dura Ace, the SuperSix can tip the scales at as little as 5.8kg. There’s more, however, as there’s also a ‘Team Edition’ build with Dura Ace Di2 at £7,499 if your customer must go electronic. The off-road warrior is well catered for too, particularly with the Habit and its plus size tyred big brother. The Habit bikes are built around a short chainstay and low slung chassis with a 68 degree head

angle. Cannondale’s light Zero Pivot seatstays and ECS-TC Lockr pivots feature too, giving a stiff and capable all mountain experience on climbs and descents. The Bad Habit is largely the same angles-wise, but both the 1 and 2 models are built to accommodate 27.5+ tyres of up to 3-inches wide. To counter what would otherwise be sluggish handling, Cannondale has given these a 55mm fork rake. A Bad Habit 2 costs £2,000 with a RockShox Reba fork and shock, while the Bad Habit 1 upgrades to a Left 2.0 alloy fork and Monarch RL shock, as well as 1x11 Sram GX. Also designed from scratch to take three-inch wide rubber is the revived Beast of the East hardtails, of which three are now available, BIKEBIZ SEPTEMBER 29


CSG UK

The new carbon Zaskar

Sombrio debuted at this year’s show

Frame protecting disc mounts on the Carbon Zaskar

Part of Sombrio’s women’s range

each with 120mm up front. Prices for these come in at £1,100, £1,600 and £2,100 for the Beast 1. Another notable addition to the Cannondale stable was the eyecatching Synapse Adventure with its noticeably quieter paint job and mudguards. At £1,299, this aluminium frame and carbon fork build will appeal to the commuter looking for quality or touring cyclist. Q GT GT is now set to offer a 75 bike strong catalogue in the UK. The Zaskar celebrates its 25th anniversary with GT’s designers having dedicated a large chunk of their time to updating the fan favourite. The trail-going hardtail now offers 120mm of travel, with a 30 BIKEBIZ SEPTEMBER

bang on trend shortened cockpit and wider bar, with 1x11 gearing featuring on all builds from £949.99. There’s carbon too, with the £1,699 Elite offering a super slick and flush brake mount that is handily removable from the frame so as to not damage the most costly component during a crash or service. Perhaps most interesting of all the addition of the Verb fullsuspension bike, retailing from just £799.99. Based around GT’s former i-drive floating BB system, the bike offers 120mm of front and rear travel. The well-received Grade is now also available with a women’s geometry and narrower bars priced at £749.99.

For the customer unsure if they want to adopt drop bars, the Grade is now offered in three flat bar builds at £599, £699 and £799. Q SOMBRIO New and debuted in Oxfordshire, Canadian apparel label Sombrio is now in stock with CSG. There’s everything from technical mountain bike shorts, right through to casual jackets for both men and women. Designed to mix and match throughout, the range uses a set colour palate. Every short has a lift pass/key fob retention cord, double bar-tacked seams on stress points and anti-odour lining. Offering four categories – Freeride, Epik, Gravity and Cartel – there’s something for all riders.

Freeride is for everyday overmountain, enduro and trail hucking. Key pieces include the £40 Disciple Jersey and Pinner Shorts at £100. Epik is slightly more technical, tailored in fit, and works great for mixed trail use, with some extra features for those who climb hard before a thrilling descent. Gravity, is as it reads, all about going downhill. It’s bold, technical and built to last. Finally, Cartel is the fashionorientated range, with tees, riding jeans, caps and accessories. Check out the Riff Jeans at just £55 for some casual every day bike wear. Dealers who commit before the end of the year will benefit from what CSG says is a great sign up margin. cyclingsportsgroup.co.uk BIKEBIZ.COM


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Dawes Cycles Discover Your World

MTB 20

MTB 24

MTB 26

INSPIRING

GRASSROOTS Continuing on our mission to produce top quality, lightweight kids bikes, we’ve bolstered our Academy offering with these impressive little mountain bikes. Kids bikes with suspension is nothing new, but once you see the spec of these all new Academy MTB’s you’ll quickly see they’re something a little bit special. Super lightweight and adjustable air suspension forks, front and rear disc brakes, rapidfire gearing with decent mechs, sturdy ALEX branded wheelsets; they have it all! Built with performance in mind and not simply cost, our all new Academy MTB range is sure to encourage MTB stars of the future! View 360 degree images of the complete 2015 Dawes Academy range at: www.dawescycles.com

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ACADEMY 20

ACADEMY 24

ACADEMYROAD 650C

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TREK

A whole new Trek World Boldly going forward where few bike brands have gone before, Trek is recording growth in women’s bike sales numbers, has more e-bikes and also lays claim to the most popular bike bought through Cyclescheme. In fact Jonathon Harker has plenty to report on from Milton Keynes-set Trek World… THIS TIME around, Trek invited the trade to its home town and the MK Dons stadium, which is fast becoming an industry favourite, for its Trek World event. Trek bought Electra back in 2014, so it was also opportunity to see Electra’s latest line-up too. The lifestyle brand’s electric bike – Townie Go – is switching to Bosch and has a revised frame. Like it’s non-electric Townie sister range, it uses flat foot technology – thanks to some unique frame angles, giving the rider an upright posture, wide view of the road and full extension of the leg during pedalling – the fact you can place a foot flat on the ground while in the saddle is a side effect. Another compelling side effect is that shops have fewer sizes to stock. There’s lots of lime green in the new range and more 20-inch bikes, including some designs that echo BIKEBIZ.COM

the full size versions, so parents and children can ride matching bikes. Amsterdam’s fashion-orientated range comes with new designs while the flagship Ticino 20D is one of Electra’s more pricey bikes, a more sporty bike that comes with eye-catching hammered alloy

While the samples didn’t come through early enough to make the show, Electra has a broader clothing line-up on the way, fittingly for a lifestyle brand. While it has run a few t-shirts in the past, this will be a much-expanded line-up, including hoodies, many more

Electra’s Ticino 20D sports smart vintage touches like hammered alloy guards. mudguards. The Loft range is effectively a more affordable version. Elsewhere there is still plenty of fun to be had with Electra’s brand-defining cruisers, not least with the Glam Punk 3i, complete with leather handlebar tassles and saddle studs.

t-shirts and absolutely no lycra, we are assured. SEASONED TREKKER The female market is big news for Trek. If you’ve been glued to BikeBiz.com you may have seen company boss John Burke recently

predicted that women’s bikes would make up 50 per cent of Trek turnover inside five years. Forecasts aside, Trek’s UK branch has seen 14 per cent growth in women’s bikes this year, which is interesting news for any bike shops out there still wondering if it’s worth tweaking their approach to bring in more female customers. There’s been upsurge in sales of smaller sized men’s models too and the brand is keen to help shops. Encouraging dealers not to pigeon-hole customers, Trek tells BikeBiz it visits dealers and rates how they appeal to the market, then offers help for them to address it. No doubt your Trek rep would happily fill you in on the details. Onto product: Bontrager has new road helmets including the aero road Ballista and fresh colours for the MTB-focused Specter, with MIPS safety system now found in BIKEBIZ SEPTEMBER 33


TREK Tinari Women’s

S/S 2016 apparel takes cues from the fashion world

Dual Sport is one of Trek’s most popular bikes

the Bontrager helmet range. Bontrager shoes are shuffling away from ratchet closure towards Boa and micro-adjustments. There are new road shoes (Velocis, Meraj, Anara) and MTB footwear alike (Rovv Women’s, Tinari Women’s) and the excellently named OMW, or Old Man Winter. There’s change on the chamois front too, with a completely new development set to arrive spring/ summer 2016. The new tech will actually be largely hidden as there’s a flat top sheet, but we’re assured the new chamois has far less hot spots and has applied saddle thinking to the chamois itself. Style-wise there’s lots that is new too, with fresh styles, colours and designs that take their cue from the wider fashion world, rather than the bike ‘runway’. BikeBiz’s own Mystery Shopper was always banging on about good 34 BIKEBIZ SEPTEMBER

You’ll find MIPS in Bontrager‘s helmets

signage giving customers something to go on while waiting for assistance, and Trek has taken that logic into its own Trek World, clearly labelling up ‘Focus’ bikes which it believes hit the sweetspot and are no brainers to stock, giving dealers a starting point when faced

Trek’s Bosch-boosted Powerfly+

has Procaliber SL, featuring the IsoSpeed decoupler which increases vertical compliance without sacrificing efficiency, according to Trek. Stache is a new big bike for Trek. This 29+ MTB range can accommodate 27.5, 27.5+ and 29

Trek has identified ‘Focus’ bikes that it predicts will be most popular with consumers with the vast swathes of gleaming new bikes. Fuel EX is Trek’s full sus race platform and a staple for the brand, featuring further trickle-down tech lower in the line-up. Lush is the women’s equivalent. Fast trail range Top Fuel has been reintroduced as

wheels, whereas the Farley (also new) is all about fat tyres. The category is huge in the US, but also handy for all weather riding on the trail in the UK, we hear. Skye Women’s is a new fun trail bike, built to inspire confidence. Trek’s e-bike Powerfly+ is Bosch-

backed, with Trek singing the praises of Bosch’s service, dealer training and backup. Jack-of-all-trades Dual Sport is happy on the road and trail, and the most searched for bike on the Trek site, we’re told. Speaking of which, FX is one of Trek’s most popular ranges (the 7.1 is Cyclescheme’s most popular bike) and it has been revamped for 2016 with tube shapes borrowed from Trek’s road rides. The Fuel EX Jr is a new mountain bike for the junior market, the Domane 6.5 is now available with Project One customisation and the Lexa is available in a second colour – Miami Green – which is said to be a bit of a Marmite colour (though BikeBiz approves, you’ll doubtless be pleased to hear). The entry-level Silque has been upgraded to Shimano Tigra. For more head to www.trekbikes.com/uk BIKEBIZ.COM


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CORE BIKE LIVE

Mondraker now offers plus size and three e-bikes

A summer core-ker Just shy of 350 retailers made it along to the debut summer CoreBike Live, with 70 per cent of those hitting the test tracks. Mark Sutton hit the show floor and has these highlights… Q ISON Introducing a number of new labels to its trade customers, Ison had plenty to shout about. First of all, Morgaw saddles brings three saddles in various iterations to the table, with options for XC, enduro and road now in stock. With each the customer can choose from soft, medium or hard elastomers to suit their preferred ride feel, while rails are changeable. An alloy railed saddle will come in at £90 and a carbon £120. There’s two new lighting labels within the stable too, each with its own USP. Orp is a USB rechargeable unit that pairs both a light and a safety horn with various sounds for a £50 price tag. A handlebar remote is available as an add on for £15. 36 BIKEBIZ SEPTEMBER

Then there’s OwlEye, whose forte is solar energy. With the light charged during the day, this might be one for the all year round commuter. The smallest of the units comes in at £18 and has a 15-lumen output, as well as a swivel mounting bracket that can be applied to chainstays among other things. Also of interest on the lighting front is the SP dynamo hub at £90. Claiming to be the world’s smallest and lightest of its kind, it’s a no brainer for wheelbuilds. Disc versions are also available.

discs (flat mounted) or cantilevers. The frame, which weighs 1,300 grams, is coming in at £549.99 and is optimised for one cog up front, making it ideal for SRAM CX1, or similar. With cable routing slipping inside the frame, it’s very clean looking and, if desired, can still accommodate a double ring up front. There’s no eyelets, so this one’s designed with just one thing in mind, speed. Another nice feature comes in the form of a down tube that’s shaped to make it easier to shoulder up and over obstacles.

Q UPGRADE With cyclocross season kicking off, Kinesis’s new CX Race build will be on plenty of wishlists. It’s quite unique in that the frame is made with Scandium and ready for both

Q MOORE LARGE Onza returns to its roots with two new mountain bikes for 2016 – the 27.5 Jackpot and 29-inch wheel suited Payoff.Available as a frameset at £375, the 4130

chromoly foundation has double butted tubes that are given an electrodeposition treatment to protect the frame inside and out. A tapered head tube is tilted to 68.8 and pairs well with a longer travel fork. Various builds are to be available, with dropper posts specced as standard. Moore Large will be operating a click and collect at the local dealer system for those buying online. For 2016, Cuda has seen some strong investment to further bring the bikes up to speed with modern trends. Colour schemes are noticeable arranged to correlate with the maturity of the customer, with bright flashy colours on smaller wheeled builds and more subdued classic tones as the range progresses. Smaller bikes benefit from a two-in-one BIKEBIZ.COM


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The more red the more strain to the brain. Finite element model illustrating strain in the brain from a similar angled impact when the user is wearing a helmet without MIPS and a helmet with MIPS. Experimental and numerical tests, using a Hybrid III crash test dummy head with nine accelerometers measuring accelerations in all axis, has shown a reduction of the forces to the brain.

