Issuu on Google+

COMBAT


002

>>>

COURSE +

PORTFOLIO

DESIGNER +

NEVILLE S

LIFE IS UNPREDICTABLE, BECAUSE THROUGHOUT MY ACADEMIC EXPERIENCE (2006-2010), I HAVE STUDIED A VARIETY OF DISCIPLINES: FASHION, FINE ART, AND, ULTIMATELY, GRAPHIC DESIGN. DUE TO THIS JOURNEY, I HAVE LEARNED SETS OF RULES RESULTING FROM VARIED MAJORS I ONCE SELECTED. FURTHERMORE, BY ACCOMPLISHING EVERY MISSION THE PROFESSORS ASSIGNED (WHICH ARE SO CALLED, PROJECTS), I ORIGINATED IN OVERCOMING CONTRAINTS OF EACH PROJECT, INCLUDING RESONATING DIFFERENT INTENDED AUDIENCES BASED ON THEIR DEMOGRAPHICS, NEEDS, WANTS, AND GOALS THEY EXPECT TO ACHIEVE; BUDGET; AND PHYSICAL PROBLEMS, SUCH AS AVAILABILITY OF MATERIALS AND HUMAN RESOURCES OF APPOINTED PHOTOGRAPHERS, MODELS, AND BINDERS.

COMBAT


003

PEOJECT +

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COMBAT

THROUGH MY UNPREDICTABLE ACADEMIC JOURNEY, BESIDES ALL THE SKILLS I’VE LEARNED AND INSPIRATION I’VE RECEIVED, I DEFINE THE WORD, COMBAT, AS A BELIEF FILLED WITH MY ABILITIES SUPPORTING THE DECISION I MADE AND PICTURES IN MY MIND I EXPECT TO MAKE THEM BECOME SOLID OBJECTS, DRIVEN AND PRODUCED BY MY GRAPHIC DESIGN KNOWLEDGE AND SKILLS, EXISTING IN REALITY (AND HOPEFULLY ON THE MARKETS). THEREFORE, I AM GLAD TO ANNOUNCE THAT THIS BOOK IS MY FOUR-YEAR DEDICATION OF COMBAT.

COMBAT


COMBAT

COMBAT


COMBAT


006

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COURSE +

PORTFOLIO

DESIGNER +

PRINT

PACKAGING

WE ARE THEIR VOICE [1]

KISS KISS STREAKY PORK!!! [5]

ASPCA POSTER + LOGO

KANPAI BBQ RESTAURANT BRAND IDENTITY AND PACKAGING SYSTEM DESIGN

BRING YOUR GARBAGE! RECYCLING [2] FUSE PUBLICATION

FOOD OF THE SHANGHAI GODDESS [6] SHANGHAI CHOCOLATE PACKAGING

THE BIGGEST CHALLENGE [3] UPDATE_2 DIARY HAND BOOK

SPRAY AND SMELL [7] BODY SHOP ROOM FRAGRANCE PACKAGING

A BREAD STARTS YOUR DAY [4] SECRETS _8 BREAD BOOK

SAMPLE A TASTE OF CALIFORNIA’S FINEST [8] CLUB 21 CHEES+SAUSAGE PROMOTION PACKAGING

CHA CHA CHA [9] CHA-CHA WINE PACKAGING

TAKE PART IN SAVING RAINFORESTS [10] AGNES B CANDLE LINE BRAND AND SUB COMMUNICATION HIERARCHY PROJECT

TAIWANESE HIGH MOUNTAIN TEA [11] TEA PACKAGING

COMBAT

NEVILLE S


007

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COMBAT

PEOJECT +

IDENTITY

CLICK AND GO [12] BOPOMOGROUP INTERNET DEVELOPMENT LOGO+STATIONARY

BRING BACK THE OLD ORKIN MAN [13] ORKIN COMMERCIAL PEST MANAGEMENT LOGO+STATIONARY+APPLICATION

WE ARE A FAMILY [14] NORTH OF MARKET / TENDERLOIN COMMUNITY BENEFIT DISTRICT LOGO+STATIONARY+APPLICATION

GRAPHIC DESIGN + ILLUSTRATION [15] N-83 DESIGN LOGO+STATIONARY+POSTER

WATER, ROCK, WOOD AND FIRE [16] ELEMENTS ITALIAN CUISINE LOGO+STATIONARY

COMBAT


PRINT WE ARE THEIR VOICE [1] BRING YOUR GARBAGE! RECYCLING [2] THE BIGGEST CHALLENGE [3] A BREAD STARTS YOUR DAY [4]

COMBAT


COMBAT


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COMBAT

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY


011

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ASPCA POSTER + LOGO

[1]

WE ARE THEIR VOICE

THE AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS (ASPCA) THIS PROJECT IS TO REBRAND ASPCA’S LOGO AND POSTER WITH THE PURPOSE OF CREATING AN ANIMAL’S FEEL FOR THIS ORGANIZATION, BY ADDING AN ANIMAL TAIL TO CAPTURE WHAT THIS ORGANIZATION IS.

COMBAT


012

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COURSE +

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY

THE AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS (ASPCA) WAS THE FIRST HUMANE SOCIETY TO BE ESTABLISHED IN NORTH AMERICA AND IS, TODAY, ONE OF THE LARGEST IN THE WORLD. OUR ORGANIZATION WAS FOUNDED BY HENRY BERGH IN 1866 ON THE BELIEF THAT ANIMALS ARE ENTITLED TO KIND AND RESPECTFUL TREATMENT AT THE HANDS OF HUMANS, AND MUST BE PROTECTED UNDER THE LAW. IF YOU CHECK THEIR WEBSITE, YOU’LL NOTICE THAT THEIR LOGO DOESN’T CONTAIN MUCH PERSONALITY. AND THIS BARELY-NOTICEABLE LOGO IS ALSO HARD FOR PEOPLE TO REMEMBER AND HARD FOR THE ORGANIZATION TO CAPTURE THE IMAGE OF AN ANIMAL THIS ORGANIZATION STANDS FOR. MY SOLUTION TO THIS REBRANDING PROJECT IS RECREATING ITS LOGO BY ADDING A TAIL AND TWO LEGS TO THE A SHAPE OF THE LOGO. AS TO ITS POSTER, I CHOOSE THE IDEA, AN ADOPTED CAT CARRIED BY A BOY WHERE AS BOTH OF THEM ARE ON THEIR WAY HOME, AS MY CENTRAL THEME. THE MESSAGE, “THANKS FOR HELPING ME TO FIND A HOME”, IS USED TO CAPTURE THE CAT’S MIND.

COMBAT


013

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COMBAT

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ASPCA POSTER + LOGO


COMBAT


COMBAT


COMBAT


ASPCA COMBAT


018

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COURSE +

COMBAT

TYPOGRAPHY_02

INSTRUCTOR +

JENNIFER STERING


019

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FUSE PUBLICATION

[2]

BRING YOUR GARBAGE! RECYCLING FUSE PUBLICATION

THIS IS A BOOK FILLED WITH DELIGHTFUL INFORMATION AND IMAGES OF THE ELECTRONIC CHARTS, COLORS, TYPOGRAPHY, AND INFORMATION TELLING US ABOUT OUR E-WASTE PROBLEMS AND WHAT LANDFILL IS.

COMBAT


020

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COURSE +

TYPOGRAPHY_02

INSTRUCTOR +

JENNIFER STERING

IT IS IN FACT EASIER SAID THAN DONE WHEN PICKING A SUBJECT AND DESIGN A BOOK AROUND IT. THE SUBJECT I CHOSE FOR MY TYPOGRAPHY PROJECT IS ONE OF THE MOST POPULAR DISCUSSED TOPICS IN THE FIELD OF LANDFILL, ELECTRONIC WASTE OR E-WASTE. IN THIS BOOK, E-WASTE IS DEFINED AS ALL SECONDARY OR USED ELECTRONICS WHICH ARE DESTINED FOR REUSE, RESALE, SALVAGE, RECYCLING, OR DISPOSAL.

COMBAT


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COMBAT

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FUSE PUBLICATION


022

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COURSE +

COMBAT

TYPOGRAPHY_02

INSTRUCTOR +

JENNIFER STERING


023

PEOJECT +

[2]

COMBAT

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FUSE PUBLICATION


024

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TYPOGRAPHY_02

COURSE +

JENNIFER STERING

INSTRUCTOR +

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COMBAT


025

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COMBAT

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FUSE PUBLICATION


026

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PROBLEMS

>

[11]

_

FUSE

PROBLEMS

[75]

_

FUSE

[21]

_

FUSE

than use a plastic bag. Seventeen percent would turn off the air conditioning or heat when they are not home, or unplug appliances that are not in use.

could most easily be incorporated into their everyday lifestyles. The largest group of respondents (23 percent) said they would bring their own tote bag to the grocery store rather

rechargeable batteries and 41 percent recycling old cell phones. Other commonly recycled items include aluminum cans, plastic and newspapers. While there are hundreds of ways to “go green” this Earth Day, this survey pinpointed the one thing from a list of items that Americans felt

Rechargeable battery and cell phone recycling efforts increased by 10 percentage points and 8 percentage points from 2007, respectively, with 37 percent of Americans recycling used

>

are recycling at least one item.

FUSE

ISSUESL >

said Greg Broe, Interim Chief Operating Officer, RBRC. “Consumers now recognize that even something as simple as recycling is a practice that will help to ensure a healthy environmental future for their children.” The survey also reports that nearly 90 percent of Americans

1400

FONTS

_

STERLING

PHOTO

60LB

[20]

JENNIFER

STYLUS

> ISSUES

to protect the environment. “It is encouraging that most Americans are acutely aware of the impact today’s actions have on the sustainability of the Earth for future generations,”

EPSON

BRIGHTNESS,

FUSE

that their actions to preserve the environment – large and small – can make a difference. In fact, almost 90 percent of respondents say that the reason they recycle is to do their part

92

_

PROFESSOR:

PRINTER:

WHITE

[74]

10

CS3

OPAQUE

http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”> <link rel=”stylesheet” href=”http://us.i1.yimg.com/ fix --> <script language=”javascript1.2”> remote = null) remote.opener = self; \#yp.yschftad {margin:0px; remote 0px;margin-bottom:8px;padding-top:0px;padding-bottom:8px;} * #brws ul span {float:left;border-right:1px solid #CECECE;width:19%;} http-equiv=”content-type” content=”text/html; charset=UTF-8”>

PROBLEMS

by electronic waste

Problems caused

Electronic waste is a valuable source for secondary raw materials, if treated properly, however if not treated properly it is a major source of toxins and carcinogens. Rapid technology change, low initial cost and even planned obsolescence have resulted in a fast growing problem around the globe. Technical solutions are available but in most cases a legal framework, a collection system, logistics and other services need to be implemented before a technical solution can be applied. Electronic waste represents 2 percent of America’s trash in landfills, but it equals 70 percent of overall toxic waste.

