The Golden Circle
It Pays to Know and Share Our Purpose By Dr. Josephine Gross
ur previous issue on Millennials taught us an important lesson: one of Gen Y’s top values is to make a global impact and live a life of purpose. Sure, we all share this yearning, but for Gen Y it becomes a priority in choosing a career path. Would you agree that network marketing offers a powerful platform to “live your purpose,” however you define it? Since we founded Networking Times in 2001, we have interviewed over 3,000 leaders and top earners from around the world, and here is what we’ve found: Whether you want to reach your highest human potential, become a successful entrepreneur, contribute to the lives of others, or all of the above, building a network marketing business makes it all possible, providing you with the empowerment community, tools, training, and mentors to take you there. Why is it important to tie your business to your purpose? As Simon Sinek teaches, “People don’t buy what you do, they buy why you why do it.” Knowing this principle changes the way we communicate. Simon calls it “the Golden Circle” of Why > How > What. Every businessperson and organization knows what they do (outside how circle). Some know how they do it—your system or unique value proposiwhat tion (middle circle}. But few people or organizations know why they do what they do (inside circle). Your why is what you believe in. Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? When we “start with why,” we think, act, and communicate differently—and touch people in a different way. Most businesses tell you what they do, then go into how and why, moving from the outside in. Think of the presenter who bombards you with product features and benefits. Inspired leaders and organizations, on the contrary, all start with why, meaning they think, act, and communicate from the inside out. This is how they build trust and create loyalty. Why do people get involved in network marketing? First, they want to make money. But what makes them stay in long enough so they can succeed? What makes them pour their heart and soul into it, so they can overcome the inevitable challenges they encounter? And what attracts others to follow in their footsteps? The answer is, network marketing gives people a way to live their purpose. Their business becomes a vehicle to grow themselves and contribute their gifts. They see it as a pathway to become a better person and create a better world. Let the Millennials reminds us: when we tie our business to our purpose, we become unstoppable—in an attractive way. n DR. JOSEPHINE GROSS is cofounder and editor in chief of Networking Times.
Our Nov/Dec 2016 issue focuses on Purpose-Driven Business. The story of Onggy Hianata in Indonesia shows how network marketing is a powerful...