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CORE BIKE LIVE

Bobbin now offers balance and kids bikes

The Scandium Kinesis CX Race

Kona’s new gravel build

Morgaw saddles

The Mondraker Dune OwlEye – a fresh addition for Ison

bar and stem combination. All bikes are supplied with two pairs of tyres to allow the bikes to be tailored to the customer’s intended use. Sticking with children’s bikes, Bobbin Bicycles has introduced some very attractive balance and younger kids’ bikes in soft blue and pink pastel colours. To make the balance bike even more child-friendly the top tube has a low step over, so there’ll be no accidents stepping on and off the bike. Last of all, highlights from Forme’s catalogue include two new gravel builds under the Hooklow banner, a heavy revamp to the popular £2,700 Stretto and fresh track and time trial builds hitting some very competitive price points given the spec. BIKEBIZ.COM

Q SILVERFISH Mondraker has made some big introductions for 2016, most notably, Silverfish will now have three off-road going electric bikes within its stable – the E-panzer fatbike, E-Vantage hardtail and E-Crafty full suspension. All in all, there’s a whopping 49 models in 63 derivatives for model year 2016 and if Core’s showing is anything to go by, they’re all very nicely finished. For those who had a soft spot for the Foxy, the 2016 Dune will be this year’s highlight. This now flagship 27.5 enduro rig will land in three builds – XR, RR and R – as well as a frameset. The DNA blends the Foxy and Summum downhill rigs, giving it big hit absorption, as well as the pedalling efficiency of the Foxy Carbon, delivered by a 1x11

drivetrain. Those attending Core Bike Live would have seen a cutaway of the frame, which looks as perfectly smooth on the inside as it does the outer. Plus size makes an appearance more than once in the range, but it’s the Vantage RR and 140mm full suspension Crafty that will be top of wish lists. Both sport a 3-inch tyre. The women’s line expands too, with three performance hardtails, alongside the £1,599 Factor Go. Sticking with very desirable bikes for women, the Yeti Beti ASRc is the firm’s lightest build, sporting handpicked components and custom tuned suspension with the female form in mind. Small and extra small builds will carry 27.5 wheels, while 29-inch wheels are suited to medium and large frames.

Q KONA Exploring deeper into nontraditional territory than ever before, Kona’s road offering is turning lots of heads. The £1,699 Reynolds 853 steel Roadhouse is one such drop bar build that’s delving into gravel road territory with its thicker tyre, carbon fork, flat mounted discs and beefed up frame. The 2016 Hei Hei is one of the more notable off-road builds, available in four 6061 aluminium builds, two of which jump down to 1x11 gearing. There’s the choice of Race or Trail setups, all rolling on 29-inch wheels and offering 100 (Race) and 120mm (Trail) of travel front and rear. A basic build will come in at £2,099, while the premium DL finish will cost £2,799. “Our factory think this is the BIKEBIZ SEPTEMBER 39


CORE BIKE LIVE

A new halterneck Nalini bib

Nalini spring/ summer

Intense’s new top DH rig – the M16 Flinger reflective full length guards

Colnago’s reintroduced CLX

lightest full suspension aluminium frame they’ve made,” said Kona’s reps at Core. Q CHICKEN CYCLEKIT Though the new Tifosi builds hadn’t quite made the Core show, 2016 bikes should now be in stock with Chicken CycleKit. As such the distributor used Core to show both the autumn/winter clothing, which many stockists will already have ordered, as well as the spring/summer collection for 2016. A key item for those who have yet to take winter stock is the Black X Warm, a £149.99 fully waterproof jacket that’ll cope with the worst of British weather. It’s perfect for before the real cold sets in, pitched as a lightweight ‘warm winter’ garment. There’s three large rear pockets, elastic cuffs and lots of 40 BIKEBIZ SEPTEMBER

comfort built in around the neck and waist. Reflective detailing further adds to what is a solid value rainy day jacket. For ladies, the summer collection introduces the new £73.99 Agua bib that’s designed as a halterneck. Also worth a mention and necessary for the rainy season is the incoming Flinger reflective full coverage mudguards, costing £35 for the pair. Q WINDWAVE Heavily sampled by Core’s visitors was Windwave’s new over 35s dedicated nutrition label Elivar. Founded by two competitive runners, Elivar’s USP is tailored nutrition for the slightly older athlete, in particular the company has eyes on the typical sportive rider. The product itself has less

sugars than you’ll find in most nutrition product, instead concentrating on the slow release of proteins and carbohydrates, as well as electrolyte delivery with the Hydrate Plus product. What’s more, the product is all gluten and caffeine free. Point of sale material is supplied with a full stock up and Windwave is currently running an early stock up promotion. On to Transition and Windwave continues to do well with the UK favourite. From 2016 all will include a dropper post, adding value at the budget end, while cheaper complete builds will be offered across the board. Colnago’s CLX returns to the portfolio for MY16 and is now considered a top-choice, building in tech from the top-end V1-R. With

Elivar nutrition is now with Windwave

an oblique, oversized down tube, pairing a large bottom bracket area, power transfer is said to be incredible. Internal cable routing keeps the aesthetics very clean, while frame weight is kept down to a very respectable 950 grams. Q EXTRA Extra’s big news is that it has lured Maxxis back to UK shores with a new distribution link up. Stock is largely available now, with a few stragglers, including the Chronicle and Griffin 27.5+ tyres, on the way now. Hard packed mud season might be disappearing right now, but the Griffin 27.5, 2.4” wide has been a top seller on the downhill circuit in recent times. Sticking with downhill, Intense debuted the new M16 to UK dealers at Core Live, which isn’t too BIKEBIZ.COM


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CORE BIKE LIVE

One of two new Vaaru titanium road frames

EBC are to use Shimano Steps into 2016

E-MTBs are described by EBCO as a game changer

Vaaru custom finish saddles

dissimilar to the M9 in terms of geometry, aside from a slacker 63.5 head angle. With travel adjustable between 8.5 and 9.5-inches and two levels of adjustable shock progression, the M16 is a versatile beast. Based around a Virtual Pivot Point platform, the US-made aluminium frame weighs in at 11.5 pounds for a large. Q VAARU Describing business as ‘flat out’ since we last laid eyes on a prototype in January, Vaaru was using Core Bike Live solely to recruit fresh stockists. Designed by James Beresford, formerly of USE/Exposure, the titanium specialist has each made in one of Taiwan’s experts in the precious metal, before custom 42 BIKEBIZ SEPTEMBER

finishing here in the UK, offering anything from bead blasting to custom paintwork. Though Vaaru is currently selling around five mountain bikes to one road, the bikes added for the 2016 model year are tarmac goers, while a cyclocross build and a touring bike are on the drawing board at present. A 130/140 mm full suspension bike is also planned for the future. Vaaru’s Octane 6-4 frame, retailing at £2,199, is now the range topper for road goers. Made for the racing traditionalist, the 3AL/2.5V tubes have high stiffness and excellent resistance to fatigue, while the paired 6AL/4V tubing reduces the weight. A cheaper alternative is available in the V:8 at £1,699, which is designed to accommodate Di2

and perhaps better suited to the sportive rider than the racer. Beresford tells BikeBiz: “Though it’d be nice, I’m not asking dealers to carry stock, the margins are competitive and I’ll soon be able to offer a lighting brand too, so please get in touch if you’re interested in more information.” Q EBCO “We’re finally seeing signs that the market is going to be all that we predicted it would be, year-on-year we’re up 70 per cent in turnover,” says EBCO co-found Paul Stanforth. And with that in mind, house brand EBC is set to dramatically grow, with a whole new range set for launch in October. A taste of what’s to come was on show in the form of a Shimano Steps clad

build at £1,999, just shy of the £2,300 ceiling the brand will hit when the new builds come to the market. “Off road has been really driving interest in e-bikes,” added Stanforth. “They’re bringing an much younger and tech savvy demographic and in turn have got a whole range of people discussing e-bikes. It’s good for the market as a whole.” AVE highlights include the XH5 at £2,299. This 27.5 off road rig will easily clock a 40 to 50 mile off road range on average. Having just been bought out by Scott, Bergamont’s future distribution isn’t set in concrete, though Stanforth remains hopeful that the brand will remain within the electric specialist’s stable for the long-term future. BIKEBIZ.COM


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CATEYE

Eyes to see you: CatEye says there is more to lights than simply measuring lumen

More than meets the Eye Think lumen is the be-all and end-all when it comes to cycle lights? CatEye believes that there’s much more to the bike illumination game than quoting numbers. The brand explains all to Jonathon Harker… CATEYE HAS long been educating the trade on the dangers of relying on quoted lumen when it comes to bike lights. While brands typically use lumen to get across how powerful their lights are, there are significant shortcomings with the system, CatEye is keen to point out. Simply quoting lumen fails to take into account that use of technology and quality of components and manufacture all help to determine light output quality, rather than a quoted lumen figure. A subtle point maybe, but CatEye believes that it produces lights that stand out from the competition and are visibly superior thanks to the components it sources and the tech it uses, so is understandly keen to keep shedding light on the topic. In-house, CatEye uses a Lumen Sphere to test lights and accurately measure output. It says: “Two different brands measuring the same lumen in a sphere can look very different ten metres out in front. This is where optics and reflective tech play a big role in actual quality of light for the rider.” Measuring light performance is also carried out by CatEye’s Photometric machines – the firm says it is the only bike light 44 BIKEBIZ SEPTEMBER

manufacturer to posses such machinery, which accurately measure every tiny output of light at every angle, helping in-house boffins develop specific reflectors and outputs for specific lights and their intended use. Beam patterns are factored into making riders visible in low light. Rear lights are designed for 180-degree visibility and circumventing a narrow beam

Based in Osaka, Japan, the firm has its own manufacturing facilities in which to hone its craft and work on essentials like output regulation, essentially making sure lights don’t dramatically drop off in performance and plunge riders into darkness when the battery is nearing the end of its runtime, as with its Volt 6000. Other CatEye lights use tech to have a regulated drop off, meaning there is a gradual

“Two lights measuring the same lumen can look very different.” CatEye pattern accommodates for the fact that the majority of bike related incidents involving vehicles from the side on. The Rapid X series demonstrates this with a multimount fitting system and near 360-degree visibility that uses COB LED tech and advanced plastic moulding. BARE NAKED BATTERIES Founded in the ‘50s, CatEye has been in the LED bicycle light game since the 2001 and created its first flashing bicycle lamp in 1964.

drop in lumen over time rather than a maximum lumen for the first three minutes with a steep drop after this. By avoiding LED overdrive and heat issues, the firm’s lights side-step intense burn, hot spots or output drop offs, it adds. “CatEye manages risks better through clever circuitry that protects the battery and LED during charge and discharge, ensuring safety and longevity of components,” a spokesperson for the brand explains. When it comes to the Volt range, the brand uses

enclosed replaceable and interchangeable Li-ion batteries, so you can swap and interchange different batteries from a Volt 400 to a Volt 800, extending runtime for night time endurance cycling. And, handily for the UK, batteries are safely tucked away – obviously naked li-ion batteries can be dangerous, particularly in wet conditions. Waterproofing testing in-house is rigorous, BikeBiz is told, ensuring there’s no water ingress through switches and welds. Not surprisingly, the brand has channelled all this tech into its latest ranges. CatEye concludes: “Our 2015 lights incorporate this technology, research and understanding of varying consumer needs in our most comprehensive range yet. The Volt Series of front rechargeable lights now ranges from the Volt 100 up to the Volt 6000, representing great design and great value at every level, whether you want to see or be seen in the dark. “The Rapid Series of forward thinking rear lights has been further added to for 2015, providing a range of lights with unparalleled visibility.” CatEye is brought to the trade via distributor Zyro. www.zyrob2b.co.uk BIKEBIZ.COM


