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No.

62 Spring 2018

Ghelamco’s

Jeroen van der Toolen „Brexit and cost savings are the two main reasons why companies are choosing Warsaw”

• President Duda at opening of Philips Global Competence and Reference Centre Łódź • Interview Joanna Erdman ING Bank Śląski


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Bulletin Spring 2018 4

NPCC

5

CHAMBER CALENDAR

6

REPORT

Director’s note

6

Philips opens a new Global Competence and Reference Centre in Łódź

10 NEWS FROM OUR CHAMBER 13 INTERVIEW

Krzystof Korzeniak – the new regional chairman of NPCC Wielkopolska

14 INTERVIEW

Jeroen van der Toolen, Managing Director CEE at Ghelamco, speaks about the current market situation and the company’s aspirations

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18 INTERVIEW

Peter Horsten – the new regional chairman of the NPCC’s Gdańsk Chapter

20 NEWS FROM OUR MEMBERS 21 ARTICLE FROM OUR PLATINUM SPONSOR 22 INTERVIEW

Joanna Erdman on the cooperation between ING and the NPCC

25 COLUMN

Huub Droogh

26 COLUMN

Staf Beems

27 INTERVIEW

22

Jarosław Matyjaszek – Why does Ortec exist?

28 NEWS FROM THE EMBASSY 30 NEW MEMBERS 32 ARTICLE

How to implement GDPR in 5 steps?

34 NPCC TEST DRIVE

The Volvo XC60 steers you away from trouble

35 COLUMN

Remco van der Kroft

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NPCC

Director’s note Dear Reader, We are very proud to present this bumper issue of the Bulletin magazine which is packed with interviews and articles on our members as well as information about the NPCC’s activities that we have either undertaken or which are still ongoing. A full calendar of events is presented on page 5.

Bulletin is the quarterly magazine of the NetherlandsPolish Chamber of Commerce. It gives a voice to our members and informs about the activities the Chamber undertakes. The views expressed in the columns are theirs alone. The Editor-in-Chief is not responsible for the accuracy of the statements made by the columnists. Publisher: NPCC Managing Editor: Anna Kozińska Columnists: Huub Droogh Staf Beems Remco van der Kroft

We have certainly hit the ground running with our events this year. We organised New Years’ Receptions in Łódź and, together with the Netherlands Embassy, in Poznań that were well-attended and were excellent opportunities for companies to meet government officials (Łódź) and for incoming companies from the Agro sector to meet with our members (Poznań). We have also introduced the new concept of ‘Chamber Labs’ at our monthly business drinks (which have been organised since 1994!). These Chamber Labs are experimental meetings with exceptional speakers or locations that are intended to inspire you and your business. We will continue to organise our regular business drinks every other month. In our new Gdańsk chapter, we organised a successful mixer where our CEOs could mix and mingle with managers and board members of other bilateral chambers and listen to a talk by Professor Witold Orłowski. Furthermore, we also held a meeting for new members in the Bristol Hotel where we listened to their remarks, requests and expectations and we will be implementing these ideas in our upcoming events. There are several upcoming activities that we would like to mention. Together with the NEC (Nederlandse Export Combinatie) and the Netherlands Embassy, we will be organising matchmaking for Dutch companies in Poland participating in the World Food Fair in April. We are also currently supporting Dutch companies from the paints branch, manure production and producers of products that improve the home climate with our matchmaking services. We continue to be very active in this field and besides offering our tailor-made solutions for new companies on the market we also help to put them in contact with other members in our network. Since the beginning of the year, we have welcomed eight new members into the Chamber, including Nationale Nederlanden, EMA Partners, Van Slooten Shipbuilding and FH Trade. We are also very proud that ING has decided to become a main sponsor of the Chamber. Their support, together with that of our other main sponsors, helps us to continue delivering a high quality of service for our members. Over the past few months, we have seen some changes to our board and staff. Ilona Wiśniewska has left the Chamber after 2 years to go and work in the Netherlands. She has been replaced by Milena Zychowicz and Gabriela Cholewicka, who are currently onboarding with us. After a period of five years on our board, Stefan van Herpen is saying farewell and Tomasz Wielgus is also leaving as the regional chairman in Poznań. We have found an excellent replacement in Krzysztof Korzeniak from Novaform. You can meet him at the events in Poznań and also read more on his work in this edition of Bulletin. We would like to thank Ilona, Stefan and Tomasz for their hard work and for sharing their network with us and we wish them all the best in their new endeavours. We are delighted to welcome Krzysztof, Milena and Gabriela to the team. Are we getting it right?

Photos: Elro van den Burg Netherlands Embassy in Poland Advertisement management: NPCC Contact: www.nlchamber.com.pl office@nlchamber.com.pl +48 22 419 54 44

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Let me know at e.vandenburg@nlchamber.com.pl Elro van den Burg Managing Director of the Netherlands-Polish Chamber of Commerce

OUR PLATINUM SPONSORS


Chamber

agenda

Activities of the Netherlands-Polish Chamber of Commerce 6 March 2018 Business Drink Location: Warsaw More info will be announced via our website

20 March 2018 AERO Business Mixer Location: Wrocław More info will be announced via our website

20-21 March 2018 RailFreight Summit - Silk Road Gateway Poland Location: Wrocław More info will be announced via our website

27 March 2018

Speed Business Mixer Location: Poznań More info will be announced via our website

27 March 2018

 fficial opening of the Philips O Lighting BPO office Location: Łódź More info will be announced via our website

April 2018 Speed Business Mixer Location: Łódź More info will be announced via our website

24 April 2018 Speed Business Mixer Location: Gdańsk More info will be announced via our website

May 2018 HR Seminar with Dehora Location: Netherlands More info will be announced via our website

8 May 2018 Business Drink-Chamber Labs Location: Warsaw More info will be announced via our website

16 May 2018 HR Employer Branding Seminar Location: Warsaw More info will be announced via our website

24 May 2018 Speed Business Mixer with Start-ups Location: Wrocław More info will be announced via our website

5 June 2018 BBQ Business Drink Location: Warsaw More info will be announced via our website

12 June 2018 Forum and Dutch Polish Business Awards Location: Netherlands More info will be announced via our website

4 April 2018 Business Drink-Chamber Labs Location: Warsaw More info will be announced via our website

5 April 2018 Reception with PCCNL and the Embassy of the Republic of Poland in the Netherlands Location: Netherlands More info will be announced via our website

13 June 2018 CEO Level Dinner Location: Kraków More info will be announced via our website

14 June 2018 Beach BBQ Mixer Location: Gdańsk More info will be announced via our website

Please follow our NPCC website: www.nlchamber.com.pl for an updated calendar issue 62

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President Duda present at

Philips Global Competence and Reference Centre Łódź opening

Philips has opened a new Global Competence and Reference Centre together with the Polish Mother’s Memorial Hospital - Research Institute. The opening ceremony took place at the Institute’s premises in Łódź and formed part of the celebrations for World Day of the Sick. It also marks an important new step in the cooperation between these two entities in the area of health protection and modern technologies for patients. The celebrations for World Day of the Sick and the opening of the two Centres were honoured by the visit of the President of the Republic of Poland - Mr Andrzej Duda - and his wife - Mrs. Agata Kornhauser-Duda.

The presdential couple is helping some children with their crafts

“The world day of the sick which was established by Pope Saint John Paul II in 1992 is an excellent occasion to thank those who are helping the sick and disabled people”, said President Duda during his speech. He also memorated the long history of Philips in Poland and that many workers from the Philips factory in Warsaw belonged to the Home Army during the second world war.- This is a special day in the history of both the Institute and Łódź. The visit of the Presidential Couple

pediatric centres not only in the country, but also in Europe. The opening of the Reference Centre together with Philips is a unique opportunity to exchange experiences, and it provides us with the ability to use the most modern diagnostic and treatment equipment for our patients. Finally, the Global Competence Centre is a great opportunity also for Łódź and Poland - said Prof. Maciej Banach, Director of the Polish Mother’s Memorial Hospital - Research Institute in Łódź.

is not only a great honour, but also confirmation of the Institute’s vital role on the map of the most renowned gynaecological-obstetrical and

- This is also a special day for us, both globally and locally. In the Global Competence Centre in Łódź, teams of highly qualified specialists will deal with, among other things, the process of preparation and delivery of medical equipment that will be used by patients across the whole of Europe. This cooperation with the Polish Mother’s Memorial Hospital Research Institute in Łódź is another example of the strategic projects being implemented by Philips in partnership with Polish entities from the healthcare sector. We are happy that we can celebrate World Day of the Sick in this way - said Reinier Schlatmann, President of Philips in Central and Eastern Europe.

President Duda and his wife Mrs. Agata Kornhauser-Duda visited the hospital on the world day of the sick

The opening ceremony was attended by representatives of the state with Ministry of Health - Łukasz Szumowski, Undersecretary of the State in the Ministry of Science and Higher Education - Piotr Müller, and local government authorities, universities, research institutes, representatives of the Philips Management Board and employees from the Polish Mother’s Memorial Hospital - Research Institute in Łódź. The guests of honour were the President of the Republic of Poland, Andrzej Duda, and his wife.

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The audiance is listening to a speech of Executive Vice President Henk de Jong of Philips

The newly-opened Global Competence Centre is one of three Philips branches of this type around the world. The other two entities are located in the USA and India, creating a network of competence centres whose activities cover over 100 countries. They provide significant support for financial processes, the management of the purchasing and supplying processes of medical equipment, as well as solutions improving the functioning of healthcare sector entities. They employ many specialists in the fields of: logistics, accounting, order processing, and purchasing processes, as well as team and project managers. The Centre in Łódź will process orders for medical equipment from countries in Europe, the Middle East and Africa. One of the key tasks of the Global Competence Centre in Łódź will be the overall coordination of the process, from the moment the medical equipment is ordered up to its installation at the final destination, together with making sure that the equipment is prepared to serve patients well. - Our investment affects the extension of the shared services market portfolio in Poland with specialised roles focused on innovation on both a European and global scale. This opens up professional opportunities for specialists from both Poland and abroad. The intellectual capital of our country will benefit from the Global Competence Centre. Poland will strengthen its image as a country favouring this type of investment, as well as a country that treats innovation as a priority - said Krzysztof Fąfara, Head of the Global Competence Centre in Łódź. The cooperation between the newly-opened Reference Centre and the Polish Mother’s Memorial Hospital - Research Institute will be based on the exchange of experience in the fields of knowledge and new medical technologies and it will contribute to the improvement of the quality of diagnosis and treatment of patients. It is also a chance for joint scientific projects to be conducted as part of the initiated research. In addition, the Reference Centre will enable medical staff to be educated in the use of the most modern medical solutions and contact other centres of this type in Poland and abroad. The creation of the Centre is the result of the work under the first Polish Think-Tank ‘Innnovations for Health’, which was set up by Prof. Maciej Banach, Director of the Polish Mother’s Memorial Hospital - Research Institute in Łódź in September last year, and co-founded by Philips.

