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THE VISION

OF NEON GAMING STUDIO


VISION OF NEON GAMING STUDIO

WHO WE ARE

NEON GAMING STUDIO PVT. LTD. HAS ALWAYS BEEN A FRONT RUNNER WHEN IT COMES TO ESPORTS AND AIMS IN BUILDING AN ECOSYSTEM FOR ESPORTS IN INDIA AND GLOBALLY, WHERE GAMERS CAN EARN AND MAKE A LIVING FROM IT AS A CAREER.


NEON GAMING STUDIO As you are well aware, India is an emerging market in the video game industry. Neon Gaming Studio aims to be the destination for gamers first in India and then worldwide in the sector. Neon Gaming Studio is an Indian eSports and Video Game company that has hosted large and successful LAN and online tournaments across multiple-titles, sponsored an eSports team and has their own gaming platform. Neon Gaming Studio’s Vision is to provide gamers with a one-stop solution to all their gaming needs.Neon Gaming Studio has a very huge and loyal gamers user-base and have plans in place to open Neon Gaming Studio Arenas across multiple cities in India, in addition to having multiple Online and LAN tournaments across multiple titles, within multiple cities across India and internationally.

ONLINE TOURNAMENTS

TEAM

LAN

MANAGEMENT

TOURNAMENTS

ONLINE

RANKING LEADERBOARDS

50+ TOURNAMENTS CONDUCTED 450K+ INR IN PRIZE MONEY AWARD 4020+ GAMERS 60+ TEAMS 20+ COLLEGE EVENTS 5+ ESPORTS GAMES TITLE

A GAMERS PASSION AND DREAM Our Mission

We are a collaborative team highly sought out by gamers for providing them with fun filled experience, unparalleled exposure and the best rewards.

GAMERS RECOGNISE US AS THE BEST ‘ONE-STOP’ GAMING PLATFORM TO SATISFY ALL THEIR NEEDS.

LIVE

STREAMING


WEBSITE NEON GAMING STUDIO’S WEBSITE IS A CONSTANTLY DEVELOPING PLATFORM FOR INDIAN GAMERS. IT FEATURES 6 MAJOR ESPORTS TITLES, AND ENGAGES MORE THAN 60 TEAMS AND AROUND 200 PLAYERS EVERY MONTH THROUGH IT’S ONLINE TOURNAMENTS. THE WEBSITE ALSO FEATURE A RANKING SYSTEM AND LEADERBOARDS BASED ON THE TEAM/PLAYERS PERFORMANCE IN THE TOURNAMENTS.

WWW.NEONGAMINGSTUDIO.COM IS A PLATFORM FOR GAMERS TO COMPETE AND EARN MONEY.

PLAYER EARN POINT BASED ON THE TEAMS/INDIVIDUALS PERFORMANCE AND VICTORIES IN ONLINE TOURNAMENT.

MORE THAN 5 ESPORTS TITLES TOURNAMENTS ARE ORGANISED


THE INDUSTRY AT A GLANCE THE VIDEO GAME INDUSTRY HAS EVOLVED FROM ITS HUMBLE BEGINNINGS TO SPAWN A MASSIVE MULTI-BILLION DOLLAR INDUSTRY. VIDEO GAMES NOW HAVE A FAR WIDER APPEAL THAN THEY DID EVEN A DECADE AGO. A FAR LARGER NUMBER OF WOMEN HAVING BEEN SHOWING AN INTEREST IN VIDEO GAMES, EVEN THE VERY YOUNG AND VERY OLD HAVE SHOWN VARYING DEGREES OF INTEREST. IT IS NO LONGER JUST THE DEVELOPMENT OF GAMES THAT DRIVES THE INDUSTRY. AN ENTIRE ECOSYSTEM HAS RISEN UP AND BEGUN TO THRIVE AROUND THE DEVELOPMENT INDUSTRY. THE ESPORTS SEGMENT IN PARTICULAR HAS SHOWN A LOT OF PROMISE AND GROWTH IN RECENT YEARS. THERE HAVE BEEN SOME VERY BIG TOURNAMENTS THAT HAVE DRAWN IN LARGE CROWDS, WITH A LOT OF THE PROFESSIONAL GAMERS REVERED SIMILAR TO TRADITIONAL SPORTS STARS. THE GAMING INDUSTRY HAS ALSO SERVED IN PROPAGATING THE ADVANCEMENT OF TECHNOLOGY. AT PRESENT THE MOST MONEY PUT INTO VIRTUAL REALITY HAS BEEN IN ITS DEVELOPMENT AS A VIDEO GAME DEVICE. USA TODAY: PARIS OPEN TO ESPORTS ON 2024 OLYMPICS