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DMR

MODERN MACHINE: Threaded BB, more clearance and integrated dropper cabling

An icon returns They call it the ‘Grandfather of dirt’ and it was undisputedly a game changer for mountain bikers when launched in 1997. Mark Sutton talks to the DMR team about reviving the Trailstar for the modern day… TO THIS day they’ll surface on eBay. The launch of the Trailstar was, after all, a landmark moment for mountain bikers in the ‘90s. Before the brave revision of what a mountain bike’s geometry could look like, off-road hardtails were cross country hogs. Forget leaving the ground, riding like a grinning hooligan, or popping a half-decent wheelie. Prior to the Trailstar fun was earned, not guaranteed. Built to withstand the abuse that a lower standover positively encourages, the Trailstar became an instant favourite and in the very same year that the first v8s and V12 pedals came to fruition. Suddenly, DMR had the attention of the off-road world and plenty of eager-to-copy rivals. Roll forwards to 2015 and the Trailstar is set for another roll out, this time as a 27.5-wheeled beast, as well as a 2.8 (possibly 3”) plus size tyre capable version. Brand manager and team rider Olly Wilkins tells BikeBiz: “This is very much in the spirit of the 46 BIKEBIZ SEPTEMBER

original, but with a modern twist. Originally we hadn’t banked on plus size tyres becoming a thing, but with a few revisions we’ve been able to accommodate the wider platform, should the customer want it – the only compromise being that

its design, but fun remains the priority. We’ve integrated cabling for a dropper, it’s ready for a 140/150mm fork, the clearance is obviously much wider too. We’ve opted for a threaded BB which is, in our opinion, a tried and tested

“We spent a long time perfecting it. Fun remain the priority.” Olly Wilkins, DMR it’s 1x11 only, but that seems to be the way things are going anyway.” 20 years on from launching its first product – a simple, yet effective chain tug that would have fitted a horizontal dropout mark one Trailstar – Wilkins says that the brand’s audience is now maturing. There’s more than just a nod to the past, however. “We spent a long time perfecting the finish, which on the blue frame will resemble our first production run’s graphics. It’s very different in

answer and it’s a very affordable, yet durable frame at £499.99,” says Wilkins. The most noticeable change over the original is a standoverboosting swooping top tube, which on larger sizes carries a brace to keep things robust. The rear end remains short and responsive, even with plus size tyre accommodation, though a +8 adapter is available separately, if so desired. “Being a steel bike, lightness hasn’t been a priority, but it’s still

very respectable. Like the original it’s built to be handed down the generations, or to be a backup for riders who don’t want to go out and wreck their super pricey carbon bike in winter. Interestingly, while at Upgrade Bikes HQ the topic of sales direct to consumer came up, the retailer remains key for the brand, explains Damian Mason. “We have in the past tabled it for discussion, but you cannot underestimate the importance of a retailer, we can see the value, despite pressure from competitors. With that in mind we’ve just upgraded our B2B to make it a lot easier to sell frames like the Trailstar as complete builds, or at least 80 per cent of one. “Our customers can now log on and produce a custom build in front of the customer, with or without prices shown. With the likes of X-Fusion, TRP, Praxis and many others we can offer some excellent build options.” dmrbikes.com BIKEBIZ.COM




      

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Pump up your proďŹ ts Design-driven: Unmistakably High-quality: Absolutely Innovative: Always Topeak sets the standard for innovative, highly functional design in more categories than any other brand. From the iconic and unrivaled HexusTM tools, to the multi-award winning TransformerTM Series, Topeak continues to raise the bar with class leading products, year after year.

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I-RIDE

Speedplay’s Zero Aero as used by Wiggo in his World Hour Record

Gold

Round

It’s hard not to think of cycling’s glorious 2012 Olympics when you visit the Lee Valley Velodrome. Feeding off that warm glow, i-ride chose the venue for its latest Velodrome Tour. Jonathon Harker reports from Stratford... I-RIDE’S THREE-date Velodrome Trade Tour reached the auspicious surroundings of 2012 Olympics venue Lee Valley Velopark last month, sandwiched between showings around the nation at Manchester and then Newport. First up, in-house brand Orro has launched the custom Signature series. As the name suggests, customers can literally get their signatures plastered to the frame (a new take on security bike marking, maybe) and the team can colour match virtually anything – but ideally with a splash of gold to keep it consistent with the Orro range. The team told BikeBiz that Signature bikes are hand painted at the Sussex HQ and are “something special and something that we are proud of”, pointing out that Orro delivers branded components at a reasonable price point. Orro’s new Terra Gravel range includes a model which may come in at the cycle to work threshold (TBC). There are three main models including two alloys and one BIKEBIZ.COM

carbon and a disc option. There’s also a new model in the Orro Pyro, which is available now. There’s plenty new from De Rosa, with new models throughout including the R838-replacing Vega. There are different build options, new Superkings and entry level carbon offerings in this latest range update. De Rosa is, we’re told, one of the few bike manufacturers still making bikes in all of the four main

i-ride to bring its power meters to the trade. The system measures ‘pedal force vectors’ at 12 points, providing riders with detailed information about how to improve their stroke. i-ride tells BikeBiz it has high hopes for Pioneer, not least thanks to its brand power. RUBBER SOUL Northwave’s latest footwear will see plenty of shoes sporting

i-ride’s Velodrome Tour revealed the firm’s new deal with Pioneer and its power meters. materials, with some models still being made in Italy. BikeBiz first came across Pioneer in a cycle context at Interbike in 2012. It’s not been the most visible brand in the UK cycle market, but now the household name’s foray into cycling will get a boost thanks to a new distribution deal with

Michelin-designed soles, a grippy option that helps stop riders slipping off pedals, even if they aren’t clipped in. There are new colours throughout the range and more of those micro-release dials that allow for minimal adjustments, particularly for when feet swell during long rides. The shoe range

makes use of proprietary tech, including Northwave’s own closure system, and the range is still made in Italy with, it says, reliable sizing. Ventilation holes are now laser cut, so NW’s squeezed more of them in. And it’s worth watching out for super reflective materials that show up in the range, especially under headlights, using the logic that a moving reflective object is especially visible. Speedplay soles are used in the range too, helping pedalling efficiency thanks to keeping the foot closer to the axle. On the Fulcrum stand were the first UK showing of the new carbon clinchers, the latest edition of the Racing 5 disc. Embracing road discs, they have future-proofing interchangeable hubs, and i-ride is predicting them to be big sellers. There are three new models of the aero Racing Quattro wheelset too, in carbon and disc options. Catlike has an updated version of the Kompact’o and there’s been subtle design tweaks in the range including in the Mixino, now BIKEBIZ SEPTEMBER 49


I-RIDE

Pump up your profits Design-driven: Unmistakably High-quality: Absolutely Innovative: Always Topeak sets the standard for innovative, highly functional design in more categories than any other brand.

Above left: Micro-adjustable closure on Northwave shoes. Above Right: A subtle colour change for Catlike’s polystyrene. Below: Fulcrum’s new Racing 5 wheelset

featuring black polystyrene inners rather than the ubiquitous grey you tend to see across the market in vents and the like. Speedplay’s Syzr is an off-road/ go-anywhere clipless pedal system that has been in development for a number of years. It comes in titanium and stainless steel and features ‘Direct Power Transfer’ so power transmission comes through the cleats rather than the dampening soles.

all-in-one G-Mount, a declutterer for the handlebar from which you can attach lights and action cameras. There’s also a tiny bell that clips onto the brake lever and the perhaps more familiar light range feature ambient sensors so the rider doesn’t have to click them on and off to preserve battery. Argon 18 has relaunched its tri models, including the E117 while the Nitrogen has been redeveloped, revamping an

Merida’s swanky team bike shows off components from the i-ride portfolio.

Topeak Prepare to Ride Distributed in the UK by Extra UK, www.extrauk.co.uk

50 BIKEBIZ SEPTEMBER

Sticking with Speedplay, the show saw the minimalist Zero Aero pedals as used by Wiggo in the World Hour Record recent. Sadly the great unwashed will have to wait to get their hands on these single sided pedals, with aero golf-style dimples. GUEE was also showing off its range, making use of medicalgrade silicone in its array. Doubtless you are already familiar with the

enormously successful model for the distributor. An intruding Merida team bike sneaked into the show. No, not a new distie deal in the works (we don’t think) but actually a great choice for i-ride’s show seeing as it uses many of the finest components stocked by the distributor. Get the full Velodrome Trade Show rundown from the i-ride team: www.i-ride.co.uk BIKEBIZ.COM


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BIKEBIZ AWARDS 2015

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INDIVIDUAL AWARD SPONSOR – IBD

INDIVIDUAL AWARD SPONSOR – SPECIALIST RETAILER

Trade, it’s over to you It’s time for the judges to pick our their winners for this year’s cycle industry awards. Here’s your chance to pick out who deserves one of the trophies for 2015… CAN YOU feel the power? What power? The power to choose who wins a BikeBiz Award, of course. You thought judging for the BikeBiz Awards all happened behind closed doors and you had to be a close personal friend of the BikeBiz team to be involved? Absolutely not. If you’re in the bicycle industry then you’re eligible to be a judge for the BikeBiz Awards. All you have to do is let us know you are up for it at BikeBiz@nbmedia. com and we’ll send you an email with the choices. Then all you do is reply to the email with your choices and that’s it. NB: Failure to volunteer as a judge means you are officially unable to groan/eye roll at any of the winners when they are announced on the night. It’s like complaining about the government without using your vote, only possibly less serious. Platinum Sponsor for the 2015 BikeBiz Awards is Cycleguard. Both Rozone and Cycle Republic are individual award sponsors. Contact Richard Setters at rsetters@nbmedia.com or on 01992 535647 for more details. BIKEBIZ.COM

INDEPENDENT BIKE DEALER SPONSORED BY CYCLE REPUBLIC Q BILLY BISLAND CYCLES Q COUNTY CYCLES Q CYCLING 2000 Q DALES CYCLES Q GIANT RADLETT Q PENNINE CYCLES Q OVERSPOKE BIKES Q RULE 5 BIKES Q REVEL OUTDOORS Q TWEEKS CYCLES

MAINSTREAM RETAILER Q COTSWOLD OUTDOOR Q DECATHLON Q GO OUTDOORS Q HALFORDS Q JOHN LEWIS

SPECIALIST RETAILER Q CYCLE REPUBLIC Q CYCLING MADE EASY Q FUELIT Q GET CYCLING Q HARGROVES CYCLES Q JE JAMES Q PRENDAS CICLISMO Q SOURCE Q STORCK RADDAR Q VELORUTION

CYCLE CAFÉ

NEW

AWAR D

Q BIKE CHAIN RICCI Q LOOK MUM NO HANDS Q ROCKETS & RASCALS Q SIEMPRE BICYCLE CAFÉ Q VELO CAFÉ (BRIGHTON) Q VELO HOUSE Q WESTERHAM CYCLERY

WORKSHOP SERVICES

RETAIL EVENT

SPONSORED BY ROZONE

Q JE JAMES: CYCLEFEST Q CRITERIUM CYCLES: EVENING WITH JENS VOIGT Q HARGROVES CYCLES: QE CYCLE FEST Q ONE PLANET ADVENTURE: 10TH ANNIVERSARY WEEKEND Q RUTLAND CYCLING WEEKLY RIDES Q WHEELBASE: BIG DEMO WEEKEND

Q 73 DEGREES Q BIKE CHAIN RICCI Q CYCLE REPUBLIC Q CYCLING 2000 Q DALES CYCLES Q HAVEBIKE Q JE JAMES Q MICKEY CRANKS Q WESTERHAM CYCLERY

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BIKEBIZ AWARDS 2015

IN-STORE EXPERIENCE Q DALES CYCLES Q HARGROVES CYCLES Q JE JAMES Q MICKEY CRANKS Q RULE 5 Q UBYK Q WHEELBASE

SPECIALIST DISTRIBUTOR OF THE YEAR Q 50 CYCLES Q BATRIBIKE Q THE ELECTRIC BIKE CORPORATION Q MISSION CYCLES Q SEVENTIES Q STORCK RADDAR