Due to lower environmental standards and working conditions in China, India, Kenya, and elsewhere, electronic waste is being sent to these countries for processing – in most cases illegally. Delhi and Bangalore in India and Guiyu in Shantou region of China have electronic waste processing areas. Uncontrolled burning, disassembly, and disposal are causing environmental and health problems, including occupational safety and health effects among those directly involved, due to the methods of processing the waste. Trade in electronic waste is controlled by the Basel Convention.

COMBAT

Contents

EXACT

ILLUSTRATOR

UP_NEVIELE@HOTMAIL.COM

ADOBE

STOCK:

>

24

CS3

PAPER

E-MAIL:

INDESIGN

5.5X7

FUSE

Electronic Waste 04 Problems caused by electronic waste

ADOBE

BOOK:

415-734-6521

OF

_

How Landfill works

SIZE

SOFTWARE:

PHONE:

[10]

Issues Innovative Industrial Plant For The Recycling Of Automotive Shredder Residues - Asr, Also Called Car-Fluff 68

FUSE

SUN

94107)

SurVey Reveals Children’s Environmental Future Is Greatest Incentive For Consumers To Be More Environmentally Conscious 70 Report Reveals Flawed U.S. E-Waste Policies 80 Saving On Printer Ink And Toner 84 Uncontrolled Electronic Waste Recycling Threat To Children, Says Ec 86

NEVILLE

Nokia’s Aptly Named Phone, The Remade, Is An Example Of “Upcycling”—It’s Made Of Aluminum Cans And Other Recycled Materials 88 Scientists confirm oceans acidifying at unprecedented speed 98

OF

CA

NAME:

BOOK:

TITLE

USED: OAKLAND TEN, LETTER GOTHIC STD BINDERY: CARDOZA JAMES BINDING (N: GABI P: 415-543-2000 A: 2349 THIRD ST SAN

FRANCISCO,

<!doctype html public “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/strict.dtd”> <html><head><meta <link rel=”stylesheet” href=”http://us.js2.yimg.com/us.js.yimg.com/lib/s2/yschx_20061102.css” type=”text/css” media=”all”> us.yimg.com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-start empty javascript node for popup app window.open(u, n, ‘width=’ + w + ‘,height=’ + h +’,resizable=yes,scrollbars=yes’); if (remote != null) { if (remote.opener == com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-- start empty javascript node for popup app fix --> <script language=”javascript1.2”> htm#brws h2 {margin-bottom:5px;font:bold 78% verdana;color:#909090;} #brws ul,#brws li {margin:0;padding:0;list-style-type:none;} #brws li {padding-left:15px;} <!doctype html public “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/strict.dtd”> <html><head><meta <link rel=”stylesheet” href=”http://us.js2.yimg.com/us.js.yimg.com/lib/s2/yschx_20061102.css” type=”text/css” media=”all”> us.yimg.com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-start empty javascript node for popup app window.open(u, n, ‘width=’ + w + ‘,height=’ + h +’,resizable=yes,scrollbars=yes’); 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if (remote != null) { if (remote.opener == com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-- start empty javascript node for popup app fix --> <script language=”javascript1.2”> htm#brws h2 {margin-bottom:5px;font:bold 78% verdana;color:#909090;} #brws ul,#brws li {margin:0;padding:0;list-style-type:none;} #brws li {padding-left:15px;} <!doctype html public “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/strict.dtd”> <html><head><meta <link rel=”stylesheet” href=”http://us.js2.yimg.com/us.js.yimg.com/lib/s2/yschx_20061102.css” type=”text/css” media=”all”> us.yimg.com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-start empty javascript node for popup app window.open(u, n, ‘width=’ + w + ‘,height=’ + h +’,resizable=yes,scrollbars=yes’); if (remote != null) { if (remote.opener == com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-- start empty javascript node for popup app fix --> <script language=”javascript1.2”> htm#brws h2 {margin-bottom:5px;font:bold 78% verdana;color:#909090;} #brws ul,#brws li {margin:0;padding:0;list-style-type:none;} #brws li {padding-left:15px;} <!doctype html public “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/strict.dtd”> <html><head><meta <link rel=”stylesheet” href=”http://us.js2.yimg.com/us.js.yimg.com/lib/s2/yschx_20061102.css” type=”text/css” media=”all”> us.yimg.com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-start empty javascript node for popup app window.open(u, n, ‘width=’ + w + ‘,height=’ + h +’,resizable=yes,scrollbars=yes’); if (remote != null) { if (remote.opener == com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-- start empty javascript node for popup app fix --> <script language=”javascript1.2”> htm#brws h2 {margin-bottom:5px;font:bold 78% verdana;color:#909090;} #brws ul,#brws li {margin:0;padding:0;list-style-type:none;} #brws li {padding-left:15px;} <!doctype html public “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/strict.dtd”> <html><head><meta <link rel=”stylesheet” href=”http://us.js2.yimg.com/us.js.yimg.com/lib/s2/yschx_20061102.css” type=”text/css” media=”all”> us.yimg.com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-start empty javascript node for popup app window.open(u, n, ‘width=’ + w + ‘,height=’ + h +’,resizable=yes,scrollbars=yes’); if (remote != null) { if (remote.opener == com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-- start empty javascript node for popup app fix --> <script language=”javascript1.2”> htm#brws h2 {margin-bottom:5px;font:bold 78% verdana;color:#909090;} #brws ul,#brws li {margin:0;padding:0;list-style-type:none;} #brws li {padding-left:15px;} <!doctype html public “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/strict.dtd”> <html><head><meta <link rel=”stylesheet” href=”http://us.js2.yimg.com/us.js.yimg.com/lib/s2/yschx_20061102.css” type=”text/css” media=”all”> us.yimg.com/lib/s/yschx_nws_20050610a.css” type=”text/css” media=”all”> <!-start empty javascript node for popup app window.open(u, n, ‘width=’ + w + ‘,height=’ + h +’,resizable=yes,scrollbars=yes’); 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JENNIFER STERING

INSTRUCTOR +

Overall, the number of people who did not experience “green guilt” in 2008 (42 percent) decreased from 2007 (51 percent), perhaps suggesting that Americans are increasingly realizing

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Call2Recycle is the most comprehensive rechargeable battery and cell phone recycling progr am available nationwide. The program provides a convenient way to collect and recycle old cell phones and used rechargeable batteries found in cordless electronic products, such as laptop computers, cordless power tools, two-way radios, cordless and cellular phones, digital cameras and camcorders.

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Report reveals flawed U.S. e-waste policies

printer

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In a harsh review of U.S. hazardous waste laws, independent government investigators highlighted the need for improved regulation of electronic waste in a new report. A Government Accountability Office (GAO) report released on Wednesday said a ‘substantial quantity’ of discarded electronics, such as computers, televisions, and cell phones, are sent to the developing world where they are dismantled in conditions unsafe to workers and dangerous to the environment.‘The United States’ regulatory coverage of exported, used electronics is among the narrowest in the industrialized world and the little regulation that does exist has been enforced to only a minor degree,’ the report said. The international shipping of electronic waste, or ‘e-waste,’ is regulated by the 1989 Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and Their Disposal. The agreement, ratified by 170 countries, requires signatories to notify developing nations of incoming hazardous waste shipments. The United States is the only industrialized country not to ratify the convention. U.S. residents removed more than 300 million electronic devices from their households in 2006, according to the U.S. Environmental Protection Agency (EPA). At least 80 percent of the e-waste is sent to domestic landfills. The rest is frequently sold to brokers who ship it to the developing world, mainly Asia and West Africa, where workers dismantle the products and often burn the remains in the open air or dump it into nearby water bodies.

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Products with cathode-ray tubes (CRTs), such as televisions and computer monitors, are the only exported e-waste that the EPA regulates. Exporters must obtain EPA consent before exporting the products, which contain harmful levels of copper and lead. GAO officers who posed as overseas and domestic scrap brokers uncovered 43 businesses that were willing to export the items without obtaining EPA consent during a three-month period. ‘The export of CRTs from the United States in apparent violation of the CRT rule seems widespread,’ the report noted. The report recommends that the EPA take stronger action to enforce its hazardous waste laws. While it is not the role of the GAO to lobby Congressional action, the report also suggests that the EPA foster debate in Congress ‘to compel ratification of the Basel Convention.’ In the EPA’s comments on the report, administrators wrote, ‘EPA is well aware of the numerous challenges in appropriately controlling the management of e-waste, both domestically and internationally. However, we are not convinced that developing a regulatory scheme to address these issues is the most appropriate course of action.’ The response instead advocates voluntary measures. The GAO responded that voluntary measures are often ineffective because ‘the agency has no enforcement recourse against reluctant participants.’The United States is not the only contributor to the world’s growing e-waste problem. As more consumers discard their used electronics, 20-50 million metric tons of e-waste is generated worldwide each year, the United Nations Environment Programme estimates. Some companies are improving the recyclable content of their products to reduce the a m o u n t o f e - w a s t e g e n e r a t e d . A c c o r d i n g t o G r e e n p e a c e ’ s ‘ G r e e n e r E l e c t r o n i c s G u i d e , ’ c e l l p h o n e m a n u f a c t u r e r N o k i a l e a d s t h e c o m p e t i t i o n . 

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Earth friendly ink and toner tipsSaving on printer ink isn’t just about saving money, but also lessening the impact on the environment. Ink and toner cartridges are made from plastic and plastic is made from oil. There’s also the energy that goes into making the cartridge itself - more oil or coal burned to generate the electricity on that side of things. Some years back many printer manufacturers tried to scare consumers away from refilling and reusing cartridges by stating that this practice would void their printer warranties. I believe it’s been upheld in most western courts that this is not the case. Refilling your own cartridges, will a little messy at times, saves millions of empty cartridges winding up in landfill. Depending on the cartridge and how you use it, you can refill them dozens of times. One of the tricks to extending the life of a cartridge is to never let it run totally dry. Each time you print without ink, it wears out the print head very quickly. You should refill your cartridge when it gets down to around the 25% full mark. Another earth friendly tip for saving on ink refills - buy in bulk. Instead of purchasing “single-shot” refillers, buy your ink in larger containers; again, less plastic, less landfill that won’t break down for hundreds o f y e a r s .