ESPORTS TOURNAMENT PRIZE POOLS AND PLAYER EARNINGS ARE COMPARABLE TO A PROFESSIONAL SPORTS ATHLETE AND IN SOME CASE ESPORTS PRIZE POOL ARE HIGHER THAN MOST OF THE SPORTS. THE INTERNATIONAL A YEARLY DOTA 2 TOURNAMENT SEE THE BIGGEST VIEWERSHIP AND CONSTANT INCREASE IN PRIZE MONEY EACH YEAR.

DOTA2: The International THE INTERNATIONAL 5 (2015) PRIZE POOL - $18 MILLION WINNING TEAM - $6 MILLION

THE INTERNATION 7 (2017) PRIZE POOL - $24 MILLION WINNING TEAM - $10.8 MILLION

WHAT’S SPECIAL? $1.2 MILLION PER PLAYER IS MORE THAN 2014 SOCCER WORLD CUP 3RD PLACE PRIZE MONEY

WHAT’S SPECIAL? $2.16 MILLION PER PLAYER IS NEARLY THE SAME AS THE 2018 SOCCER WORLD CUP WINNER PRIZE


THE ESPORTS ECONOMY


GLOBAL FORECAST OF GAME SALES PER SEGMENT 2017-2021


PER DEVICE & SEGMENT WITH YEARON-YEAR GROWTH RATES ACROSS THE GLOBE

IN 2018 MOBILE GAMES WILL GENERATE $70.3BN OR 51% OF THE GLOBAL MARKET

THERE ARE 2.2 BILLION PEOPLE GLOBALLY WHO CONSIDER THEMSELVES TO BE INTERESTED OR VERY INTERESTED IN SPORTS. OF THESE, 1.6 BILLION ACTIVELY PARTICIPATE IN AT LEAST ONE SPORT - COMPARABLE TO THE NUMBER OF PEOPLE WHO PLAY GAMES (1.7 BILLION). THE TOTAL AMOUNT OF FREQUENT EPSORTS VIEWERS WILL TOTAL 89 MILLION GLOBALLY THIS YEAR AND IS ANTICIPATED TO GROW TO 145 MILLION OVER NEXT THREE YEARS.

ON A GLOBAL SCALE, THE NUMBER OF ESPORTS ENTHUSIASTS COMPARES WELL TO MID-TIER TRADITIONAL SPORTS. CURRENTLY, THE POPULARITY OF ESPORTS IS ON PAR WITH SPORTS SUCH AS SWIMMING ANDICE HOCKEY. BY 2017, THE NUMBER OF ESPORTS FANS WILL COME CLOSE TO THAT OF AMERICAN FOOTBALL.


TOWARDS A $1BN ESPORTS ECONOMY


WHO ARE THE ESPORTS ENTHUSIASTS? 53%

30%

HAVE A FULL-TIME JOB VS. 37% OF THE TOTAL POPULATION

ARE FEMALE VS. 48% OF ALL GAMERS

30%

55%

ARE IN THE HIGH INCOME BRACKET VS. 22% OF THE TOTAL POPULATION

ARE BETWEEN 21 AND 35 YEARS OLD VS. 33% OF ALL GAMERS

THESE NUMBERS WERE REPORTED IN THE USA IN THE YEAR 2015 BUT ARE BROADLY INDICATIVE OF GLOBAL TRENDS.