SALES TEAM Q BIKE CHAIN RICCI Q COUNTY CYCLES Q CYCLING SPORTS GROUP UK Q DALES CYCLES Q FISHER OUTDOOR LEISURE Q MICKEY CRANKS Q MOORE LARGE Q ZYRO

CYCLING ADVOCACY ACHIEVEMENT Q CTC Q LONDON CYCLING CAMPAIGN Q STOLEN BIKES UK Q SUSTRANS

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ONLINE STORE Q CHAIN REACTION CYCLES Q HALFORDS.COM Q PROBIKEKIT.COM Q REAL CYCLES Q UBYK Q WIGGLE

BREAKTHROUGH BRAND

BIKE DISTRIBUTOR OF THE YEAR Q CYCLING SPORTS GROUP UK Q FISHER OUTDOOR LEISURE Q FROG BIKES Q RALEIGH Q SILVERFISH Q SPORTLINE Q STORCK RADDAR

PARTS AND ACCESSORIES DISTRIBUTOR OF THE YEAR Q EXTRA UK Q FISHER OUTDOOR LEISURE Q HOOKIT Q MADISON Q MDI Q MOORE LARGE Q PRIMAL EUROPE Q RALEIGH Q UPGRADE BIKES Q ZYRO

BIKE BRAND OF THE YEAR

P&A BRAND OF THE YEAR

Q 13 BIKES Q FABRIC Q HOY VULPINE Q MASON Q SEE.SENSE Q TURN BY PRAXIS Q VAARU Q WICKENS & SODERSTROM

Q CANNONDALE Q FROG BIKES Q MASON Q MERIDA Q LIV Q ORBEA Q SALSA Q SCOTT SPORTS Q WILIER Q YETI CYCLES

Q BLAZE Q CONTINENTAL Q FABRIC Q GIRO Q PRIMAL Q RACE FACE

MARKETING TEAM

RETAILER SERVICES

TRAINING

Q FISHER OUTDOOR LEISURE Q FUSION MEDIA Q JE JAMES Q MADISON/SPORTLINE Q MOORE LARGE Q RED CLOUD Q SHIFT ACTIVE MEDIA Q UPGRADE BIKES Q ZYRO

Q ACTSMART Q CITRUS-LIME Q CYCLESCHEME Q MOJO Q NEOS CYCLING Q TF TUNED

NEW

AWAR D

Q ATG TRAINING Q B1KE LTD Q THE BICYCLE ACADEMY Q BIKERIGHT! Q THE BIKE INN Q CYCLE SYSTEMS ACADEMY Q VELOTECH CYCLING

COME ALONG TO THE BIKEBIZ AWARDS NIGHT Q The 2015 BikeBiz Awards night will be back at the Crowne Plaza Birmingham NEC, just a stone’s throw away from the NEC Cycle Show.

Q Not only do tickets include access to the event and networking with the rest of the trade, they also get you fed and watered. Tickets are a mere £40 and available from www.bikebizawards.com or on 01992 535647

Q The BikeBiz Awards night is Wednesday September 23rd, the night before the Cycle Show’s trade day. RECOGNISING EXCELLENCE WITHIN THE UK CYCLE TRADE

BIKEBIZ.COM


Cycleguard Partnership scheme – sign up today! Keep your customers cycling… and more importantly keep them cycling with you. Our goal, like yours, is to keep our customers happy, and cyclists cycling. At Cycleguard we arrange insurance cover for thousands of cyclists, and over the past 15 years we have worked hand in hand with hundreds of Independent Bike Dealers just like yourself. Contact us today and find out more about our Insurance Partnership Scheme:

cycleguardsupport@thistleonline.co.uk

01452 222120 Cycleguard is a trading style of Thistle Insurance Services Limited. Lloyd’s Broker. Authorised and regulated by the Financial Conduct Authority A JLT Group Company. Registered office: The St Botolph Building, 138 Houndsditch, London EC3A 7AW. Registered in England No 00338645. BIKEBIZ.COM BIKEBIZ XXXXXXX XX VAT No. 244 2321 96.


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RETAIL ONLY THE TRADE’S GUIDE TO SOURCING STOCK, UP-AND-COMING IBDS AND THE VERY LATEST PRODUCTS

RETAIL

STATS 300K How to overtake: An industryfunded video on how to overtake cyclists got 300,000 views in one week.

%

HOW DO YOU MEASURE RETURN ON INVESTMENT?

OPINION TAKE A LOOK at the above image, snapped at the August Boyley Jam (held in memory of former local rider Richard Ball) at White Rock skatepark in Hastings. It’s one taken totally at random, in fact, the focal point would have been the sea, cropped out at the top. It’s a bit Where’s Wally-esque, in that there’s a really quite random selection of characters – from a chap in the foreground with an excellently groomed mohawk, to a child who appears to be wearing some kind of psychedelic melon stunt jersey. And no, I’m not about to spend 450 words taking the piss, variety is the spice of life, as they say. It’s the BIKEBIZ.COM

evidence within the image that’s intriguing. Evidence that BMX riders often also grow to own and ride road bikes. Evidence that scooter riders, skateboarders and indeed anyone watching will be influenced by and often subsequently embrace bike culture. There’s two media types in the pic too. Three if you count me. This multi-distributor and retailer sponsored event will be seen far and wide in pictures and video, reaching an even broader audience.

“Grassroots events contribute more than we can put a value on.” Cycling is a broad church and it’s getting broader thanks to grassroots events and facilities like these. Which leads me in a roundabout way to my point – have you campaigned for the cause lately? Perhaps you’ve spoken with the local MP or town councillor about what they’re doing to combat obesity in the local area?

Cycle to school rates have doubled in some London boroughs with a little help from Bikeability training. Is there scope for a series of bike doctor events with your local schools to encourage kids to use their bikes? Is there a skate park or racetrack that’s too small for its audience in town? Make a solid case for an expansion and hold a jam alongside other local businesses to push awareness and funding. As shown in Hastings, the sky is the limit, with diverse funding sources gathered from the Government’s Play Pathfinder scheme, the fundraising efforts of the Boyley Trust Fund and council contributions. At the Boyley Jam there were countless families from around town watching both locals and shipped in pros perform in a series of competitions. The noise of the crowd and smiles on young faces suggest to me that such events contribute more than we’ll ever be able to put a value on when it comes to shoring up the future of the cycling business. msutton@nbmedia.com

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STORCK UK: Storck UK has seen sales growth of 68 per cent year-onyear, with nine £15,000 w sold.

E-BIKE NEWS: p61 NEW PRODUCTS: A round-up of some new cycle products available this month.

p58 SECTOR GUIDE: Winter clothing p63 SECTOR GUIDE: Indoor training p69 SECTOR GUIDE: Kid’s goods p73 BIKEBIZ SEPTEMBER 57


RETAIL ONLY

NEW PRODUCTS This month we get to grips with the latest from Finnish-manufacturer Hermanns, seek out Yeti’s Beti, see what the fork is new with TRP and sink a wee dram with Endura...

HERMANNS Bob Elliot Joining Hermanns’ wide aftermarket grip range is a new off-road suited Rib Lock – sporting an ergonomic and ribbed design. The inner core of the Dual Density grip is safely secured to the handlebar thanks to two lock rings. The grip itself has been designed for a more

YETI BETI Silverfish sporty riding style, maximising control for the rider. Hermanns’ The Rib Lock is set to be available in seven different colours.

ENDURA GLENGOYNE JERSEYS Direct to retail One for the whisky lovers out there: Endura has collaborated with Scottish Malt experts Glengoyne for a stylish jersey. Hand-crafted in Scotland at Endura’s Livingston HQ, the Coolmax blend garment offers fast wicking of moisture, a concealed front zip, classic three pocket design, and of 58 BIKEBIZ SEPTEMBER

Silverfish is soon to have stock of a Yeti Beti range, designed for women who don’t mind an off-road tear up. The Yeti Beti range includes a version of the media awardwinning SB5c (27.5) and the widely acclaimed ASRc (27.5 and 29). All “touch-points” on the bikes have been tweaked

such as WTB Diva saddle, smaller diameter grips, and narrower handlebars (although, in the spectrum of handlebar widths, they are still relatively wide at 720mm). Yeti also reduced the crank length from 175mm to 170mm. Prices are £5799 for the SB5c and £5199 SRP for the ASRc.

RENTHAL INTEGRA STEM Ison Distribution course a full sublimation print in the strong, refined and premium Glengoyne style. Best of all, the Whisky makers are just a few miles away from a new Endurafunded mountain bike hub that will teach underpriviledged kids the joys of cycling.

Renthal has introduced an updated version of the Integra stem, which retains the lightweight six-bolt design and handlebar cradle of the original, in a new stiffer package. Demand from World Cup teams and from consumers was to offer rise options. Modification of the original Integra to add

height was not effective, so the stem had a from the ground up revamp. The design process also proved that dedicated sizes resulted in a far superior product. The new Integra has been designed in four dedicated sizes, to offer 45mm and 50mm lengths, both available with either zero or +10mm rise. BIKEBIZ.COM


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Sponsored by

ELECTRIC BIKES

Leicester City bids for electric City aims to use central government cash to set up e-bike hubs and boost electric bike usage amongst locals LEICESTER CITY Council and the city’s own sustainable travel specialist Go Travel Solutions have teamed up to bid for DfT cash to develop e-bike hubs. Aiming to attract some of the £500,000 funds the Department for Transport has made available to areas outside London for such transport schemes, the bid has been backed by the University of Leicester, Leicester College, Highcross Leicester and East Midland Trains – e-bike hubs would be set up in those locations should it be successful. Aiming to overcome the relatively high cost of e-bikes (the average price of a bike in the UK is circa £230), a hire system will make them available to more of the population and speed up their adoption, it is hoped. The shared EAPC (Electronically Assisted Pedal Cycles) programme is managed by Carplus – an organisation that supports sustainable travel. Carplus will allocate funding for the DfT.

“If we are successful with the bid, Leicester will be able to demonstrate how electric bikes could be used to help business travel, travel to work and travel from the railway station,” commented Andrew Smith, director of planning, transportation and economic development at Leicester City Council.

“We’ve already completed a lot of work to make getting around our city easier by joining up pedestrian networks and cycle ways as part of our Connecting Leicester programme. “Electric bikes represent another option for sustainable transport to help people get around the city, and it’s an option this bid could

help us to explore much more thoroughly.” Robin Pointon, Go Travel Solutions MD, added: “The benefits of electrically assisted pedal cycles are manifold but the purchase price has traditionally proven to be a real barrier to growth. A successful bid for the shared EAPC programme will help Leicester to speed up the adoption of electric bikes as a viable and effective mode of sustainable travel. “Being invited to apply for this funding is a demonstration of the value of the Smartgo business network and the strengths of the strong public-private sector partnership in place,” he added. Go Travel Solutions is a specialist sustainable transport consultancy serving businesses, public bodies and transport operators. Should the bid be successful, local electric bike specialist retailers could be in line to benefit from a heightened awareness and adoption of electric bikes. www.go-travel-solutions.com

‘No more commercial MTBs without electric motors’ MARC FAUDE, manager of the Focus brand for huge German bike firm Derby Cycles has made the bold claim that the commercial MTB market will move away from non-electric models within a decade. While electric bikes are taking an ever larger share of the European cycle market, the claim still sounds like a big one. Faude said: “In ten years, there will no more commercial mountain bikes without electric motors.” Focus’ latest e-MTB, the Jarifa i29, is ‘barely distinguishable from a sleek racing hardtail’, according to the brand, with the battery integrated into the downtube. BIKEBIZ.COM

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WINTER CLOTHING

What does it all mean? Cycle clothing. It offers more tech jargon than anyone could ever begin to understand, but it’ll keep your customer dry and moan-free this winter. Mark Sutton decodes some fancy fabric names to find out what’s hot this rainy season…

BOB ELLIOT

01772 459 887

X-BIONIC

Retailing at £109.99, Bob Elliot’s recommendation for the months ahead is Funkier’s WJ-1322 Soft Shell. Available in an obviously reflective silver and black design, this one’s designed to strike a balance between windproofing, water resistance and breathability. It’ll not keep you absolutely dry in the worst of downpours, but it will at least deflect the cold and keep out the average shower.

david.hemming@xbionic.co.uk

FISHER OUTDOOR

MOORE LARGE

01727 798345

01332 274200

Santini has a number of garments that’ll work excellently when paired with others in the line or just as good on their own. The Beta line is one such example, with Gore Windstopper fabric employed on both the jersey, jacket and armwarmers. The jacket is designed to combat winter’s worst, deflecting rain and claiming to offer two times more breathability than its closest competitor’s garment. The four-way stretch thermo fleece regulates temperature.