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The acidification of the world’s oceans, caused by the absorption of huge volumes of carbon dioxide, is accelerating at an unprecedented rate, threatening marine ecosystems and the livelihoods of tens of millions of people, concluded scientists attending the Second International Symposium on the Ocean in a High CO2 World held in Monaco from 6-9 October. The meeting, attended by 250 marine scientists from 32 countries, was organized by UNESCO’s Intergovernmental Oceanographic Commission, the Scientific Committee on Oceanic Research (SCOR), the International Atomic Energy Agency (IAEA) and the International Geosphere Biosphere Programme (IGBP), with the support of the Prince Albert II of Monaco Foundation and several other partners. “Our oceans are sick. We don’t quite know how sick, but there is enough evidence now for us to say that ocean chemistry in changing, that as a result some marine organisms will be affected, and that decision makers need to sit up and take notice,” said James Orr of the IAEA and Chairman of the meeting. Acidification results from the ocean’s capacity to absorb vast quantities of carbon dioxide, about one-third of what we emit to the atmosphere from combustion of fossil fuels. Currently, the ocean absorbs about eight billion tonnes of CO2 annually that would otherwise stay in the atmosphere. It thus plays an important role in mitigating global warming. But at what price? “Since the industrial revolution, the acidity of ocean surface waters has increased by 30 percent. This change is greater and happening about 100 times faster than for previous acidification events experienced in many millions of years,” said Dr. Orr.


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JENNIFER STERING

> PROBLEMS

Electronic waste is of concern largely due to the toxicity and carcinogenicity of some of the substances if processed improperly. Toxic substances in electronic waste may include lead, mecury, cadmium. Carcinogenic substances in electronic waste may include polychlorinated biphenyls (PCBs). A typical computer monitor may contain more than 6% lead by weight, much of which is in the lead glass of the CRT. Capacitors, transformers, PVC insulated wires, PVC coated components that were manufactured before 1977 often contain dangerous amounts of polychlorinated biphenyls.Up to thirty-eight separate chemical elements are incorporated into electronic waste items The unsustainability of discarding electronics and computer technology is another reason for the need to recycle â&#x20AC;&#x201C; or perhaps more practically, reuse electronic waste.

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Electronic waste processing systems have matured in recent years following icreased regulatory, public, and commercial scrutiny, and a commensurate increase in entrepreneurial interest. Part of this evolution has involved greater diversion of electronic waste from energy intensive, down-cycling processes (eg. conventional recycling) where equipment is reverted to a raw material form. This diversion is achieved through reuse and refurbishing. The environmental and social benefits of reuse are several: diminished demand for new products and their commensurate requirement for virgin raw materials (with their own environmental externalities not factored into the cost of the raw materials) and larger quantities of pure water and electricity for associated manufacturing, less packaging per unit, availability of technology to wider swaths of society due to greater affordability of products, and diminished use of landfills.

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HINGE PIN

HEATER BLOCK PART #781085

DESORPTION TUBE WELL

PRT

HEATER CARTIDGE

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POEN POSITION COOL SAMPLE

CLOSED POSITION DESORB SAMPLE

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648026480164862846104370170179047273819329186389273123 81 68 17 60 71 30 72 18 16 11 16 87 03 07 11 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 3712037910270937018729037026840621063078297307124 273098247628176726187 273098247628176726187 3681360163386180300811117376168201078162767182674289037210732 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 80 11 70 62 78 26 61 16 87 73 07 11 01 21 81 68 10 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 9162173579152791637961276893628092782731 67 76 32 78 11 17 16 17 82 06 01 18 27 70 31 00 92 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 824 8111173761682010781627671826742890372100811117376168201078162767182674289037210193671367 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 81 01 01 11 28 70 30 01 92 87 23 40 79 68 22 84 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 9037210081111737616820107816276718267428903721008111173761682010781627671826742890372100 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 31079687224671682780117062782661168773071703278661166872307110171811860207162771380296872442786 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 111180012730982476281767261870102861673711118001273098247628176726187010286167371111800 100811117376168201078162767182674289037210081111737613 67 81 21 01 11 08 70 80 11 62 27 73 60 79 18 82 24 67 76 42 28 81 97 06 37 72 26 11 08 07 80 11 10 12 1 17 26 72 38 01 97 86 27 42 76 61 28 87 10 71 60 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 861673711118001273098247628176726187010286167371111800127309824 4289037210081111737616820107816276718267428903721008111173761682010781627671826742890372 726187010286167371111800127309824762817672618701028616737111180012730982476281767261870 7671826742890372100811117376168201078162767182674289037 71 21 11 01 08 80 10 11 12 17 73 30 79 68 12 64 87 26 02 18 01 77 86 17 62 26 71 68 77 10 81 20 62 7 102861673711118001273098247628176726187010286167371111800127309824762817672618701028616 6276718268 76 41 26 87 93 07 31 71 21 11 08 00 80 11 12 17 13 70 39 78 62 14 67 86 22 08 11 07 76 87 12 66 21 78 67 70 11 80 22 68 76 41 26 87 93 07 31 71 21 11 08 00 80 11 12 17 13 70 39 78 62 14 67 86 22 08 11 07 76 87 12 66 2187010 737111180012730982476281767261870102 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 7 6 7 2 6 1 8 7 0 1 0 2 8 6 1 6 7 3 7 1 1 1 1 8 0 0 1 2 7 3 0 9 8 2 4 7 6 2 8 1 201078162767182674289037210081111737616820107816276718267428903721008111173761682010781 861673711118001273098247628176726187010286167371111800127309824762817672618701028616737 767261870102861673711118 100811117376168 1111800127309824762817672618701028616737111180012730982476281767261870102861673 001273098247628176 781627671826742890372 7111180012730982476281767261870102 168201078162767182674289037210081111737616820107816276718267428907 32 76 21 18 07 00 81 10 12 18 16 71 36 77 63 17 61 81 21 01 18 00 8616737111180012730982476281767261870102861673711118001273098247628176726187010 90372100811117376 286167371111800127309824762817672618701028616737111180012730982476281 826742890372100811117376168201078162767182674289037210081111737616820107816276718267428 767261870102861673711118 73761682010781627671 001273098247628176 008111173761682010781627671826742890372100811117376168201078162767182674289037210081111 72618701028616737111180 6718267428903721 1078162767182674289037210081111737616820107816276718267428903721008111173761682010781627 3761682010781627671826742890372100811117376168201078162767182674289037210081111737616820 2010781627671826742890372100811117 1737616820107816276718267428903721008111173761682010781627671826742890372100811117376168 376168201078162767182674289037210081111737616820107816276718267428903721008111 2010781627671826742890372100811117 0107816276718267428903721008111173761682010781627671826742890372100811117376168 182674289037210081111737616820107816276718267428903721008111173761682 811117376168201078162767 671826742890372100 08111173761682010781627

[66]


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JENNIE HINCHLIFF


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UPDATE_2 DIARY HAND BOOK

[3]

THE BIGGEST CHALLENGE UPDATE2 DIARY HAND BOOK

THIS BOOK IS ABOUT A STORY OF NEVILLE SUN, WHO IS A TAIWANESE STUDENT LEARNING ENGLISH BY CHOOSING SAN FRANCISCO AS HIS DESTINATION. FROM THIS TRIP HE RAN INTO SO MANY DIFFICULT PROBLEMS BUT HE FINALLY SURVIVED.

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JENNIE HINCHLIFF

THE BIGGEST CHALLENGE “Time to leave,” Nio’s dad reminded him again. It was May 25, 2005 and he was worried and terrified about being alone on his trip to Seattle. He was going there for his English as a second language education. Nio was slowly dragging the heavy luggage through the airport with his family, feeling unhappy to leave his family and friends in Taiwan. Deep inside his heart the only thing he wanted to tell his family was that when he comes back to Taiwan, he would speak English well and make them proud of him. Nio’s dad and sisters walked with him to the front gate and looked at him and said, “Bye, take good care, my boy! Call me when you arrive there.” Nio replied, “Okay, don’t worry I will.” But he spoke only in mandarin, “mei wun ti.” Nio walked into the airport’s lobby. He felt down but also kind of excited. He was terrified to turn his head and look at his family because he was afraid they were waving and saying bye to him causing him to cry like a little boy. Those two emotions twisted and bothered him, but he didn’t cry. For twenty one years he had never left home and his country and at that moment Nio shared the same feeling he had the day before he went into the military service, terrified and worried. Nio knew this was going to be a good challenge for himself, so he had to get over that feeling as soon as he could and learn to enjoy being a student in Seattle. During the flight Nio felt so uncomfortable and shy. He wanted to speak English to the flight attendant, but failed. He felt like a coward hiding in the huge airplane. He couldn’t get away from this thought because there was no one with him to talk to on the flight. For Nio, speaking English was so embarrassing, weird and made him feel very uncomfortable. During the flight he had a hard time sleeping because he was worried something bad could happen so he tried to close his eyes and take a nap. After he heard somebody talking to him and trying to wake him up. When Nio realized the person was talking to him, he suddenly opened his eyes. He was and frightened; there was an old Indian man who had very dark skin and smelled strongly of old fashioned cologne. That Indian man was about six and wearing a suit and spoke in an unfamiliar language. He tried to say something to Nio, but Nio was confused and didn’t understand what the man

a while, startled feet tall said.