- For our centre, which is one of the largest hospitals in Poland, cooperation with Philips is a huge opportunity for dynamic development and access to innovation. The use of modern medical technologies will benefit both physicians, who will develop their competences, and also the hospital, as many devices available in the Reference Centre will provide a significant improvement in medical procedures. However, it should be stressed that the biggest beneficiaries of the cooperation will be the patients, whose health is the most important thing for us said Prof. Maciej Banach, Director of the Institute of the Polish Mother’s Memorial Hospital - Research Institute in Łódź. Currently, the Polish Mother’s Memorial Hospital - Research Institute has over 300 pieces of medical equipment from Philips, including ultrasound scanners, CT scanners, echocardiographs, angiographs and other modern devices used by, among others, the Neonatology Clinic, Nephrology Clinic, Cardiac Surgery Clinic and Cardiology Clinic. The Polish Mother’s Memorial Hospital - Research Institute is Philips’ ninth reference unit in Poland. The Institute of Polish Mother’s Health Centre in Łódź is one of the largest and most highly-specialised medical centres in Poland. The institution consists of two parts: Gynaecological-Obstetrics and Paediatrics. It is a leading perinatological, gynaecological, oncological and paediatric reference centre and, due to its multidisciplinary nature, it

Prior to the official part, the president and some of the guests received a tour through the hospital

provides comprehensive care for women with pregnancies complicated by diabetes, hypertension, epilepsy, heart disease, or infection. Even the most difficult cases of gynaecological pathologies are diagnosed and treated at the Institute, which takes care of a mother and her child up to the age of 18, and the full range of medical specialisations are represented there. Every year, over 40,000 patients are treated inhospital, and almost 100,000 receive outpatient consultations. Philips Royal is the Polish branch of the leading provider of medical technologies, whose mission is to improve health through comprehensive care of the patient. Starting from healthy living and prevention, to diagnostics, treatment and home care. Philips uses advanced technologies, clinical analysis and consumer experiences to provide integrated solutions. The company is a leader in the fields of imaging diagnostics and related treatment, monitoring patient health, medical IT solutions, as well as in consumer health and home care. There are 5,000 employees working for Philips companies in Poland.

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Chamber

news and events

Christmas Business Drink The Christmas Business Drink on 5 December was attended by over 50 members and friends of the Netherlands-Polish Chamber of Commerce. The event, which took place at the InterContinental Hotel, gave our guests the chance to enjoy some excellent food and also hear an excellent presentation given by Mr. Jaco Ottink, owner of Beyond Summit, who told us how to Dare to Dream. Born in the Netherlands and living overseas since 2011, Jaco has completed the New York and London marathons and a winter triathlon in Inzell. He has also climbed mountains on every continent and participated in 8 expeditions. He spent most of his career

working all over the world for Unilever in the FMCG sector.

Attendees enjoying the motivating talk

Elro van den Burg welcomes Jaco Ottink before his presentation on Dare to Dream

Meeting with an NBP Board Member progress that Poland has achieved over the past 30 years which has meant that, since the collapse of communism, the gap between Poland and Western Europe has progressively become less and less visible.

Participants of the discussion on Economic Perspectives for 2018

On 12 January 2018, representatives of fourteen bilateral Chambers of Commerce had the pleasure to organise a meeting with one of the members of the Management Board of the National Bank of Poland – Katarzyna Zajdel-Kurowska. Mrs. Zajdel-Kurowska presented the main thoughts of the President of the National Bank, Mr. Adam Glapiński, on the extensive

During the discussion, participants were presented with a list of topics and issues about the past, current and future economic situation, The fact that the Polish economy has been one of the fastest growing in Europe was highlighted. Even in hard times, such as the economic crisis in 2009, Poland survived as a “green spot” on the map of Europe. The meeting was an excellent opportunity to find out about the NBP’s economic assumptions for 2018, and also the risks and challenges that lie ahead. There was also time for some interesting questions from the floor, to which Mrs. Zajdel-Kurowska gave full and comprehensive responses.

The meeting with Katarzyna Zajdel-Kurowska, board member of the NBP, brought together representatives from fourteen bilateral Chambers of Commerce

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During the evening, Elro van den Burg, Managing Director of the Chamber, and Guusje Korthals-Altes, Head of the Economic Department at the Embassy, also took the opportunity to say farewell to Ilona Wiśniewska, matchmaking project manager, who left the Chamber in January 2018.

Business Breakfast for new members

New members share their first thoughts regarding the NPCC’s activities

On 13 February, the Chamber organised a special Business Breakfast just for new members who have joined the organisation since March 2017. We explained our plans and upcoming activities and the business opportunities that await our partners. We also listened with interest as our new members shared their reasons for joining the Chamber and their expectations regarding cooperation with us. We would like to thank all attendees for sharing thoughts so openly and we will certainly be following up on your remarks. Also, a big thank you to KLM Polska for providing the prizes for the business card lottery.

Participants mingle during the networking part of the event


Chamber

news and events

New Year’s Reception in Łódź On 25 January, the Netherlands-Polish Chamber of Commerce organised a New Year’s Reception in Łódź. Around 35 guests attended the celebration at Klub Wino, with the participants including members and guests of the NPCC as well as representatives of the local authorities. The welcome speeches were given by Martijn Homan, Agricultural Counsellor of the Kingdom of the Netherlands, Jasja van der Veen, committee member of the NPCC, and Sławomir Karasiński, board member of the NPCC. The guests were also welcomed by Elro van den Burg, Managing Director of

Many people from the business community in Łódź were present at the New Year’s Reception

the Chamber. The official part of the evening concluded with a presentation given by Lidia Fazekas from the Łódź Marshall’s Office, who introduced the city’s development and investment plans.

Sławomir Karasiński and Jasja van der Veen present the raffle prizes

Later on in the evening, guests had the opportunity to network and at the same time enjoy some delicious snacks and wine. At the end of the event a business card prize draw was held. Our special thanks to Atlas Arena Łódź for providing the main prize - 2 tickets for an André Rieu concert - and to ING Bank Śląski, the Łódź Marshall’s Office, Łódź Special Economic Zone and Klub Wino for providing the raffle gifts. We would also like to thank: KGP Green House for the Dutch bitterballen delicacies, Air France-KLM for providing goody bags for all the guests, Breakthru Films for the posters and coasters featuring the Oscar-nominated movie ‘Loving Vincent’, Dimar Polska for framing the posters and Kancelaria Fortak & Karasiński for co-sponsoring the jazz band and 3 bottles of wine for the raffle.

Anti-Corruption Laws Seminar

On 31 January, the Netherlands-Polish Chamber of Commerce along with the Scandinavian-Polish Chamber of Commerce, the Irish Chamber of Commerce and the Spanish-Polish Chamber of Commerce organised a legal seminar with specialists from Domański Zakrzewski Palinka. The main topic of the seminar focused on the new anticorruption laws in Poland. Over 20 company representatives were given the opportunity to familiarise themselves with the risks and obligations that businesses will face from 2018. The discussion covered, among other things, the obligation to introduce internal anti-corruption and conflict of interest procedures. It was explained

Members of four bilateral Chambers familiarise themselves with the new anti-corruption laws

how to develop these procedures and the standards and best practices were also shared. The second part of the presentation gave an overview of whistleblower protection by public prosecutors and explained how and

why mandatory whistleblowing procedures should be implemented. After some questions from the floor, the participants could then enjoy a networking atmosphere and light breakfast with a stunning view of Warsaw from the 21st floor.

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news and events

New Year’s Reception in Poznań On 19 January, the Netherlands-Polish Chamber of Commerce and the Embassy of the Kingdom of the Netherlands organised a New Year’s Reception in Poznań. The event, the regional chapter’s first in 2018, took place in the Dutch pavilion at Międzynarodowe Targi Poznańskie during the Polagra fair. Due to the occasion, the event attracted over 50 attendees: members of the NPCC, guests of the Netherlands Embassy and representatives of the local authorities as well as companies which had come from the Netherlands to find out more about business opportunities in Poland. The welcome speeches were given by Martijn Homan, Agricultural Counsellor of the Kingdom of the Netherlands, who also raised a toast to a prosperous 2018 and by Anna Kozińska, Operations Manager of the NPCC. On behalf of the members and board of the NPCC, Anna Kozińska also thanked Tomasz Wielgus,

The Dutch stand at the Polagra International Trade Fair attracted many investors, members and representatives of local authorities

Regional Chairman of the NPCC, for his help in the Chamber’s growth over the past year. In this edition of the Bulletin you can also read an interview with the new Chairman of Wielkopolska Region – Krzysztof Korzeniak. Following the official part of the evening, the guests had an opportunity to network, exchange business cards and share their

Chamber Lab in February your teams. After some warm words of welcome from Guusje Korthals-Altes and Elro van den Burg, around 45 participants had the chance to listen to our special guest, Ewa Bocian, who gave an intriguing presentation about the changes that have taken place in organisations over the past 80 years.

Elro van den Burg thanks Ewa Bocian from dwarfs & Giants for her truly inspirational talk

On Tuesday 6 February, at Witaly restaurant, the NPCC had the pleasure to present the latest edition of our monthly Business Drinks – the Chamber Lab. This was the first time that the format of our networking event was expanded to include an experimental speaker and location to bring inspiration to your business and

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thoughts on doing business in Poland and in the Netherlands, and at the same time enjoy the delicious dinner and drinks served specially for the occasion. We would like to thank the Netherlands Embassy for the excellent cooperation, and also Phaff for helping us to organise such a successful event.

An opportunity to network and at the same time enjoy some Italian finger food was provided during the next part of the event. Interesting conversations continued until late into the evening.

She shared some very interesting observations with us about the fact that companies these days are often less hierarchical than before and that there are more and more corporations where the typical structure is being replaced by a co-worker relationship. The format of the presentation included time for a discussion of the subject with other guests. The official part of the evening concluded with a business card raffle – congratulations to the winners of the voucher for Brasserie Warszawska and a delicious bottle of wine.