Proviz has made quite a name for itself in recent times with the unmissable in headlights Reflect360 products. New for winter, the Reflect360+ jackets and gilets are a more technical version of the highly popular 100 per cent reflective original best sellers. Increased attention to detail on the tailoring and fit, along with a new material that gives a higher breathability rate, are just some of the new features.

BIKEBIZ.COM

Four-inch thick award book owning X-Bionic has plenty to offer the cyclist with a budget for the best. A highlight of this year’s range is the improved Energizer MK2 long sleeve jersey. With an enlarged 3D-BionicSphere system (an area that makes the rider sweat in order to cool the body faster), this jersey offers compression and is suitable for a wide temperature range. Warm air is stored at the shoulders thanks to a honeycomb structure, encouraging the rider to stay loose.

BIKEBIZ SEPTEMBER 63


WINTER CLOTHING

ZYRO

HOTLINES

01325 741200

0131 319 1444

Engineered for the dark, Altura’s Night Vision Evo jacket has bucket loads of reflectivity to provide the rider with superior retro reflectivity and visibility in low light conditions. Protection from the elements is delivered through Altura’s Shield fabric that provides both water and wind protection. Interestingly, this jacket features an integrated rear flashing light for maximum low light visibility.

Designed to be functional on the bike and be fashionable off, Club Ride’s £64.99 Jack Flannel offers quick drying and moisture wicking (Dri-Sulate) woven flannel fabric will also keep you warm on those cool days. A handy chest and rear zippered storage pocket with media port give enough storage for a phone or multi tool and reflective accents help the rider be seen if they get caught out on one of those late rides home.

CHICKEN CYCLEKIT

MADISON

01525 381347 The £69.99 Strobe jacket, available for both men and women, is highly decorated with noticeable bright and reflective detailing, including a reflective front zipper and huge chevrons on the back. Described as fully waterproof and taped at the seams, the Strobe is fine tuneable via drawstring cords to keep the elements out, while a rear yoke allows hot air to flow out. A two year guarantee is offered against defects.

Out of the Nalini Moa Lab this winter comes the new Double X Warm Jacket. Coated in Manotex, Moa’s new thermo-regulating membrane, the Double X Warm jacket offers protection from the elements, while creating a microclimate between the skin and fabric, wicking moisture away. The jacket retails for £149.99 and offers Nalini stockists excellent margin. For more information, call 01525 381347.

FLARE

flareclothingco.com

Designed specifically for the female rider, Flare’s UK made Cloudburst jacket is at the performance end of the winter clothing spectrum, coming in at £180. Available in four sizes, the two-layer garment has a hydrophobic coating and is waterproof to 8,000mm thanks to taped seams. Breathability comes via adjustable underarm venting, while the hood is removable should the rider prefer. A dipped tail will shelter the rider’s rump from muck, while adjustable cuffs really dial in the comfort. Safety is considered too, with reflective detailing at the rear, as well as a handy light loop at lower back height.

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WINTER CLOTHING

VAUDE

LE COL

01665 510660

0208 735 5161

Falling under the Green Shape banner and thus built with sustainable materials, Vaude’s £135 Primapro jacket is a guiltfree choice. This lightweight (405g), very athletically cut and insulated number is built with PrimaLoft Eco padding for comfort on cool winter training rounds. Partial stretch inserts at the back and arms guarantee full mobility. It also comes with warm cuffs, longer cut back and reflective elements for better visibility in low light conditions.

Available in both a male and female cut, the Le Col Sport Winter Jacket is designed for long periods leaning over the bars. Designed with a wind stopper front panel for reliable wind and rain protection, the rear meryl panels regulate the temperature of the rider. The jacket also features a full frontal zip, three large rear pockets and one internal, as well as a fourth waterproof pocket. At the neck the collar is lined with a soft material and zip guard to prevent pinching.

ITS CYCLING 01403 711813 Mobel Sport offers both a catalogue of its own, as well as custom printed garments such as the Hunt bike Wheels jacket shown here. Shop pricing for this starts at just £52.20 plus VAT. Mobels’ customisation options include full hi-vis flouro colour sublimation printing for just a five per cent supplement, as well as reflective detail options and the ability to have a reflective company logo on garments.

ASSOS 0203 2862225

SEALSKINZ

info@sealskinz.com

Sealskinz has over thirty years experience in developing and manufacturing world-beating endurance accessories for cyclists. The UK firm’s products are used by thousands of cyclists, from internationally recognised athletes where comfort can improve performance, to everyday commuters who just want to arrive dry and warm. The Sealskinz ambassadors programme has led the company to fine tune its cycling range with input from riders, feeding in on a number of levels, including performance and fit, consumer appeal and product durability. To find out why Sealskinz is one of the ‘necessity brands’ for cyclists contact info@sealskinz.com 66 BIKEBIZ SEPTEMBER

It comes with a £330 price tag, but when the cold bites UK cyclists have been known to prefer to stay indoors, so the Sturmprinz Rainshell EVO might be a worthwhile investment. Ideally suited as a heavy-duty insulator shell, the jacket is designed to offer an unrivalled balance between protection from the elements and all-important body temperature regulation, via clever venting. BIKEBIZ.COM


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VVLS08

VVLS3203

VVLS09

VLS09 1000 Lumen Rechargeable LED Front Light

VVLS3110

VLS08 2000 Lumen Rechargeable LED Front Light

“SolarRide” Hybrid Solar Powered LED Front Light

3 Cree® LED Wide Angle 220° Rear Light

ANOTHER EXCLUSIVE BRAND FROM GREYVILLE Technically right up there with the best, Velomann Lights include some really advanced features such as Hybrid Solar Power, 220 Degree Lighting and Cree® LEDs. This extensive range of lights are available ex stock via our easy to use B2B ordering system.

GREYVILLE ENTERPRISES 68 BIKEBIZ SEPTEMBER

0845 1661983

www.greyville.com

sales@greyville.com BIKEBIZ.COM


INDOOR TRAINERS

Shades of grey It won’t be long before the sky goes a permanent shade of grey and it gets decidedly parky outside, which means it is high time to get hold of some specialist indoor equipment to get the blood pumping. Jonathon Harker goes through some of the options…

BOB ELLIOT

sales@bob-elliot.co.uk

CHICKEN CYCLEKIT

01525 381347

THE TRANZ X JD-118 Magnetic Turbo Trainer (£139.99) comes with a remote lever so it is easy to control the six levels of force. It’s quick to mount and the powerful magnet fits all road and MTB bikes (inc 28-inch) and there’s a quick release system for easy and quick set-up of the rear wheel. Also available via Bob Elliot comes the Schwalbe Insider Performance Roller Compound folding turbo trainer tyre (in blue), boasting low internal resistance.

A FRESH new addition to the 2015/16 JetBlack Turbo trainer range is the Z2 Fluid model (£174.99). The trainer suits 29”, 700c, 650b, 26” and many 24” wheels. It is 40 per cent slimmer than any competitor’s trainer, so says the brand, making it very easy to fold and store. It comes with a free training app from JetBlack which can act as a virtual power meter, measure cadence, heart rate and speed. Every feature on the app works with third party sensors.

FISHER OUTDOOR LEISURE

I-RIDE

b2b.fisheroutdoor.co.uk

BKOOL’S AESTHETICALLY pleasing Pro Trainer + Simulator offers up to 1,200W resistance and a reduced weight and size so it’s easier to store that previous incarnations. Using advanced tech that combines biomechanical engineering with powerful cycling software, Bkool says, users get to feel riding sensations on the ground using the quiet trainer. It’s a simple plug and play set-up too, it promises. On the simulator side of the proposition, there are 3D ‘World’ routes and 500,000 individual routes to try out. If the prospect of heading to a darkened room on your lonesome to do some training proves off-putting for your customers then mention that users can ride with up to 100 fellow riders, virtually.

TACX’S NEW NEO Smart (£1199.99) is pitched as the world’s first fully direct drive trainer offering open source compatibility for all type of training and VR software. It works through ANT+, Bluetooth and FEC wireless protocols and claims to be the world’s quietest trainer. It can simulate 30 per cent inclines and ten per cent descents and has a max resistance 2500 watts. Tacx also offers the Vortex Smart (£374.99), an electronic turbo trainer VR and simulator with quick release bike mounting, with a max resistance of 950 watts. Finally, the Sarori Smart (£259.99) claims to be the world’s most sophisticated turbo trainer, with ten levels of resistance. BIKEBIZ.COM

sales@i-ride.co.uk

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NOW YOU CAN MEASURE POWER ANYWHERE YOU WANT TO WITH POWERTAP

AURACY AND DURABILITY.

FORCE TO BE RECKONED WITH NO ONE ELSE ON THE ROAD HAS PROVEN ITSELF LONGER OR STRONGER. AND NOW YOU CAN MEASURE POWER ANYWHERE YOU WANT TO WITH POWERTAP ACCURACY. COMING SOON | POWERTAP.COM

PowerTap exclusively distributed in the UK by www.paligap.cc

#TAPINTOPOWER BIKEBIZ.COM

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INDOOR TRAINING

MADISON

www.madisonb2b.co.uk

MUC-OFF

ELITE’S VOLCANO (£349.99) promises all the smooth performance of an Elite direct drive trainer, but in a lighter, simplified form. There are no cables or settings to adjust, as the harder the rider goes, the harder it gets to ride. An integrated sensor mount takes a Misuro B Bluetooth and ANT sensor (not included) that transmits sense and cadence info to Android or iOS devices. The direct mount design and solid stable frame mean the rider can push against the maximum 1,000 Watts resistance. The frame can be folded for storage or transport, so it’s also good for warming up as you don’t need an extra spare trainer wheel.

Fisher: b2b.fisheroutdoor. co.uk

PALIGAP

ZYRO

www.paligap.cc; www.cycleops.com

CYCLEOPS HAS an expanded range and some price reductions on volume sellers. Reputedly the number one turbo trainer brand in the USA, CycleOps sees a new Classic model join the range, sitting above the best performing Fluid² model. The Classic SuperMagneto allows riders to pre-set one of four specific power curves to effective target training zones. A price reduction on the highest volume models, Mag & Mag+, gives the classic series price points from £150 to £300. With the advent of new virtual platforms like Zwift, CycleOps has two models, PowerBeam (£825) and PowerSync (£725). Also new to the expanded line-up is a full range of entry level, price point-orientated models called Tempo. Starting as low as £115, the H-Mag comes with a shift lever and five resistance levels. The rest of the range is based on the classic frame of a few years ago and includes a smooth and Fluid trainer (£160).

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OLD HANDS at the indoor training game will be all too aware of the copious amounts of sweat one can emit. Seems a shame to use those lovingly washed house towels to mop up all that perspiration? That’s where Muc-Off comes in with its Sports Towel, and no ordinary towel either, oh no. It’s an Ice-Fresh cooling towel packed with high performance materials that react with moisture to provide an instant cooling sensation. You snap it in the air to activate the long lasting cooling effect. Impressively, the R&D folks also squeezed in wearable Skin Pro. If your customers are worrying about sweating on the carpet then there’s the Foldable Bike Mat, made from high-grade, waterproof plastic that also doubles as a mat to protect against general bike mess during indoor cleaning, lubing, tuning and training.

www.zyrob2b.co.uk

INDOOR MAGNETIC training pioneer Minoura has a reliable range starting from £129.99 to £349.99 and £179.99 to £269.99 for rollers. Minoura trainers are compatible with the Live Training app which helps unlock the potential of the trainer. Users can create workout programmes, replicate previous rides from Strava including ghost riders and also a free ride option to track speed, cadence, power and heart rate using ANT+ or Bluetooth sensors, depending on the device. Wattage is calculated to within +/-5 per cent accuracy and training sessions can be uploaded to Strava.