Nio looked at him and answered, “What?” Nio tried to smile because he thought smiling would help anything. While Nio was trying to communicate with the Indian man, Nio noticed the person sitting in front of him having a heart attack. She was a young lady and her body kept shaking from side to side in the seat looking very uncomfortable. Her hands kept trying to hold on to something and she seemed really in pain. Suddenly Nio realized that man was trying to tell him what happened with the young lady. He felt as if he was in a movie. Here was someone who had an emergency situation and needed to be rescued. In Nio mind’s eye he got out of his seat and walk forward to the lady and calmly helped her by using his professional knowledge and skills. Nio very successfully rescued that person and everyone clapped. “Yes! I am a doctor” Nio said to himself. Nio realized being a doctor and rescuing people was part of his imagination and that person who as having a heart attack wasn’t a dream. Nio was still sitting in his seat; he couldn’t say anything or do anything because he couldn’t speak English. He thought maybe that woman might die on the plane and he would spend a long time remembering this painful accident. His kind and benevolent heart told him to help her. He thought to himself and tried to gesture to the Indian man, “We should tell the fly attendant,” but it was a huge problem trying to speak with the Indian man. He looked at Nio and Nio couldn’t say anything making things even more difficult. The Indian man looked nervous and he couldn’t stop talking to Nio. He and Nio were just like two blind people trying to help each other but without the capability. Nio stood up and hurried to find a Chinese flight attendant. He told him to broadcast for any doctor on that plane able to help this young lady who looked like was having a heart attack. Fortunately there was a doctor who volunteered and saved that lady’s life. It was a long journey; Nio felt so tired and restless. Also Nio felt humiliated and thought, “I wish I could speak English.” After the plane landed in Seattle, Nio thought about how he could get to his school and apartment from the airport. While he was checking his note book to find all of the housing and schooling information, he realized he was in the transfer area for flights going International and there was no one to tell him where he should go. Nio was lost in a totally wrong place and dragging his luggage and tired body. Damn I wish I could speak English. Fortunately that Indian man show up again and pointed out where he should go. Finally he saw the customs area and he knew the right way out of the airport. Walking out of the airport, he grew very eager to see the scenery from the romantic movie Sleepless in Seattle. He hoped Seattle was a wonderful place to live and a place where he could fall in love. At the end of this complicated trip, Nio understood now more than ever that being able to speak English was especially important. After that flight experience and a few months studying English in Seattle, Nio forgot his feelings that he couldn’t speak English. He began to learn how to speak English naturally. He also enjoyed learning some Japanese and Korean phrases from the other students there. November 20th, 2005 Nio finished the first level of ESL class. He was ready to go back to Taiwan for a vacation. Nio knew his English still was still improving, but he remembered his thoughts before coming to the US. It was a wish to speak English. Back in May it seemed a simple task, but actually it was one of the biggest challenges Nio had ever faced. At the end of the semester, Nio appreciated that he was not afraid to speak English or other languages anymore. Speaking English was not hard, the hardest thing was being afraid to try.

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UPDATE_2 DIARY HAND BOOK


036

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JENNIE HINCHLIFF


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UPDATE_2 DIARY HAND BOOK


+

006

25C

COMBAT It was May 25, 2005 and

back to Taiwan, he would speak English well and make them proud of him.

He was terrified to turn his head and look at his family because he Those two emotions twisted and bothered him, but

UPDATE

+

011

uncomfortable.

He felt like a coward He couldn’t get away from this thought speaking English was so embarrassing, weird and made him feel very

because there was no one with him to talk to on the flight. For Nio,

hiding in the huge airplane.

speak English to the flight attendant, but failed.

During the flight Nio felt so uncomfortable and shy. He wanted to

feeling as soon as he could and learn to enjoy being a student in Seattle.

going to be a good challenge for himself, so he had to get over that

he went into the military service, terrified and worried. Nio knew this was

and at that moment Nio shared the same feeling he had the day before

he didn’t cry. For twenty one years he had never left home and his country

like a little boy.

was afraid they were waving and saying bye to him causing him to cry

BOOKART_01

Nio walked into the airport’s lobby. He felt down but also kind of excited.

mandarin, “mei wun ti.”

there.” Nio replied, “Okay, don’t worry I will.” But he spoke only in

him and said, “Bye, take good care, my boy! Call me when you arrive

Nio’s dad and sisters walked with him to the front gate and looked at

COURSE +

heart the only thing he wanted to tell his family was that when he comes

feeling unhappy to leave his family and friends in Taiwan. Deep inside his

was slowly dragging the heavy luggage through the airport with his family,

He was going there for his English as a second language education. Nio

he was worried and terrified about being alone on his trip to Seattle.

“Time to leave,” Nio’s dad reminded him again.

THE BIGGEST CHALLENGE

UPDATE

>>> 038

INSTRUCTOR + JENNIE HINCHLIFF

1 TAIWAN

2 SAN FRANCISCO


039

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UPDATE_2 DIARY HAND BOOK


19 DE COMBAT


EC 08 COMBAT


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044

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BOOKART_01

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JENNIE HINCHLIFF


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SECRETS_8 BREAD BOOK

[4]

A BREAD STARTS YOUR DAY SECRETS 8

THIS PROJECT IS TO DESIGN A CONCEPT BOOK BY USING THE BREADS AS CONCEPT. THIS IS AN ADULT FAIRY TALE WITH THE CENTRAL IDEA OF 8 IMPORTANT THINGS WE ALL NEED IN OUR DAILY LIFE, FROM MORNINGS TO EVENINGS.

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JENNIE HINCHLIFF

THE “BREADISH-SHAPE” COVER REPRESENTS THAT ONCE THE READER OPEN THE BOX AND START TO READ THIS BOOK, HIS OR HER JOURNEY OF LIFE GETS STARTED: MOST PEOPLE EAT BREAD FOR THEIR BREAKFASTS; BREAKFASTS MEAN THE BEGINNING OF DAYS; AND BREAD AT THIS POINT STADNS FOR STARTING THE READERS’ JOURNEY. WHAT THE READER COULD FIND IN THIS BOOK ARE NECESSITIES EVERYONE NEEDS IN HIS OR HER LIFE; AND THESE NECESSITIES, SUCH AS A TOOTHBRUSH, A CUP, AND A PILLOW, ARE EVERYONE’S FRIENDS.

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SECRETS_8 BREAD BOOK


048

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JENNIE HINCHLIFF


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SECRETS_8 BREAD BOOK


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THE ”TOOTHBRUSH” IS AN INSTRUMENT

BOOKART_01

INSTRUCTOR +

001/ SECRETS_8

CUP IS SOMETHING

CONSISTING

THAT FALLS

OF A SMALL

TO ONE'S

BRUSH ON

LOT.

A HANDLE USED

CUP IS

TO CLEAN

SOMETHING

TEETH THROUGH

THAT HELPS

TOOTH

ME TO DRINK

BRUSHING.

WATER

TOOTHBRUSHES

EVERYDAY

ARE OFFERED

BEFORE I

WITH VARYING

EAT MY

TEXTURES

BREAKFAST.

OF BRISTLES,

CUP IS

AND COME IN MANY DIFFERENT

TOOTHBRUSH

SOMETHING THAT I CANT

SIZES AND

DRINK

FORMS. IT IS THE

WITHOUT.

JENNIE HINCHLIFF

002/ SECRETS_8

CUP

FIRST THING THAT I HAVE TO USE WHEN EVERYDAY I WAKE UP.

8:30AM

A STAPLER IS A

005/ SECRETS_8

9:30AM

THE UTENSIL USUALLY METAL

MECHANICAL

IS USED TO LIFT

DEVICE THAT

FOOD TO THE

JOINS

MOUTH OR TO

TOGETHER

HOLD FOOD IN

SHEETS OF

PLACE WHILE

PAPER OR

COOKING OR

OTHER

CUTTING IT.

SIMILAR

FOOD CAN BE

MATERIALS

LIFTED EITHER

BY DRIVING

BY SPEARING IT

A THIN

ON THE TINES,

METAL

OR BY

STAPLE

COLLECTING IT

(FASTENER) STAPLE

STAPLER

ON TOP OF THE TINES, TO

THROUGH THE

ALLOW FOR THIS

SHEETS AND

SPOON-LIKE USE,

FOLDING

THE TINES ARE

OVER THE

OFTEN CURVED

ENDS TO

SLIGHTLY

SECURE THE

UPWARD. FORK IS

PAPER. IT

SOMETHING THAT

HELPS ME TO

HELPS ME

ORGANIZE MY

EATING, IT

DAILY

PROVIDES AN

PAPERS FROM

EASIER WAY TO

CLASS,

HAVE MY LOVELY

006/ SECRETS_8

FORK

DINNER.

14:00AM

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18:30AM


053

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SECRETS_8 BREAD BOOK

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003/

SHOES IS

SECRETS_8

AN OUTER

BAG IS A

COVERING

FLEXIBLE

FOR THE

CONTAINER

HUMAN FOOT

THAT MAY

TYPICALLY

BE CLOSED

HAVING A

FOR

THICK OR

HOLDING,

STIFF SOLE

STORING,

WITH AN

OR

ATTACHED

CARRYING

HEEL AND AN

SOME -

UPPER PART

THING.

OF LIGHTER

BAG HELPS

MATERIAL.

ME TO

SHOES IS

SHOES

SOMETHING

CARRY BOOKS AND

CAN PROTECT

TOOLS TO

MY FOOT

SCHOOL.

WHEN EVERY

IT IS

I WALK.

A VERY

ALSO IT

HELPFUL

HELPS ME TO

FRIEND

GO OUT WITH

WHEN

OUT SHOWING

EVERYDAY

MY TOES.

I HAVE

004/ SECRETS_8

BAG

LOTS OF STUFF TO CARRY.

11:00AM

A LAPTOP COMPUTER,

007/ SECRETS_8

OR SIMPLY

12:00AM

A PILLOW IS A LARGE

LAPTOP (ALSO

CUSHION

NOTEBOOK COMPUTER

SUPPORT FOR

OR NOTEBOOK),

THE HEAD,

IS A SMALL MOBILE

USUALLY USED

COMPUTER, WHICH

WHILE

USUALLY WEIGHS

SLEEPING IN

2-18 POUNDS (1-6

A BED, OR

KILOGRAMS),

FOR THE

DEPENDING ON SIZE,

BODY AS

MATERIALS,

USED ON

AND OTHER FACTORS.

A COUCH OR

LAPTOP IS A VERY

CHAIR. IT

IMOPRTANT TO

REALLY HELPS

ME BECAUSE IT HELPS ME TO

LAPTOP

ME TO RELAX BEFORE I

CONTACT MY FAMILY

SLEEP. I

AND FRIENDS FROM

DON’T THINK

OTHER COUNTRY

I CAN SLEEP

AND ALSO GRAPHIC

WITH OUT

DESIGN IS ALL

PILLOWS.

008/ SECRETS_8

PILLOW

RELATED AND BELONG WITH COMPUTER. I CAN TAKE MY LAPTOP GO EVERYWHERE AND STILL DOING MY JOB. LOVE IT.

19:30AM

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PACKAGING KISS KISS STREAKY PORK!!! [5] FOOD OF THE SHANGHAI GODDESS [6] SPRAY AND SMELL [7] SAMPLE A TASTE OF CALIFORNIA’S FINEST [8] CHA CHA CHA [9] TAKE PART IN SAVING RAINFORESTS [10] TAIWANESE HIGH MOUNTAIN TEA [11]

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KANPAI BBQ CUISINE PACKAGING SYSTAM DESIGN

[5]

KISS KISS STREAKY PORK!!!