Members of the NPCC exchange business cards during the networking session


Krzysztof Korzeniak

the new regional chairman of NPCC Wielkopolska Krzysztof Korzeniak has become the new chairman of the NPCC in Wielkopolska. Bulletin sat down with him to hear about his professional activities and his motivation to join the team. Can you tell us something more about yourself? Krzysztof Korzeniak: “I am a construction engineer, and I’ve been working in this business for almost 15 years now. In 2000 I started my studies in civil engineering in Szczecin and then continued in Groningen in the Netherlands, where I studied for almost 2 years. Since the Netherlands at that time hadn’t opened up its market to foreign workers, and the Polish job market did not appeal to me, I went to Ireland for 3.5 years, with around a 1-year break when I came back to open a branch of a Dutch company in Poznań. That was in 2004 and it was the same company where I had done my internships in the Netherlands. At the end of 2008 I came back to Poland and worked on projects such as Galeria Malta, Mondi Paper Factory in Świecie and the Chocolate Factory for Cadbury’s. Then I came back to Poznań and became Deputy Project Manager for the railway station and adjacent shopping mall in Poznań. Then the company Novaform came along, which is a real estate development company with Dutch origins, where I am currently working as technical director. That’s my professional life in brief. On a personal note, my wife and I come from Szczecin, we have two children and we live now in Poznań. We like it here in our neighborhood and we are very happy to live in this place.” How did you become involved in the Chamber’s activities? “I first heard about the Netherlands-Polish Chamber of Commerce many years ago. The first time was actually 14 years ago when I was opening up the branch of the Dutch company Plegt-Vos Bouwgroep in Poznań. However, we didn’t get much closer at that time but then quite recently the Chairman of the NPCC, Remco van der Kroft, called me and asked if I would be interested in becoming Chairman of the Poznań branch. I was flattered by the proposal and knew that if I decided to join I would do my best to find the time to help with all aspects associated with the

NPCC. What is more, Novaform is also a member of the Chamber, of course.” You have become the new Chairman in the region of Wielkopolska with effect as of January 2018. How do you perceive the business environment in the Wielkopolska region? “As far as I am aware, Wielkopolska has always been a strong region with regards to economics and doing business here. What is more, you can see many entrepreneurs are present here. I see that after a few years of stagnation, Poznań is willing to do a great deal to catch up and look for opportunities that will attract new investors. Over the past two years you can see many improvements, not only with regard to residential buildings, but also office buildings, which shows just how much investment is coming into the city and is creating new jobs. Secondly, Poznań is one of the biggest academic centres in Poland, so if the business and academic environments are working together, and I think this is happening right now in Poznań, we are heading in a good direction. We are trying to keep the people that are leaving university here in Poznań and not see leave them for cities like Warsaw. I think that this is a strong and differentiated economy that gives many possibilities for companies from abroad, including those from the Netherlands. Furthermore, apart from the cultural aspects, the way that people think and work here, and the location which is not so far away from Berlin, means that this region offers many opportunities.” What is the difference you would like to make in the Wielkopolska chapter of the NPCC? “This is a difficult question to answer at the moment. However, from what I know, our previous chairman, Tomasz Wielgus, is leaving the Chamber’s chapter in Wielkopolska in good condition. Hence, basically I can only speak for myself and say that I like challenges and I will do my best to improve the activities and strengthen the presence of the NPCC in the region. I know that there are already some events planned in Poznań for this year such as a Speed Business Mixer, Transport Seminar, Company Visits, Sinterklaas, etc. So I am looking forward to being there, meeting our new members and making contribution from my side.”

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Brexit is working out well for our sector 14

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Bulletin talked to Jeroen van der Toolen, the Dutch MD in Poland of the Belgian company Ghelamco, which is the biggest office developer in the country. We talked about the current political situation, the company’s developments such as the Warsaw Hub and the award-winning Warsaw Spire, and the situation on the office market.

The largest companies that I know of are BNP Securities Services, Goldman Sachs, JP Morgan, Credit Suisse and Citi International. We have also had other financial companies that have come to the Warsaw Spire which service banks, like Luxoft. There are 3 more financial institutions coming to Warsaw from London that I know of today, but also from other locations like Germany and the USA.

How do you see the current office market in Poland? Are companies hesitating or is there a big demand on the market? “The office market is actually very positive in Poland, and especially in Warsaw. Over the last two years, real estate investment funds were a bit hesitant because of the potential oversupply and the VAT return issues. However, 6 months ago this situation changed. In 2017 over 800,000 sqm of office space was leased and the vacancy rate went down from 14-1% to 7-8% for modern office space. Looking at the future trend for the market, we have found that from 2018 until the middle of 2019 there will be a very limited supply of new offices, but at the end of 2019 and the beginning of 2020 there will again be a lot of new office space coming onto the market. Some of these buildings have already been committed to and I believe that we are lucky that Brexit is working out very well for our sector at the moment and creating opportunities. Both Warsaw in particular and Poland in general have been able to attract financial companies from London.” Are there many companies coming or just a few? “I am not sure about the exact number of companies but for sure it’s not just a few. Brexit and cost savings are the two main reasons why companies are leaving London and why, in many cases, they are choosing Warsaw. When I was in London recently, I learned that when they analysed, for example, Prague, Budapest and Warsaw, it was Warsaw that had the biggest pool of talent and that was the decisive argument for them. Poland is a big country, so they can also source people outside the capital and bring them here. We also see that companies are putting their EU headquarters in Frankfurt at the moment, but their back offices are being developed in Poland. And not only the typical back office functions, but they are also moving HR and other departments to Poland. I already see that BNP Securities Services has its trading desks here and I believe that other companies will follow suit with their own trading desks as well.

These newcomers on the Warsaw market expand fast. Take Citi International, for example. A couple of years ago, we rented 13,500 sqm to them in the T-Mobile Office Park. They have already taken an extra 4,000 sqm and they recently occupied a further 20,000 sqm from Skanska on Rondo Daszyńskiego. These companies are not just developing gradually but they are putting their R&D centres or entire departments here, and for that they need thousands of square metres. Already in Warsaw around 30,000 new jobs have been created in this sector, which is good for Poland because these people are also being trained for higher-level, better-paid jobs.” What is the impact on your work of these developments? “They are changing the way we design our buildings. The young people that work for them want to be in the city centre and they want the buildings to have all the latest facilities, so these companies accordingly decide to take very high-quality buildings. They don’t give company cars to their people as we are living in a shared economy. Their employees want free access to the gym, good medical care and higher salaries where they can decide for themselves what to do with their money. They even prefer a couple of hours less work a week as a bonus, so they can go to the gym and do other things. Some companies don’t adapt, but others are changing their own work policies about working at home, working from co-working centres, and so on. Driven by these needs, we make the buildings more flexible by digitalising the space, for example. This is not only happening in Warsaw but also in Kraków, Wrocław and other cities around Poland.”

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What is the impact on the square metre price of all these buildings that are coming onto the market? “As of now and for the next 1.5 years, square metre prices are going up. We can already see now that there are far fewer incentives given to tenants. Of course, if you want to rent space for 2020 then there is enough choice on the market. And if you have a lot of square metres, you can become the anchor tenant, in which case the right moment to make that deal is now. If you need a couple of thousand square metres in the centre of Warsaw today, you have almost no choice. So I believe that rents over the next 1.5-2 years will go up but when you commit today for space in 2020 it will be at the level of the rents of 2017. But with all the buildings being constructed, don’t you expect more free space to become available? “From 2020 there will be more space available, but there is a lot of purchasing coming up and therefore I believe that the vacancy rate will also not go over 8-9% in 2020. Moreover, I believe that some of the developments will not be delivered at the time promised, and therefore there will be fewer square metres delivered to the market than everybody expects.” You also mentioned the problem of staff availability. With all these companies that are coming, can we expect some issues with staff? “Yes, that’s right. The thing is that some banks are already seeing that hiring is much more difficult than they expected, but they don’t have any alternative since also in other countries in the region there are a lot of people who have gone to Western Europe. I notice when we talk to new tenants that they are still very happy and satisfied with the quality of people. There are still many students coming from the universities in Poland and these companies are able to attract those people to Warsaw by offering them better conditions. What do you think about the regions around Poland? “We finished at the end of last year a 26,000 sqm building for Mbank in Łódź, which is a very nice project and it has already been sold to LCN Capital Partners. We bought all the land between the Central Station and the EC1 building so we’re going to make a big new centre in Łódź. This is a big development with a hotel, some residential space, retail on the ground floor and offices above in 7 different buildings. We are also building in Kraków at the moment. This is a smaller project of 11,000 sqm that will be ready in September this year. Also, we will be starting another project at the end of the year in Katowice, then we have a project in Wrocław and next year we will be starting another project in Kraków.” In another interview you said that the success of cities in the region depends to a large extent on their connections. Which cities are developing fast at the moment and which ones are lagging? “Nothing much has changed really, because the most successful city for attracting outsourcing centres is Kraków. Many elements in Kraków score very highly and after that come Wrocław, Gdańsk, and then Łódź. This is because of the improvements in infrastructure with the A1 highway and the high-speed train connection, so when

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you have business in Warsaw, you can fly to Chopin airport and then go directly from there to Łódź. Plus, the salaries are a little bit lower in a couple of the other cities. However, then you have cities like Poznań, which is developing less quickly, and other cities where they are more specialised, such as Rzeszów which focuses on the airline industry. The cities that are losing out are, for instance, Kielce and Toruń, which is good for tourism, but these are cities that don’t have good connections and they will become less and less popular.” What are the concerns on the construction market? “We see that the cost of construction is going up, which also affects the staff on the construction sites. There has been a real boom in construction, not only in Poland but in the whole of Europe, and this increased activity has led to a big increase in the cost of steel, for example. Sometimes steel is not even available. Employees are asking for a 20% higher salary on the construction sites and it’s mainly at the lower levels where the salaries are going up, not at the management level. There are not so many changes at the management level because there are no better opportunities for them in the West, but the people on lower salaries especially are leaving Poland. What we saw, of course, was that we had around 2 million Ukrainians in Poland. But from the time when they were allowed to work in other countries, we noticed on the construction sites that the teams of 40-50 Ukrainians were no longer showing up. For them, going to Poland or Germany is not that different but simply the salaries in Germany are much higher. This trend also puts more pressure on salaries.” And how about the people in your office, have you noticed a lack of good staff on the market? “It depends on the department, of course, but we haven’t seen a lot of people leaving. Out of our entire 180-strong staff, only 7 people left us last year.” With all the projects that Ghelamco is putting on the market, what effect do you have on Polish architects? “The effect we have is visible, if not significant, because when you look at the total number of square metres we have built over the years we have done much more than any individual architect in Poland.


We have involved architects in the different types of projects and the technical solutions that we requested from them were completely new for some. For a few years now, we have required all designs to be put into the software program Revit, which provides architects and engineers with the tools to build 3D models. We were the first on the market to do so and it has now become standard practice. We have also introduced the Breeam / Green certifications to Poland, the Urban Space concept, like with Plac Europejski, and the Digital building with our new project, the Warsaw Hub. Others are now copying that, which is good, as it increases the quality for the users and inhabitants of the city.” One of Ghelamco’s most prestigious projects is the Warsaw Spire. Is it the project which helped Ghelamco to make a name for itself in Poland? “The Warsaw Spire is a special project in many ways and not only because of its design. When designing the Spire, we put a lot of attention on Plac Europejski, which is the area around the building, to make it a public square and part of the city. We wanted the inhabitants of Warsaw to be proud of the project and we wanted to create a vibrant area where people could also spend time at the weekends. So we created Facebook and Instagram pages for the Warsaw Spire to show all the events being organised there.