THE INDIAN GAMING INDUSTRY • SPORTS IN INDIA IS A $3 BILLION INDUSTRY THAT COULD GROW TO AROUND $15 BILLION IN THE NEXT 5 YEARS • MORE THAN 10 NEW COMPETITIVE SPORTS INTRODUCED IN THE LAST 5 YEARS • 429 MILLION VIEWERS TUNED IN FOR THE FIRST SEASON OF THE HERO INDIAN SUPER LEAGUE AND 435 MILLION FOR PRO KABADDI LEAGUE, IN ITS FIRST EDITION. THAT’S COMMENDABLE BY ANY STANDARD, ESPECIALLY IF ONE CONSIDERS THE 1.2 BILLION VIEWERS IPL GOT IN ITS 10TH EDITION IN 2016 OVER A BILLION PEOPLE, NUMEROUS SPORTS CHANNELS, MNCS AND BRANDS INVESTING HEAVILY IN SPORTS PLATFORMS • INDIAN MEDIA/SPONSORS SPEND ON SPORTS ACCELERATES AT AN EXPONENTIAL LEVEL OVER THE LAST 5 YEARS • 2012 IPL BROADCASTING RIGHTS WORLDWIDE • – SONY: RS. 2200 CRORES • 2017 IPL BROADCASTING RIGHTS • INDIA – VIVO/OPPO: RS. 2900 CRORES • REST OF THE WORLD – STAR SPORTS: RS. 14,347 CRORES


INDIA IS A VERY QUICKLY GROWING VIDEO GAME MARKET. WHETHER IT BE WITH REGARDS TO SALES OF GAMES, CONSOLES, ACCESSORIES OR PARTICIPATION IN ESPORTS, GAMERS IN INDIA ARE EAGER FOR MORE AND MORE. THE NUMBER OF TOURNAMENTS IN INDIA IS GROWING, WITH SOME VERY LARGE EVENTS HAVING TAKEN PLACE IN THE LAST FEW YEARS. ESPORTS ENTHUSIASTS IN INDIA HAVE BEEN OPEN TO TOURNAMENTS IN BOTH OFFLINE AND ONLINE FORMATS, WITH THE NUMBER OF PLAYERS REGISTERING INCREASING STEADILY WITH EACH PASSING TOURNAMENT. EVEN IN TERMS OF GAMES SALES INDIA HAS BEEN BECOMING A MUCH MORE PROMINENT MARKET. WITH A STEADY DECLINE IN DIGITAL PIRACY MANY GAME PLATFORMS LIKE STEAM AND THE PLAYSTATION STORE HAVE SET UP DIGITAL STOREFRONTS TO CATER SPECIFICALLY TO THE INDIAN AUDIENCE. AS LEADING GLOBAL PLAYERS LOOK TO INCREASE ACTIVITY IN INDIA IT MAKES FOR AN INTERESTING TIME IN THE INDUSTRY. INDIA HAD ALWAYS LAGGED BEHIND IN THE GAMING MARKET IN TERMS OF INTERNATIONAL TRENDS, THE LATEST HARDWARE AND SOFTWARE… UNTIL NOW. INDIA NOW FINDS ITSELF BEING TAKEN AS A SERIOUS PLAYER IN THE VIDEO GAME INDUSTRY MAKING THIS AN EXCITING TIME FOR INDIA’S LOCAL GAMING INDUSTRY AND INDIA’S GAMERS ALIKE. WITH THE MARKET AND AUDIENCE SET TO GO INTO OVERDRIVE IN THE COMING YEARS WE FIND OURSELVES ON THE VERGE OF SOMETHING SPECIAL IN INDIA.