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GIRO SYNTHE MIPS HELMET

EQUIPPED

GREG VAN AVERMAET BMC RACING TEAM

A NEW ERA OF PERFORMANCE AND PROTECTION The Synthe™ is the pinnacle of road helmet design, combining the performance gains of aero efficiency and light weight with impressive cooling power and comfort. Now Synthe incorporates the Multi-Directional Impact Protection System, which can provide more protection in certain impacts. The best helmet in the peloton just got better. Learn more at Giro.com.

ORDER NOW FOR FIRST UK DELIVERIES IN 2015 Speak to your ZYRO account manager for further details. BIKEBIZ.COM

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CHILDREN’S BIKES AND ACCESSORIES

JUST THE STATS, MA’AM

They don’t know they’re born Considering what industry we’re in, chances are we had a decent bike when we were pint-sized. Little did we know that it would lead to us becoming professional bike traders. Jonathon Harker highlights some bike gear for the next generation, poor fools…

% OF POPULATION

FREQUENCY

22% of children aged 6-17 years old cycle versus 16.9% of adults.

Children 6–17 y/o cycled on average 35.9 times per year versus adults at 53.1 times per year.

Cycling is ranked 3rd main sport in the UK for adults and 4th for children at 16.9% and 22% respectively of the national populations. Adults – Swimming (31.1%), Running/Jogging (20.5%) and Cycling (16.9%) Children – Swimming (47.3%), Football (32%) and Running / Jogging (27.6%) NOTE: These percentages are multi-sport participants and therefore take part in many of the sports listed.

(Source: SPORTS MARKETING SURVEYS INC.)

BERN

CLAUD BUTLER

Ultrasport: 01332 813 150

01652 656000

Bern’s Nino (£34.99) is the smallest helmet in the Bern line, certified for the snow as well as for bikes. Using Zipmold tech, this helmet is thinner, tapered, and lighter for better fit and comfort. The summer model comes with a summer liner to keep heads and ears cooler, but in the winter can tranform to a snow helmet with the Nino Black Fleece Liner. The Nina (also £34.99) is also available from Ultrasport.

The CBR junior lineup starts at £89.99, developed to allow IBDs a full spectrum of price points. As well as value CBR bikes, Claud Butler also distributes junior BMXs from Scorpion. The latter says it is confident of BMX’s revival and has a range starting with the cool little 16” Maul. There are net offer prices on Scorpion bikes and extra discount on the CBR sell-in deal, the distributor tells BikeBiz.

DAWES CYCLES

0121 748 8050

DAWES ACADEMY features components that grow with each size of bike, the range featuring a one-bolt adjustable stem and Air suspension forks – and rear and front disc brakes on the new MTBs. There are accessories like the Hyro-Pack and a race jersey, with matching mitts and in-mould helmet. Dawes LT (lightweight) is new from Dawes. Building on the Bullet and Paris models, components have been upgraded across 20, 24 and 26” bikes.

BIKEBIZ.COM

FISHER OUTDOOR LEISURE

b2b.fisheroutdoor.co.uk

EARLY RIDER’S 12-inch Bonsai balance bike (£119.99) is an eye-catching wooden bike with all the benefits of an alu frame. Featuring a sealed bearing wheelset and alu steerer and headtube, it features 12-inch wheels, for one and a half years to three and a half. Early Rider’s Belter 16” is a lightweight, beltdrive pedal bike, weighing a little over 5.5kg. At £279.99 it is 5kgs lighter than most 16-inch bikes. Look out for more at Eurobike.

BIKEBIZ SEPTEMBER 73


Bike Frame Stickers Visit our new website

Get your name around, remind your customers where they bought their bike or accessories and where to take it for a service. Any size, shape up to 60x40mm, 1-3 colours include laminate so no scratching. 500 ÂŁ92 1000 ÂŁ120 2000 ÂŁ165 Origination ÂŁ30

www top tube stickers up to 20x150mm. 1 colour on clear 500 ÂŁ105 1000 ÂŁ145 2000 ÂŁ190 Origination ÂŁ20

(IGH7YCOMBE WWWFREEWHEELIN BIKESCOUK

www.cycle-world.co.uk Serviced By -

Tel. 01479 870 050

LONGHAM, 01202 590414 RINGWOOD, 01425 470835

Sales - Service - Setup - Repairs

Gomm Road, High Wycombe, Bucks, HP13 7DJ

Telephone: (44) (0) 1494 530761 email: sales@adcal-labels.co.uk

adcal-labels.co.uk/labels/bicycle-retailers

74 BIKEBIZ SEPTEMBER

BIKEBIZ.COM


CHILDREN’S BIKES AND ACCESSORIES

GREYVILLE

www.greyville.com

YEPP BIKE trailers Solo and Duo feature robust frames and bright colours to stand out. Back support and large adjustable pillows help keep the little nipper comfortable and there’s plenty of storage inside and at the rear of the trailer. The latest Yepp bike trailer designs are available September. Also via Greyville are Crazy Stuff Character Children’s helmets. Manufactured with a three dimensional shell, there’s a wide selection of animal designs and the ever-popular Spider-Man licensed by Marvel.

SPORTLINE

ISON DISTRIBUTION

www.ison-distribution.com

TSG’s Nipper Helmets are light (from 195g) with a low profile thanks to the in-mould TSG Superlight helmet – with a modified shell shape for kids and toddlers. This kids lightweight offers an anatomically correct fit for children and features superior protection as well as being extremely comfortable. The Low Fit shell safely covers temples and the top of the sensitive spinal column. With a set of four inner pads, the Nipper can be adjusted to the individual’s head size to fit without jiggling or slipping.

www.sportlineb2b.co.uk

THE SCOOT XL Beginner Bike still comes in at £99.99, designed to make learning to balance easy, without the distraction of pedalling, then it’s one small step to move onto a bike without having to worry about stabilisers. A rear brake helps newbies understand the principles of slowing down. Available in 12in and 14in wheels, catering for varying heights, Scoot has a high spec lightweight alloy frame, alloy rims and semi-slick tyres. The saddle incorporates a neat carry handle for those tired or tantrum moments and there are full bearings throughout, domed wheel nuts as well as an alloy V-brake. Saracen’s JNR bikes are built light and strong without any gimmicky add-ons. Custom, low-stand over frames with quality lightweight components are used with thin-wall alloy tubing to build lightweight frames and all the spec has been considered for young riders: Reach adjust brake levers, smaller saddles, alloy bars and cranks. The Rufftrax 20” and Spice 20” both retail at £209.99. The Bella 16” and Bolt 16” come in at £159.99, while the Ace 14” and Poppy 14” are priced at £149.99.

KIDDIMOTO

01749 871175

KIDDIMOTO FEATURES wooden and metal balance bikes for boys and girls aged between two and six, now available in new fun and colourful designs. There are brand new designs to the Kiddimoto Kurve range like the skull & crossbone design perfect for pirate loving little ‘uns (and who doesn’t love a pirate?). To complement the bikes there is a stylish range of helmets and gloves in matching designs to complete the look. Head to the site for more details: www.kiddimoto.co.uk.

BIKEBIZ.COM

MOORE LARGE

01332 274252

ALPINA’S GAMMA 2.0 helmet is designed to give small children optimum protection, in four designs (£26.99). Kid’s helmets are also available from Apex and Bumper. Bumper trailers are packed with safety features and child-friendly fun with RRPs from £139.99. The Trail-Gator bicycle tow bar converts an ordinary child’s bike into a towable trailer bike. Children can coast or pedal while being towed and the tow bars fit 16”, 18” and 20” wheel bikes (£59.99). Finally, KidZamo offers a wide range of co-ordinated accessories.

BIKEBIZ SEPTEMBER 75


CHILDREN’S BIKES AND ACCESSORIES

OXFORD PRODUCTS

ZEFAL

cycle@oxprod.com

VARIOUS

BOTH OXFORD’S Junior GRRR and Poppet helmets come in two sizes (46-50 and 49-54cm) with 14 air vents, insect mesh and a lightweight micro shell that is dial fit adjustable. The Bright Spoke Junior is a clip-on spoke decoration with beads and colourful reflectors. Oxford’s little traveller is a top tube universal mounted child seat, complete with saddle, foot rest and fitting kit.

Made in France, Zefal’s extensive bottle line includes a number of children’s options. Free from harmful BPA chemicals, the bottles are easy to squeeze and 100 per cent recyclable. Designs include the haunting number pictured. Distribution to the trade is via three distributors Bob Elliot, Chicken CycleKit and Fisher Outdoor Leisure.

ZYRO

www.zyrob2b.co.uk

IT’S ALL about MIPS tech for Giro and Bell. The slip plane tech is designed to reduce rotational forces. The Bell Super 2 and 2R have been Bell best-sellers this year and the MIPS versions account for half of all sales, so expect more MIPS with Giro and Bell in 2016, right across the range (including for kids). Bell’s Sidetrack Youth and Child features fusion in-mould polycarbonate shell, ErgoDial Fit and a snap-in visor (£29.99 or £44.99 with MIPS). Giro’s Scamp is ponytail compatible and features a built-in visor. The XS (45-49cm) RRPs at £29.99 or £44.99 with MIPS. The all-new Roc Loc Jr. has adult features dialled down. To keep little ‘uns hydrated, Camelbak’s Skeeter (£29.99) has a 1.5L reservoir and is pitched as the perfect hydration introduction. There’s also a touch of reflectivity. Meanwhile the Mini Mule (£44.99) also includes space to store essentials. ABUS’ lightweight Smiley uses in-mould infusion and an extended front that protects the eyes as well as added deep temple and neck protection areas. The flat rear side allows a perfect fit in child seats and trailers, colour coordinated straps provide the look and eight large air vents keep them cool (£24.99).

RALEIGH

01773 532600

RALEIGH IS the exclusive UK distributor of Burley trailers, including trailers for A-to-B journeys as well as cargo trailers, tag-a-long bikes and a balance bike. Uvex’s Hero Kids helmet proclaims to be featherlight and versatile with the uvex IAS adjustment system. In terms of bikes for kids, Raleigh has many, including the Atom, Eva, Molli, Starz, Talus, Tumult and the Performance ranges. The Starz, for example, feature lightweight aluminium frames in 16 and 18-inch wheel sizes, finished in midnight blue with glowing stars.

76 BIKEBIZ SEPTEMBER

MET

met-helmets.com

Met says it is the only brand to offer an internal cut out that helps to protect the fontanels – the most sensitive part of the child’s skull (on the Elfo and Genio helmets). Both of those retail at £30 and feature internal air channels for efficient head cooling. Both the Gamer, priced at £35, and Gamer (£35) feature antiallergenic interior pads and removable visors. The Safe-T e-Twist is an occipital retention system that has been developed to keep the helmet firmly on the head.

BIKEBIZ.COM


If you’d like to find out more or require additional copies please contact rsetters@nbmedia.com or call him on 01992 535647

In association with

atg training for your future...

ATG TRAINING - HEAD OFFICE Future Centre, Smeaton Close, Aylesbury, Bucks, HP19 8SZ Tel: 01296 737815 Web: www.atg-training.co.uk

ANSMANN UK e-BIKE centre, Unit 12, RO24, Harlow Business Park, Harlow, Essex, CM19 5QB Tel: 0870 609 2233 Web: www.ansmann.co.uk

CYCLEGUARD INSURANCE Southgate house, Southgate Street, Gloucester, GL1 1UB Tel: 0844 826 2297 Web: www.cycleguard.co.uk

CYCLEPLAN The Royals, Altrincham Road, Manchester, M22 4BJ Tel: 08000 92 92 68 Web: www.insure4sport.co.uk/cycleplan proudly presents

BIKE SOUP 55a North Wharf Road, London, W2 1LA Tel: 020 72982784 Web: www.bikesoup.com

BOB ELLIOT AND CO LTD Unit C4 Binary Court, Matrix Park, Western Avenue, Buckshaw Village, Chorley, PR7 7NB Tel: 01772 459 887 Web: www.bob-elliot.co.uk

BUFFERA LIMITED Cranborne House, Cranbourne Road, Potters Bar, Hertfordshire, EN6 3JN Tel: 01707 852244 Web: www.buffwear.co.uk

BTR DIRECT LTD 148 Portland Road, Hove, East Sussex, BN3 5QL Tel: 01273 205945 Web: www.btrdirect.co.uk

CYCLING SCOTLAND 24 Blythswood Square, Glasgow, G2 4BG Tel: 0141 229 5350 Web: www.cyclingscotland.org

EBCO 5 Pegasus House, Olympus Ave, Warwick, CV34 6LW Tel: Tel +01926 437700 Web: www.ebco-ebikes.co.uk

DARE2B Unit 8-9 Mercury Park, Mercury Way, Urmston, Manchester, M41 7LY Tel: 0844 811 2939 Web: www.dare2b.com

EVOLUTION IMPORTS 27 Widmore Road, Bromley, Kent, BR1 1RW Tel: 0208 290 0807 Web: www.evolutionimports.