The building won us the Best Office & Business Development at the MIPIM Awards last year, which are the Oscars of the real estate business. And that was the first time that I have been so happy to win an award. It doesn’t happen very often that Poland wins a quality award as the focus here is often on costs savings and so on, so that made it even more special to receive this award. We have won around 25 different awards for the project, for example in the United States, Germany and Italy, for all the various design elements.” How do you come up with something new that will surpass the success of the Warsaw Spire? “Digitalisation is currently the big thing in the construction industry. In the Warsaw Spire, it was quite difficult to put in the things we wanted to implement and get the suppliers aligned. There is a lot of technical equipment in the building, such as elevators, security cameras and so on, and each supplier had their own system that needed to ‘talk’ to the other systems in the building. Some of these suppliers didn’t want to open up their systems, which led to discussions on integration and resulted in delays of more than a year and a half. So now at the Warsaw Hub, our newest and biggest project to date, which consists of 113,000 sqm of multi-functional space, we have signed contracts with the subcontractors to open up their systems. We will therefore have the most digitalised building around, where everything in it will be connected. I am convinced that this new focus on digitalisation will make us the most innovative developer.” As a chamber, we often get questions about the Polish government. How do you see this from your perspective? “For the private sector, it is essential to have a government that does not interfere too much in business. However, what I think the government could improve on is their communication and the speed with which they implement legislation because companies want stability above all else. They want security, and changes are ok, but companies need to be able to plan for those changes. Last year, in our sector, we had a huge delay and less inflow of money from the big institutional investment funds because there were issues with returning VAT. It is a small world and all the funds know each other. They read the same newspapers and watch the same television networks.

We have an ice skating rink and, in the summer, an outdoor cinema which allows around 600-800 people to go to the movies. There are car events, Polish pétanque or jeu de boules, and new exhibitions every two to three months. What we wanted to achieve is a kind of community feeling with the tenants so that their employees could be proud of this project. To be proud of the project, the project itself must be good but also, you feel proud when other people - your friends and family - say, “Wow, that is great” and you feel good that you work there. We put a lot of emphasis overall on the social marketing around it, so we also have tenants who promote the building in their own job advertisements.

It’s very important for business that everybody knows that Poland wants to be in the European Union, and that Poland is a dedicated supporter of the European Union, because companies haven’t moved out of London just to find similar problems here in Poland. And don’t forget that the most liquid and the easiest thing to change is money. When a fund is making the decision where to deploy half a billion euros, and they find a small risk issue, they will easily go somewhere else. Luckily, in the second half of the year, everything cooled down and we saw investments pick up again, though with a 6-month delay. So, at the moment, there needs to be stability and proper communication when things are being changed so that companies have time to adapt to those changes.”

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Peter Horsten

the new regional chairman for the NPCC in Gdańsk

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Bulletin talked to the new Chairman of the NPCC’s Gdańsk Chapter about his background, the Dutch companies active in the region and the activities planned for this year. Can you tell us something about yourself? “I am a Dutchman living in Gdańsk for 11 years now. When I first came to Gdańsk in 1995, I was immediately struck by the beauty and potential of this region. My background is that I graduated as an electrical technical engineer and became a manager at KPN in the Netherlands rather quickly. But then I decided that I hadn’t been taught how to lead people, so I started studying sociology at Erasmus University, which makes me both an engineer and a sociologist and means that I am constantly looking for technological solutions that people and companies can profit from. I am married to a woman from Gdańsk whom I met in 1995 on my study trip. We decided to live in Gdańsk and set up Goyello, an IT and software solutions house in the city. I did that together with Arie de Bruin, my business partner in the Netherlands, and that’s what we are still doing today.” How big is your company today in terms of the number of employees? “We employ around 125 people at the moment, the majority of whom work in Gdańsk though we do have some people in the Netherlands as well. We also opened an office in Koszalin 5 years ago. We work for companies in the Netherlands, which was originally our home market, but it is no longer our largest market as we are now also working for clients in Belgium, Germany, Great Britain, the US and Poland.” Despite the distance, you decided to remain a member. You’ve renewed your membership every year since 2009 and now you have even become the chairman in the region. “I really liked the Business Drinks in Warsaw, although I could not attend them frequently enough. I made some wonderful contacts, not only business connections. Sometimes it’s also important to simply increase your network as someone you meet may have somebody in their network who can help you with something you require. So, it is the networking function that is more important, and I would like to make that more accessible for people in Gdańsk.” Why did you become involved in the work of the Chamber? We originally got involved as a member of the Chamber quite a long time ago. Basically, it was because we participated in the Dutch-

Polish Trade Award in 2009 and we were presented with the ‘Young Entrepreneur Award’, which was something created specifically for us. Prior to that moment, we had not been very aware of the Chamber because when you are in Gdańsk, a lot of information about activities in Warsaw doesn’t reach you. So, when we got involved in 2009, we were immediately faced with the problem that Warsaw was far away so it was hard to participate in all the monthly events. However, this distance has “decreased” a little, since travelling is much easier now, and you can get to Warsaw by car quicker than before, the train is no longer an issue and flying is much more affordable, so from that perspective Warsaw is “closer”. On the other hand, Gdańsk is different from Warsaw, and the people are different, so not many Dutch people who are active here are active in Warsaw as well. Dutch businesses here are focused on the marine business and for that you don’t have to be in Warsaw. That’s why a Northern representative is useful.” How do you see 2018? “Looking at the programme for this year, I think we will offer a good mix of activities in Gdańsk. The Beach BBQ is aimed at everybody, whereas the Speed Mixers are more for people looking for new clients and the CEO Meetings in the region are also directed at a different group. In addition, I hope that through those meetings, but also through smaller, more informal meetings, we will learn what the Dutch community here in Gdańsk would like to do together. In addition to all that, for sure we will also be present at several fairs taking place here at the Expo, like last year’s marine-based expo. So there will also be some additional events where we will be present and we will hope to meet Dutch people and connect them with each other if need be.” How many Dutch companies are there in the region? “First you must define the concept of Dutch ownership, as there might be more than we know. For example, we have Farm Fries in Lębork, not far from Gdańsk, and we have several engineering companies with premises here, as well as several logistics companies in the port of Gdynia, and companies related to yacht construction, ship renovation or material providers in the shipyard. Very often, Dutch companies have an agent here so even though they are basically working from the Netherlands, they do have representation here, but it’s often not very visible as they focus on a very specific target market.” Is there anything that you would like to add? “If anyone knows any Dutch people working/living in the Gdańsk area, we would like to get to know them. Please feel free to refer everybody either directly to me or to the office of the Chamber.”

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News

from our members

NPCC Members receive Top Employers awards

management, such as salaries and benefits, bonus systems, development and training and the organisational culture of the company. This year, two of our members have received this prestigious title: BGŻ BNP Paribas and ING Bank Śląski. By awarding this prestigious title, the experts of the independent Top Employers Institute have once again recognised those companies that meet the highest standards as regards their personnel policies. For PKN ORLEN, this was the seventh consecutive year that they have received this award, which shows that the company ranks highly among the best employers in Poland. “We consistently follow the best global standards, although the bar is raised from year to year. The strength of the brand combined with the creation of attractive working conditions - these are the advantages that allow us to attract the best specialists in the industry.

The Top Employers certificate is granted only to those organisations who provide excellent terms to employees according to the highest international standards. The Top Employers Institute is an independent

body that certifies the working conditions created by employers and their personnel policy implemented throughout the world. Their experts engage in a multi-stage study to look closely at all aspects of their HR

This is an important element of our HR policy, which is part of the company’s vision for development and affects the strengthening of our market position,” said Grażyna Baka, Executive Director of Human Resources at PKN ORLEN.

Vesta Polska with Forbes Diamonds in 2018 Vesta Polska is currently one of the largest carriers in the Mazowsze region. The company specialises in transporting cargo loads and owes its stable market position to a flexible approach and comprehensive customer service. Providing services to international producers and trading companies, Vesta Polska has its own fleet of almost 100 trucks and also large spacious premises. Today, the company handles transport loads on road, sea, rail and in the air. This year, the company received a prestigious award from Forbes Diamonds, which is awarded to the fastest-growing companies on the market. “The rapid growth of our company is largely down to our employees who are focused on long-term cooperation with our clients. We not only try to carry out the ordered work, but also to advise on the most optimal variant of the logistics service. The most important criterion of customer service is quality, and our primary goal is to adapt the services we offer

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to the needs of our clients, which is why we approach each of them individually,” explains Witalij Rudnicki, Chairman of the Board at Vesta Polska. In 2017, Vesta Polska created a further 50

jobs and is planning to increase employment in each department of the company still further. The goal for the coming years is the further development of the company and the opening of new offices in Poland and other European Union countries.


Artur Sudenis

Owning a car like running

in a steeplechase We can hardly imagine life without a car. We can put up with water shortages from the tap but we can’t bear to live without a car. Those four wheels can give the feeling of freedom and comfort. It is you who decides where and when to go. The times when a car was only used as a means of transport have gone forever. Today, it is a lifestyle choice for many people and also a calling card, just as important as a suit or tie. „How they see you is how they write you,” says the Polish proverb and that also applies to your car. Choosing a specific brand or model is often a better-thought-out decision than changing the place where you live. The car is supposed to represent our mirror image, expressing our personality and nature. Not many of us realise that on the day we purchase it, it’s actually the beginning of a steeplechase. The car can be enjoyed but it also brings many worries. The brutal clash with reality can take place quite quickly, for example at the moment of purchasing the insurance. Due to the drastic price increases, this is now a luxury and its cost can effectively drain even the deepest pocket. Supposedly men do not cry, but in this situation even the toughest guy can soften a little. Even the Lord God cannot help because, as you know, insurance is mandatory and that’s all there is to it. When we have finally sorted out the insurance and we feel like we are on the home straight, the next obstacle appears, which is the acquisition of winter tyres. You do not have to persuade anyone to buy a car on larger rims but it might be a problem to buy a spare set of tyres later on. Unfortunately, the price of tyres can easily exceed the cost of a weekend stay in a spa hotel and that can effectively

frighten many people off. Subsequently, the costs of maintenance and servicing will also appear quickly, as well as the cost of a replacement car in the event of a breakdown. Basically, our freedom is very expensive but fortunately there have been significant changes on the market which mean that now you can forget about all those unpleasant duties. Long-term car rental - for that’s what we’re talking about - is currently the most interesting way to be able to drive the car we want. Just by paying a fixed monthly fee, you can enjoy driving a car without incurring any of the unpleasant consequences. The monthly fee includes all costs related to insurance, servicing and tyre replacement. Also in the case of an accident, the road assistance costs are covered and the rental company takes over the coordination of the damage repair work, additionally guaranteeing a courtesy car, whereas the traditional leasing arrangement forces us to fight all these formalities on our own. The advantages of the long-term car rental solution are clear. It’s not just about saving a lot of nerves, but moreover, it saves precious time, which you can then spend on much more important or pleasant matters. The duration of the contract? It’s your decision. There are a lot of options: from 12 to 36 months. In any case, after the contract finishes, you can either buy the car or simply return it and choose another new one, configured to your own needs. You have the opportunity to enjoy and experience the adventure associated with always having a new model without any of the consequences. You do not have to face the arduous process of selling the used car, and showing it to the countless pilgrims of potential buyers. You can start each year with a different car and the only thing that you will be interested in is the size of the monthly fee. Yes, life can be that simple. Just try it, and see for yourself...