GAMING COMPETITIONS

TEAMS/PLAYERS

TEAM ORGANISTIONS

ESPORTS

GAMING PLATFORMS PROVIDERS

COMMUNITY

GAMING COMPANIES SPONSORS

LIVE STREAMING CHANNELS

MEDIA


OUR LEGACY: OVERVIEW ONLINE TOURNAMENTS

TEAM SPONSORSHIP

AT LEAST TWO ONLINE TOURNAMENTS EACH MONTH

SPONSORED TEAM OVERCOME

• SPANNING MULTIPLE TITLES ACROSS DIFFERENT GENRES

• TEAM OVERCOME: WON THE INDIAN QUALIFIERS AND REPRESENTED INDIA AT ESWC 2016 IN PARIS

LAN TOURNAMENTS • HOSTED INDIAN ESPORTS CHAMPIONSHIP WITH MORE THAN RS. 20 LAC IN PRIZES

• SPANNING MULTIPLE TITLES ACROSS DIFFERENT GENRES • HOSTED FASTRACK PRESETNS NGSC KICK OFF FIFA 18 IN GUJARAT.

PLATFORM

• OUR IN-HOUSE CREATED PLATFORM SERVES AS A COMMUNITY FOR GAMERS • ALL OUR TOURNAMENTS ARE HOSTED ON OUR OWN PLATFORM


TEAM OVERCOME NEON GAMING STUDIO MANAGED TEAM OVERCOME, A PROFESSIONAL COUNTER-STRIKE TEAM, FOR A DURATION OF 8 MONTHS. DURING THISC PERIOD TEAM OVERCOME MANAGED TO ESTABLISH ITSELF AS ONE OF INDIA’S TOP TEAMS, EVEN REPRESENTING INDIA AT ESWC 2016 IN PARIS. THOUGH THE TEAM HAS SINCE BEEN DISBANDED IT HAS LEFT ITS MARK ON THE INDIAN ESPORTS SCENE, WITH THE FORMER TEAM MEMBERS HAVING ESTABLISHED THEMSELVES FIRMLY AS SOME OF INDIA’S TOP PLAYERS.


INDIAN ESPORTS CHAMPIONSHIP

Neon Gaming Studio and Essence Transmedia presents, Indian eSports Championship 2016. One of the biggest LAN event in India, giving away a prize pool of Rs. 20 Lakhs and were recognized by Indian gamers as being the finest production to-date.


ONLINE TOURNAMENTS Neon gaming Studio conducted 6 Online tournaments, featuring Amateur teams to many Professional teams from India like 2EZ Gaming, Entity Esports etc. More than 60 teams have participated in NGS CS:GO Online Series in 2018.

Neon gaming Studio conducted 18 Online tournaments for the popular MOBA game that has made some of the richest esports players in history. More than 50 teams have participated in NGS DOTA2 Online Series in 2018.

Neon gaming Studio conducted 5 Online tournaments for Rocket League. More than 100 players have participated in NGS Rocket League Online 1v1 Series.

1st Neon Gaming Studio Paladins Bout was organised in collabration between Neon Gaming Studio and Hi-Rez Studios boasting Prize pool of 25,000 INR and in-game 20,000 Crystals. Paladins Indian Community has never witnessed an event with this Prize Pool. Previously, IGC had done 2 community Cups for Paladins with 8000 - 10,000 worth of prizes (some amount cash and rest In game cosmetics or Crystals). 28 teams participated in the tournament.

Neon gaming Studio recently conducted Online tournaments for Tom Clancy’s Rainbow Six Siege. 14 teams participated in NGS Tom Clancy R6 Siege BOUT Season 1.

The online event saw vastly positive response from all over India and Indian subcontinent.


COLLEGE TOURNAMENTS Neon Gaming Sponsors Gaming event at variour prestigious Colleges around India to increase awareness of eSports. In 2018 NGS sponsored some of the biggest college events for gaming in India. a) IIT Madras (Saarang) FIFA 18 CS GO DOTA 2 b) IISC Banagalore (Pravega) FIFA 18 DOTA 2 c) Pillais College (Alegria) CSGO DOTA 2 FIFA 18 MINI MILITIA