KANPAI BARBECUE CUISINE BRAND IDENTITY AND PACKAGING SYSTEM DESIGN THIS PROJECT IS TO DEVELOP A NEW UPSCALE IDENTITY AND PACKAGING SYSTEM. TO CONNECT OVERALL KANPAI, A BBQ RESTAURANT IN TAIPEI. THE MAJOR PURPOSES ARE PROVIDING A BETTER IMPRESSION AND VISUAL SYSTEM IDENTITIES IN SEVERAL WAYS IN THIS INDUSTRY.

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MELANIE HALIM

WHAT DRIVES CONSUMERS IN THIS RESTAURANT ARE ITS JAPANESE-STYLED, HARVEST, AND YUMMY FOODS; AND JOYFUL, GATHERED-TOGETHER ATMOSPHERE. IN ORDER TO CARRY OUT ITS IMAGE, I USE SEVERAL OBJECTS PORTRAYING ITS CHARACTERS: THE BLACK-COLORED WOOD REPRESENTS CHARCOAL; THE ORANGE BAR STANDS FOR FLAME; AND A SET OF BEER GLASSES AND THE PICTURE FRAME, BECAUSE OF ITS COLOR AND SHAPE, REPRESENT MACHES LIGHTING UP THE ATMOSPHERE.

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KANPAI BBQ CUISINE PACKAGING SYSTAM DESIGN


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3

5

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KANPAI BBQ CUISINE PACKAGING SYSTAM DESIGN

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6

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KANPAI BBQ CUISINE PACKAGING SYSTAM DESIGN


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SHANGHAI CHOCOLATE PACKAGING

[6]

FOOD OF THE SHANGHAI GODDESS SHANGHAI CHOCOLATE

SHANGHAI CHOCOLATE PACKAGING IS TO DEVELOP A NEW STYLE OF CHOCOLATE AND REVIEW THE EARLY SHANGHAI ADVERTISEMENT WHICH VIEWS BEAUTIFUL SHANGHAI WOMEN ILLUSTRATION AS THE MAIN SELLING IDEA.

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PACKAGING

INSTRUCTOR +

NEVILLE S

THE OWNER OF THIS COMPANY IS AN AMATEUR OF COLLECTING PAINTINGS OF BEAUTIFUL SHANGHAI WOMEN; THE REASON FOR THIS HOBBY OF HIS IS BECAUSE HE REGARDS THE WAY HOW CHINESE WOMEN DRESSED UP IN THE MIDDLE OF EARLY 20th CENTURY AS A WAY OF SHOWING WOMEN’S UNIQUE, HARD-TO-RESIST ATTRACTION. LIKE WHAT LINNAEUS (A 17th-CENTURY SWEDISH NATURALIST) SAID, “CHOCOLATE MEANS FOOD OF THE GODS”, CHOCOLATE IS A PSYCHOACTIVE FOOD: IT APPEALS TO HUAMNS BEINGS’ APPETITE IN A HARDTO-RESIST WAY. THIS CHOCOLATE LINE EXPECTS TO CAPTURE THE DELICIOUS FEELING CHOCOLATE GIVES TO PEOPLE’S PALETTES BY USING AN ANALOGY BETWEEN SHANGHAI WOMEN’S AND CHOCOLATE’S HARD-TORESIST ATTRACTION.

COMBAT


069

PEOJECT +

COMBAT

>>>

SHANGHAI CHOCOLATE PACKAGING


070

>>>

COURSE +

PACKAGING

INSTRUCTOR +

上海 SHANGHAI COMBAT

NEVILLE S


071

PEOJECT +

COMBAT

>>>

SHANGHAI CHOCOLATE PACKAGING


072

>>>

COURSE +

COMBAT

PACKAGING

INSTRUCTOR +

NEVILLE S


073

PEOJECT +

>>>

BODY SHOP ROOM FRAGRANCE PACKAGING

[7]

SPRAY AND SMELL BODY SHOP INTERIOR FRAGRANCE

BODY SHOP INTERIOR FRAGRANCE BRAND EXTENSION PROJECT IS TO DEVELOP A NEW FRAGRANCE LINE ORIGINATED BY ITS OWN, EXISTING BRAND IDENTITY.

COMBAT


074

>>>

COURSE +

PACKAGING

INSTRUCTOR +

NEVILLE S

THE BODY SHOP BELIEVES THAT THE NATURAL WAY IS THE ONLY TRUE WAY TO BE BEAUTIFUL. LIKE WHAT THE COMPANY HAS BEEN WORKING ON FOR YEARS, THIS TIME, THE BODY SHOP CREATES THE LINE OF THE BODY SHOP INTERIOR BASED ON NATURAL INGREDIENTS FROM ALL FOUR CORNERS OF THE GLOBE. BY SERVING THE SAME MISSION OF ENHANCING USERS’ NATURAL BEAUTY, THIS TIME, THE MISSION IS A LITTLE DIFFERENT: IMPROVING USERS’ INTERIOR BAUTY. IN ORDER TO DIFFERENTIATE THE PACKAGING OF BODY LINE PRODUCTS, I DECIDED TO USE WALL PAPERS AS THE MAJOR ROOM FRAGRANCE PACKAGING CONCEPT.

COMBAT


075

PEOJECT +

COMBAT

>>>

BODY SHOP ROOM FRAGRANCE PACKAGING


076

>>>

COURSE +

[7]

COMBAT

PACKAGING

INSTRUCTOR +

NEVILLE S


077

PEOJECT +

COMBAT

>>>

BODY SHOP ROOM FRAGRANCE PACKAGING


078

>>>

COURSE +

COMBAT

PACKAGING

INSTRUCTOR +

NEVILLE S


079

PEOJECT +

>>>

CLUB 21 CHEES+SAUSAGE PROMOTION PACKAGING

[8]

SAMPLE A TASTE OF CALIFORNIA’S FINEST CLUB 21 PARTY KIT

TO CREATE A CHEESE GIFT SET FOR HILMAR CHEESE WITH SIMPLIFIED ELEMENTS, I USE A TICKET LABEL AS THE CONCEPT: AS WE ENTER A PATER WE USUALLY HAVE TO BRING A TICKET, SO THIS KIT IS WHAT WE NEED WHEN WE JOIN OUR FRIENDS’ PARTIES.

COMBAT


080

>>>

COURSE +

PACKAGING

INSTRUCTOR +

NEVILLE S

SIMPLICITY AND NATURE ARE TWO ADVANTAGES OF HILMAR CHEESE COMPANY, BUT BECAUSE THE COMPANY DESIGNED ITS LOGO BASED ON THESE TWO FEATURES, ITS LOGO SEEMED TO PLAIN TO CATCH PEOPLE’S ATTENTION AND UNABLE TO MAKE ITS LOGO IMMEDIATELY NOTICEABLE. MY IDEA IS TO REMAIN ITS ORIGINAL IDEAS OF BEING SIMPLE AND NATURE AND IMPROVE ITS LOGO AND PACKAGING BY EMPHASIZING ITS SIMPLICITY AND NATURE: SIMPLICITY BECOMES MORE SIMPLE AND NATURE BECOMES MORE NATURAL. IN ORDER TO CORRESPOND TO HILMAR’S SPECIALIZATION IN NATURAL INGREDIENTS, I WANT THIS COMPANY TO RESONATE WITH ITS TARGET AUDIENCES IN THE WAY OF CONNECTING ITS NATURAL INGREDIENTS WITH SIMPLE BUT STRONG, OBVIOUS PACKING AND LOGO.

COMBAT


081

PEOJECT +

COMBAT

>>>

CLUB 21 CHEES+SAUSAGE PROMOTION PACKAGING


082

>>>

COURSE +

COMBAT

PACKAGING

INSTRUCTOR +

NEVILLE S


083

PEOJECT +

COMBAT

>>>

CLUB 21 CHEES+SAUSAGE PROMOTION PACKAGING


084

>>>

COURSE +

[8]

COMBAT

PACKAGING

INSTRUCTOR +

NEVILLE S


COMBAT


086

>>>

COURSE +

COMBAT

PACKAGING

INSTRUCTOR +

NEVILLE S


087

PEOJECT +

>>>

CHA-CHA WINE PACKAGING

[9]

CHA CHA CHA CHA CHA WHITE AND RED WINE

CHA-CHA BRAND PACKAGING SYSTEM IS TO DEVELOP A NEW BRAND IDENTITY FOR CASA MONTES. THIS RED AND WHITE WINE IS ADOPTING A CHA-CHA DANCE COUPLE AS THE MAIN IDEA, CREATING THE PATTERNS WITH SCRIPT C, SHOWING THE MOVEMENT OF CHA-CHA DANCING.

COMBAT


088

>>>

COURSE +

IDENTITY_01

INSTRUCTOR +

NEVILLE S

THIS ASSIGNMENT IS TRYING TO CAPTURE HOW A CHACHA DANCE COUPLE DANCE AND CORRESPOND TO EACH OTHER’S BODY LANGUAGE REPRESENTED BY SCRIPT C. THE C-PATTERN LABEL ON THE BOTTLE INDICATES TWO CHA-CHA DANCERS’ MOVEMENT, AND THE TAG ON THE TOP OF BOTTLE SHOWS THE CLASSIC, SANS SERIF POSTER.

COMBAT


089

PEOJECT +

COMBAT

>>>

CHA-CHA WINE PACKAGING


COMBAT


091

PEOJECT +

COMBAT

>>>

CHA-CHA WINE PACKAGING


002 MELANIE HALIM

092

>>>

COURSE +

>>>

PACKAGING_01

INSTRUCTOR +

COURSE +

COMBAT

IDENTITY_01

INSTRUCTOR +

NEVILLE S.


093

PEOJECT +

>>>

AGNES B CANDLE LINE BRAND AND SUB COMMUNICATION HIERARCHY PROJECT

[10]

TAKE PART IN SAVING RAINFOREST AGNES B CANDLE LINE

AGNES B CANDLE LINE BRAND AND SUB COMMUNICATION HIERARCHY PROJECT IS TO DEVELOP AN ECO-FRIENDLY PACKAGING, WITH THE PURPOSE OF PROMOTING RECYCLE ACTIVITIES.

