aurenda Eddy is a budding leader in a U.S.-based network marketing cosmetics company that’s expanding internationally. Before network marketing, Laurenda was a shy and anxiety-ridden young girl. Today she is becoming a confident business woman who is passionate about helping others grow their selfesteem, stand in their power, and achieve greater freedom.—J.G.
Born in Tulsa, Oklahoma, as an only child, Laurenda was raised by her father in a low-income part of town. “My dad did home repairs and we got by,” she says. “I didn’t realize I was poor until I started going to friends’ houses and seeing what they had. It never really bothered me until I got older.” Growing up, Laurenda struggled to find her place in society. She started working her first job in corporate America when she was 15 years old. “I became a job hopper,” she says, “often quitting over trivial things that irritated me. After 25 jobs or so, I realized something had to change. I was now an adult and needed to have a consistent income. After all, my bills were consistent.” Laurenda eventually found a job she liked, even though it required her to work 14-hour days, five to six days a week. As an armored guard for a security company she had her own route and more independence than in any prior jobs, yet she knew she wanted more out of life. As time went on, her workload increased, but the harder she worked and the better she performed, the more responsibility she was given—at no extra pay. She knew there had to be something better out there.
Watching Megan grow her business and seeing how much it was changing her life, Laurenda decided to do a little more research on network marketing. When she saw the potential, she decided to take it seriously and dove in head first. “Even in combination with my 75- to 80-hour a week day job, I saw what was possible with this business,” she says. “I made it work between stops, before work, and even after my long double shifts.” After six months of consistently posting on social media, making new friends, expanding her network, and building her business, Laurenda was able to let go of her job. “Two months after I resigned, I broke the company record,” she says. “I recruited 112 people in July 2015 and my business was really taking off. Luckily, I had an amazing support system with overlapping leadership: my upline and crossline leaders stepped in to help with training and getting my new presenters started strong as I was bringing them in.” Passionate and driven, Laurenday says she hasn’t Towards the end of 2014, a girl named Megan taken a single day off since the day she started in 2014. Dashley reached out to Laurenda on Facebook, shar- “Even on our company cruise I worked my busiing a cosmetics product. Laurenda tried it and fell in ness in the middle of the ocean on a floating hotel. love. Shortly thereafter, Megan followed up and in- Consistency is key in this business. Whether you feel vited Laurenda to join her company, assuring her that like it or not, you must keep going.” Laurenda learned and teaches that you must there was no obligation to work the business if she didn’t want to. “All I saw was a good deal on the kit,” hold yourself accountable. “The beauty of this business is that we are our own bosses. And the says Laurenda, “so I went for it.”
Our Jan/Feb 2017 issue theme is “To Love Is to Grow.” Dr. John C. Maxwell talks about his love for network marketing and a new class he is l...