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Brand identity guidelines

NERA Brand identity guidelines We have created this style guide to help the National Employment Rights Authority (NERA) partners and stakeholders in their use of the identity. It contains details of how our identity should be portrayed in a variety of printing processes, colours and layouts.

NERA Master artworks The complete suite of master digital artworks for the NERA identity is available on request. These master artworks are available in both Macintosh and Windowscompatible file formats. To minimise files sizes, small and large formats are available for Windows. All versions of the NERA brand marks have been specially drawn and must not be redrawn in any other way. In order to preserve the quality of our brand, the brand marks should always be reproduced from digital master artwork supplied by NERA. Duplicating the brand marks by any other means will lead to unacceptable deterioration in artwork quality. The brand marks should never be reproduced in any colours other than NERA’s corporate colours - as shown over the following pages.

NERA logo usage Our brand mark is the cornerstone of our visual identity. It is the primary expression of our values and our personality. It is an indispensable investment in our future, and like any other investment it requires careful management to protect it and to allow it grow in value. During the lifetime of this brand mark it is vital that we all keep it performing at its best.

Our Logo is available for use in both positive, negative & mid-tone versions, in spot & process colour. The logo used is at the discretion of the designer, based on the communication.

Spot logos

Process logos

nera-spot.eps >logos >nera_identity

nera-pro.eps >logos >nera_identity

nera-spotrev.eps >logos >nera_identity

nera-prorev.eps >logos >nera_identity

nera-spotrev.eps >logos >nera_identity

nera-prorev.eps >logos >nera_identity

Note: Solid backgrounds on reversed logos are not to be printed, these are shown here for visibility of reversed logos only.

Four colour process values Pantone colour references

pms 3145 c

pms 3035 c

c m y k

100 0 20 20

c m y k

100 0 0 70

NERA logo usage Also available for use are black & white halftone options and Black & white monotone options. Again these are to be used at the discretion of the designer, based on the communication.

Black & white halftone logos

Black & white monotone logos

nera-bwhalf.eps >logos >nera_identity

nera-black.eps >logos >nera_identity

nera-bwhalfrev.eps >logos >nera_identity

nera-white.eps >logos >nera_identity

NERA logo clearance & minimum size

NERA logo clearance & minimum size

Clearance area. To ensure that nothing interferes with the brand mark’s visibility, we have created a protective clearance zone to keep the brand mark away from type, photographs and illustrations. The rectangle shown below represents the minimum acceptable clearance zone.

Minimum size. Every component of this brand mark must always be legible. With this in mind, never use the brand mark any smaller than 38mm wide (7.5mm high).

Clearance area

Minimum size

NERA colour palette We have adopted a particular set of colours to establish our unique visual style. Consistent use of these colours will help our customers recognise our communications. We have chosen them to ensure maximum visibility for our brand.

Along with our corporate colours, our identity provides a colour palette of six primary colours and six secondary colours to give the designer scope to vary communications. Using primary colours before the secondary palette is preferable where possible.

Corporate colours pms 3145

pms 3035

c100 m0 y20 k20

c100 m0 y0 k70

Primary colour palette pms 325

pms 327

pms 356

pms 306

pms 297

pms 308

c55 m0 y25 k0

c100 m0 y45 k15

c95 m0 y100 k25

c75 m0 y7 k0

c50 m0 y0 k0

c100 m5 y0 k47

Secondary colour palette pms 461

pms 116

pms 7414

pms 475

pms 235

pms 483

c0 m0 y35 k0

c0 m15 y100 k0

c0 m45 y100 k10

c0 m10 y20 k0

c5 m100 y0 k40

c0 m90 y100 k60

The colours shown in these guidelines are not intended to match the Pantone Colour Standards. For accurate colour standards, please refer to the current edition of the Pantone colour formula guide.

NERA font usage

NERA font usage

Typography is a very powerful communications tool. The way that we present the written word plays an important role in creating a distinctive and memorable look for NERA.

Purchasing - Klavika is published by Process Type Foundry and can be purchased on-line at

Our corporate typeface is Klavika. We use this typeface for all of our printed communications. Its unique character further establishes our distinctive visual identity.

There are 52 Styles in the Klavika family. The only styles needed for the NERA visual identity are shown below (also needed are their italic counterparts).

Klavika Light KLAVIKA light abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890€!?@%&

Klavika Regular KLAVIKA regular abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890€!?@%&

Klavika Medium KLAVIKA MEDIUM abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890€!?@%&

Klavika Bold KLAVIKA bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890€!?@%&

Inhouse font For text that laserprints onto letterheads and text in PowerPoint presentations, we use Helvetica. This comes preinstalled with Microsoft Word and Microsoft PowerPoint. The sans serif typeface works well with the Klavika font on our printed material.

Further information If you require any artwork files or have any queries regarding the NERA visual identity or require any further information, please contact our Marketing Department. National Employment Rights Authority O’Brien Road, Carlow, Ireland t 059 917 8800 f 059 917 8912

nera guidelines  


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