“Make your Sensitivity your Best Business Asset!”
ased in Munich, Germany, Elena Herdieckerhoff is a successful serial entrepreneur with clients all over the world. Elena is also an HSP (Highly Sensitive Person) who has made it her mission to empower other HSP entrepreneurs to turn their sensitivity into their greatest business asset. “You can be both highly sensitive and highly successful!” says Elena. Her passion is to show sensitive entrepreneurs how to leverage their natural strengths while gently healing their limiting beliefs and mindset blocks. She works with solopreneurs and top achievers, including network marketing leaders, to lovingly unearth the true origin of their blocks and help them create a lifestyle that supports their personality. As a business coach, she guides her clients through a process of mindset and marketing realignment work to reconnect them to their true purpose, abundance, and serenity. Curious to see if you are an HSP? Watch Elena’s TEDx talk titled “The Gentle Power of Highly Sensitive People” on YouTube or on her web site www.EntrePrincess.com. After being referred to Elena’s work by longtime Networking Times subscriber and fellow HSP Lynn Selwa, we recently hopped on Skype for a delightful conversation about “how to make sensitivity your best business asset.”—J.G.
How did you get started in the work you do today? I’ve always had a fascination with helping people. My career started in my mind when I was about seven years old. My dad loves to tell this story: we were on a walk, and I told him that my mission was to help people. He said, “That’s a very big mission.” I said, “I think it’s my obligation to change the world,” and he replied, “Then you need to become an entrepreneur, because that’s what entrepreneurs get to do.” My mind was made up at an early age that I wasn’t going to fit into a corporate career. I modeled myself after my father, who has always been an entrepreneur, and I decided this was going to be my path as well. I started my entrepreneurial ventures in my mid-20s, after dabbling a little bit in human resources. I realized that being my own boss was my true passion, and from there I developed my dream business, a skincare company. I had developed a cream for a skin condition, eczema, and this meant a lot to me personally, as it is an illness I myself suffered from. It became a real passion project for me and I managed to set my company up in Switzerland. I went through all the stages of building a business from scratch, and that was a big milestone in my life. Not only did I learn how to build a world-class brand, I also managed to reach large numbers of people around the world with my balm.
What a wonderful way to manifest your desire to help and to heal people. Yes, seeing the business succeed was very rewarding, but after the thrill of birthing my creation and seeing it grow and flourish, I felt my job as founder was done and I decided to sell my business. I am deeply creative and that is my happy place, so after making this decision, I thought, “What do I really want to do now? What is my next mission?”
Our Nov/Dec 2016 issue focuses on Purpose-Driven Business. The story of Onggy Hianata in Indonesia shows how network marketing is a powerful...