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Table of Contents Design Thesis Biography: Danielle Netter Elements of Design Line Texture Light Color Space Shape Form Principles of Design Balance Harmony Emphasis Massing Rhythm Proportion Scale

Design is everywhere. Whether it’s a plan or sketch to show the structure of a building or object; or simply the different perspectives of detailed drawings. This magazine introduces design from a whole new perspective. No more are we taking pictures head on but this magazine strives to think outside of the box and take pictures from the ground to the ceiling. Taking pictures from different points of view gives you a whole different outlook on the space. While new principles and elements are reviled our design imaginations are broadened.

• Why do I love design? Simple, because no matter how many times you design something somehow it always turns out different. Like rearranging and painting your room. No matter how many moves or different sets of colors you use no one arrangement will be the same. The best part of design for me is the creativity part of the process. I am known for thinking of the things that not many people would think possible and turning it into a work of art. I'm convince that there is a tiny part of my brain always looking for new ways to recreate something.

For example two years ago my dad was convinced that we needed to move because we had no more room for a extra space where everyone could hangout. I suggested that we nock out the downstairs basement wall and connect it to the garage and remodel it into a den. With that we saved a ton of money and used space that we didn’t think we had, and I got to have a fantastic experience while I was at it.

Horizontal lines in interior design are used to create a since of calm and rest. In this picture the designer used horizontal lines for the roof, which normally would make this house a modern design; create a calm environment.

Vertical Lines in builds create stability, performance, and solidity. In this photo the vertical lines gives the structure a solid feeling.

Curved lines in design usually give the viewer a since of softness and light heartiness of the structure. In these two pictures taken at a hotel in Disney the top of the building is curved slightly.

In this building the designer used tightly curved lines to create waves in their building. Not only did the designer curve the walls, but the windows too.



This building is classified under reflective texture because it is made of glass, creating a smooth fine texture. This building would also be good for visual texture since you can tell from the photo that there is indeed a texture of some sort.

The lighting fixtures in the two photos below help to not only illuminate the room but adds the expression of human skill and imagination.

Task lighting

Task lighting is lighting directed to a specific area to provide illumination of the area below. In this image the task lighting is illuminating the bar underneath it.

Track lighting

Track lighting is flexible ceilingmounted fixtures holding spotlights or floodlights mounted anywhere at any position on a fixed track. Track lighting is used when the designer wants to illuminate a certain structure or in this case a wall.

Soffit Lighting

Soffit lighting is lighting that is in the inside of any over hanging structures. Soffit lights are usually known for reflecting their light off of walls or the rooms underneath them. In this room the soffit light is above and reflecting a blue hue onto the walls and furniture.

Natural light is a lighting source that comes from the sun. Normally natural light comes in through a window. In these two pictures I’m showing the natural light coming in through the windows and how they light the room.

Colored Lighting

The colored light fixture illuminated a colored effect on the table. The colored lighting fixture combines perfectly with the background in the setting.


The word combustion means the act or process of burning, so combustion lighting is lighting that is burning. In this picture you have a fire which is combustion lighting.

Floor lighting

Floor lighting is used to bring light to the bottom of the room and to have it reflect up and over other objects in the room. In this image the abstract light fixtures reflect onto the bottom of the floor.

Table Lamps These two table lamps are used to produce general lighting in the work space and also give the room more of a stylish fashion.

Monochromatic Analogous Direct complementary

Triad Complementary Double Complementary

Monochromatic Color Scheme


An analogous color scheme is a few colors on the color wheel joined together used in a work of art. In this interior picture in Disney world the glass wall uses red, orange, yelloworange and yellow in it to create a analogous color scheme.

A Direct complementary color scheme is when someone uses colors directly across each other on the color wheel. In this picture the designer used red and green as their complementary color scheme .


A triad complementary color scheme is a scheme that has three colors of equal length across the color wheel.

In this image the designer used red, blue and yellow creating a triad complementary color scheme.


Double complementary color scheme is shown in this photo by the four different colors used in the bedroom.

Positive space Negative Space

Crowding Territoriality

The positive space in a picture is the space that is occupied by a element or form. In this picture the positive space is the arch.


The negative space in a picture is the space in between and around the object. In this image the space under the arch and the space around the arch is the negative space.


The designer created crowding by putting to many things in one space. The tables are so close together that they don’t give the people any room to navigate.


Territorial space is basically a room that has been personalized. In this room the bedroom has a purple and blue color scheme. Purple and blue sheet sets, blue and white carpet, and light purple walls.

SHAPE Abstract Geometric Natural/Organic



Abstract art is art without any rhyme or rhythm, it isn’t precise and is often difficult to understand. In these to pictures of interiors in a restaurant the walls have abstract art on them.