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“The

impact of sustainability

is getting bigger and bigger” Joanna Erdman, vice-president and board member of ING Bank Śląski, has been a board member of the NPCC for almost a year. She reflects on the work of the Chamber and on the banking sector as a whole. Can you tell us something about yourself? Joanna Erdman: “I am currently a board member of ING Bank Śląski. I started this role in 2013, and I am responsible for cooperation with the biggest corporates and financial institutions. So, from this perspective, it is extremely interesting to see the changes taking place in the economy, and also in the bank. When I started working for the bank in 1996, ING used to be a small branch in Poland. At the time I joined, we had roughly 200 employees, but now we have 8000, and it was fascinating to go through the process of the merger with Bank Śląski and see how the organisations changed, how people changed their roles and developed their careers within the organisation. We have seen a growth in the expectations of the level of service for our clients. We have developed accordingly and this was a very interesting process to go through. This kind of job is inspiring because you are exposed to a variety of sectors and industries, and you see the impact you bring to the market . As for my personal life, I have a husband and three children. My eldest son is nineteen and I have fourteen-year-old twins - a boy and a girl.”

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Why did you decide to become active on the board of the NPCC? “I like working with people and companies, and of course I had heard about the Netherlands-Polish Chamber of Commerce previously. We have a Dutch investor who has had close contact with the Chamber for a number of years. We support this very much. We think that it is useful to deploy our local knowledge and network, to share our best practices with other members of the Chamber and also to help those who are looking to start their business operations in Poland. With an organisation that is as professionally run as the NPCC, you can fall back on their support and advice and simply start your professional journey as an investor in a more professional way. They can advise on the cultural differences that may not be so easy to understand, and they can give ideas or contacts to overcome challenges. It is an excellent platform for sharing knowledge, networking and best practices. And since our bank also cooperates with many Dutch companies in Poland, we can bring added value to the Chamber and its members.” You have been an NPCC board member for almost one year. How do you see the Chamber and where do you see it going? “My perception of the Chamber is that it’s a platform that helps others to grow their businesses and makes networking environment more comfortable. Going forward, I think that the Chamber will gradually turn to areas that are becoming more and more important for companies and for countries alike, such as sustainability. These are


areas where we can also guide and advise our members on which steps to take next, and show them the best practices. In this way, we can help new ideas or new market trends to get rooted in Poland and assist companies to accommodate them. It is also important to create a dialogue, for instance in the form of workshops on creative thinking, on how we should improve, which trends and developments are ongoing and how we should use them in everyday life.” What was the reason for ING to step in and become a platinum sponsor of the Chamber? “We like what the Chamber was, and is, doing very much. As a Dutch investor, we have been active in Poland for 27 years and we therefore have a broad experience. We see the market through the eyes of different types of client - private individuals, SMEs, mid-corporates and the largest corporates. We can bring added value to other members because we are usually the first line that notices changes on the market, and which can estimate the impact of new regulations and trends. We also hear many comments and observations from our clients, so why not use this on a broader scale for newcomers seeking the advice of the Chamber in a number of areas?” The situation on the Polish market for investors in 2018 is completely different from, let’s say, 20 years ago. Is there still a need for the type of platform that the international chambers offer? “Yes, there is. The country developed very fast back then and the entrepreneurs starting up in Poland in the early days had applied sort of green fields model where they could grow together with the country, learning the specifics about their industries and sectors. Currently, we are going through a different stage of development and of the business life of companies. They are more mature and the role of the Chamber is different. It now has to focus on explaining and sharing best practices, helping companies navigate through difficulties and also creating some positive trends, like the sustainable approach I mentioned before. So I definitely think the Chamber is needed but its role is more advisory than it was at the beginning when it was helping the green fields to grow.”

We see that the banking industry as a whole is changing very much and it is providing better support for smaller companies through automation and the simplification of processes. This trend can also be transmitted by the Chamber in somehow making smaller companies more familiar with those opportunities and helping them to get access to them. ” ING Bank Śląski recently presented its results for 2017. Things seem to be going very well for the bank. “Yes, it was a year of good results which came from a lot of really hard work. I think the key driver in our business growth is our consistency in strategy and the realisation of our goals. We are not a short-term player here, but we take a longer-term perspective. Therefore, the processes we focus on, and the solutions we develop for our clients, are always long-term oriented in order to solidify our cooperation and grow the business to be a true banking partner throughout all the cycles of the economy. The number of our clients is increasing very intensively. We have now exceeded four and a half million retail customers and we have more than fifty thousand corporate customers, which is a massive achievement. That was one of our strategic goals and we achieved it earlier than planned. But I think equally important for us is that the image of the bank, of being technologically-driven, modern and developing rapidly, is also transmitted to our internal processes. It is not only the face of the bank towards the customer but it’s also what we do internally in the back office and our support functions. So we’re all going digital and paperless, and we’re automating processes to run quicker than the market and to be able to offer our customers a better service.“ How do you see the long-term future, 2019 and 2020 for instance, when economic growth levels might be lower in Poland?

Both the NPCC and ING have a lot of SME clients. What can we do more for them?

“We observe the trends and we try to be prepared for the changes that will come. In a natural way, we can see things quicker than the market and our experience from other countries has given us a deep understanding of the economic growth cycle and the way that it develops. We have always been careful in terms of credit risk, so I think we have a reasonable approach to that. The biggest question mark is the sustainability of growth because the market is going to be redefined within the next two or three years.

“I think SME companies are more exposed to rapid changes on the market, for example the impact of salary increases is bigger, as they have fewer cushions in their business to absorb them. Therefore, more knowledge, and the fact that we can provide them with access to information before it has an impact on their companies, is an added value that will help them be more prepared.

First of all, the fact that we are now seeing a lot of changes on the labour market will have an impact on banks and companies equally. It’s not only about the growth in salaries, which will increase the cost base of course, but it’s also a fact that the market of highly professional, wellskilled employees is decreasing. Some people have left the country, while others are at a different level of the educational curve, and

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this makes it a challenge to find workers for both simpler and more skilled tasks. This process will speed up the development of technology, that is a given. The investments in new solutions, robotics, automation and artificial intelligence will intensify. Going forward, this will transfer to a reduced need for human capital and the scale of employees or people employed, which will again reverse the cycle. So this is an area of observation for us. Another area is the level of investment in Poland, because until now growth was primarily driven by consumption, which

it will start from SMEs and smaller companies. At that moment, we would need a kind of repositioning of the major economy components because those smaller companies are very often subcontractors and suppliers of the biggest players, and this will affect the whole value chain.“ Are there any other challenges for the banking sector in the coming year? “I would mention sustainability. I think this is definitely an area that will become more important and it comes from the true belief that it is important. It is not only a selling point or a kind of marketing component but it refers to pollution, air quality, water quality and the way we behave towards the environment as a society, including local communities. I’m happy to see that people and companies are increasingly realising that we need to grow our businesses and personal life in a responsible manner, which means that we need to be more responsible for the broader area we cover and not only the specific processes that we directly manage. This is a very positive trend, and we can also see in the banking sector that sustainability is playing a major role. Looking at our bank, over the last four years we have reduced our CO2 emissions as a corporate by almost 78%, and 100% of the energy that we use is clean energy. We segregate waste and promote hybrid or electric cars within our fleet. So, there are a number of initiatives we are trying to implement.” What is the impact of this sustainable approach to your bottom line?

Headquarters of ING Bank Śląski at the Plac Unii Lubelskiej in Warsaw

over the longer term is difficult to sustain. Luckily, the fourth quarter of last year brought very good figures where investments grew by 13%, much more than the market expected. This is a positive sign. So I’m not concerned about 2018 and even less so about 2019. But then the question is how long it will continue.” When we focus on staff, how big will the impact be in 2018? “It is difficult to answer that question as it depends on the capacity of individual companies, but smaller companies and SMEs will see the challenge quicker and, actually, we already saw some signs of problems in the last quarter. Put simply, the cost base for smaller companies is a bigger burden than for larger companies. Therefore, when the problem starts to spread throughout a sector, I think

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“We are not yet ready to measure the exact impact on results, but this will come. In the longer term, I believe that non-sustainable institutions will get more expensive funding from the market and they will get negative publicity in social media, which is also a way you lose clients nowadays. However, it is not about your P&L, it is more about the quality of life and responsible behaviours.” What would you say to investors that are currently making the decision about whether or not to come to Poland? “First of all, I would point to ourselves. I work for a bank where the foreign investor took the decision to enter Poland 27 years ago and since then it has been growing the business in a responsible manner. This is a very good example of having a sustainable and mature approach which will bring you good results. We should all support growth in a responsible manner, so banks, the authorities and organisations like our Chamber should continue to make Poland a place where investment is welcomed. I would be happy to see more investors believe in this country and give us the benefit of doubt. We need international players and welcome them to Poland J.”


Column Huub Droogh Huub Droogh is an urbanist and partner of RDH Urban in Poznań

Poland and the Polder...? The City of Poznań and the Poznań Metropolis Association recently asked me to speak at a conference on the ‘spatial quality of the city’. During the preparation meeting with the conference organisers, I was asked about the famous Dutch ‘Polder model’. Would such a model of cooperation, in my opinion, be possible to implement in Poland, as a usable tool in city management? There is a growing awareness among the younger generation of professionals and also interested inhabitants of the fact that current Polish methods of urban planning are insufficient. Due to the short planning horizon of politicians, the planning process is often one of hasty improvisation. It lacks a healthy balance between analysis, conception, financing and communication, and it is dictated by administrative procedures instead of content. Besides creating lots of unnecessary paperwork, it also often leads to a waste of the intellectual capital involved. Faced with the upcoming local elections, urban planning isn’t a comfortable subject for local politicians. The last elections in Poznań proved the effect that cooperation between local activists can have. With dissatisfaction about the lack of livability in the city widespread, the strong favourite to become the next president was unexpectedly and comprehensively beaten. The question of my partner in conservation about the Dutch ‘Polder model’ isn’t a strange one. The Dutch have a respected image as spatial planners, urbanists and architects. The country, four times more densely populated than Poland, has managed quite well so far to maintain a certain spatial order between urbanised and rural areas. Taking into account the recent economic progress of the big cities in Poland, it makes sense to search for management tools to raise the quality of public spaces to a comparable level. Over the centuries, a well-developed water infrastructure has been a basic condition for the Dutch to survive. The effect on Dutch culture is a natural tendency towards long-term planning and

cooperation, where good communication is essential even for the most basic dealings. It is this tradition which developed over the years towards this specific culture of working called the ‘Polder model’. The starting point of the ‘Polder model’ is the awareness that you need other people to help you reach your aim. It is the art of working within networks of people but without a hierarchy between different disciplines. A consensus about the common aim to be achieved, and an open attitude towards feedback, are some of its basic conditions. Communication is the most important part of the spatial planning process. Due to its history, Poland has developed its own culture of communication over the last few centuries. The history of partition, the period of more than 40 years of communism and the too-fast introduction of a neo-liberal economic system are not - as we say - the most ideal conditions to develop an open culture of communication. A lack of trust in business partners, more focus on sending messages than openness in receiving them, fear of feedback and the building of protective walls in case things go wrong are a natural effect of the last few hundred years of history. Only one boss who is responsible and a maze of procedures to hide behind… No, it will take some time before the polder will reach Poland. Explaining this with respect to the conference audience in Poznań wasn’t easy. But – and this is also framed by history – respect for anyone who has the courage to call things by their name is also part of Polish culture. It opened up an interesting debate about the applicable management tools to improve Polish city management, and it was another good opportunity to promote the Dutch initiative to start up an international bachelor’s degree course on ‘Urban Management’ at Collegium Da Vinci in Poznań.