IISC Banagalore (Pravega) FIFA18, DOTA2

Pillais College (Alegria) CSGO, DOTA2, FIFA18, MINI MILITIA

IIT Madras (Saarang) FIFA18, CSGO, DOTA 2


NGSC KICK OFF FIFA 18

Neon Gaming Studio Championship, Kick Off 2018 Gujarat FIFA Tournament powered by AMD and Presented by Fastrack has been one of the best events held in the country for titles like FIFA 18. The event had presence of over 1000 FIFA Gamers and 2000 + eSports enthusiast from Gujarat and entire Country to experience the enthralling games which were played on Venues. NGSC FIFA Kick Off 2018, had a whooping prize pool of 2 Lakhs INR Cash, and Goodies upto 5 lakhs plus a beautiful trophy highlighting the Event Champion and Runner up. The City Qualifier Champions were also presented with trophy and Souvenirs. Apart from this every participant was given the participating Certificate. Game Titles: FIFA 18. All the Matches took place on LAN. Event Started on 7th April 2018 and concluded on 15th April 2018.


WHERE WE’RE HEADED

NEON GAMING STUDIO IS AT A VERY EXCITING PART OF THEIR JOURNEY. FRESH OFF THE SUCCESS OF LAST YEAR’S INDIAN ESPORTS CHAMPIONSHIP AND A PLETHORA OF TOURNAMENTS IN THE DIGITAL SPACE NEON GAMING STUDIO IS NOW LOOKING TO FURTHER EXPAND TO ENSURE THAT GAMERS IN INDIA ARE PROVIDED THE BEST OF SERVICES, WHETHER IT BE WITH REGARDS TO ESPORTS, GAMING ACCESSORIES OR EVEN THE GAMES THEMSELVES. GAMERS IN INDIA ARE EAGER TO TEST THEIR SKILLS IN A COMPETITIVE GAMING ENVIRONMENT AND NEON GAMING STUDIO HAS BEEN PROVIDING THEM WITH THE OPPORTUNITIES TO DO JUST THAT. NEON GAMING STUDIO AIMS TO BUILD A COMMUNITY OF GAMERS OF ALL DEGREES OF INTEREST AND CATER TO EACH OF THEIR UNIQUE NEEDS AND WANTS IN THE GAMING ECOSYSTEM.


ALIGNMENT MODEL WHY

ENVIRONMENT • ESPORT IS BECOMING A PROFESSION • CONVERGENCE OF GAMING AND VIDEO • GAMING HAS EXPLODED IN USA AND EUROPE • NO MARKET LEADER IN INDIA • ONLINE TOURNAMENT IS OUR CORE COMPETENCY • WE ARE GAMERS OURSELVES • LARGEST OFFLINE LAN TOURNAMENT IN INDIA (2016) • PUBLISHERS LOOKING TO PARTNER WITH REPUTABLE AND TRUST WORTHY PLATFORM COMPANY • GAMERS LOOKING FOR MORE EXPOSURE IN INDIA • GAMING READY TO “TAKE OFF” IN INDIA

VISION GAMERS RECOGNISE US AS THE BEST ‘ONESTOP’ GAMING PLATFORM TO SATISFY ALL THEIR NEEDS.

MISSION WE ARE A COLLABORATIVE TEAM HIGHLY SOUGHT OUT BY GAMERS FOR PROVIDING THEM WITH FUN FILLED EXPERIENCE, UNPARALLELED EXPOSURE AND THE BEST REWARDS.

STRATEGIES • PURSUE CUSTOMER INTIMACY AS A VALUE DISCIPLINE WITH GAMERS, PUBLISHERS, DEVELOPERS AND PARTNERS • RELENTLESSLY PURSUE COMPETITIVE ADVANTAGE • RECRUIT THE BEST TALENT IN THE INDUSTRY • MEASURE EVERYTHING WE MANAGE TO ACTUAL CONTRIBUTORS • PROMOTE CONTINUOUS IMPROVEMENT IN EVERYTHING WE DO

