Issuu on Google+

2014 Media Kit


Mission Statement Mission Statement

To promote the work of NGO’s and social enterprises across Australia via a national print and digital magazine, toward engaging greater investment and public participation in the social and environmental sectors.

With over 20,000 registered social enterprises in Australia, there are a lot of good people in Australia doing great things for our disadvantaged citizens and the environment.

Launching this April, The Elephant Magazine will tell the stories of the big things little people do across Australia.

Problem is, they generally do this on shoestring budgets with minimal resources, largely because most of their stories miss mainstream media and most Australians never hear about it. The Elephant Magazine goes beyond the industry journals and whitepapers with an energized magazine to public libraries, cafes, newsagents, universities and stakeholders.

2


The Product PRINT MAGAZINE The Elephant Magazine is a quarterly full-colour publication, printed on 128 GSM gloss stock with 200 GSM cover, finished size 297mm x 210mm. Articles in print are selected from the best submissions and will be sectioned per colour-coded State/Territory locations.

+

WEBSITE

+ NEWSLETTER

The new responsive website will launch with the printed magazine, offering free access to all content. A toggle button will allow the visitor to switch between web content display per location or topic.

A monthly newsletter with further advertising opportunities will be sent to a minimum 5,500 industry stakeholders.

+ SOCIAL MEDIA We will spread your message through our social media networks

A second Table of Contents will relist all content by topic.

Ads are placed relevant to content

READERSHIP

DISTRIBUTION

Our readers are either already working in social and environmental impact sectors, or want to get involved.

The print edition will circulate 5000 copies to industry stakeholders (4200), libraries (500) and educational institutions (300). If the uptake is positive, we will distribute another 3000 copies to newsagents around Australia via Fairfax.

These include industry stakeholders, philanthropists, students and the general public.

The website will launch simultaneously with the print magazine in April, and will be actively promoted via print, social media and state-of-art search engine optimisation. The e-newsletter is blasted first Tuesday of each month.

3


Casual Advertising Rates Print Magazine Specification

Website

Dimension (WxH)

Rate

Specification

Dimension (WxH)

Monthly Rate

Module

90 x 40 mm

$250

Leaderboard

728 x 90 mm

$300

1/8 page

100 x 70 mm

$400

Sidebar

300 x 250 mm

$200

1/4 page

100 x 145 mm

$650

Sidebar

300 x 100 mm

$140

Half page

210 x 145 mm

$1100

Full page

297 x 210 mm

$1900

Online ad bookings available 24/7 via website booking form. Newsletters will be sent on the first Tuesday of every month and ad bookings and artwork must be confirmed by the Friday before. Artwork 15% surcharge.

Newsletter Specification

Dimension (WxH)

Monthly Rate

Sidebar

300 x 250 mm

$200

Sidebar

300 x 100 mm

$140

Print Ad Booking Details for 2014 – 2015 Issue

Booking Deadline

Payment

Artwork

Distributed

1

21 March

21 March

4 April

10 April

2

21 June

21 June

4 July

10 July

3

21 September

21 Septemer

4 October

10 October

4

21 December

21 December

11 January 2015

18 January 2015

5


Advertising Packages & Content Submissions Package 1 - $350

Package 2 - $900

Package 3 - $3500

 1 x Directory Card (90mm x

 1 x ¼ page ad (100mm x 145mm)

 1 x full-page ad (297mm x 210mm)

40mm) in 2-editions of printed magazine

in 2-editions of printed magazine

 1 x ¼ page ad (100mm x 145mm)

 1 x Directory Card (90mm x 40mm) in 2-editions of digital magazine

 1 x online sidebar ad (300mm x 100mm) on site and newsletter

 Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

in 2-editions of digital magazine

 1 x online sidebar ad (300mm x 250mm) on site and newsletter

 1 x sidebar ad (300mm x 100mm) in 1-edition of digital newsletter

 Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

in 2-editions of printed magazine

 1 x full-page ad (297mm x 210mm) in 2-editions of digital magazine

 1 x leaderboard (728mm x 90mm) on site and newsletter

 1 x sidebar ad (300mm x 100mm) in 3-editions of digital newsletter

 Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

Content Submissions & Guidelines  500 – 700 word articles with print resolution images should be sent to: elephant@ezymedia.com

 

Must be Australian related (planning to launch in UK, US and Canada soon). Includes impact projects undertaken abroad by Australian workers. Should be well written requiring minimal to no editing. Likely to fuel reader interest in the social enterprise sector. Articles with a good image (300dpi resolution) and call to action will be well regarded.

While most articles that fall within these guidelines will be published on the new website, no guarantees are made for printed publication.

4


Why get on board early? The Elephant Magazine is the first national magazine to deliver digital and printed stories written by people working for positive social and environmental impact. Book your advertising today and you will get:

To book an ad  A targeted audience that truly wants to know about you  Preferred positioning online and in print, forever

CLICK HERE!

 Launch prices on all ads  Knock-on exposure from the significant marketing around the launch  Free artwork, normally extra 15% fee  Listed on our sponsor ‘Thank you’ page-3

To get The Elephant Magazine delivered CLICK HERE!

65


The Elephant Magazine Media Kit 2014