This column is written à titre personnel and does not necessarily reflect the views of the NPCC board or its members.

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Column Staf Beems Entrepreneur and owner of Silesia Consulting

CAN WE HELP? For regular readers of this column, it would come as no surprise when I often wrote that I was sitting on various terraces around the world, especially when I was active for the Dutch governmental organisation PUM. I have been in Africa, Asia and South America but also Europe - in Armenia and Kosovo. Having lived and worked in Nigeria for two years, I know that Africa is different but to expect that you will have to teach them everything is complete madness. What I experienced is that people there sometimes do not know how to cross the next bridge, or maybe it’s better to say that they miss the experience or courage to take serious risks. Every PUM project takes only two weeks and in that period you are supposed to understand the company, the business, the country and the market and - most importantly to provide the company with an appropriate action plan. It is too easy to tell them that everything they are doing is wrong. To be clear, we were advising small and medium-sized companies and very often „Mama/Papa” companies. Believe me THE IMPOSSIBLE IS POSSIBLE. Why do I write this today? I had to stop with PUM because at a certain age you are „ too old „ to travel. I am still in contact with at least five projects and with Skype and email you can still do a lot from a distance. Five years ago, I was in Kosovo and during our frequent contact my friend would ask for my advice on what to do next - the company had only one very good product but they were so dependent on that product that if something went wrong they would have nothing else - and we came to the conclusion that maybe ‘stroopwafels’ could be a good product for his market. And since January this year the Dutch machines have been operating. I visited the machine suppliers in Holland with him as my Kosovan friend realised that if he knocked on a Dutch door, he would either be laughed at or - business is business - they would make a fool of him as far as the price and maybe quality was concerned. By the way, they also produce ‘stroopwafels’ in Mali but by hand. Cheap and simple! Another reason why I am busy is very simple - I want to be busy! Sitting on my terrace at home is maybe attractive - though only in summer but rather boring. And believe me, waking up in the morning and not knowing what you want to do or have to do kills you. Sudoku puzzle magazines, TV, Facebook, LinkedIn, Instagram and a book or whatever do not help you to avoid isolation and maybe frustration. MY body and MY brain need challenges. Knowing that PUM was coming to an end, I used my contacts to see what I could do next. Not so much for money, but more to see how I could help companies to make that next step. Could I give something back to the world which had been so good to me when I was running different companies?

And what happened? Well, you know God exists - the „miracle” happened. It came to me in one way or another. Some examples: 1. Last year I was approached by a Polish family company in the food sector. The owner wanted to sell; he was too old and his sons did not want to take over. What to do? I did my PUM scan. The turnover over the last few years was more or less at the same level but there were no new products. There was profit but in a very difficult market where price was the only standard. In other words, my conclusion was that selling the company for a good price was mission impossible. The owner was not in need of money and closing the company was one of his options. Furthermore, he was very sociallyminded in that he wanted to give a future to his workers. I advised him as follows: - give the company some new medicine, - employ a new sales and production manager, - sales should go up by 10% in the next six months, - reduce your costs by another 10% over the same six months, - try to step aside during that period, - the new results will open your eyes and all of a sudden you will see new opportunities. During the meetings, I convinced him to try to employ in the management positions Poles with international experience who have also worked abroad. They will have seen a different world with new standards. He agreed and I am helping him with the next steps. 2. Another family company with quality products wants to move into Western Europe, but how? The owner and his very clever sales manager saw that potential customers were turning their noses up at a Polish company. What about quality, reliability, language and all the other prejudicial arguments? I explained to them that since Poland is the number 1 country in Europe for furniture, we have to try to hitch a ride on the back of the successes of our Polish colleagues. I offered to try to open the doors of German and Dutch companies for them. With my CV, Polish experience, Dutch approach and my role as an „escort”, I thought it could be possible. Don’t think I am being arrogant, or think that I am always a manager of success, but I am realistic. And what we saw in two months is that it is possible. Two companies are checking the products, and they are enthusiastic about the prices, so I expect that within six months the first products will be in German and Dutch shops. 3. A Dutch company has a niche product and by accident - Elro asked me whether I could meet the Dutch owner - I had a meeting with him in Wrocław. His focus was on the Polish market and he was looking for agents in Poland. I told him - do it yourself first, and show that you have an excellent product. When you know the market, it is much easier to discuss it with your agents. I told him to avoid having the agents explain the market to him. You are the boss, you know your product and you should tell them how to sell your products. The result is that he has two or three more direct leads in Poland, one in Kosovo, one in Africa and one in Suriname. In conclusion, maybe we as a Chamber should make ourselves ‘voluntary consultants’ for Polish companies in Poland and Holland and Dutch companies in Poland. Finally, some years ago I was a „professor” at the University of Wrocław for students studying Dutch. They were looking for practical work in the Netherlands but it didn’t work out because the head of the department was not „enthusiastic”. Maybe we can make a new start with so many members here and in Holland?

This column is written à titre personnel and does not necessarily reflect the views of the NPCC board or its members.

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SPONSORED ARTICLE

Why does

ORTEC exist? Jarosław Matyjaszek Managing Director Central Europe The story of ORTEC begins in 1981 with a few Dutch students who wanted to show the world the value of mathematics. Today, we are a world-leading supplier of optimization solutions. We live and breathe mathematics and use our passion to optimize organizations. Our purpose is to provide easy-to-use solutions that make our customers’ businesses more efficient, predictable and sustainable, by reducing costs, increasing transparency and simplifying their operational processes. What does mathematical optimization technology mean to you and why is it important for Polish businesses? I see mathematical optimization technology as a way to solve complex business challenges and automate logistic and operational processes, so that our customers can stay ahead of their competitors. The use of mathematical optimization technology enables people to take the best possible decisions in any situation and communicate them to others in real time. More and more companies from the Polish transportation, distribution and logistics industry are interested in the newest technologies and innovations to optimize and improve their business and operational processes. These are companies who want to secure long-term sustainable growth by implementing advanced planning and optimization solutions, mobile applications and Big Data or Cloud-based platforms. Which technological and/or economic trends do you think will have an impact on the Polish market in 2018? Automation and Big Data management are trending on the Polish market, and could be a powerful enabler of innovation and change, but to make a real impact, technology must be flexible and employees must embrace change. Keep the focus on solutions that are agile, strong and scalable, using integrated forecasting, optimization and analytics, in combination with machine learning and other data science methods. At the same time, the Polish market needs to overcome the instability in workforce management and the high labor costs. Employee satisfaction is more important than ever before, working either with your own employees

or through recruitment agencies. Companies need to keep their work environment challenging, engaging and fair. What are the biggest challenges and benefits for your clients? Our customers want to grow their business, reaching and developing new markets, while having full control and visibility over their operational processes. Their main challenge is to reduce supply chain operational costs, while maintaining or exceeding service level. We help them to optimize their resources, decisions and results by calculating the best option out of all feasible options. As a result, their organization becomes more efficient, predictable, effective and sustainable. They can focus on delivering the promise made to their clients, while dealing with unpredictability and easily adapting to realtime changes. Who are your main customers in the region? We have been working with many large players in Poland, the Czech Republic, Slovakia and the Baltic states, such as: DHL Supply Chain, Axell Logistics, Kuehne & Nagel, FM Logistic, Greenyard Logistics and Frigo Logistics in the logistics field; TESCO, Carrefour and Maxima Group in the retail sector; Amerigas, Gaspol and Lotos in the oil & gas sector; and Cargill, ORBICO, Pharmalink, Berendsen, TEDI and British American Tobacco in the professional and other services field. What are your plans for this year? We want to strengthen our position as a leading supplier of advanced mathematical technologies for the logistics industry in Poland and neighboring countries. The plan for 2018 is to expand our client and business partner portfolio in the Czech Republic, Slovakia, Lithuania, Latvia and Estonia. In conclusion By providing solutions which meet the highest logistics management standards, we can confidently say that ORTEC’s customers can become key players on the European market. With every solution we implement, we improve our customers’ business processes and make the world a little better.

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News and Activities from the Embassy of the Netherlands Nieuwsblad Transport, together with RailFreight.com, are organising the first ‘Rail Freight Summit’ in Wrocław on 20-21 March 2018. The main topic of this event will be the Silk Road. Poland is the primary gateway for trains from Asia to Europe and this development has boosted the already fast growing logistics sector. The conference will touch upon the following topics: logistics in Poland, the Silk Road connections/route, risks, materials, costs and much more. www.railfreightsummit.com

Greenery as a smog remedy. Academic conference in Kraków The academic conference Green for Clean Air, co-organised by the Embassy and the Department of Ornamental Plants at the University of Agriculture in Kraków, will take place in Kraków on February 20 20 18. The conference will address the positive impact greenery

has on indoor and outdoor air quality, as well as its beneficial effect on human health and well-being. For more information, contact us.