Geometric shape A geometric shape has form and a distinct mold. In these two pictures taken at the boardwalk in Myrtle beach their IMAX movie theater is made out of geometric shapes.


Natural/Organic shapes are everywhere, the most common ones that you wouldn’t notice is the graffiti on buildings. On this building at Myrtle Beach there is Palm trees drawn on the side of the buildings.


Dynamic Shapes are shapes that appear to be moving and active. In this image by Frank Gehry, he created this building in motion and gave it an active feel to it.

Geometric Natural Abstract Non-objective


A Geometric form is any geometric shape that has depth to it. In this image of the universal sign is in the shape of a 3 dimensiona l sphere.


In designing buildings each designer has a inspiration, in these buildings the inspiration is water/the sea. Which means that their buildings are a natural form.


Abstract form is a group of objects organized to relate to each other through repetition and variation. In this picture the designer sits his abstract building across from normal buildings to show the difference, emphasizing his use of objects through repetition and variation.


A non-objective form is a form that doesn’t mimic or replicate anything in the art word. Non-objective form has no rhyme or rhythm. In this picture the table flower plant is a objective form.

Principles of Design

BALANCE Visual Symmetry Structural Symmetry

Visual Asymmetry Visual Radial Symmetry

Structural Radial Symmetry

Visual Symmetry

This structure visually represents symmetry because if you divided it down the middle both sides would be equal, and the patter would also be identical.

Structural Symmetry

Structural symmetry is easily able to be determined; a building is symmetrical if it can be divided equally into two different forms. The photo above clearly has structural symmetry.

Visual Asymmetry

Asymmetry is a placement of non-identical forms placed on different sides of the building but in a way that both sides seem to have the same visual weight. In this picture of a hotel in Myrtle Beach visual asymmetry is shown.

Visual Radial Symmetry Radial symmetry refers to symmetry that is not only symmetrical horizontally it is equally symmetrical in a 360 radius. This picture of the swings at the fair represent radial symmetry by having the same pattern all the way around and having a central point that can be divided equally.


Symmetry is an exact configuration of form and balance that gives the structure an even weight on both sides. If you were to divide these two images straight down the middle you would give two perfectly even parts.


Unity through line Unity through shape

Unity through repetition Variety through Color Variety through Materials

Unity through line

In this image the designer used lots of horizontal lines and one huge vertical line which creates repetition throughout the structure. In the second picture the designer used repetition with the columns in the room.


These building are fairly the same size and structure, but the big difference is that they have random different colors. The different colors in the images creates variety through color.

EMPHASIS Focal Point- Visual Focal Point-Structural

Focal Point-Visual

The way this structure dips at the top , and the extra light in the dip automatically draws your eye to the top of the building, creating a focal point.

Focal Point Structural

A lot of things about this structure gives you the focal point at the top of the structure, one being how the architect layered the shapes making them get smaller and less square the higher they went up. Two, the base lighting at the bottom of each little layer is also leading you to the top of the structure . Lastly is the clock and the tip o the structure glowing. In the second image you have an unusual focal point on the wall where the glass mirrors are reflecting.

Repetitive Climatic Contrast Transitional /Flowing

Repetitive rhythm is rhythm that has shapes and lines repeated in a continuous pattern creating a since of togetherness and unity. In this structure the design used repetitive rhythm when designing these apartments.

Climatic Rhythm

Climatic rhythm is rhythm that leads your eye up. In this photo taken in New York the designer uses different style buildings and makes them smaller as they go up. So this structure has climatic rhythm.

In this picture the focal point/ emphasis is the chandelier, and the designer is using contrast to set it apart from everything else. First , the designer cut out the ceiling and added lighting to give contrast , then added an darker circular shape underneath on the floor.

Transitional/ Flowing Rhythm Transitional /Flowing rhythm can give the interiors a since of movement/ In these two pictures the way the furniture and the clothes racks are set up gives the surrounding space a since of movement(rhythm).

Object in proportion with space

Object NOT in proportion with space

The objects in these two pictures are in proportion to the size of the rooms. Even though the hallway of the bottom picture seems large the chairs and tables are still perfectly in proportion with everything else.

In this photo the proportion of this tree compared to the human scale and the sofas is excessively large. This huge Christmas tree is not in proportion to the room around it.

SCALE Human Scale Symbolic Scale

Human scale Human scale is any item that shows proportion to the size of an average human. In theses to rooms the chairs, tables and bed all show that they are in proportion to the human body.


In this picture the blue lighting, hanging snow flakes and the ginger bread houses symbolizes that winter is coming.

 Myrtle

Beach  Disney World  Orlando Florida  New York City  ECU Campus  San Francisco City Hall  Tate Modern



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From the Ground Up  
From the Ground Up  

Interior Design magazine