COMBAT


094

>>>

COURSE +

PACKAGING_01

INSTRUCTOR +

MELANIE HALIM

IN ORDER TO ENCOURAGE CONSUMERS TO PARTICIPATE IN SAVING RAINFORESTS ON THE EARTH, THE CONCEPT OF PACKAGING OF THIS PROJECT IS FULL OF SYMBOLS: THE EMPTY BIRD-CAGE REPRESENTS THE PHENOMENON WHERE THE BIRD LEAVES ITS HOME; THE BOOK STANDS FOR THE MAIN REASON WHY PEOPLE NEED TO CUT DOWN TREES; THE MATERIAL OF PACKING, COTTON, AND THE EMBOSSED-LEAF PACKAGING REPRESENT THE COMPANY’S EAGER OF RECALLING PEOPLE’S DESIRES OF SAVING THE RAINFORESTS. MOREOVER, THE GRAPHICS OF THE TEA-LIGHT-CANDLE LIDS ACTUALLY TELL US A STORY: IF THE USER PUT LIDS IN THE RIGHT ORDER, AFTER CUTTING TREES, BIRDS CAN’T BUILD UP NESTS, AND THEY WILL BE ULTIMATELY FORCED TO FLY AWAY.

COMBAT


003

PEOJECT +

COMBAT

>>>

KANPAI PACKAGING


COMBAT


COMBAT


098

>>>

COURSE +

COMBAT

PACKAGING_01

INSTRUCTOR +

MELANIE HALIM


099

PEOJECT +

COMBAT

>>>

AGNES B CANDLE LINE BRAND AND SUB COMMUNICATION HIERARCHY PROJECT


COMBAT


COMBAT


102

>>>

COURSE +

COMBAT

PACKAGING_01

INSTRUCTOR +

MELANIE HALIM


103

PEOJECT +

COMBAT

>>>

AGNES B CANDLE LINE BRAND AND SUB COMMUNICATION HIERARCHY PROJECT


104

>>>

COURSE +

COMBAT

PACKAGING_01

INSTRUCTOR +

MELANIE HALIM


105

PEOJECT +

COMBAT

>>>

AGNES B CANDLE LINE BRAND AND SUB COMMUNICATION HIERARCHY PROJECT


106

>>>

COURSE +

COMBAT

PACKAGING_01

INSTRUCTOR +

MELANIE HALIM


107

PEOJECT +

COMBAT

>>>

AGNES B CANDLE LINE BRAND AND SUB COMMUNICATION HIERARCHY PROJECT


108

>>>

COURSE +

COMBAT

PACKAGING

INSTRUCTOR +

NEVILLE S


109

PEOJECT +

>>>

HIGH MOUNTAIN TEA PACKAGING

[11]

HIGH-MOUNTAIN, 1200M ABOVE SEA LEVEL TAIWANESE HIGH-MOUNTAIN TEA

HIGHER THAN 1200M ABOVE SEA LEVEL MEANS THE RIGHT ALTITUDE OF GROWING HIGH MOUNTAIN TEA, A VERY FAMOUS TYPE OF HIGH MOUNTAIN TEA IN TAIWAN.

COMBAT


110

>>>

COURSE +

PACKAGING

INSTRUCTOR +

NEVILLE S

TAIWAN’S UNIQUE ISLAND GEOGRAPHY - HIGH MOUNTAIN RANGES AT ITS CENTER WITH HIGH HUMIDITY AND NATURAL PRECIPITATION - MAKES IT A MOST SUITABLE ENVIRONMENT FOR GROWING TEA. SINCE MAKING AND DRINKING TEA IS ONE OF REMARKABLE CHINESE CULTURES, I PUT THE MOUNTAIN IMAGE COMPOSED BY THE CHINESE CALLIGRAPHY WHICH IS ALSO A REMARKABLE CHINESE ART AS THE PACKAGING CONCEPT IN ORDER TO PRESENT THE CLASSIC SIDE OF TEA ART.

COMBAT


111

PEOJECT +

COMBAT

>>>

HIGH MOUNTAIN TEA PACKAGING


112

>>>

COURSE +

[11]

COMBAT

PACKAGING

INSTRUCTOR +

NEVILLE S


113

PEOJECT +

COMBAT

>>>

HIGH MOUNTAIN TEA PACKAGING


IDENTITY CLICK AND GO [12] BRING BACK THE OLD ORKIN MAN [13] WE ARE A FAMILY [14] GRAPHIC DESIGN + ILLUSTRATION [15] WATER, ROCK, WOOD AND FIRE [16]

COMBAT


COMBAT


116

>>>

COURSE +

COMBAT

IDENTITY

INSTRUCTOR +

NEVILLE S


117

PEOJECT +

>>>

BOPOMOGROUP INTERNET DEVELOPMENT LOGO+STATIONARY

[12]

CLICK AND GO

BOPOMO INTERNET DEVELOPMENT BRAND IDENTITY AND APPLICATION SYSTEM THE PROJECT OF BOPOMO INTERNET DEVELOPMENT MANAGEMENT BRAND APPLICATION SYSTEM DESIGN IS TO REBRAND ITS IDENTITY, RECREATE ITS OWN PERSONALITY, AND RECAPTURE ITS TECHNOLOGY COOL DESIGNS.

COMBAT


118

>>>

COURSE +

IDENTITY

INSTRUCTOR +

NEVILLE S

BOPOMO, A CHINESE-BASED COMPANY, SERVES TO HELP PERSONAL ENTREPRENEURIAL AND BUSINESS WEBSITES, BASED ON ITS OWN TECHNOLOGY, WITH MISSIONS OF REDUCING TOTAL COSTS OF CLIENTS’ OWNERSHIP AND IMPROVING EFFICIENCY. THEREFORE, I WANT TO PORTRAY THREE MAJOR CHARACTERISTICS OF THIS COMPANY: I REMAIN THE ORIGINAL LOGO’S CHINESE ALPHABETS AND COMBINE B-P-M INTO A SYMBOL BY USING TILTED SQUARE SHAPES (LIKE WINDOWS OF THE INTERNET ACCESS), SHOWN IN A WAY OF CONVEYING ITS MESSAGE OF SPEED; TILTED SYMBOL AS WELL AS STANDS FOR THE CONVENIENCE OF ITS SERVICE; AND THE ORANGE STAR SIGN REPRESENTS THE STARTING POINT OF THE SERVICE AND POWER-DRIVEN PROCESS.

COMBAT


119

PEOJECT +

COMBAT

>>>

BOPOMOGROUP INTERNET DEVELOPMENT


120

>>>

COURSE +

IDENTITY

INSTRUCTOR +

NEVILLE S

B E FORE

D E SIGN OBJECTIVE The Object of this project is to design a new and fresher identity for Bopomo. Bopomo is the leading Internet development company in Canada, Although its image and logo shows a certain amount of professional look, its logo doesnâ&#x20AC;&#x2122;t really present a clear sense of what the company does. Creating a new logo will give Bopomo and updated image that will reflect their professional in Internet developing industry. USP: BOPOMO IS THE FAST PROFESSIONAL AND ORGANIZED INTERNET DEVELOPMENT COMPANY.

COMBAT


121

>>>

BOPOMOGROUP INTERNET DEVELOPMENT

PEOJECT +

A F TER

BOPOMO GROUP

WEB SOLUTION

1_1 In a highly competitive market, brand recognition is essential. Therefore, we need our own way identity, a symbol conveys who we are, what we do, and what we stand for. It is very important that our new symbol strengthens the impact in all of our areas, by making our company together with striking distinct image. Our new logo conveys exactly what we are. The identifier was designed as it and integral unit. Because its effectiveness depends on the exact relationship between the type and the design elements, the identifier must correspond to our logo and be reproduced photographically from proofs.

COMBAT


122

>>>

IDENTITY

COURSE +

INSTRUCTOR +

NEVILLE S

TRADE COTHIC_BOLD CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+ HELVETICA LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+

1_2 Typography plays a major role in the company’s identity. The consistent use of typography in accordance with the standards contained in this manual will establish the Bopomo program’s continuity, quality, and effectiveness. Faces from the Helvetica light and bold have been selected for use of Bopomo program. The clean lines of Helvetica is a preferred choice of typeface for the standard usage. It provides a nice contrast to the typeface of the Bopomo logo.

COMBAT


123

>>>

BOPOMOGROUP INTERNET DEVELOPMENT

PEOJECT +

BOPOMO BLUE PANTONE 654 C C 90 M 77 Y 47 K 48

BOPOMO ORANGE PANTONE 515 C C 00 M 55 Y 100 K 00

C O LORS OF IDENTIFIER To establish a consistent identity for Bopomo identity system, the following colors have been selected. The Bopomo logo should be presented in pantone 654 C, pantone 515 C. In the four-color process printing, Bopomo blue can be simulated with 90% Cyan, 77% magenta, 47% Yellow, and 48% black. Bopomo orange can be simulated with 00% Cyan, 55% magenta, 100% yellow and 00% black.

COMBAT


124

>>>

COURSE +

IDENTITY

INSTRUCTOR +

STATIONARY

COMBAT

NEVILLE S


125

>>>

BOPOMOGROUP INTERNET DEVELOPMENT

PEOJECT +

BOPOMOGROUP, Inc. 287 Queen St. Ottawa, Ontario KIA Canada

T_ 1.866.949.6043 F_ 1.877.250.1652 W_bopomogroup.com

BOPOMOGROUP, Inc. 287 Queen St. Ottawa, Ontario KIA Canada

BOPOMOGROUP, Inc. 287 Queen St. Ottawa, Ontario KIA Canada

Nori NakaSshima Project Coordinator

nori.naka@pobomogroup.com

COMBAT

T_090-9893-8693 F_090-9893-8695 W_bopomogroup.com

T_ 1.866.949.6043 F_ 1.877.250.1652 W_bopomogroup.com


126

>>>

IDENTITY

COURSE +

Nori NakaSshima Project Coordinator

nori.naka@pobomogroup.com

COMBAT

INSTRUCTOR +

T_090-9893-8693 F_090-9893-8695 W_bopomogroup.com

NEVILLE S


127

PEOJECT +

>>>

BOPOMOGROUP INTERNET DEVELOPMENT

BUSINESS CARD

COMBAT


128

>>>

COURSE +

IDENTITY

INSTRUCTOR +

APPLICATION

COMBAT

NEVILLE S


129

PEOJECT +

COMBAT

>>>

BOPOMOGROUP INTERNET DEVELOPMENT


130

>>>

IDENTITY

COURSE +

NEVILLE S

INSTRUCTOR +

http : // bopomogroup.com

PERSONAL

BUSINESS

ACCOUNT

GROUP

SETTING

HOME

personal web desig START

COMBAT


131

>>>

BOPOMOGROUP INTERNET DEVELOPMENT

PEOJECT +

Our team of web developers, human-computer interaction specialists and graphic designers are dedicated in creating a unique website that is tailored to your needs. We believe in three main elements for a successful website: Functionality, Usability, and Aesthetics.

gn

Our expertise in each of these areas and detailed consultation, we will help you build a website that can achieve your goals. Moreover, all websites designed by Bopomo are fully compatible with our BopomoUp, BopomoGlobe, and other Bopomo technologies.