The healthcare sector in Poland is growing, with an estimated 12 billion PLN to be spent modernising it up to 2020. Poland also has to deal with a rapidly aging society and this requires the health sector to adapt. A growing number of Dutch companies are attempting to gain a foothold in the Polish market by promoting the innovative nature of the Dutch sector and the care offered in the Netherlands.

are many possibilities for co-operation, a mission of Dutch entrepreneurs, representatives of the Ministry of Health and knowledge institutes will take place in Poland from 14-17 May. The mission will visit Warsaw and Gdańsk and explore further opportunities for cooperation in the fields of:

More information about the event is available at zakochaniwkwiatach.pl

A recent market study https://www.tfhc.nl/publication/tfhc-marketstudy-poland-2017/ by the Dutch Task Force Health Care and Deloitte gives an overview of the Polish healthcare system and its structure, and it highlights the priorities, opportunities and challenges. As there

• Innovative solutions (Medical devices) • Hospital building - renovation, efficiency solutions • Elderly care solutions - telemedicine

‘Working on environmental challenges offers opportunities,’ Ambassador Ron van Dartel said at the launch of the Smog Free Tower - designed by artist and innovator Daan Roosegaarde - in Krakow. The tower, which came to Poland thanks to the close cooperation between ING and Studio Rosegaarde, and with the support of the Embassy, will stay in Kraków for three months. The tower aspires, in the words

of Roosegaarde, to create the experience of a clean future and should stimulate cooperation to create cities free from smog. The Smog Free Tower is one of the activities that the Embassy is supporting or organising in the lead-up to the UN Climate Change Conference (COP24) that will be held in Katowice in December 2018. Events there will also include a conference on how greenery (plants) can contribute to clean air, a visit to the Netherlands by a Polish delegation in the field of e-mobility and a joint Polish-Dutch event on the circular economy. ADVERTISEMENT

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For availability and more information please contact Daniel Bleker: daniel@energymatch.pl / +48 690049070 / +31 652073413 issue 62 Bulletin


Cultural calender February 2018 – April 2018 9.02 to 24.03 Beeldende kunst – Wrocław Amy Suo Wu’s work will be on display in the ‘Strategies of invisibility’ (Strategie Niewidzialności) exhibition at BWA Wrocław. Born in China and raised in Australia, she is currently based in the Netherlands. Amy Suo Wu is an artist and designer researching how language, technology and the media shape

people and vice versa. Her research-based hybrid practice is an exploration into how to activate, amplify and intervene in critical and playful ways. www.bwa.wroc.pl/?tf_events=strategie-niewidzialnosci www.amysuowu.net/

09.02 – 01.03 Kraków - World Press Photo in Kraków An exhibition which does not need much introduction. WPP will present the photographs which won awards in the eight categories of the annual competition for best press photo organised by the World Press Photo Foundation. In 2017, the 60th jubilee edition of the competition, over 80,000 photos were submitted by over 5,000 photographers from 125 countries. This

will be the last opportunity to see the 143 selected photographs from the last edition of the competition in person - after the exhibition in Kraków, this edition will no longer be on show. Nowa Huta Cultural Centre: www.nck.krakow.pl/

Lots of music Jazz… New York-based drummer Philippe Lemm was born in Amsterdam, The Netherlands, and that is where he started his musical journey at the age of 16. Philippe started touring internationally with jazz trumpeter Saskia Laroo (another famous Dutch musician popular in Poland) as well as leading his own band, Wazabe. He will now embark on a tour around Poland with his own trio.

14.02.2018 Stara Rzeźnia Szczecin http://stararzeznia.szczecin.pl/ 17.02.2018 Blue Note Poznań http://bluenote.poznan.pl/ 18.02.2018 Vertigo Wrocław http://vertigojazz.pl/en/ 20.02.2018 A Propos Wałbrzych http://www.aproposclub.pl/ 21.02.2018 Piec Art Kraków http://piecart.pl/ 22.02.2018 Piec Art Kraków http://piecart.pl/

13.03 Dool in Kraków The dark rock, gothic psychedelic Dutch band DOOL has become a hotlytipped underground buzz band on the strength of its captivating debut single, „Oweynagat.[u1]

During their tour of Europe, they will play one concert in Poland at Alchemia in Kraków. www.alchemia.com.pl/program/ www.facebook.com/allthosewhowanderaredool/

14.04 Kensington in Warsaw in Paladium 15.04 Kensington in Wrocław in Centrum Koncertowe A2 Kensington released the album „Control” in 2016. It was their most ambitious and personal album to date, and the follow-up to their double-platinum 2014 album „Rivals”, which gave the band the opportunity to perform at clubs and festivals all over Europe and build up a large following of fans, also in Poland. The band has performed at the biggest European festivals,

such as Sziget, EXIT, Frequency, Gurten, Life Festival, Rock Werchter, Lowlands and Pinkpop. „Control” is an album of extremes – with the quiet and peaceful number „Storms”, but also the rock track „St. Helen”. www.kensingtonband.com

15.04 Johan van der Linden in Wrocław The 2018 edition of the Wrocław Saxophone Forum has invited Johan van der Linden to conduct a masterclass and perform concerts. Johan van der Linden is a member of the Nederlands Blazers Ensemble, and he works as a principal teacher at the Conservatories in Enschede and Utrecht and also as a freelance saxophonist with several Dutch symphony orchestras.

He was one of the founders of the world-famous, Italian-based Aurelia Saxophone Quartet from 1982 until 2013[u2] , for which he wrote many arrangements and received a number of awards. In 1988, the quartet won the ‘Edison Klassiek’, a prestigious award for best CD recording of the year. www.musicforum.pl/en/home-2

Leeuwarden-Friesland: Capital of Culture 2018 Although this is not taking place in Poland, nonetheless we thought it might be interesting for you to know about it. Together with Malta’s capital Valletta, Leeuwarden-Friesland is the European Capital of Culture 2018. The theme of the events will focus on the fact that the world has grown, and society is more diverse. And it takes a great deal of courage, creativity and imagination to deal with these changes. Leeuwarden-Friesland 2018 will tackle its year as the Capital of Culture by trying to stand out from the crowd.

The programme is full and diverse, and we definitely recommend that you have a look at their website. Here at the Embassy, we recommend the Polish-Dutch theatre performance ‘Lost in the Greenhouse’, which stars Redbad Klijnstra and the beloved Polish actress Emilia Komarnicka. www.friesland.nl/nl/culturele-hoofdstad www.friesland.nl/en/european-capital-of-culture/calendar/2087070461/ lost-in-the-greenhouse

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New members of

the Netherlands-Polish Chamber of Commerce

Anna Roskam I support Dutch and other Western European companies making their first steps into the Polish, Czech and Slovak markets. Starting with customised market research, followed by commercial activities including logistics, marketing and legal support, I act on behalf of those companies as “their own” sales/export manager in the CEE area. With more than 15 years of experience, mainly in the FMCG sector, I have successfully represented many large and small companies, placed their products in the retail sector and established long-term contracts within B2B. The fact that I act as an employee of a company is a big factor for both my and the company’s success. The companies gain not only a highly-qualified specialist in a foreign country, but also a fully-equipped office with a clear employment contract, social insurance or taxes. Our cooperation is straight forward and simple and can last from 3 months to several years, depending on when the company is ready/wants to act independently and directly. This model gives me an amazing opportunity to work with many great companies and seeing their products on the shelves of Biedronka or Żabka is truly the greatest satisfaction. Anna Roskam Jara 8 02-988 Warszawa +48 512 81 99 29 anna.roskam@unexporc.cz

CANNAC CANNAC Consulting was established to support foreign companies interested in exporting their goods to Poland, starting operations on the Polish market, buying Polish products or establishing business cooperation with Polish companies and institutions. We can also act as an external branch/export section for foreign companies (Partners) planning business operations in Poland. Together, we will create and implement a project development strategy. • Market analysis • Development of a market entry strategy • Commercial actions • Marketing actions • Sales and after sales service Cannac ul. Norbertańska 9 09-402 Płock +48 602625976 kontakt@cannac.eu www.cannac.eu/

Komunikacja Polska We envelope quality-oriented interpersonal and business communication, offering individual training and team-focused workshops within 3 areas of success: personal growth (image, appeal and relations with others), knowledge of business cultures (language competence, translations, teamwork) and intercultural communication (community ties and local-global interactions). Komunikacja Polska Stanislawa Staszica 8 05-500 Piaseczno +48 519110698 contact@komunikacjapolska.com www.komunikacjapolska.com

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EMA Partners Poland EMA Partners International is one of the largest global executive search firms in the world. With more than 40 offices on six continents, we are dedicated to satisfying the Executive Search, Direct Search, management audit and talent management needs of our clients. EMA Partners Poland Al. Jerozolimskie 99/8 02-001 Warsaw +48 509200880 www.ema-partners.com.pl


New members of

the Netherlands-Polish Chamber of Commerce

FH Trade Mr. Jan Gerrit Feil (CEO of FH Trade Sp. z o. o.) has been active in many areas of the onion market since 1994. FH Trade controls every stage of production: planting, growing and harvesting according to the modern Western technology. The company provides both fresh and frozen, best quality onions on Polish and West-European market. Through this close cooperation, FH Trade is well-aware of the current developments in the Polish and Western European onion markets. FH Trade brings together all the international agricultural know-how in order to maintain a firm grip on each stage of the onion production process. With its know-how about seeds, plant-onions and crop protection products, FH Trade provides a high-quality product in Poland. FH Trade is responsible for the controlled cultivation of onions in Poland, where large plots of agricultural land are available for this purpose. The onions are selected according to quality and using modern western technology. FH Trade Kosowska 12/4, 60-464 Poznań +48 618473179 office@fhtrade.eu www.fhtrade.eu

OMK Solutions OMK Solutions Sp. z o. o. is a provider of modern IT technology dedicated to car fleet customers financed by leasing, credit or cash as well as to leasing companies, insurance brokers, shortterm rental or car fleet management companies. Our IT solution, a multifunctional Mobile Solution Platform, supports the management of company vehicles including the claim-handling process, maintenance, pool car management and electronic pick-up and delivery protocol with fast repair cost calculation. We provide our customers with mobile devices such as laser scanners, industrial smartphones and QR code readers to speed up, facilitate and standardise the administrative and operational processes. Through our cooperation with OEMs and alternative service networks, OMK can deliver complex solutions combined with a preferred supplier network. Our main asset is more than 15 years’ experience in the automotive industry acquired in many different international companies, thanks to which we have extensive knowledge of different corporate processes and procedures, procurement and purchasing, sales and network management. OMK Solutions Złota 59, 00-120 Warsaw +48 22 489 52 01 biuro@omksolutions.eu www.omksolutions.eu

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Moving Moments Bulletin

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Does your organisation comply with the

new data protection rules? What is RODO/GDPR again? RODO/GDPR is a new set of rules governing the privacy and security of personal data laid down by the European Commission. The new single data protection act will make major changes to all of Europe’s privacy laws and will replace the outdated Data Protection Directive from 1995. RODO/GDPR has been designed to give power back to the citizens over how their data are processed and used. Under the new rules, individuals have “the right to be forgotten”, meaning they will be able to request that businesses delete their personal data, which is no longer necessary or accurate. In addition, the intention is also to simplify the regulatory environment. The question is how this will impact individuals? As well as the right to be forgotten, the law holds provisions that could potentially increase consumers’ rights over their data. But there is a huge grey area about how it will be applied in reality. The laws mean that in theory people could ask social networks like Facebook to delete their profiles entirely. But there is the potential for individuals to transfer their data from one service to another more easily – which is great news for consumers, making it simpler to swap utilities, insurance or ISPs. For our members, however, the biggest question will be - does this impact my business? This new data protection regulation puts the consumer in the driving seat, and the task of complying with this