CONTINENTAL North Parade, Aberystwyth, Ceredigion, Wales, SY23 2JR Tel: 01970 626777 Web: www.conti-tyres.co.uk

FAT BOY IMPORTS Unit 10, Weavers Corner, Hampson St, Horwich, BL6 7JH Tel: 07966 401165 Web: www.fatboyimports.com

CUSTOM SPORTS CLOTHING LTD Tel: 07875 095 793 Web: www.customsportsclothing.com

FISHER OUTDOOR LEISURE LIMITED 8/9 Brick Knoll Park, Ashley Road, St Albans, Herts, AL1 5UG Tel: 01727 798345 Web: www.fisheroutdoor.co.uk

FROG BIKES Tel: 01784 557300 Web: www.frogbikes.com

HARDNUTZ Unit 8 Rocheview off Millhead Way, Purdeys Industrial Estate, Rochford, Essex, SS4 1LB Tel: 01702 530090 Web: www.hardnutz.com

HOTLINES EUROPE LTD Unit 17 The Loan, Viewforthbank Industrial Estate, South Queensferry, EH30 9SD Tel: 0131 319 1444 Web: www.hotlines-uk.com www.hotlines-europe.com

I-RIDE 7-8B Mid Sussex Business Park, Ditchling Common Industrial Estate, Folders Lane East, Ditchling, Sussex, BN6 8SE Tel: 01444243000 Web: www.i-ride.co.uk

JUNGLE PRODUCTS LTD Unit 3, The Cedar, New York Mills, Summerbridge, HG3 4LA Tel: 01423 780088 Web: www.jungleproducts.co.uk and www.santacruzbikes.co.uk

LEATHERMAN Aynam Mills, Canal Head North, Kendal, Cumbria, LA9 7BY Tel: 01539 729573 Web: www.whitbyandco.co.uk

M & J DISTRIBUTORS LTD Unit A, Hanix Buildings, Windmill Lane, Denton, Manchester, M34 3SP Tel: 0161 337 9600 Web: www.mjdist.co.uk

MARA MEDIA Unit 5 Teach na Rosann, Annagry, County Donegal, Rep of Ireland Tel: 353 (0) 74 954 8935 Web: www.maramedia.ie


The BikeBiz Directory 2015 is out now, providing the industry with a must-have guide to the UK’s retailers, distributors, manufacturers and related businesses. DISTRIBUTION AND WHOLESALE

E-COMMERCE AND EPOS

EVENT ORGANISERS, HOSTING, HOLIDAY AND HIRE

MAVIC Theta Building, Lyon Way, Frimley, Surrey, GU16 7ER Tel: 01276 404870

MEALOR-CLARKE CYCLE SPARES LTD Unit 1, Eastlands Road, Leiston, Suffolk, IP16 4LL Tel: 01728830055/01728605970 Web: www.mealorclarkecyclespares.com

MERIDA BICYCLES LTD Unit 13, Nottingham South and Wilford Industrial Estate, Ruddington Lane, Wilford, Nottingham, NG11 7EP Tel: 0115 981 7788 Web: www.merida.com

MOORE LARGE AND CO LTD Sinfin Lane Industrial Estate, Sinfin Lane, Derby, DE24 9GL Tel: 01332 274252 Web: www.moorelarge.co.uk

MANUFACTURERS

MARKETING, PR AND CONSULTANCY

MEDIA AND PUBLISHING

ORGANISATIONS, CHARITIES AND ASSOCIATIONS

RETAILERS, WORKSHOPS AND MAIL ORDER

SERVICES AND TRAINING

RALEIGH UK LTD Church Street, Eastwood, Nottingham, NG16 3HT Tel: 01773 532600 Web: www.raleigh.co.uk www.cyclelife.com www.diamondback.co.uk

CYCLE SHOW, THE 58 White Lion Street, Islington, London, N1 9PP Tel: 020 7288 6733 Web: www.cycleshow.co.uk

RED CLOUD MARKETING & COMMUNICATIONS Delfan, Llangyniew, Welshpool, Powys, SY21 0JS Tel: 01938 810873 Web: www.redcloudmc.com

VELOTECH SERVICES LTD 26-27 Western Road, Stratford-upon-Avon, Warwickshire, CV37 0AH Tel: 0845 475 5339 Web: www.velotechservices.co.uk

REECE CYCLES PLC 100 Alcester Street, Birmingham, B12 0QB Tel: 0121 622 0180 Web: www.reececycles.co.uk

WALKERS CYCLE COMPONENTS LTD 22 Holywell Road, Leicester, LE2 8SG Tel: 01162 833885 Web: www.walkerscycles.co.uk

SCHWALBE TYRES UK LTD Schwalbe Centre, Hortonwood 30, Telford, Shropshire, TF1 7ET Tel: 01952 602680 Web: www.schwalbe.co.uk

WELDTITE PRODUCTS LTD Unit 9 Harrier Road, Humber Bridge Industrial Estate, Barton-on-Humber, Lincs, DN18 5RP Tel: 01652 660000 Web: www.weldtite.co.uk

SEE.SENSE (LIMEFORGE LTD) Sketrick House, Jubilee Road, Newtownards, BT23 4YH Tel: 02891 800536 Web: www.seesense.cc

WINDWAVE Unit D2 and D3 Heritage Business Park, Heritage Way, Gosport, Hampshire, PO12 4BG Tel: 02392 521912 Web: www.windwave.co.uk

SILVERFISH UK LTD Unit 3C and 3B Woodacre Court, Saltash Parkway Industrial Estate, Burraton Road, Saltash, Cornwall, PL12 6LY Tel: 01752 843882 Web: www.silverfish-uk.com

ZYRO LTD Roundhouse Road, Faverdale Industrial Estate, Darlington, DL30UR Tel: 01325 741200 Web: www.zyro.co.uk / www.zyrob2b.co.uk

cc

PALIGAP LTD Unit 2 Danbury House, Great Western Park, Armstrong Way, Yate, Bristol, BS37 5NG Tel: 01454 313 116 Web: www.paligapltd.co.uk

PARKLIFE (HAVANT) LTD Unit 5, Butterick Building, New Lane, Havant, P09 2ND Tel: 02392 475895

PEAK DEVELOPMENT 2 Flanders Park, Hedge End, Southampton, Hants, SO30 2FZ Tel: 01489 796979 Web: www.peak-uk.com

POWACYCLE Akhter House, Perry Road, Harlow, Essex, CM18 7PN Tel: 01279 821243 Web: www.powacycle.co.uk

SQUIRT Unit 10 Quadrum Park, Old Portsmouth Road, Peasmarsh, Surrey, GU3 1LU Web: www.in2dust.co.uk

THE CYCLE DIVISION Unit 27 Gatehouse Enterprise Centre, Albert Street, Lockwood, Huddersfield, West Yorkshire, HD1 3QD Tel: 01484 456137 Web: www.thecycledivision.com

BikeBiz Directory 2015 is now available to view online at www.bikebiz.com


80 BIKEBIZ SEPTEMBER

BIKEBIZ.COM


Sponsored by

COMMUNITY

BikeBiz is keen to publish your opinions, whether you send them via email, Facebook, Twitter, BikeBiz.com or post…

“WHY ARE

THINGS SO QUIET?”

STAR COMMENT This month the lucky winner will receive a Commuter X4 personal illumination system…

@bikebizonline Last month we ran a straw poll to see how independent bike dealer business has been so far in 2015. Of the respondents, 32 per cent said they were significantly down on sales, with some saying they’d had lower footfall in the first half of the year. We received a letter through the post from a reader who found the figures troubling… Sir, The recent ‘Straw Poll’ figures (BikeBiz August, issue 115) may appear to give some satisfaction to a certain proportion of the trade reporting an increase in bike sales. But what should give cause for concern is that over half of those polled (56 per cent) claim no increase at all. Considering a huge number (32 per cent) of those polled report a serious downturn in sales, then surely that must stand closer scrutiny as to the possible reasons. Being a very friendly, wide contact trade, personal experiences and situations are easily shared and the talking point this year is “why are things so quiet?” And, no conclusive answers. As with many outdoor activities, the weather does play a major part, and many cold, wet weekends this year have not helped. That apart led many to observe the increasing number of our own suppliers and importers that are selling direct to the public via their ‘own

brand’ outlets or at least some having seasonal direct sales. Does that indicate over production and supply of bicycles chasing fewer customers? For many IBDs, there may or may not be the resultant serving and aftermarket gains, as many purchasers feel obliged to return to the original point of sale. ‘Bikes for work’ have helped a certain segment of the trade, but allegations of abuse abound. Is a £1,000 carbon fibre product really for travelling to work? And there are claims that children’s bikes are being bought this way too. Surely this is not within the spirit in which it was meant. Maybe there should be a more sensible limit? Some IBDs have ceased selling new bikes and turned to second hand and/or components only. The numbers game leaves many wanting. Name and address supplied Want to make a comment? Contact us at BikeBiz@nbmedia.com

“We all love a ribbon cutting ceremony RT New bike showroom opens in Tunbridge Wells.” @CyclingMadeEasy “Did you know the German #bicycle accessory maker SKS started out in the same year as us – 1921?” @EvansCycles “@ONS has revealed that sales in Britishmade #bikes have soared by two thirds; isn’t that great! RT British-made bike sales rocket to £60m” The Bicycle Hub (@CheltBicycleHub) “Great to feature as a finalist for the @BikeBizOnline Awards 2015...fingers crossed.” @Hargrovescycles “Denise Van Outen to urge more women to cycle to work … but not deal with the real barriers to cycling for all...” @kim_harding “Oh dear oh dear oh dear. What is this guy on?! RT Mr Loophole lawyer claims cyclists goad drivers into breaking the law.” Shrewsbury GrandPrix (@ShrewsGrandPrix)


MARKETPLACE BIKES & ACCESSORIES

TO ADVERTISE IN THESE PAGES PLEASE CONTACT RSETTERS@NBMEDIA.COM OR CALL 01992 535647

BIKES & ACCESSORIES

NEW LOOK & PACKAGING NEW NEVER SEEN BEFORE TECH SAME INDUSTRY LEADING RELIABILITY & UK SUPPORT

INTRODUCING LUMINA WITH OLED DISPLAY

Designed and tested to FL1 and IP64 Standards.

To discuss the range and place your pre-order, call your local 2pure representative or call our Sales Team on 0844 811 2001.

DISTRIBUTED IN THE UK BY 2PURE/

BIKES & ACCESSORIES

82 BIKEBIZ SEPTEMBER

BIKES & ACCESSORIES

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MARKETPLACE BIKES & ACCESSORIES

BIKES & ACCESSORIES

BIKES & ACCESSORIES

BIKES & ACCESSORIES

FREE SHIPPING

on all parts via www.madisonb2b.co.uk

Hangers, BB solutions, Bearing presses, Sealed bearings and Workshop solutions ‹6USPULOHUNLYÄUKLY!www.wheelsmfg.co.uk ‹

BIKEBIZ.COM

BIKEBIZ SEPTEMBER 83


MARKETPLACE BIKES & ACCESSORIES

TO ADVERTISE IN THESE PAGES PLEASE CONTACT RSETTERS@NBMEDIA.COM OR CALL 01992 535647

BIKES & ACCESSORIES

Become an Exposure Lights Stockist by simply emailing info@use1.co.uk

BIKE BOTTLES & PROMOTIONAL GOODS

84 BIKEBIZ SEPTEMBER

BIKE FRAME LABELS & GENERAL PRINT

BIKEBIZ.COM


MARKETPLACE COMPONENTS

ER M UM S E US

AL E D G N I K STOC

CUSTOM CLOTHING & ACCESSORIES

CUSTOM CLOTHING

CUSTOM BOTTLES

CUSTOM SOCKS

CUSTOM CAPS

CUSTOM MUSETTES

CUSTOM PHONEPACS

Wildoo is the only UK based supplier that can offer a full range of quality custom cycling products.

