5 Steps To Making Money By Blogging When I talk to new clients about how to make money blogging, the first thing they bring up is selling their products or services. Makes sense, right? "Cut to the nitty-gritty, Sue, and help me make some money NOW" But the steps you take, starting from putting pen to paper (or fingers to keyboard), are crucial to making that sale. Here is a straight-forward system to persuade your readers to buy from you. 1. 2. 3. 4. 5.
Address Your Readers’ Problems Communicate Your Expertise and Connect With Your Readers Keep in Contact Frequently Create Anticipation For Your Products and Services Sell Your Product or Service
If you kept this in mind every time you write a blog post or email, you will have dollars kachinging in your pocket before you know it.
1. Address Your Readers’ Problems You always hear "make sure you have a target market" but just what is the simplest way to do that? It’s easy – just grab an image of someone who looks like a current clients of yours (or a potential client, if you're just starting out) at istockphoto.com or veer.com. Give her a name (mine is Jane) and a backstory.
How many kids does Jane have? (2 – A freshman in college and a teenager in high school) Work or stay at home Mom? (She is a solopreneur) Reads "O, the Oprah Magazine" or The Huffington Post? (Both!) Then put that photo of your Jane where you can see it every time you sit down to write a blog post or email. 2. Communicate Your Expertise and Connect With Your Readers Now, think about how you communicate and connect with Jane. How can you get her over to your site to read your posts so she starts to trust you? The best ways are to use: Social signals Guest Posting Reverse Guest Posting Let's talk about each of these. Social Signals By posting your blog posts on Facebook, Pinterest and Google+ and tweeting it on Twitter, you will not only get new readers coming to your site but you’ll get natural backlinks (which Google loves). And you don’t have to spend lots of time on social media. Just post/tweet your blog posts to start with and, over time, you’ll start to see which of the big four sites your target audience hangs out on the most. Then you can concentrate on spending a little more time on that site each day.
Guest Posting When you get to post on someone else's site, the same things happen - new readers and new backlinks. The easiest way to start is with a circle of 3 or 4 blogger friends. You help each other market their posts through guest posting to each otherâ€™s sites and through liking, pinning, tweeting their stuff on social media. Reverse Guest Posting This is when you get one of your new blogger buddies to write a blog post for your site. The benefits - they will post, tweet & email their audience so you get new eyeballs on your site.
3. Keep in Contact Frequently Not everyone will buy your offer the first time they see it. There is a sales cycle of time plus trust for your readers. Sometimes this can happen immediately (when they pour over your articles and connect right away with your info) and sometimes it takes several months or longer. The best way to keep connecting, of course, is to have your new readers opt-in for your newsletter. You can then send emails regularly so they keep you top of mind. What I hear from clients is they only send emails sporadically, if at all. Only 15% - 30% of your email list opens each email from you so if you email weekly, your list is just reading your stuff once a month.
4. Create Anticipation For Your Products and Services This is the key to selling your products, crafts and services. Building up anticipation with your readers.
This is where many of my new clients fall short. They just stick up a sales page or send a sales email and wonder why no one buys. Preselling is the crucial – having a clear, focused plan where everything you write - blog posts, emails, guest posts, and social media – they all lead eventually to making an offer. The first step in preselling is collecting testimonials and case studies. This builds your credibility and trust with your readers. If you have current customers, you can survey them and offer a gift or discount for allowing you to share their answers as a testimonial or case study. No clients yet? Offer your product or service for free to several target audience members. Run a small test group or individual session in exchange for testimonials. How to get great testimonials so they aren’t vague like “I loved Sue's class"? Emphasize that you want the benefits and the value they received from working with you: "Before I took Sue's class on preselling, I didn't know that having a waiting list was so important. Now I have doubled my sales for my next course by just adding a presell waiting list" The second step of preselling is creating a waiting list. Each time you develop a new service or product, write a blog post (or two) about the offer and ask your readers to join a waiting list in order to become a "priority customer". The concept of a waiting list works great - it gives you an idea of how many of your readers are interested in your offer and psychologically builds scarcity into your offer.
You can even wait to create your class or course until you ask who's interested by having them join a waiting list. You can see how many of your readers are ready to buy before you spend the time and energy creating the product! You can close the waiting list within 7 days or so or after 2-3 blog posts and/or emails. Now you have a list of "priority customers". Give them a bonus product or a discount when you start actually selling. It's a great way to reward your readers for signing up for your waiting list.
5. Sell Your Product or Service So, you can see by the time you get to this step, you have created credibility, trust and anticipation for your offer. As one of my mentors, Yaro Starak (link to home page), calls it "the slippery slope from first impressions to long-term relationships" It's so much easier to sell once you have gone thru each of these steps, especially preselling by creating anticipation. Want to learn more about creating anticipation for your offers? To remember this method, download my newest infographic created specifically to help you sell your products and services.