BOPOMOGROUP, Inc. 287 Queen St. Ottawa, Ontario KIA Canada

COMBAT

T_ 1.866.949.6043 F_ 1.877.250.1652 W_bopomogroup.com


132

>>>

COURSE +

COMBAT

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY


133

PEOJECT +

>>>

ORKIN COMMERCIAL PEST MANAGEMENT

[13]

BRING BACK THE OLD ORKIN MAN ORKIN COMMERCIAL PEST MANAGEMENT REBRANDING

ORKIN COMMERCIAL PEST MANAGEMENT BRAND APPLICATION SYSTEM DESIGN IS TO DEVELOP A BETTER IDENTITY SYSTEM FOR ORKIN: GIVE A NEW PERSONALITY TO ORKIN AND BRING BACK THE OLD ORKIN MAN.

COMBAT


134

>>>

COURSE +

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY

INSTEAD OF USING ITS OWN ORIGINAL LOGO (THE PLAIN DIAMOND SHPAE, WHICH IS TOO PLAIN AND IDENTICAL), I CHOOSE TO CAPTURE THE MISSION OF ORKIN -- PREVENTS PEOPLE’S HOME FROM BUG BITES AND PROVIDES SOLUTIONS TO THE BUG PROBLEMS BY REDESIGNING ITS DIAMOND SHPAE LOGO WITH TWO BUG BITES ON THE SIDE AND ONE ORKIN MAN (THE EARLY VERSION) STANDING ON THE TOP OF THE REVISED NEW LOGO.

COMBAT


135

PEOJECT +

COMBAT

>>>

ORKIN COMMERCIAL PEST MANAGEMENT


136

>>>

COURSE +

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY

B E FORE

D E SIGN OBJECTIVE The Object of this project is to design a new and fresher identity for Orkin, the leading Pest control company in United States. Although its image and logo shows a certain amount of professional look, its logo doesnâ&#x20AC;&#x2122;t really present a clear sense of what the company does. Creating a new logo will give Orkin an updated image and will reflect their professional in the pest control industry. USP: ORKIN IS THE FASTEST PROFESSIONAL AND ORGANIZED PEST CONTROL COMPANY.

COMBAT


137

PEOJECT +

>>>

ORKIN COMMERCIAL PEST MANAGEMENT

A F TER

1_1 In a highly competitive market, brand recognition is essential. Therefore, we need our own way identity, a symbol conveys who we are, what we do, and what we stand for. It is very important that our new symbol strengthens the impact in all of our areas, by making our company together with striking distinct image. Our new logo conveys exactly what we are. The identifier was designed as it and integral unit. Because its effectiveness depends on the exact relationship between the type and the design elements, the identifier must correspond to our logo and be reproduced photographically from proofs.

COMBAT


138

>>>

IDENTITY_01

COURSE +

INSTRUCTOR +

TOMAS MCNULTY

H E LV E T I C A B O L D

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q rs t u v w x y z 1234567890!@#$%^&*()_+

H E LV E T I C A L I G H T

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ #$%^&*()_+

1_2 Typography plays a major role in the company’s identity. The consistent use of typography in accordance with the standards contained in this manual will establish the Orkin program’s continuity, quality, and effectiveness. Faces from the Helvetica light and bold have been selected for use of Orkin program. The clean lines of Helvetica is a preferred choice of typeface for the standard usage. It provides a nice contrast to the typeface of the Orkin logo.

COMBAT


139

>>>

ORKIN COMMERCIAL PEST MANAGEMENT

PEOJECT +

ORKIN RED PANTONE 1975 U C 0 M 100 Y 100 K 0

ORKIN RED PANTONE 432 U C 80 M 65 Y 65 K 0

C OLORS OF IDENTIFIER To establish a consistent identity for Orkin identity system, the following colors have been selected. The Orkin logo should be presented in pantone 1795 U, pantone 432 U. In the four-color process printing, Orkin red can be simulated with 0% Cyan, 100% magenta, 100% Yellow and 0% black. Orkin grey can be simulated with 80% Cyan, 65% magenta, 65% yellow and 0% black.

COMBAT


140

>>>

COURSE +

IDENTITY_01

INSTRUCTOR +

STATIONARY

COMBAT

TOMAS MCNULTY


141

>>>

ORKIN COMMERCIAL PEST MANAGEMENT

PEOJECT +

05”

04”

05”

03”

04”

+

2170 Piedmont Rd. NE Atlanta, G A 30324

+

02”

1.866.949.6043

03”

01”

+

02”

+

FOR YOUR CONVENIENCE AND IMMEDIA TE A TTENTION, CALL 866-949-6043. 1.866.949.6043

2170 Piedmont Rd. NE Atlanta, G A 30324

FOR YOUR CONVENIENCE AND IMMEDIA TE A TTENTION, CALL 866-949-6043.

01”

06 ”

05”

05”

Orkin Otto

President webmaster@orkin.com

04”

Pest & Rodents... No More. 03”

02”

01”

04”

05”

03”

04”

03”

02”

02”

01”

01”

+

+

2170 Piedmont Rd. NE Atlanta, G A 30324

FOR YOUR CONVENIENCE AND IMMEDIA TE A TTENTION, CALL 866-949-6043.

COMBAT

1.866.949.6043

+

+

2170 Piedmont Rd. NE Atlanta, G A 30324

FOR YOUR CONVENIENCE AND IMMEDIA TE A TTENTION, CALL 866-949-6043 .

1.866.949.6043

ORKIN, Inc.

2170 Piedmont Rd. N E Atlanta, G A 30324 Tel: 1.866.949.6043 Fax: 1.877.250.165 2 www.orkin.com


142

>>>

IDENTITY_01

COURSE +

05”

INSTRUCTOR +

Orkin Otto

President webmaster@orkin.com

04”

03”

02”

01”

ORKIN, Inc.

2170 Piedmont Rd. N E Atlanta, G A 30324 Tel: 1.866.949.6043 Fax: 1.877.250.165 2 www.orkin.com

Pest & Rodents... No More.

COMBAT

TOMAS MCNULTY


143

PEOJECT +

>>>

ORKIN COMMERCIAL PEST MANAGEMENT

BUSINESS CARD

COMBAT


144

>>>

COURSE +

IDENTITY_01

INSTRUCTOR +

APPLICATION

COMBAT

TOMAS MCNULTY


145

PEOJECT +

[13]

COMBAT

>>>

ORKIN COMMERCIAL PEST MANAGEMENT


146

>>>

COURSE +

COMBAT

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY


147

PEOJECT +

COMBAT

>>>

ORKIN COMMERCIAL PEST MANAGEMENT


148

>>>

COURSE +

COMBAT

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY


149

PEOJECT +

COMBAT

>>>

ORKIN COMMERCIAL PEST MANAGEMENT


150

>>>

COURSE +

COMBAT

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY


151

PEOJECT +

COMBAT

>>>

ORKIN COMMERCIAL PEST MANAGEMENT


152

>>>

COURSE +

COMBAT

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY


153

PEOJECT +

COMBAT

>>>

ORKIN COMMERCIAL PEST MANAGEMENT


154

>>>

COURSE +

COMBAT

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY


155

PEOJECT +

>>>

NORTH OF MARKET / TENDERLOIN COMMUNITY BENEFIT DISTRICT

[14]

WE ARE A FAMILY THE NORTH OF MARKET/TENDERLOIN CBD

TENDERLOIN COMMUNITY BENEFIT DISTRICT APPLICATION SYSTEM DESIGN IS TO CAPTURE WHAT THEY DO AND WHO THEY ARE FOR THIS NON-FROFIT ORGANIZATION IN SAN FRANCISCO.

COMBAT


156

>>>

COURSE +

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY

THE NORTH OF MARKET/TENDERLOIN CBD, A NONPROFIT ORGANIZATION, AIMS TO HELP THE HOMELESS IN SAN FRANCISCO BY HOLDING ACTIVITIES, SUCH AS CLEANING STREETS FOR THE HOMELESS. AS A RESULT, THE CENTRAL IDEA OF DESIGN IS TO CREATE A HOME IMAGE: IN ORDER TO CREATE THIS IMAGE, TWO PEOPLE STANDING AND FACING EACH OTHER, TOUCHING EACH OTHERS’ BOTH PALMS, AND FORMING THE SHAPE OF A ROOF OF A HOUSE. INSIDE OF THE ROOF, IT’S A SOLID SPACE: THE SOLID SPACE STANDS FOR A SHELTER FULL OF LOVE AND CARE FOR THE HOMELESS.

COMBAT


157

PEOJECT +

COMBAT

>>>

NORTH OF MARKET / TENDERLOIN COMMUNITY BENEFIT DISTRICT


158

>>>

COURSE +

IDENTITY_01

INSTRUCTOR +

TOMAS MCNULTY

TENDERLOIN CBD

D E SIGN OBJECTIVE The Object of this project is to design a new and fresher identity for Tenderloin CBD. Tenderloin is to provide  consistent services of cleaning, beautification, and safety in the historic district. To create a logo and give Tenderloin CBD an image that will reflect who they are is the main goal in this project. USP: TENDERLOIN CBD IS A NON-PROFIT ORGANIZATION IN SAN FRANCISCO.

COMBAT


159

PEOJECT +

>>>

NORTH OF MARKET / TENDERLOIN COMMUNITY BENEFIT DISTRICT

TENDERLOIN CBD

1_1 In a highly competitive market, brand recognition is essential. Therefore, we need our own way identity, a symbol conveys who we are, what we do, and what we stand for. It is very important that our new symbol strengthens the impact in all of our areas, by making our company together with striking distinct image. Our new logo conveys exactly what we are. The identifier was designed as it and integral unit. Because its effectiveness depends on the exact relationship between the type and the design elements, the identifier must correspond to our logo and be reproduced photographically from proofs.

COMBAT


160

>>>

IDENTITY_01

COURSE +

INSTRUCTOR +

TOMAS MCNULTY

TRADE COTHIC_BOLD CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+ TRADE COTHIC LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+

1_2 Typography plays a major role in the company’s identity. Consistent use of typography in accordance with the standards contained in this manual will establish the Tenderloin program’s continuity, quality, and effectiveness. Faces from the Trade Cothic Light and bold have been selected for use with Tenderloin program. The clean lines of Trade Cothic is a preferred choice of typeface for the standard usage. It provides a nice contrast to the typeface of the Tenderloin logo.

