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Sell More | Work Less | Go Wild E-commerce Marketing Solutions


What we will cover: Delivering Relevancy is Like Printing Money Our Tactics Some Examples The Lifecycle Marketing Model Our Service Methodology


Delivering Relevancy is Like Printing Money:


The Relevancy Impact:


The Tactics We Use:


Blast Driven Tactics !   Increase Subscriber Growth •  Data Collection & Reporting •  Mobile Opt-In •  Viral Forwarding: Social Forward

!   Increased Inbox Delivery •  Data Hygiene •  Double Opt-In •  Frequency Capping

!   Design for Preview

•  Inbox Preview •  Design Templates •  Reusable Content Areas


Example: Pretty Lights Incentivized List Growth

Key Success Metrics •   Increased  List  Size  300,000+  in  6  mo •  Viral word of mouth and fan engagement

Program Focus Areas •  •  • 

Track for email Design Optimization Newsletter Development


Profile Driven Tactics !   Build Subscriber Profile •  Sign-Up Pages •  Profile Center

!   Personalization and Segmentation •  Gender-Based Segmentation •  Geo-Location (Address) •  Relative Dates (Birthday, Sign-Up Date, etc.)

!   Attribute-Based Testing •  A/B Split Testing •  Multi-Variant


Example: Roadrunner Records Delivering Favorite Artist and Geo-Targeted Tour News

Key Success Metrics •   Experienced 250% Lift in Engagement •  Drives 60% Opens / 30% Clicks

Program Focus Areas •  •  • 

Custom Profile Completion Dynamic Content / Deep Targeting Re-engagement Campaigns


Persona Driven Tactics !   Dynamic Content •  Attribute-Based Content Placement •  Dynamic Scripting

!   Conversion-Based Segmentation •  Click through data •  Recency, Frequency, Monetary Impact

!   Multi-Channel Integration •  Program Automation •  Data Aggregation


Example: Amie Street Perfecting Personalized Recommendations

Key Success Metrics •   Experienced >20% Revenue Lift •  Increased CTR 5x •  Purchased in 2010 by Amazon.com

Program Focus Areas •  •  •  • 

Automation Custom Profiles Dynamic Content Content Syndication


Behavior Driven Tactics !   Continuity Campaigns •  Lifecycle Drip Marketing •  Advanced Logic Based on Behavior

!   Click-Stream driven content •  Shopping Cart Abandonment •  Search Driven Content

!   3rd Party Systems Integration •  Batch Data Feeds •  Real-Time API Integrations


Example: Tickets Now Engaging Abandoned Shopping Carts

Key Success Metrics •  30% lift in total company revenue •  Bought by Ticketmaster in 2008

Program Focus Areas •  •  •  • 

Abandoned Shopping Cart Strategy Loyalty Program Transactional Messaging Automated Messaging


Predictive Messaging Tactics !   Predictive Modeling •  Advanced Logic Algorithms

!   Product Alerts and Notices •  Offer and incentive refinement

!   Most Important Customer Modeling


Example: Expedia Highly personalized (1:1) messages based on behavioral patterns

•  •  •  • 

Predictive Modeling Offer Optimization Abandoned Searches Product Alerting and Notifications


The Lifecycle Marketing Model:


Our Service Methodology:

Design •  •  •  • 

Discovery Plan Architect Blueprint

Build •  •  •  • 

Benchmark Integrate Build Out Develop

Deploy •  •  •  • 

Testing First Sends Reviews Assessments

Sign Off •  Approvals •  Knowledge Transfer


Shall We Begin?


Like Printing Money