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regulation falls upon businesses and organisations. In short, RODO/ GDPR applies to all businesses and organisations established in the EU, regardless of whether the data processing takes place in the EU or not. All organisations and companies that work with personal data should appoint a data protection officer or data controller who is in charge of RODO/GDPR compliance. There are tough penalties for those companies and organisations who don’t comply with RODO/ GDPR lines. Many people might think that RODO/GDPR is just an IT issue, but that couldn’t be further from the truth. It has broadsweeping implications for the whole company, including the way companies handle their marketing and sales activities. The conditions for obtaining consent are stricter under RODO/GDPR requirements as the individual must have the right to withdraw consent at any time and there is a presumption that consent will not be valid unless separate consents are obtained for different processing activities. This means that you have to be able to prove that the individual agreed to a certain action, to receive a newsletter for instance. It is not allowed to assume or add a disclaimer, and providing an opt-out option is not enough. This changes a lot of things for companies such as the way marketing and sales activities are managed. Companies will have to review business processes, applications


5 steps for implementing RODO/GDPR 1. Map your company’s data Map where all of the personal data in your entire business comes from and document what you do with the data. Identify where the data resides, who can access it and if there are any risks to the data. 2. Determine what data you need to keep Don’t keep more information than is necessary and remove any data that isn’t used. If your business collects a lot of data without any real benefit, you won’t be able to do this in a RODO world. RODO will encourage a more disciplined treatment of personal data. In the clean-up process, ask yourself: • Why exactly are we archiving this data instead of just erasing it? • Why are we saving all this data? • What are we trying to achieve by collecting all these categories of personal information? • Is the financial gain of deleting this information greater than encrypting it? 3. Put security measures in place Develop and implement safeguards throughout your infrastructure to help contain any data breaches. This means putting security measures in place to guard against data breaches, and taking quick action to

and forms to be compliant with double opt-in rules and email marketing best practices. In order to sign up for communications, prospects will have to fill out a form or tick a box and then confirm it was their actions in a further email. Organisations must prove that consent was given in any case where an individual objects to receiving the communication. This means that any data held must have an audit trail that is time-stamped and reporting information that details what the contact opted into and how. If you purchase marketing lists, you are still responsible for getting the proper consent information, even if a vendor or outsourced partner was responsible for gathering the data. In our B2B world, for instance, sales people meet potential customers at a trade fair, they exchange business cards, and when they come back to the office, they add the contacts to the

notify individuals and authorities in the event a breach does occur. Make sure to check with your suppliers also. Outsourcing doesn’t exempt you from being liable. You need to make sure that they have the right security measures in place also. 4. Review your documentation Under RODO/GDPR, individuals have to explicitly consent to the acquisition and processing of their data. Pre-checked boxes and implied consent may not be acceptable anymore. You will have to review all of your privacy statements and disclosures and adjust them where needed. 5. Establish procedures for handling personal data Individuals have 8 basic rights under RODO/GDPR. You will need to establish policies and procedures for how you will handle each of these situations. For example: 1. H  ow can individuals give consent in a legal manner? 2. What is the process if an individual wants his data to be deleted? 3.  How will you ensure that it is done across all platforms and that it really is deleted? 4. If an individual wants his data to be transferred, how will you do it? 5. How will you confirm that the person who requested to have his data transferred is the person he says he is? 6. What is the communication plan in case of a data breach?

company’s mailing list. As of 25 May 2018, this will no longer be possible. Companies will have to look at new ways of collecting customer information.

This article was written with the support of Robert Konik, attorney-at-law and partner of MRK Radcowie Prawni. His professional career to date includes providing high quality legal services as a legal counsel for large Polish and international companies in the FMCG sector. Robert J. Konik is also an arbitrator in the Arbitration Court of the Kraków Chamber of Commerce and Industry and in the Arbitration Court of the Institute of Business Law and Foreign Investments in Kraków.

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NPCC Test Drive

Volvo XC60 steers you away from trouble Anyone in the market for a mid-range SUV should take a closer look at the Volvo XC60. The car is the smaller brother of the XC90 and its new version recently saw some changes to the exterior. For instance, the familiar ‘hammer’ headlight is now extended to the grill, and the car drives on 20-inch alloy wheels. You can also get the car with 22-inch wheels for some added bling and it is still about 10 cm lower than the XC90. In the new model, the doors now extend over the sills to keep them clean, which means that you don’t dirty your trousers getting out. There’s also additional storage under the seats, the Swedish flag engraved on the dashboard as well as an updated safety kit.

driftwood inlays in the dashboard. Options include a 360-degree parking camera to prevent you scratching your car while manoeuvring. The entertainment system will make you feel like you are in a concert hall and operating it is very simple and self-explanatory. And this brings us to the driving experience in the XC60. According to the press release, the car delivers ‘inspired confidence’. We don’t exactly know what they mean by ‘inspired’…. but we do get the ‘confidence’ part. It is easy to drive, it handles well, it has good grip on the road and it is very comfortable. Also, they haven’t made it too sporty. And by doing that, they seem to have got the priorities right. For now, all versions of the XC60 will have all-wheel drive, and with air suspension you can raise it an extra 40 mm off the ground. Don’t expect it to be as good off-road as a Land Rover Discovery Sport. But on motorways, it is far superior. There is a switch to operate the driving mode and putting the car in ‘dynamic’ mode will lower the air suspension by

In addition to the auto-emergency breaking system to avoid obstacles in the road, the car can also steer you around an accident. In situations where you have to make an emergency move, the car will help you steer faster and smoother. But don’t worry that the car will steer you in a direction you don’t want to go in, as it is always possible to override the steering control system. On motorways, the semi-autonomous driving system works perfectly and helps you to stay in your lane, even when the road turns slightly. This makes the XC60 the perfect car to enable you to get to your destination fully rested after a long drive. There is also plenty of room in the back of the XC60 so people with larger frames can still sit comfortably on the back seat. It is a relaxing car to travel in as it’s quiet and comfortable. The XC60 which we test drove also has optional air suspension. It costs extra, but it is well worth the investment. Is it better than the air suspension in a Q5? We didn’t test them on the same roads, but we think that it would be a close-run thing. The XC60 is a very practical car. It has electric folding rear seats and a special carpet with a bumper protector so you don’t scratch your paintwork while unloading your goods. However, the boot capacity is a little smaller than in the Audi Q5. Another thing that is not quite as good as in German cars is the entertainment system. The problem is that the screen is touchscreen only, which is quite hard to operate compared to the similar German cars that have a toggle wheel as well. It is hard to beat the XC60’s interior, which is more stylish than the German SUVs, with the adaptive drivers display, soft leather seats and

20 mm and at the same time increase the response from the drivetrain. And you might want to do that because the automatic gearbox is a little slow to respond when you put your foot down in ‘comfort’ mode. We test drove the D5 diesel version with 235 HP. It certainly has plenty of pulling power, but it can get rather loud when you rev the engine. It’s also a pity that you can’t get it with 6 cylinders, but only with 4. To be fair, whichever version of the XC60 you choose, you won’t be disappointed. We liked the car and we were very impressed by it and we like it much more than the XC90.

We were invited to test drive the car by Car4Woman, run by Planet Car Lease which offers car rental programmes specifically tailored to women’s needs. For more information, go to car4drive.pl

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issue 62

Bulletin


Column Remco van der Kroft Advocaat (Dutch licensed lawyer) and partner of Olczak-Klimek Van der Kroft Węgiełek

WW II Poland has been in the international news a lot lately but there have been few or no reports about the phenomenal economic growth that Poland achieved in 2017. The growth of 4.6% was the best result in 6 years, mainly caused by consumption, but in the last quarter of 2017 it was also supported by investments in both the public and private sectors. The main headlines all over the world were about the role of Poland in the Second World War. Unfortunately, they weren’t about the heroic feats of the Polish airmen in the RAF, nor about the Polish armies led by generals Anders and Maczek that helped to liberate half of Western Europe, including large parts of the Netherlands, but they were about those Poles that collaborated with the Nazis. All this was brought about by an amendment to the law on the Institute of National Remembrance, which was soon dubbed the “Holocaust law”. It is good to quote the article that we are talking about. “Art. 55a. 1. He who publicly and against the facts ascribes to the Polish People or the Polish State responsibility or partial responsibility for the Nazi crimes committed by the Third Reich, as described in article 6 of the Charter of the International War Tribunal signed in London, 8 August 1945 (Journal of Laws 1947, position 367), or for other crimes against peace, humanity, war crimes or in another way grossly diminishes the responsibility of the real perpetrators of those crimes, will be subject to a fine or imprisonment up to three years. The court decision will be public.” Art. 55a 3 reads as follows: “It is not a criminal offence if the criminal act described in points 1 and 2 above is committed within his artistic or scientific work.”

question - what if there were such facts and how will a judge determine this? Who are the “Polish people”? Where is the line between a large group of individuals and the Polish people? What are “other crimes against peace”? I am not a history expert but have the Poles never started a war? When does one “grossly diminish” someone’s responsibility as opposed to “diminish”? I feel sorry for the prosecutor who will have to find offenders abroad and for the judge who will have to decide what is “art” and what is a “scientific work”. Does the exception mean that if you are an artist or scientist, you may falsely accuse the Polish people of responsibility for Nazi crimes? The irony is that the use of the phrase “Polish death camps” (which is what many Poles are rightly upset about and what started it all) does not appear to be against the law pursuant to this article. After all, “Polish” does not necessarily refer to the Polish people as a whole, e.g. Polish gold medalists. Why talk about this in the Chamber’s magazine? First of all, this law, and especially the way the Polish government has reacted to the widespread international criticism against it, has created a lot of negative publicity for Poland. Those who would like to attract foreign investment for the country will have to deal with the fallout of this for years to come. Secondly, because it is just another piece of badly drafted legislation. In its drive to change Poland, this government pushes through law after law without first researching the consequences. One of these unexpected consequences was the recent statement by BMW that it does not want to invest in the infrastructure for charging electric cars because one of the owners of BMW lost a lot of money in Poland due to the legal changes affecting the wind energy sector.

The article has universal application (Art. 55b)! If nothing else, this is simply a piece of bad drafting. “Against the facts” suggests that if you make such accusations against the Polish people in accordance with the facts then it is not an offence. This raises the

Legal changes that the government may want to partly undo as they fear costly arbitrations under Bilateral Investment Treaties. All of this, unnecessarily tarnishes the image of Poland.

This column is written à titre personnel and does not necessarily reflect the views of the NPCC board or its members.

issue 62

Bulletin

35


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Biuletin nr 62 Spring 2018  

The magazine ‘Bulletin’ is our flagship member and business partner publication. In the magazine you can read interesting interviews, articl...

Biuletin nr 62 Spring 2018  

The magazine ‘Bulletin’ is our flagship member and business partner publication. In the magazine you can read interesting interviews, articl...

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