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BOPOMO BLUE PANTONE 3135 PC C 85 M 34 Y 38 K 05

BOPOMO ORANGE PANTONE 7534 PC C 00 M 00 Y 03 K 03

C O LORS OF IDENTIFIER To establish a consistent identity for Tenderloin identity system, the following colors have been selected. The Tenderloin logo should be presented in pantone 3135 PC, pantone 7534 PC. In the four-color process printing, Tenderloin green can be simulated with 85% Cyan, 34% magenta, 38% Yellow and 05% black. Tenderloin gray can be simulated with 00% Cyan, 00% magenta, 03% yellow and 03% black.

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TENDERLOIN CBD

North of Market -Tenderloin Community Benefit Corporation 134 Golden Gate Avenue, Suite A San Francisco, CA. 94102 T: 415.292.4812 F: 415.292.7520 W: nom-tlcbc.org

TENDERLOIN CBD

Mark Ellinger Board Member

nomtlcbc@att.net

North of Market -Tenderloin Community Benefit Corp. 134 Golden Gate Ave., Suite A San Francisco, CA. 94102

T: 415.292.4812 F: 415.292.7520 W: nom-tlcbc.org

North of Market -Tenderloin Community Benefit Corporation 134 Golden Gate Avenue, Suite A San Francisco, CA. 94102

TENDERLOIN CBD

North of Market -Tenderloin Community Benefit Corp. 134 Golden Gate Ave., Suite A San Francisco, CA. 94102

TENDERLOIN CBD

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TENDERLOIN CBD

Mark Ellinger Board Member

nomtlcbc@att.net

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North of Market -Tenderloin Community Benefit Corp. 134 Golden Gate Ave., Suite A San Francisco, CA. 94102

T: 415.292.4812 F: 415.292.7520 W: nom-tlcbc.org


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[15]

GRAPHIC DESIGN + ILLUSTRATION N-83 DESIGN

N-83 DESIGN BRAND APPLICATION SYSTEM IS TO DEVELOP A PERSONAL IDENTITY SYSTEM, GIVE A NEW PERSONALITY TO N-83, AND, CREATE A CHARACTER BY USING ILLUSTRATION.

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N-83, WITH AN INTEREST IN THE AREA OF NEW PRODUCT INNOVATION, FOUND IN 2009 BY THE DESIGNER OF NEVILLE S., FOCUSES ON BRANDING, PACKAGING DESIGN, AND, ILLUSTRATION. HE IS PASSIONATE IN COMMUNICATIONS AND DESIGN. NEVILLE S. CULTIVATES A STRONG INTEREST IN THE STRATEGIC AND METHODOLOGICAL APPROACH TO THE DESIGN WORK. HIS EYE FOR DESIGN AND PACKAGING IN PARTICULAR ARE TRUELY EVIDENT, AND HIS BACKGROUND HAS GIVEN HIM A PASSION TO CONVEY THE BEAUTY AND BENEFITS OF GOOD DESIGNS. HE STUDIED GRAPHIC DESIGN AT THE ACADEMY OF ART UNIVERSITY IN SAN FRANCISCO. WHILE HE CONTINUES TO SHARPEN HIS SKILLS, HE INTENDS TO SEEK FOR THE BEST SOURCES OF INSPIRATION IN EVERY CORNER OF THE WORLD.

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N-83 01

48

D E SIGN OBJECTIVE The object of this project is to design a new and fresher identity for N-83. N-83 is a growing graphic design studio, found in 2009 by the designer of Neville s., focuses on branding, packaging design, and, illustration. USP: N-83 IS A GRAPHIC DESIGN STUDIO WITH ILLUSTRATION SERVICE, FOCUSING ON BRANDING AND PACKAGING DESIGN.

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01

48

1_1 In a highly competitive market, brand recognition is essential. Therefore, we need our own way identity, a symbol conveys who we are, what we do, and what we stand for. It is very important that our new symbol strengthens the impact in all of our areas, by making our company together with striking distinct image. Our new logo conveys exactly what we are. The identifier was designed as it and integral unit. Because its effectiveness depends on the exact relationship between the type and the design elements, the identifier must correspond to our logo and be reproduced photographically from proofs.

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N-83 5 3 5 TAY L O R S T R E E T APT 404 SAN FRANCISCO, CA 94102 [T] 1_415_734_6521

N-83 5 3 5 TAY L O R S T R E E T APT 404 SAN FRANCISCO, CA 94102 [T] 1_415_734_6521

>>

GRAPHIC DESIGNER NEVILLE SUN N-83@LIVEMAIL.TW

01

48

>>

N-83 5 3 5 TAY L O R S T R E E T A P T 101 SAN FRANCISCO, CA 94102 1.415.440.7570 W W W. N E V I L L E 8 3 . N E T

N-83 5 3 5 TAY L O R S T R E E T APT 404 SAN FRANCISCO, CA 94102 [T] 1_415_734_6521

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GRAPHIC DESIGNER NEVILLE SUN N-83@LIVEMAIL.TW

>>

N-83 5 3 5 TAY L O R S T R E E T A P T 101 SAN FRANCISCO, CA 94102 1.415.440.7570 W W W. N E V I L L E 8 3 . N E T

01

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ELEMENTS ITALIAN CUISINE

[16]

WATER, ROCK, WOOD AND FIRE ELEMENTS ITALIAN CUISINE

ELEMENTS ITALIAN CUISINE BRAND IDENTITY SYSTEM IS TO DEVELOP A RESTAURANT IDENTITY SYSTEM. THIS ITALIAN CUISINE USES FOUR DIFFERENT ELEMENTS IN THIER INTERIOR DESIGN AND FOUR LEAFS TO PRESENT ITALIAN ATMOSPHERE AND CUISINES.

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NEVILLE S

THIS PROJECT IS TO COMBINE FOUR MAJOR ELEMENTS OF INTERIOR DESIGN OF THIS RESTAURANT -- WATER, ROCK, WOOD, AND FIRE -- WITH THE MAIN INGREDIENTS OF ITALIAN CUISINES, ESPECIALLY ITALIAN SPICES AND HERBS. IN ADDITION TO ITS FOODS, THE SELLING POINT OF THIS RESTAURANT IS THE WHOLE ATMOSPHERE THE DINING ENVIRONMENT BRINGS TO ITS CONSUMERS, SO MY EMPHASIS OF DESIGN THIS THEME IS HOW ITS FOODS CONNECT WITH ITS INTERIOR DESIGN. BECAUSE HERBS PLAY A HEAVY ROLE IN MAKING ITALIAN CUISINES, I CHOOSE THE IMAGE OF LEAF AS ITS LOGO AND FOUR STEMS OF LEAVES REPRESENTING FOUR MAJOR MATERIALS OF THE INTERIOR DESIGN.

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ELEMENTS

NEVILLE S

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ELEMENTS

D E SIGN OBJECTIVE The object of this project is to design a new and fresher identity for Elements. Elements is an italian cuisine in san francisco. To combine four major elements (water, rock, wood and fire) in their interior design of this Italian restaurant into a logo is the main goal of this project. USP: FOUR ELEMENTS = WATER, ROCK, WOOD AND FIRE

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ELEMENTS

ELEMENTS

1_1 In a highly competitive market, brand recognition is essential. Therefore, we need our own way identity, a symbol conveys who we are, what we do, and what we stand for. It is very important that our new symbol strengthens the impact in all of our areas, by making our company together with striking distinct image. Our new logo conveys exactly what we are. The identifier was designed as it and integral unit. Because its effectiveness depends on the exact relationship between the type and the design elements, the identifier must correspond to our logo and be reproduced photographically from proofs.

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ELEMENTS ITALIAN CUISINE

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233 STOCKEN ST SAN FRANCISCO, CA, 94103

w

Since

2001

ELEMENTS MODERN ITALIAN CUISINE

WWW.ELEMENTS.COM 415-765-8000

233 STOCKEN ST SAN FRANCISCO, CA, 94103

233 STOCKEN ST SAN FRANCISCO, CA, 94103

ELEMENTS

ELEMENTS

MODERN ITALIAN CUISINE

MODERN ITALIAN CUISINE

Since

2001

233 STOCKEN ST SAN FRANCISCO, CA, 94103

Since

2001

ELEMENTS MODERN ITALIAN CUISINE

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Since

2001

WWW.ELEMENTS.COM 415-765-8000

WWW.ELEMENTS.COM 415-765-8000

w

WWW.ELEMENTS.COM 415-765-8000

w


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233 STOCKEN ST SAN FRANCISCO, CA, 94103 WWW.ELEMENTS.COM 415-765-8000

ELEMENTS MODERN ITALIAN CUISINE

Since

2001

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RESUME [1]

EDUCATION - Fu-Hsin Trad and Art School / Taipei Taiwan / 1999-2001 - Hung Sheng Christian College / Taipei Taiwan Fine Art / 2001-2002 - Academy of art University / San Francisco CA / 2006-2009

PORTFOLIO

DESIGNER +

RESUME [2]

RECOGNITION - Young Designers Exhibition / Lamp Design / Selected / 2001 - Tai-Yang Art Exhibition / Oil Painting / Selected / 2002 - Academy of Art University / Spring + Winter Shows - Academy of Art University / Book Art Fall Show / 2008

AA In Graphic Design

REFERENCE EXPERIENCE - Grand Formosa Regent Taipei / Internship / Art Department / 2003

SKILLS - Adobe Illustrator, Indesign, Photoshop, Dreamweaver, Flash Microsoft Word, Excel, Mac + Windows OS

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- Available Upon Request

NEVILLE S


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Academy of Art University - Mary Scott, Thomas McNulty, Jennifer Sterling, Jennie Hinchliff, Melanie Halim

COLOPHON +

COMBAT - Photography provided Drew Wright photography /

-

-

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Danny Dan Photography Drew wright / photographer drewwright.com Danny Dan / photographer dannydanphoto.com Bound by The Key Printing & Binding thekeyprintingandbinding.com Design by Neville Sun Š 2009 Co-writer / Aerin Chang Academy of Art University 79 New Montgomery Street San Francisco CA 94105 Adobe InDesign + Photoshop + Illustrator CS4 Epson Stylus Photo 1400 Text Stock / Environment PC 100 White Smooth Digital Finish 80lb. Typefaces / Helvetica / Bold and Light / Bold Condensed All rights reserved. No part of this book may be reproduced in any form without permission in writing from the author.


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