rey White and Brent Hicks are two highly successful entrepreneurs based in Dallas, who founded a network marketing company in 2009. They built their corporate culture, products, and programs on the idea that business is not a zero-sum game, but a vehicle for personal transformation and global evolution. They launched the HOPE movement based on their mission to Help Other People Evolve. They believe having a compelling purpose will be the competitive advantage of business in the future and are committed to leading the way.
What led you to start a network marketing How do you give hope to those who are company? facing lack or loss? BRENT: I’ve been an entrepreneur my whole life. My first big success came in the financial world, where I spent 14 years building a mortgage banking business. We built a large organization and helped a lot of people achieve financial success. Through that journey we gleaned many lessons that were applicable to life. In the process we gained a passion for learning and giving back. In 2006 Trey and I had invested in a technology that ultimately became our first nutritional product. When considering how to launch this product, we looked at direct sales, and for me that has become a calling I’m passionate about. Steve Jobs in his commencement speech at Stanford talked about “connecting the dots,” and how everything in life prepares you for something bigger. When you are going through it—whether it’s trials and tribulations or success—you may not understand what that preparation is for. Making it big in the mortgage industry ignited my desire and gave me the vision to impact large numbers of people. I saw direct sales as a vehicle to achieve this, combined with products we knew could drive change. We launched our company during the height of the Great Recession of 2008, when lots of people were losing jobs and homes. Obesity rates were at an all-time high. Many people needed help. Trey and I saw an opportunity to create a culture that provided hope alongside of a health product line.
BRENT: Everything that happens in life is either a teacher or tormentor, depending on our mindset. Carol Dweck wrote a book called Mindset, which says there are two types of people: those who have a closed mindset, and those who cultivate an open mind, a learning mindset. Our company culture comes from that place of openness and growth. We believe in being intentional about everything we do and always come from a place of genuine giving. Another book called Give and Take explains there are three types of people in the world: givers, takers, and “matchers” who look for what’s mutually beneficial. We choose to come from a place and an energy of simply giving—a place of true abundance. As we continuously give of ourselves, we start to build credibility and through the Law of Reciprocity, which is one of the most powerful Universal Laws, we attract what we need. As the Bible says, “Iron sharpens iron, so one man sharpens another.” That’s the culture we are designing. Every company in the world has a culture—either by design or by default. From day one we asked ourselves, “What’s the intention behind our company? How do we bring people in? How do we lift them up? How do we start a process where people begin to believe and have hope?”
How exactly do you accomplish this? BRENT: It starts small, and then it can begin to blossom. When you create a community of