ULTIMATESPORTSENGINEERING.COM DEALER MANAGEMENT SYSTEMS

BIKEBIZ.COM

www.wildoo.co.uk info@wildoo.co.uk 01908 374555

As worn by Team Mule Bar Girl – Sigma Sport

EPOS & ECOMMERCE

BIKEBIZ SEPTEMBER 85


MARKETPLACE

TO ADVERTISE IN THESE PAGES PLEASE CONTACT RSETTERS@NBMEDIA.COM OR CALL 01992 535647

RACKS

TYRES & TUBES

Made in Europe, the Mitas by Rubena range of all-weather MTB tyres are built for fast, demanding and extreme terrain. Available in racing, sport, enduro, radical and tubeless constructions, these tyres are will keep you rolling, whilst providing plenty of grip when required.

CHARYBDIS

HIGHLANDER

KRATOS

SCYLLA

ZEFYROS

For dealer opportunities and pricing information, call the UK Trade Distributor Bike Tyrestore on Freephone 0800 281 413 or email sales@biketyrestore.com www.mitascycle.co.uk www.rubenacycle.co.uk

WEBSITE SERVICES

86 BIKEBIZ SEPTEMBER

WEBSITE SERVICES

BIKEBIZ.COM


OFF TRACK

OFF TRACK

THE TRADE’S ROUND UP OF STATS, VIEWS AND RANDOMS

NUMBER CRUNCHING Yet another top name acquisition in the trade, the growth of Le Tour and a gut-busting stat for the trade to get their teeth into…

1.84 MILLION n UK 1.84 millio t least a e cyclists rid k. e e w a once

22% Globally, the Tour de France is picking up more fans. UK interest has risen by one per cent to 22 per cent, but in the UAE interest has grown with a 12 per cent point increase (2012 vs 2015).

35

Wiggle customers can now collect their orders from 35 locations, via the Doddle network, distinctive purple stores near railway stations and commuter hibs in the UK, staffed with 300 ‘Parcelistas’ serving from early ‘till late, seven days a week.

€8 0 BILLION

Europe a iv ity costs ct a in l a ic Phys every single €8 0 billion g in st u b tents and gu four adolesc year. One in dults are classed a one in four ically ently phys ci ffi as ‘insu active’.

BIKEBIZ.COM

£264.4M Camelbak is the latest well-known trade name to be acquired – this time by Vista Outdoor, a designer and manufacturer in the outdoor sport and recreation market. It purchased the brand for $412.5m (approx. £264.4m).

BIKEBIZ SEPTEMBER 87


OFF TRACK

IN THE SADDLE I N

A S S O C I AT I O N

W I T H

E R G O N

Leon Stimpson, brand manager, Moore Large What bikes do you own? I own a road bike, mountain bike and a BMX. I try and divide my time equally, but at the moment my road bike seems to be getting the most attention. I like to ride in places as remote as possible, whether it be the sweeping lanes of the Peak District, the dusty/muddy (depending on the time of the year) tracks in south Derbyshire, or a set of trails in the woods.

CLIMB EVERY MOUNTAIN (FOR 12 HOURS) Ever wondered what it feels like to climb a mountain for 12 hours? Look no further than the expression on the faces of Steve and Tony Collins, owners of Athlon Sport. The duo broke the World Record for most feet climbed in 12 hours, all while raising money for Alex Dowsett’s ‘Little Bleeders’ – a charity supporting sufferers of haemophilia. Backed by Fondriest, Rotor, Continental and Campag, they broke the world record by 100metres (9,382.5m to be precise). You can find the Just Giving page at http://t.co/EfDWtjRlAk

DEDICATION’S WHAT YOU NEED

How did you get into the cycling trade? I was 15 years old, sat in school with my careers adviser and she said: “Sorry, I can’t find you a work experience placement with a carpenter what else are you interested in?” Bikes, I said, and it all started from there. Shortly after I got offered a Saturday job, which turned to full time when I left school. I did this for 16 years until starting as a product manager at Moore Large in January 2014. Describe your role at Moore Large: I look after many different brands here at Moore Large from Onguard locks to Polisport child seats and mudguards to BMX components from Haro, Premium, Social, Box and Promax. This means my job can be varied day-to-day. What projects are keeping you busy at present? We have various projects at the moment, but one in particular is the development of Onza MTB product. We have recently launched Onza into the MTB sector with two steel hardtails, two frames and a range of finishing kit accessories. I have been solely responsible for the development of the accessories and produced a range of bars, stems, seat posts and pedals that offer highest quality at the right price. I have also brought back the classic Onza Ules and Porcipaw grip using the same original mould, but now in a lock on design. Any standout goods from Box this year? Box is well known for BMX race components, but this year also launched a MTB range, including a unique pair of 35mm carbon handlebars, unlike anything else and, with weights starting from 165 grams, they are also some of the lightest. Look out for MTB rear derailleurs and shifters early 2016.

88 BIKEBIZ SEPTEMBER

120 women set a Guinness World Record for the ‘most mechanical energy produced by pedalling on static bicycles in one hour’ at the National Cycling Centre last month. What is that new record, we hear you cry? Why it is 4,821.40 watt hours, equal to 646 miles – cycling more than the equivalent straight line distance from Land’s End to John O’ Groats. In one hour. Breeze organised the attempt with Matrix Fitness Bikes. Breeze says it has helped 254,000 more women cycling regularly on Britain’s roads. www.goskyride.com/Breeze

RIDER READS: CYCLING CLIMBS Thanks to the soaring interest in cycling, there is no end of bike books trying to rise above the rest and grab our attention. Simon Warren’s Cycling Climbs of South-East England is one such publication, a pocket sized guide coming in at £8.99. Ideal for roadies and armchair cyclists alike, there are photos, descriptions and gradient info for each of the largely gruelling climbs. Publisher is Frances Lincoln. Find out more via www.franceslincoln.com

BIKEBIZ.COM


OFF TRACK

Daniel Gillborn, Director

TR ADNET ACCOU

’S INSIGHT CYCLE TRADER

WINTER IS COMING IT IS hard to believe, but summer is almost over and the colder commuting season is looming. Now is the time to make the most of that seasonal shift with cycle to work’s allowable accessories. Our data shows that the average value of an accessory package – without a bike – purchased at one time is around £500. Safety equipment, defined as equipment that assists you to cycle to work safely is all allowable through cycle to work, but not items such as a GPSenabled cycling computer. Nearly half of adults have access to a bike, and there are three key opportunities you can make the most of. Firstly, there are over half a million Cycleschemers who have already taken part in the scheme, and can return for

accessory packages. Secondly, there are people with perfectly good bikes who may have thought the cycle to work scheme was not for them, but would be interested in updating some accessories. Finally, cycle to work is also ideal for up-selling to someone interested in accessories, but worried about the cost, e.g. when someone is planning to spend about £100 on a light, you can show them how to get a light worth around £150. Don’t take just our word for it about accessories though. Luke Ludwell at Avon Valley Cyclery said: “Over the past decade we’ve sold tonnes of Cyclescheme bikes. The next big opportunity is clearly in accessories, as we work to keep those riders in the saddle.”

Daniel Gillborn is director of Cyclescheme, the UK’s leading provider of tax-free bikes for work. You can reach him on Twitter @cycleschemeltd

QUOTE UNQUOTE For more on these stories, head to www.BikeBiz.com

“Look mum no hands! at Mare Street has been a massive success and frustratingly we have no control over the closure. We were invited to be here by The Trampery who are being forced out with a 400% rent hike.” Look Mum No Hands blog

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Keith Murray, UK Bike Sales Manager Scott Sports SA, UK branch HOW LONG HAVE YOU BEEN WITH SCOTT SPORTS SA? Coming up to 11 years. I joined in September 2005 as product trainer. HOW LONG HAVE YOU BEEN IN THE INDUSTRY? Since 2002 after a stint in the Military, Boots the Chemists Logistics and SiS. WHAT’S THE BEST THING ABOUT WORKING IN THE INDUSTRY? The best thing is building relationships with likeminded people, Some of my original customers are now firm friends. WHAT’S THE BEST PART OF YOUR JOB? AND THE WORST? Best: As a life long bike racer getting to ride and race on the best bikes in the world, sharing my passion with our customers both trade and end user. Worst: Travel can be pretty gruelling currently I battle the Tyne Tunnel at rush hour! WHAT ARE YOU WORKING ON AT THE MOMENT? Launching the 2016 Range of SCOTT Bikes and Accessories along with SYNCROS components. Growing the SCOTT dealer network along with supporting existing business. HOW CAN THE TRADE GET IN TOUCH? At Keith.murray@scott-sports.uk.com, twitter@murrayator or 07793 652198.

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LAST WORD

Let them eat e-bikes “I-don’t-want-to-ride-up-hills” objection has been solved – “just buy an electric bike.” Carlton Reid is far from convinced. I LIVE in Newcastle but I write about London lots, and that’s because a lot goes on there, especially now and especially concerning bicycling. It’s inspiring to see London’s new cycle infrastructure taking shape. Folks I follow on Twitter post regular updates of the building work going on, sharing smartphone photographs of the latest developments. Yes, this is #kerbnerdery but it’s also an appreciation that, at long last, cyclists are being catered for in the UK with very wide and direct cycleways. The protected infrastructure being built on the Embankment, close to the Houses of Parliament, is the most inspiring of all of the capital’s cycleways because this will be seen every day by the powers-that-be. Such in-yer-face infrastructure may lead to copycat cycleways in other parts of the UK: “if even motor-choked London can do it, we can do it.” Of course, this one of the key reasons why London is getting £1 billion worth of cycle infrastructure over the next ten years – without it London will grind to a halt. In many other British cities congestion may be bad at times but it’s not – yet – at London levels of perma-gridlock. Newcastle, for instance, gums up on certain roads at certain times of the day but the extensive (and ugly and disfiguring) urban motorway network means that during the rest of the day it’s quick and easy to nip around in a car. When it’s this easy (and convenient and comfortable) there’s little incentive to use other transport modes. Newcastle’s

© PIC CREDIT: Carlton Reid

“Telling a BSO buyer their hilly commute to work would be eased by purchasing a £1000+ e-bike isn’t going to fly for a few years yet.”

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urban rail network – the Metro – is wonderful but, still, many people prefer to duke it out in their cars on the free-flowing roads. It’s important to stress not everybody has access to a car. A third of British adults (and 100 percent of British kids) don’t have driving licences. Many people rely on either public transport, or on bikes. For all of the talk about MAMILs and hipsters on fixies, there are an awful lot of lowincome people who, invisibly, use bikes for everyday transport. They may buy and ride BSOs, bicycle-

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shaped objects, but they’re riding nevertheless, although often not out of choice. Chances are they would be the most to benefit from extensive networks of cycleways but impoverished areas won’t get cycle infrastructure as quickly as gentrified areas. To certain social groups travelling by bicycle is seen as low status. Supermarket BSOs are cheap and often nasty, but they are bought in huge numbers, bringing the average price of a UK bicycle down to £233. In the Netherlands the average price is three times this, which is one of the key reasons why electric bikes sell in the Netherlands but don’t sell in huge numbers in the UK. But according to some bicycle advocates electric bikes eliminate a key British objection to cycling: hills. On Twitter, I was told in all seriousness by a number of advocates, that electric bikes will get the masses into cycling because people can now ride up hills sweatfree. As most electric bikes cost £1000+ – four times the average cost of a bike, and five or six times the cost of a supermarket BSO – this is let-them-eat-cake thinking. It would be great for bike shops if Brits did spend more on bikes but there’s a cultural antipathy to such spending as evidenced by the often-heard phrase “you spent how much on a bike? I could buy a second-hand car for that.” Cycling’s cultural cache is definitely on the up and up in the UK but telling a BSO buyer that their hilly commute to work would be eased by the purchase of an electric bike isn’t going to fly for a few years yet.

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BikeBiz September 2015  

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