HOW

VALUES • INTEGRITY IN EVERYTHING WE DO • SUCCEED THROUGH COLLABORATION • QUALITY – WAY OF LIFE • VALUE HUMAN DIVERSITY • RESPECT EVERYONE • TEAM TOGETHER, TEAM APART • BE A GOOD CORPORATE CITIZEN GUIDING PRINCIPLES • LET’S HAVE FUN • PEOPLE ARE OUR MAIN ASSET • GAMERS ARE THE PURPOSE OF OUR BUSINESS AND NOT AN INTERRUPTION • WE WILL CELEBRATE BOTH SUCCESS AND FAILURES • WE WILL CONTINUOUSLY INNOVATE AND LEAD IN DISCOVERY OF NEW AND VALUABLE GAMING IDEAS • OPEN AND CANDID COMMUNICATION WITH EVERYONE TRANSFORMATION LEVERS • ENGAGEMENT • REWARDS & RECOGNITION • COMMUNICATION • PEOPLE DEVELOPMENT ALL THE TIME


DOMAIN OF EXPERTISE Tournament Management :

Broadcasting/ Streaming :

Gaming Servers :

Casting :

Neon Gaming Studio has expertise in how to structure tournaments (such as qualifiers, regional qualifiers, brackets, ladders and leagues) and how to build rules sets (how to cope with tie-breaks, dual tournament formats, overtime rules, league systems and ranking points), including where there are strict time constraints such as for TV broadcast, a one-off or long term eSports event.

We provide high performance gaming servers for tournament/event purpose. We have expertise in games like Counter Strike : GLobal Offensive, Dota 2, FiFa, Rainbow Six Siege. We also provide in-game administration for managing live matches and technical support for any technical difficulties faced by the client.

Production :

Our Crew works on a wide range of activities, from lighting and camera work, to ensuring all the technicalities are working correctly, such as the streaming set up and any screens/ projectors/speakers.

Broadcasting and Streaming has become very successful with esports. We do Live Streaming and post production broadcasting of events with Live replay (Client demand) and player camera with Gameplay. We have Professional UI and UX designer which makes the stream more pleasing. whether it is cricket, boxing or even professional wrestling - it is the commentator who is giving us the context needed to understand what is happening. We have our in house casters for CSGO, Dota 2 and FIFA

Photography and Videography Coverage :

Photography Coverage is someone who specialises in capturing the action and the people attending your event. We have Photographers who are skilled at capturing the true essence of an event. As being a gamer itself these photographer and videographer know which and what are best to capture for crowd and sponsors too.


FRANCHISE ECONOMICS EXPENSES NEON GAMING STUDIO

FRANCHISE

• TV PRODUCTION COSTS FOR THE FIRST TWO YEARS • MARKETING/PROMOTION MAJOR TOURNAMENTS INTERNATIONAL TOURNAMENTS • EVENT/VENUE MANAGEMENT MAJOR TOURNAMENTS INTERNATIONAL TOURNAMENTS • STAFF TRAVELLING ALL TOURNAMENTS

• • • • • •

FRANCHISE FEES PLAYER/SUPPORT STAFF STAFF TRAVELLING COST LOCAL MARKETING/PROMOTION EVENT/VENUE MANAGEMENT MAJOR TOURNAMENTS INTERNATIONAL TOURNAMENTS EVENT/VENUE MANAGEMENT INTER/INTRA FRANCHISE TOURNAMENT


FRANCHISE ECONOMICS REVENUE GENERATED BY NGS

SPLIT PERCENTAGE NGS

FRANCHISE

PRIZE POOL

NGS LEVEL SPONSORSHIP

40%

10%

50%

BROADCASTING REVENUE

60%

20%

20%

GAMING REVENUE

40%

10%

50%

FRANCHISE LEVEL SPONSORSHIP

10%

40%

50%

BRODCASTING REVENUE

20%

60%

20%

REVENUE

10%

40%

50%

REVENUE GENERATED BY FRANCHISE


OUR PARTNERS

PREVIOUS PARTNERS


THANKS FOR READING, We appreciate the time you’ve taken to go through our presentation. To get in touch with us you can contact, Mr. Harsh Kothari - +919978223722

THE VISION  

Neon Gaming Studio powered by AMD is leading towards creating an sustainable ecosystem for e-Sports in India.

THE VISION  

Neon Gaming Studio powered by AMD is leading towards creating an sustainable ecosystem for e-Sports in India.

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